knowing where it’s going before it gets...

Knowing where it’s going before it gets there.

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Innovation. It starts with a strategy. From customer-led innovation to creating a corporate culture of innovation, the key to success begins with a well-defined innovation strategy. It can mean the difference between being a leader or falling behind.

Today’s fast-paced technological advancements and business model innovations are changing the way companies bring value to their customers. Automotive companies that learn to industrialize innovation to create repeated, scalable breakthroughs will be the front runners in the global marketplace—from talent acquisition to commercialization.

To gain additional insight on innovation strategies for your organization and other issues important to your company or see the latest automotive innovation study The highway to growth: Strategies for automotive innovation, visit www.pwc.com/auto.

3

AUTOMOTIVE NEWS EUROPE LETTER FROM THE EDITOR

www.autonewseurope.comJANUARY 2015

Jaguar’s big year

Luca Ciferri is Editor at

Automotive News Europe.He can be reached at

[email protected]

Welcome to the sixth year of the Au-tomotive News Europe monthly e-

magazine. We begin 2015 with a cover story dedicated to a brand on the cusp of big things: Jaguar. The once product-starved, nearly bankrupt British brand is poised to top 100,000 global sales this year and more than double that total before the end of the decade. The turn-around follows a massive investment by Indian parent Tata Motors in products, plants and underpinnings. We look at the models and maneuvers that are being made to help lead Jaguar’s comeback (Page 6). We also find out why Jaguar Land Rover Sales Operations Director Andy Goss believes that 2015 will be “the year of the Jaguar” (Page 9).

Arguably the most sought after person at any automaker this time of year is the glob-al sales boss, who is called upon to predict the future for the 12 months ahead. To get a flavor of what to expect in Europe and around the world we spoke with four sales chiefs. Along with JLR’s Goss this month’s issue features interviews with BMW’s Ian Robertson (Page 10); Porsche’s Bernhard Maier (Page 11) and Tesla Motors’ Jerome Guillen (Page 13).

To provide a counter balance to the sales bosses’ views we spoke to market watch-ers to find out their predictions for Europe for 2015. The good news it that the re-gion should experience its second con-secutive year of sales growth. The bad news is that the volume will be well below record levels from 2007 (Page 14).

Europe’s second-largest segment, vol-ume compacts, may become a victim

of its own success this year. Why? Be-cause experts believe that double-digit 2014 sales gains from young models such as the Volkswagen Golf, Toyota Auris and Peugeot 308 will be impos-sible to match, resulting in a slight dip (Page 20). While the compact segment is expected to cool in 2015, the opposite is true for Europe’s SUV/crossover seg-ments as a wide variety of volume and premium models will debut in 2015. Key launches include the Audi Q7, Mercedes GLE Coupe, VW Tiguan as well as all-new compact crossovers from Renault and Toyota. See a comprehensive list of this year’s debuts on Page 16.

We look at what Mercedes-Benz is do-ing to win back ground lost to Audi and BMW in the world’s largest car market. One idea under consideration at Mer-cedes is becoming the first luxury car-maker to launch new models in China ahead of their debuts in Europe and the U.S. (Page 17).

While Mini has been an image booster for parent BMW analysts believe the Brit-ish brand has been a money loser. BMW doesn’t release financials on Mini, but it did send a clear message that profit-ability is key when it announced Mini’s lineup would be trimmed to five models from eight. We look at which models have a future and which models do not (Page 19).

Our Latest Launches section offers re-views of the models that will make or break Smart, the new ForTwo and For-Four (Page 22), and the newest gen-eration of Europe’s best-selling midsize model, the VW Passat (Page 23).

Enjoy the issue!

Luca Ciferri, Editor

Kia’s Rio shook up the Russian market by rising to No. 1 in monthly sales in No-

vember. It’s the first time that a Lada model from domestic giant AvtoVAZ has failed to finish as Russia’s best-seller for an individual month in more than 40 years. AvtoVAZ said

problems with suppliers temporarily slowed production, allowing the Rio to beat the Lada Granta by 314 sales, according to AEB data. The Granta still had a commanding lead over all rivals based on 11-month sales (see ta-ble, Page 39). ANE

