knowing your digital value: building & measuring effective sponsorships
DESCRIPTION
Applying a critical formula that showcases your digital value is just one aspect of going out there and obtaining and retaining the “right” sponsor for your venue and events. Sponsorship has become a vital aspect of running our venues, so come participate in a learning lab that could put dollars in the bank.TRANSCRIPT
Knowing Your Digital ValueBuilding & Measuring Effective Sponsorships
Presented by Joe Kustelski
July 27, 2014
Brand
Venue FanTicketing & Data Programs
The Model
Are you monetizing your digital
inventory?
Digital signage?
Digital interactions?
#1 VALUATION & ACQUISITION
HALF ART, HALF SCIENCE
HALF ART, HALF SCIENCE
MODELS THAT WORK
PRESENTATION MATTERS
What’s ONE THING you sell now
that you didn’t sell
three years ago?
GROUP QUESTION
How do you tell YOUR story of
shared success?
#2 ACTIVATION & AWARENESS
INTERACTION YIELDS DATA
UNCOVERING HIDDEN VALUE
What has been your most
successful sponsor activation?
Why?
GROUP QUESTION
How do you describe success
to sponsors?
#3 MEASURING IMPACT
PROVIDE INSIGHTS ALONG THE WAY
RECAP DECKS
PICTURES, NOT WORDS.
What is your BEST success,
described in a number?
GROUP QUESTION
What is the SINGLE BEST THING
about your sponsorships?
(That others can learn from…)
ONE LAST QUESTION:
615-772-6196
@rhpartners
QUESTIONS?
@etix_world
GET THIS PRESENTATION ONLINE:slideshare.net/etixworld