Kia Rio rocks Russia

JANUARY 2015

39

AUTOMOTIVE NEWS EUROPE DATA

www.autonewseurope.com

AvtoVAZ ................... 30,402 36,509 –17% 351,992 417,361 –16%

Datsun ....................... 4,011 – – 6,310

– –

Infiniti ....................... 822 666 23% 7,392 7,733 –4%

Nissan ........................ 15,566 14,586 7% 141,879 128,779 10%

Renault ..................... 19,170 17,721 8% 175,268 191,215 –8%

RENAULT-NISSAN ...... 69,971 69,482 1% 682,841 745,088 –8%

Audi .......................... 2,683 3,468 –23% 31,031 33,565 –8%

Seat ........................... 162 127 28% 1,486 3,221 –54%

Skoda ........................ 7,604 7,390 3% 78,223 78,943 –1%

Volkswagen cars ...... 11,081 12,852 –14% 114,200 142,699 –20%

Volkswagen vans ..... 1,042 1,298 –20% 11,423 14,180 –19%

VW GROUP ................ 22,572 25,135 –10% 236,363 272,608 –13%

KIA ............................. 20,678 17,399 19% 175,491 181,994 –4%

Lexus ......................... 2,160 1,325 63% 17,661 14,294 24%

Toyota ....................... 15,952 12,093 32% 144,418 140,070 3%

TOYOTA GROUP ........ 18,112 13,418 35% 162,079 154,364 5%

Cadillac ..................... 108 126 –14% 1,167 1,384 –16%

Chevrolet .................. 10,545 13,576 –22% 109,687 155,894 –30%

Opel .......................... 5,962 5,968 0% 58,151 72,594 –20%

GM ............................. 16,615 19,670 –16% 169,005 229,872 –27%

HYUNDAI ................... 16,154 15,539 4% 164,396 166,982 –2%

MITSUBISHI ................ 7,846 7,049 11% 67,432 70,318 –4%

GAZ ............................ 6,729 6,647 1% 61,472 75,014 –18%

FORD .......................... 6,581 8,928 –26% 56,807 94,358 –40%

UAZ ............................ 5,659 4,372 29% 42,623 45,188 –6%

Mercedes-Benz cars . 4,282 4,011 7% 44,955 40,211 12%

Mercedes-Benz vans 1,311 536 145% 8,106 4,447 82%

Smart ......................... 38 15 153% 328 175 87%

DAIMLER .................... 5,631 4,562 23% 53,389 44,833 19%

MAZDA ...................... 4,548 3,654 25% 43,667 38,807 13%

BMW ......................... 3,150 4,144 –24% 31,927 37,888 –16%

Mini ........................... 178 260 –32% 1,538 2,516 –39%

BMW GROUP ............. 3,328 4,404 –24% 33,465 40,404 –17%

Citroen ...................... 1,439 2,287 –37% 17,738 26,418 –33%

Peugeot .................... 1,505 2,478 –39% 18,980 31,117 –39%

PSA ............................. 2,944 4,765 –38% 36,718 57,535 –36%

SSANGYONG ............. 2,320 2,381 –3% 22,599 30,787 –27%

Honda ....................... 1,977 2,137 –8% 18,570 22,676 –18%

Acura ......................... 163 – – 819

– –

HONDA GROUP ......... 2,140 2,137 0% 19,389 22,676 –15%

SUZUKI ....................... 2,062 1,803 14% 17,338 25,576 –32%

Jaguar ....................... 123 153 –20% 1,505 1,553 –3%

Land Rover ............... 1,931 2,063 –6% 19,078 18,809 1%

JAGUAR LAND ROVER 2,054 2,216 –7% 20,583 20,362 1%

SUBARU ..................... 1,901 1,413 35% 14,923 15,177 –2%

DAEWOO ................... 1,883 5,619 –67% 35,355 54,633 –35%

LIFAN .......................... 1,844 2,340 –21% 19,753 24,285 –19%

GEELY ......................... 1,603 2,186 –27% 16,122 24,260 –34%

Alfa Romeo .............. 6 – –

81 – –

Chrysler ..................... 5 6 –17% 107 151 –29%

Dodge ....................... 0 4 –

26 188 –86%

Fiat ............................ 677 796 –15% 6,791 7,127 –5%

Jeep ........................... 745 560 33% 7,167 4,481 60%

FIAT CHRYSLER .......... 1,433 1,366 5% 14,172 11,947 19%

CHERY ........................ 1,418 1,268 12% 15,219 17,754 –14%

VOLVO ....................... 1,272 1,300 –2% 13,964 13,416 4%

GREAT WALL ............. 1,153 1,409 –18% 14,118 18,040 –22%

PORSCHE .................... 471 304 55% 4,030 3,382 19%

FAW* ......................... 325 627 –48% 2,932 4,366 –33%

BRILLIANCE ................ 133 – – 650

– –

ISUZU ......................... 112 29 286% 578 196 195%

CHANGAN .................. 94 – – 996

– –

HAIMA ....................... 89 50 78% 780 326 139%

BAW ........................... 52 126 –59% 1,016 1,472 –31%

JAC ............................. 35 – – 384

– –

TAGAZ ........................ 0 11 – 129 359 –64%

LUXGEN ..................... 0 27 –

81 27 200%

FOTON ....................... 2 0 –

63 6 –

ZAZ ............................. 0 335 – 481 3,040 –84%

BYD ............................ 0 3 –

5 105 –95%

IZH .............................. 0 6 –

19 684 –97%

VORTEX ...................... 0 15 –

0 1,005 –

BOGDAN .................... 0 64 –

92 1,994 –95%

Total ............................ 229,764 232,059 –1% 2,221,519 2,513,240 –12%

*Estimate

Russia vehicle sales by manufacturer – Nov. & YTD

Nov. Nov. Percent 11 mos. 11 mos. Percent

2014 2013 change

2014 2013 change

1 Kia Rio

10,834

2 Lada Granta

10,520

3 Hyundai Solaris

10,134

4 Renault Logan

7,152

5 Renault Duster

7,009

6 Lada Largus

6,311

7 Toyota RAV4

4,769

8 Lada Kalina

4,719

9 Chevrolet Niva

4,336

10 VW Polo

4,098

11 Datsun on-Do

4,011

12 Lada Priora

3,971

13 Lada 4x4

3,873

14 Mitsubishi Outlander 3,731

15 Nissan X-Trail

3,579

16 Nissan Almera

3,461

17 Renault Sandero

3,384

18 Kia Sportage

3,345

19 Hyundai ix35

3,335

20 Nissan Qashqai

3,123

21 Skoda Octavia

2,885

22 VW Tiguan

2,854

23 Skoda Rapid

2,777

24 VW Jetta

2,543

25 Kia Cee’d

2,542

November 2014 Top 25 Sellers Ranking based on new car and LCV sales in Russia

Source: AEB Automobile Manufacturers Committee

1 Lada Granta

139,405

2 Hyundai Solaris 105,142

3 Kia Rio

84,350

4 Renault Duster

69,576

5 Lada Largus

60,401

6 Lada Kalina

59,403

7 Renault Logan

54,073

8 VW Polo

52,523

9 Lada Priora

42,614

10 Nissan Almera

42,220

11 Lada 4x4

38,415

12 Chevrolet Niva

36,952

13 Toyota RAV4

34,114

14 Renault Sandero 33,269

15 Skoda Octavia

33,051

16 Hyundai ix35

31,363

17 Toyota Camry

29,941

18 Nissan Qashqai

27,323

19 Kia Sportage

27,246

20 Chevrolet Cruze

27,241

21 Kia Cee’d

27,206

22 Toyota Corolla

25,612


24 Ford Focus

24,104

25 Nissan X-Trail

22,251

11 months 2014 Top 25 Sellers Ranking based on new car and LCV sales in Russia

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JANUARY 20154

AUTOMOTIVE NEWS EUROPE


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COVER DESIGN: Steve Massie

INSIDE THE NOVEMBER & 11-MONTH NUMBERS

3 Letter from the Editor

COVER STORY 6 The comeback cat

Why Jaguar expects a record 2015

9 ‘Year of the Jaguar’Sales boss bullish about brand’s prospects

Q&A10 Insp‘i’red

BMW moves top i3, i8 tech into wider lineup

11 Emissions free How Porsche exec became plug-in ‘true believer’

12 Style guidelines Hyundai needs a design hierarchy, top exec says

13 Tough EV market Tesla seeks solutions in ‘fragmented’ Europe

AUTOMAKERS14 Good & bad news

Europe sales to keep growing, but at slower rate

16 Class of 2015 Crossover craze accelerates in Europe

17 New priorities Mercedes increases emphasis on China

18 Going green Toyota, Renault join car-sharing rush

19 ‘Superheroes’Mini expects profits from leaner lineup

20 Segment slowdownVolume compact sales forecast to dip

29 European sales by country and brandEstonia, Hungary, Spain were big monthly winners

30 European top 50 Nissan Qashqai, Peugeot 308 make solid gains

31 European sales by modelGrand Cherokee gives Jeep a big boost

36 European production by brandKia, Seat, Porsche make double-digit gains

37 Turkey salesNovember sales rise 1%; 11-month volume down 15%

LATEST LAUNCHES22 1 Smart, 2 sizes

Daimler expands small-car brand

23 Trailer trouble VW Passat targets boat owners

PEOPLE24 Procurement pros

Check out our Guide to Purchasing Executives

SUPPLIERS26 Global gains

Honeywell turbo boss sees growth for hot sector

27 Parallel battlesMichelin CEO takes on the Chinese

28 CutawaySee who has parts in the new Renault Twingo

11Porsche sales boss Bernhard Maier

39 Russia salesNovember sales fall 1%; 11-month volume down 12%

40 U.S. sales by modelVolume tops 15 million through 11 months

DECEMBER 2014


AvtoVAZ ................... 37,788 37,484 1% 321,590 380,852 –16%

Datsun ....................... 1,779

– – 2,299 – –

Infiniti .......................

649 624 4% 6,570 7,067 –7%

Nissan ........................ 11,924 12,228 –3% 126,313 114,193 11%

Renault ..................... 16,664 18,413 –10% 156,098 173,494 –10%

RENAULT-NISSAN ...... 68,804 68,749 –% 612,870 675,606 –9%

Audi ..........................

2,624 3,115 –16% 28,348 30,097 –6%

Seat ...........................

78 155 –50% 1,324 3,094 –57%

Skoda ........................ 7,440 7,055 6% 70,619 71,553 –1%

Volkswagen cars ...... 9,322 12,625 –26% 103,119 129,847 –21%

Volkswagen vans ..... 973 1,310 –26% 10,381 12,882 –19%

VW Group .................. 20,437 24,260 –16% 213,791 247,473 –14%

KIA .............................

17,392 17,609 –1% 154,813 164,595 –6%

HYUNDAI ................... 15,393 15,834 –3% 148,242 151,443 –2%

Lexus ......................... 1,678 1,347 25% 15,501 12,969 20%

Toyota ....................... 12,877 12,831 –% 128,466 127,977 –%

TOYOTA Group ......... 14,555 14,178 3% 143,967 140,946 2%

Cadillac ..................... 110 134 –18% 1,059 1,258 –16%

Chevrolet .................. 9,181 14,576 –37% 99,142 142,318 –30%

Opel ..........................

4,695 6,581 –29% 52,189 66,626 –22%

GM .............................

13,986 21,291 –34% 152,390 210,202 –28%

MITSUBISHI ................ 7,124 7,029 1% 59,586 63,269 –6%

UAZ ............................

6,843 3,921 75% 36,964 40,816 –9%

GAZ LCV ..................... 6,563 7,494 –12% 54,743 68,367 –20%

Mercedes-Benz cars . 4,240 4,157 2% 40,673 36,200 12%

Mercedes-Benz vans 1,178 489 141% 6,795 3,911 74%

Smart .........................

30 14 114% 290 160 81%

DAIMLER .................... 5,448 4,660 17% 47,758 40,271 19%

FORD .......................... 5,288 7,956 –34% 50,226 85,430 –41%

MAZDA ...................... 3,839 3,691 4% 39,119 35,153 11%

SSANGYONG ............. 2,815 2,668 6% 20,279 28,406 –29%

Citroen ...................... 1,311 2,400 –45% 16,299 24,131 –33%

Peugeot .................... 1,388 2,718 –49% 17,475 28,639 –39%

PSA .............................

2,699 5,118 –47% 33,774 52,770 –36%

BMW ......................... 2,460 4,052 –39% 28,777 33,744 –15%

MINI ..........................

192 203 –5% 1,360 2,256 –40%

BMW Group ............... 2,652 4,255 –38% 30,137 36,000 –16%

LIFAN .......................... 2,067 2,622 –21% 17,909 21,945 –18%

Jaguar .......................

136 153 –11% 1,382 1,400 –1%

Land Rover ............... 1,728 1,972 –12% 17,147 16,746 2%

JAGUAR LAND ROVER 1,864 2,125 –12% 18,529 18,146 2%

DAEWOO ................... 1,819 5,921 –69% 33,472 49,014 –32%

Acura .........................

105 – – 656

– –

Honda ....................... 1,460 1,929 –24% 16,593 20,539 –19%

HONDA Group ........... 1,565 1,929 –19% 17,249 20,539 –16%

SUZUKI ....................... 1,521 1,990 –24% 15,276 23,773 –36%

SUBARU ..................... 1,430 1,360 5% 13,022 13,764 –5%

GEELY ......................... 1,364 2,513 –46% 14,519 22,074 –34%

Alfa Romeo .............. 12

– – 75 – –

Chrysler .....................

11 4 175% 102 145 –30%

Dodge .......................

– 10 – 26 184 –86%

Fiat ............................

676 706 –4% 6,114 6,331 –3%

Jeep ...........................

654 483 35% 6,422 3,921 64%

FIAT CHRYSLER .......... 1,353 1,203 13% 12,739 10,581 20%

GREAT WALL ............. 1,191 1,677 –29% 12,965 16,631 –22%

CHERY ........................ 1,184 1,618 –27% 13,801 16,486 –16%

VOLVO ....................... 1,137 1,222 –7% 12,692 12,116 5%

PORSCHE .................... 480 352 36% 3,559 3,078 16%

FAW* .........................

268 513 –48% 2,607 3,739 –30%

BRILLIANCE ................ 132

– – 517 – –

CHANGAN .................. 117

– – 902 – –

BAW ...........................

91 80 14% 964 1,346 –28%

HAIMA .......................

85 39 118% 691 276 150%

ISUZU .........................

70 36 94% 466 167 179%

JAC .............................

51 – – 349

– –

TAGAZ ........................

4 9 –56% 129 348 –63%

FOTON .......................

2 – – 61

6 –

BOGDAN ....................

– 127 – 92 1,930 –95%

BYD ............................

– – –

5 102 –95%

IZH ..............................

– 31 – 19 678 –97%

LUXGEN .....................

– – – 81

– –

VORTEX ......................

– 62 – – 990 –

ZAZ .............................

– 339 – 481 2,705 –82%

TOTAL RUSSIA ............ 211,633 234,481 –10% 1,991,755 2,281,181 –13%

*Estimate

Russia sales by manufacturer – October & YTD

Oct. Oct. Percent 10 mos. 10 mos. Percent

2014 2013 change

2014 2013 change

1 Lada Granta

16,807


3 Kia Rio

7,100

4 Lada Largus

6,561

5 Renault Logan

6,556

6 Renault Duster 5,778

7 Lada 4x4

5,158

8 Nissan Almera

4,817

9 Lada Kalina

4,804

10 VW Polo

3,867

11 Chevrolet Niva 3,741

12 Lada Priora

3,451

13 UAZ Patriot

3,428

14 Kia Sportage

3,319


16 Kia Cee’d

3,252


18 Skoda Rapid

3,099

19 Toyota Camry

2,869

20 Skoda Octavia

2,822

21 Hyundai ix35

2,698

22 Toyota RAV4

2,599

23 VW Tiguan

2,560

24 Mazda CX-5

2,124

25 Chevrolet Cruze 2,034

October 2014 Top 25 Sellers

Ranking based on new car and LCV sales in Russia


1 Lada Granta 128,885


3 Kia Rio

73,516


5 Lada Kalina

54,684

6 Lada Largus

54,090

7 VW Polo

48,425

8 Renault Logan 46,921

9 Nissan Almera 38,759

10 Lada Priora

38,643

11 Lada 4x4

34,542


13 Skoda Octavia 30,166


15 Toyota RAV4

29,345

16 Hyundai ix35

28,028

17 Toyota Camry 27,577


19 Kia Cee’d

24,664

20 Nissan Qashqai 24,200

21 Kia Sportage

23,901

22 Toyota Corolla 23,782

23 Ford Focus

22,526


25 Opel Astra

19,623

10 months 2014 Top 25 Sellers

Ranking based on new car and LCV sales in Russia

CONTENTS

Mercuri UrvalMaking strategies work. It’s all about people.

Find out more at www.mercuriurval.com

Contact us to secure all the skills your company needs for success:

13th/14th January 2015Detroit Motor Show & AN Congress,Detroit, USA

21th April 2015 Mercuri Executive Dinner, autoshanghai,Shanghai, China

One of the world’s leading HR-Management Consultancy Firms with proven expertise in the

Automotive Industry

16th January 20152nd Mercuri Leadership Workshop, Düsseldorf, Germany

17th September 2015Mercuri IAA Executive Breakfast, Frankfurt, Germany

Meet us at:

Terry BibbyUK

For further information please contact one of our senior staff members.

Klaus SteinmannGlobal Head AutomotiveGermany

[email protected] Phone: +49 172 65 62 952

Jörg Peter SeitzAustria

Thomas SträssleSwitzerland

Otto FiggeNetherlands

Laurent de RochebruneFrance

Alice GuisgandBelgium

Antonio TubioloItaly

Szymon DabrowskiPoland

Peter SalomonssonSweden

Oyvind BakkenNorway

Jeannine HertelSingapore

King ShenChina

Kenneth LeanIndia

Luciana SerraBrazil

Matt CassanoUSA

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3th March 2015Private Dinner, Automotive News, Geneva Motor Show

2th/3th October 2015 Automobilwoche-KongressBerlin, Germany

• Executive Search

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JANUARY 20156

AUTOMOTIVE NEWS EUROPE COVER STORY


The cat comes backJaguar expects record year on huge investment in products, plants, platform

NICK [email protected]

Jaguar is poised to have a record 2015 and to keep growing global sales to

well above 200,000 this decade as a massive investment in products, plants and underpinnings starts to pay divi-dends. It’s a huge turnaround for the once product-starved, nearly bankrupt British brand, whose global volume slumped to less than 43,000 in 2010. Since then Jaguar has been re-invented to aggressively challenge top German ri-vals in key global segments, and it has done this with the help of executives possessing nearly a century of experi-ence at global premium car leader BMW.

Some looming questions faced by Jag-uar, however, include: How much of a financial hit it will take from entering the highly competitive midsize segment and the price-sensitive fleet market? Can it make a noticeable dent in the huge global sales lead of its much larger, rich-er German rivals, especially in markets such as China where it is barely known?

‘Phenomenal’Jaguar’s revival begins in May with the arrival of the XE, which gives it a long-awaited midsize model to battle the BMW 3 series, Mercedes-Benz C class and Audi A4. The XE also is the first of many fresh Jaguars that will be underpinned by the automaker’s new lightweight alu-

minum platform. Jaguar Land Rover has poured 2 billion pounds (2.5 billion euros) into developing this platform along with a new range of fuel-efficient engines. Much of the bill has been paid for by profits earned from unprecedented global de-mand for Land Rover’s SUVs.

The platform will also yield a replace-ment for the XF large premium model, which is expected later this year, and Jag-uar’s first SUV, due to be unveiled at this month’s Detroit auto show ahead of its 2016 sales start. When the SUV arrives, four out of five cars in Jaguar’s range will be less than 3 years old. “We’ve invested a significant amount of money in Jaguar and we’ve got a phenomenal model ca-dence going forward, starting with the XE,” JLR Sales Operations Director Andy Goss told Automotive News Europe.

Missed targetThe British marque, which turns 80 this year, has been problematic both for JLR’s previous owner, Ford, and India’s Tata Motors, which bought Jaguar and Land Rover from the U.S. automaker in 2008. A decade before the sale former Jaguar boss Nick Scheele promised he would quadruple sales to 200,000 in four years, led by a BMW 3-series fighter named the X-Type.

The big leap never happened. After reaching a global sales high of 103,300 in 2002, Jaguar’s total fell to the low

40,000s in 2010. The X-Type was such a financial disaster that Bernstein Re-search analyst Max Warburton esti-mates Jaguar lost 1.7 billion euros on the car, or 4,687 euros per model sold during the Ford Mondeo-based flop’s nine-year life cycle.

Jaguar has pulled out of that finan-cial sinkhole. Sales are expected to top 112,000 this year after surpassing 80,000 in 2014. That’s still tiny com-pared with Land Rover -- last year Jag-uar sales accounted for just one-fifth of JLR’s overall total. However, the ad-dition of the XE and subsequent models such as the midsize SUV and a compact SUV that is expected to arrive in 2017 will push Jaguar sales past 200,000 by 2018, according an IHS Automotive forecast (see graphic, ).

JLR declined to provide a sales forecast for Jaguar for this story, but the com-pany recently broke its silence on its overall volume goal, which is to double current JLR sales to 850,000 by 2020. “Of that we see a more representative split for Jaguar to reflect market oppor-tunity,” JLR Global Fleet Director Ken Forbes told Automotive News Europe.

BMW influenceJLR executives say they have learned from past mistakes and this time Jaguar will succeed. They give two key reasons for their bullishness: 1) the automaker

Jaguar is counting on models such as the XE (shown) and a pair of forthcoming crossovers to more than double global sales by 2020.

JANUARY 2015 7



has had much more freedom to develop than it ever did under Ford and 2) it has a much deeper understanding of what has made its German premium rivals so suc-cessful.

Many of JLR’s directors have worked for BMW, starting with CEO Ralf Speth, who spent 20 years with the world’s No. 1 maker of premium vehicles. JLR head of r&d Wolfgang Epple worked at BMW for 24 years while engineering director Wolf-gang Ziebart worked there for 23 years. In December 2013, JLR appointed the head of BMW’s Dingolfing, Germany, plant, Wolfgang Stadler, as its manufacturing director. He arrived at JLR with three de-cades of BMW knowledge.

When it comes to differences compared with the Ford days, Ziebart said one prime example is the XE, which he believes Jag-uar’s previous owner would have deemed too expensive to make. “This car is much more advanced than the rivals. Ford management would have died if we had proposed such a car [or] they would have just killed us,” Ziebart said.

The car is benchmarked mainly against the 3 series in terms of dynamic per-formance, a key driver of sales in the midsize premium segment, especially among European buyers. The body is 75 percent aluminum to save weight and like the 3 series the XE has a rear-wheel-drive configuration. The XE’s “integral link” rear suspension is built on a sepa-rate subframe, something that is usually only found in the more expensive class above. Said Ziebart: “Integral link is a BMW expression. It’s a very, very stiff suspension that gives you very precise road-handling.”

The XE investment also includes a range of four-cylinder diesel and gasoline en-gines built at JLR’s new UK plant. Jaguar says the XE’s 163-hp 2.0-liter diesel of-fers CO2 emissions as low as 99 grams per kilometer, making it the first car in the midsize premium segment to qualify for tax breaks available in many Europe-an countries given to owners of cars that produce less than 100g/km of CO2.

Cheapest JaguarAs JLR’s cheapest model, the XE could end up hurting the company’s currently im-pressive profit margins, especially as the car is a core part of Jaguar’s push into the

price-conscious fleet market. “The legiti-macy of the volume car side of [Jaguar’s] business is still unclear,” a report from UBS Global Research said earlier this year. Investment in the platform, however, will pay off as more expensive models start to use the underpinnings, analysts believe. The new platform, code-named D7A, will be used on the bulk of Jaguar’s range, in-cluding the midsize and compact SUVs, the XF and, much later, the XJ upper pre-mium sedan, according to IHS Automotive research. Only the F-Type sports car family isn’t slated to use it.

JLR also has confirmed that Land Rover will use the platform, which is expected to underpin a model above the Range Rover Evoque compact SUV called the Grand Evoque, according to UK media reports. “How do you make a small Jaguar prof-itable? Answer: You brand it as a Range Rover,” Bernstein’s Warburton wrote in a report on JLR in 2013. IHS estimates the D7A-based Evoque will account for global sales of about 50,000 a year following its expected launch in 2017.

Further XE variants, such as a wagon version, also are expected. Jaguar’s head of advanced design, Julian Thom-son, told Automotive News Europe at the

launch of the SUV concept in 2013 that the design team had developed between 20 and 30 vehicles to make sure the platform suited them all. “We want lots and lots of products and we want all the incremental products as well,” he said. JLR has said it will launch 50 models or updates in the next five years, and says it will have spent 3.5 billion pounds on new products and facilities in the finan-cial year ending March 2015.

Increased sharing JLR is counting on cost-saving syner-gies between Jaguar and Land Rover to win back some of its investment. “As we bring the brands together we get a bigger volume in terms of economies of scale,” JLR r&d boss Epple told Automo-tive News Europe. He said that instead of saving tens of thousands through com-bined procurement the sister brands could achieve savings of “hundreds of thousands -- and that puts us on par with other OEMs.” Technology is also shared. “If we develop a system, we now do it independently of the product it’s going into,” Epple said. That way the market-ing team can assesses the potential sales opportunities for the technology in all JLR models.

0

50

100

150

200

250

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Massive increaseJaguar global sales and forecast 2008-2020 (in 000s)

Sources: Company (2008-2013); IHS Automotive (2014-2020)

JANUARY 20158



Now that driving characteristics are con-trolled more by software, the differences between the sporting aspirations of Jag-uar and the off-road ability of Land Rovers aren’t as far apart in terms of hardware as they had been, he said. The number of platforms within JLR will be reduced to just three or four as legacy architectures from the Ford days are dropped or over-hauled. “We would never go back to one platform, one car,” Epple said.

The new engine plant reduces JLR’s re-liance on Ford units, which gives the automaker more flexibility to increase its output, JLR fleet boss Forbes said. “If demand goes up sometimes we can’t increase our engine rate,” he said. UBS was critical of JLR’s decision to go it alone however. “We are concerned about the buildup of an in-house engine-building capability. External sourcing would free up resources to invest in al-ternative powertrains,” it said. JLR has a huge challenge to reduce average CO2 output in Europe from 180g/km now to 132g/km by 2021. Warburton at Bern-stein wrote in 2013 that the company might need to spend $1.1 billion annu-ally by 2020 to reach its target.

More capacityJLR executives say that Jaguar will ben-efit from the company’s global manufac-turing expansion. At last year’s opening of JLR’s new factory in Changshu, Chi-na, Speth confirmed a Jaguar would be made there alongside models from Land

Rover. Forbes said the first model would be the XE. Aside from low-volume kit as-sembly in India, this will be the first time a Jaguar has been built outside the UK.

The China factory will reach its produc-tion capacity of 130,000 by 2016, ac-cording to the company, and the XE’s inclusion would help boost Jaguar’s Chi-na sales significantly from a predicted 20,000 this year. JLR sales chief Goss thinks that China could have overtaken the U.S. and UK as Jaguar’s biggest-sin-gle market in 2014. As recent as 2011, China was a distant third for Jaguar. “Our spearhead vehicle for China is the XE. We think it could make significant in-roads,” Goss said.

A growth opportunity that Jaguar sees in China is fleet sales. Today, Chinese buyers are mainly private customers, but JLR is targeting a small-but-growing premium business market that accounts for 186,000 sales annually. Overall, JLR wants global fleet sales to account for 25 percent of its volume by 2020, up from 16 percent now, and Jaguar is ex-pected to lead that growth because of its sedans. “The XE and XF are our center of gravity -- they are fundamental to the success of JLR’s fleet business,” Forbes said, conceding that JLR has been weak in this area of the business. “We have been overly reliant on the retail sector,” he said. “Fleets will help us de-risk our business.” The reason fleet business is considered to be good is that companies generally continue to renew vehicles

even during a global downturn, whereas individuals will not. Both fleet growth and retail sales will be helped by an in-crease in dealerships – JLR said it aims to boost its network to 3,300 outlets by 2020 from 2,600 now. The vast majority will combine the two brands, Goss said.

Margin declineSince 2008, JLR has gone from being “more or less bankrupt,” Speth said, to delivering profits of more than 1 billion pounds. Bernstein’s Warburton, howev-er, believes the days of 20 percent mar-gins are over.

“We take the view that margins have probably passed peak,” he wrote in a report in November. JLR’s EBITDA mar-gin fell to 19.4 percent in the second quarter of its 2014 fiscal year from 20.3 percent during the same period in 2013. Warburton sees the decline con-tinuing as the company launches new models at lower prices than big-earners such as the Range Rover and Range Rov-er Sport. “The move down market with Jaguar and the life cycle of Range Rover means we think margins will now begin a gentle decline,” he concluded.

Jaguar hopes that the XE will do for it what Range Rovers have done for Land Rover, which is provide a model custom-ers have to have regardless of the wait or the cost. Said Ziebart: “It’s not a sober car, like an A4. This is a car that creates some emotions. We hope it will persuade people to spend more money.” ANE

Thank you, Munich! Jaguar Land Rover’s upper ranks include 4 longtime BMW execs

Ralf SpethCEOYears at BMW: 20

Wolfgang ZiebartEngineering bossYears at BMW: 23

Wolfgang EppleR&D bossYears at BMW: 24

Wolfgang StadlerManufacturing bossYears at BMW: 30

JANUARY 2015 9



Fast-growing UK brand’s sales boss sees gains from fleet market, China

‘Year of the Jaguar’QAAfter years of weak sales because of

its aging products, Jaguar is poised for a surge this year following the arrival of its new XE midsize sedan and updat-ed large premium XF. The brand’s first crossovers will follow as Jaguar acceler-ates its efforts to increase sales to busi-ness customers and win buyers from BMW, Audi and Mercedes-Benz. Jaguar Land Rover’s global head of sales, Andy Goss, spoke about the challenges ahead with Automotive News Europe Corre-spondent Nick Gibbs.

What is the scale of opportunity for Jaguar this year?Jaguar comes back as a tour de force in 2015. It’s the year of the Jaguar. We have invested a significant amount of money and we have a phenomenal model ca-dence going forward, starting with the XE. The Jaguar brand also spearheads Jaguar Land Rover’s real entry into the corporate market. We have been retail based, so our first goal is to get a similar share in the corporate market as in the retail market.

Jaguar Land Rover aims to double ve-hicle sales to 850,000 by 2020. What percentage will be Jaguars? It will not be half but it will be a signifi-cant increase. Jaguar has massive head-room for growth. We have been selling 70,000 to 80,000 vehicles a year in the past couple of years. Now we are mov-ing into white-space areas of the market with the XE taking on the BMW 3 series, Audi A4 and Mercedes C class. Other ve-hicles will follow.

The F-Type sports car is a low-volume model. Has it helped Jaguar? Previously, people had a different, older image of Jaguar. When people think about Jaguar now, they think about the F-Type. It has provided an emotional fulcrum. That has been more important than the volume of F-Types sold, and it is also a massive support for the new XE, whose buyers will be making a deci-sion on image and emotion as well as cost of ownership.

Jaguar is a challenger brand to the Germans. Can that be an advantage?Jaguar’s volume is substantially less than theirs so clearly we have to chal-lenge the established order the way Audi had to do with BMW and Mercedes not so long ago. We are creating clear differ-entiation for people to buy Jaguar over one of the German brands, which look myopically at each other rather than anyone else.

Where do you follow the Germans and where do you differentiate?The German brands are slicing and dicing the marketplace by using existing plat-forms to find new niches to create vol-ume. We do not have to look at the prolif-eration of our product range, instead we are launching full product ranges where we have not existed before. The custom-

er does not care about any of that. What the customer wants to know is why to choose a Jaguar versus an Audi or BMW.

What are the headwinds?For a BMW 3-series owner to consider us, they want to understand what they are buying into. We have to make sure brand experience is consistent the world over. The German brands have this con-sistency. We are trying to achieve that, but also with a key point of difference. We want to justify customers’ decisions for them -- to make sure they are happy and turn them into advocates.

Will the X-Type’s failure hurt?Nobody outside media interviews men-tions the X-Type to me. It’s an irrele-vance in the same way that nobody talks about past Audi problems in the U.S. Life has moved on considerably over the past eight to nine years.

Will Jaguar have interesting dealer-ship innovations such as we have seen from Audi, BMW and Mercedes?We are rolling out a new corporate deal-ership architecture globally. We are bringing the two brands, Jaguar and Land Rover, together in one common owner-ship by 2018 in every sales territory. We want the customer to walk through the door of a Jaguar Land Rover retail-er and see a proliferation of products: small, medium, large SUVs, crossovers, sports cars and sedans. Once the buyer is in that family we can migrate them throughout the product range. There will be flagship sites in addition to that.

What will make the flagship dealer-ships a unique experience?It will be a brand experience on steroids. People want to go to a destination, something that has more than the local retailers in terms of the technologies, the type of products and the experienc-es you can buy into. Clearly capital cities are important, not for just the population living there but also for people visiting who just want to see what Jaguar Land Rover is all about. ANE

Meet the sales boss❚ NAME: Andy Goss

❚ TITLE: Jaguar Land Rover Sales Operations Director

❚ AGE: 57

❚ MAIN CHALLENGE: To convince buyers to switch from German pre-mium brands to Jaguar’s fresh lineup.

JANUARY 201510

AUTOMOTIVE NEWS EUROPE Q&A


BMW quickly moves top technology from i3 and i8 into mainstream models

Insp‘i’red QABMW wants its mainstream models to

benefit quickly from the cutting-edge technology offered in its i3 and i8, such as carbon fiber construction and high-performance, low-CO2 powertrains. BMW brand sales boss Ian Robertson ex-plained the company’s strategy to Auto-motive News Europe Editor Luca Ciferri.

Will your next i model be a fuel cell called the i5, as media reports say.There is no other specific i product signed off for production. We are, how-ever, spreading some of the technology from our i models into our more main-stream cars. For example, next-genera-tion cars that are coming soon will make more extensive use of carbon fiber. They will not have full carbon fiber structures, but they are going to have carbon fiber in the structure of the passenger com-partment, in suspension components and so on.

The i8 plug-in hybrid supercar soon will be joined by plug-in variants of the 3 series and X5. Which other models will have plug-in variants?Plug-in hybrid technology is so flex-ible that it can be integrated in a wide variety of vehicles so there is clearly more to come. What is important is that the plug-in technology will be one of the key levers to bringing high-performance vehicles well below 100 grams per kilometer of CO2, while re-taining the driving pleasure and driving dynamics of a BMW.

Audi charges a premium of up to 13,000 euros on its A3 plug-in com-pared with the base gasoline model. Mercedes has priced the V-6 plug-in S class at nearly the same level as its V-8 gasoline model. What will be BMW’s pricing strategy for plug-ins?We always start our projects by asking ourselves what we think the price point in the marketplace is – and the price point has narrow elasticity. One of the challenges with the hybrids on the mar-ket today is that the consumer has said ‘OK, it is very interesting, but actually, I

quite like my diesel engine, and there is not a lot of difference in terms of CO2.’

I think the advent of the plug-ins is changing this perception, because here you can really drive for a good period of time in full-electric mode and at a good speed. However we are not in an indus-try where price is determined by cost-plus. You can maybe do that with mili-tary hardware, but not the automotive industry. So it always starts with where we think the price point needs to be. If you add an electric motor onto a smaller engine you generally get the output of a bigger engine and therefore you estab-lish a pricing framework.

When does BMW see electric cars costing about the same as a model with an internal combustion engine?It depends on when we reach the point where the additional costs of keeping the internal combustion engine within the legislative framework equal or ex-ceed the costs of a battery-powered vehicle. First, the electric motor is at a very early stage in development, and the batteries will see significant steps for-ward in the next few years. I think we will soon see electrification costs for the customer come down and that’s a curve that we’re on.

At the same time, if you look at the need to put SCR [selective catalytic reduction] technology on a wide range of engines to make them compliant with Euro 6 emissions rules, you are not only add-ing a lot of cost, but, just as important, a lot of weight. At some point the elec-tric motor and the battery could be more efficient and potentially cheaper. We do not know today where that crosses over, and I don’t think the industry really knows yet. However, there definitely is a trend in that direction.

What percentage of i3 buyers add a gasoline-powered range extender?About half. Many customers would like to have the range extender, but in some countries, legislation steers them to-ward pure battery power. In the UK we

have a majority of range extenders. In Norway we have virtually none because range-extended vehicles do not qualify for all the incentives given to pure BEVs [battery-electric vehicles]. Overall, I would say the mix is more regulation driven than customer driven.

Is it correct to call an i3 with a range extender a plug-in hybrid?It is not. It is a battery-powered vehicle where only the electric motor powers the wheels. ANE

Meet the sales boss❚ NAME: Ian Robertson

❚ TITLE: Board Member for BMW brand Sales & Marketing

❚ AGE: 56

❚ MAIN CHALLENGE: Determining the correct price point for BMW’s growing lineup of plug-in hybrids.

JANUARY 2015 11



Porsche’s sales boss bullish on plug-in hybrids

Emissions free QAPorsche sales boss Bernhard Maier

commutes daily to company head-quarters near Stuttgart using either a Porsche Cayenne plug-in hybrid or a Pan-amera with the low-CO2 powertrain. Re-gardless of the vehicle he uses, his goal is the same, to travel the 45km to work and the 45km home emissions free. That’s a big mindset shift for the sports car mak-er. Maier shared his views on the future of plug-ins at Porsche with Automotive News Europe Editor Luca Ciferri.

You use a Porsche plug-in hybrid for your daily commute. How do you get additional full-electric kilometers out of the battery?The Panamera and Cayenne are homolo-gated in the European NEDC cycle for 35km in pure battery mode, but by coast-ing into the traffic and recuperating en-ergy during braking you can drive emis-sions free a bit further. Depending on the traffic and the route I take, I drive 40km to 45km per trip. Most of the times I man-age to use only electric power.

Are you a true believer of plug-ins? Absolutely. People are beginning to under-stand that with a plug-in hybrid they have the ability to be totally flexible [in terms of range and performance] while having their own filling station for electricity at home or at the office, which is really convenient. You do not need to drive anywhere to get your battery filled. It happens at home, while you are sleeping.

How are customers reacting to Porsche’s plug-ins?On the Panamera we are already at 10 percent of global demand, while the Cay-enne was just introduced. In general, we see more potential in markets where authorities or governments subsidize models that reduce pollution, because having the best of two worlds inside one car is a little bit more expensive. When a government wants to convince inhab-itants that reducing pollution is a really important issue, and offers adequate in-centives, electrified vehicles could grow to market shares up to 50 percent.

When will there be a plug-in hybrid version of the 911?We have a lot of ideas, but we have not approved them for production yet. The 918 Spyder shows that Porsche has the capability to produce very convincing hy-brid sports cars.

What about fuel cells?Technically, they are a very interesting solution, but questions about the tech-nology go beyond how to develop a fuel station infrastructure, which, by the way, won’t be quick or easy. The real issue is how can hydrogen be produced with a compelling well-to-wheel balance.

Porsche is near a sales balance of one-third of its volume in Europe, North America and Asia. What will the model split be in the three regions?In mature markets we have a higher share of two-door sports cars in com-parison to those countries that we call fast-growing markets. This is normal. In markets where individual mobility is still at a very low level, you need a car that can fit to a lot of different circumstanc-es. This is why the Cayenne and Pana-mera are the favorite choices in China. In fast-growing markets the sports car segment has not reached the share it has in Germany or the United States, but it is picking up quickly. What is impor-tant for Porsche is to have a dominant position in the sports car segment ev-erywhere. This segment in China is still small in absolute terms, but we have a share slightly higher than 50 percent, so we are in good shape.

When does a market reach the point that it’s mature enough to make sports cars a more viable purchase?In broader terms, when affluent buyers have met their requirements for a four-door sedan and an SUV. If they still have the space and the money for a third car, then they get a sports car.

So the 911 is a third car for most Porsche customers?We do not have many customers who

only drive the 911. The average 911 cus-tomer owns another 2.6 cars.

The Macan is off a good start. Do you need to expand production beyond the 50,000-unit installed capacity you have in Leipzig?

If we can build some more, we are really happy to do so. Nevertheless, our busi-ness principle is to balance demand and supply so that we build one car less than the market is able to absorb. Currently we have a waiting list of approximately six months for the Macan, which is a very healthy situation.

Porsche closed 2014 with a new sales record. What do you expect this year?

Further growth in line with what was de-fined in the Strategy 2018 plan. ANE

Meet the sales boss❚ NAME: Bernhard Maier

❚ TITLE: Porsche Board Member for Sales & Marketing

❚ AGE: 55

❚ MAIN CHALLENGE: Expanding plug-in hybrid lineup to help the brand reduce emissions without sacrificing performance.

JANUARY 201512



Hyundai needs a design hierarchy, top exec Schreyer says

Style guidelinesQAHyundai Motor Group President Peter

Schreyer gave Kia a fresh, familywide look after being hired from Volkswagen Group in 2006. Now he’s doing the same for Hyundai, for which he took design re-sponsibility in 2012. Schreyer wants to give Hyundai the equivalent of Kia’s “tiger nose” grille so all of the brand’s vehicles have a familiar face. The hardest part may be keeping the Genesis and Equus luxury cars in the family while signaling their premium nature. Schreyer discussed his approach with Gabe Nelson, who is a staff reporter at Automotive News Europe sister publication Automotive News.

When you sketch, what inspires you? Of course, I like to look at cars. When I drive on the autobahn in Germany or on a U.S. freeway I look at cars I see that look different in a different environment. But I think for us designers, it is impor-tant to not only look at cars, but to be interested in architecture, in art, even in music, in sports equipment, industrial design -- all sorts of things -- because in fashion they are influencing us and we are influencing them.

Sports equipment? We have made show cars with neoprene seat coverings so you can spray it [with water] when it’s dirty, or whatever. Things like that. Even for switches, the click mechanism may be like when you have gear shifting on a mountain bike.

You designed Kia’s “tiger nose” grille. Will all Hyundai products get the hex-agonal grille that appears on the re-designed Genesis? The Genesis is almost like a brand on its own. So the challenge for us will be to make a kind of hierarchy between the products, so you can recognize which segment that car is, somehow. So the Genesis is on the higher end, and the Equus is above -- almost like a luxury brand within the Hyundai brand. I think we cannot do it like some others, just put the identical grille on every car. There needs to be a little bit of room to play, to differentiate.

Which brands do it well? If you take the traditional German companies like Mercedes, BMW, Audi, Porsche -- they developed their own style and stuck with it. Audi developed it later, but BMW and Mercedes have very, very, very long traditions. They keep evolving it and improving it, so it’s changing over the years. This is where we need to get, in a shorter time.

Some critics argue the look of the redesigned Hyundai Sonata/i40 is hurting sales. The last generation was daring. This one is more conser-vative. Was it a mistake? I think it is a very substantial -- serious is not the right word -- a very substantial design. The old Sonata was a bit extreme in a way, one that I quite liked as well. I think it depends a bit on the customer that we want to approach.

What do you mean by substantial?

Not risky. It’s very well balanced and worked out. When you see it on the street, I think it’s a very clean-looking, good car. And I think it’s also good that compared to the [Kia] Optima, it is a dif-ferent animal -- approaching a different kind of customer, so we don’t fish in the same waters.

The Soul has Kia’s most iconic de-sign. In the U.S., how has that vehi-cle avoided the fate of the Chrysler PT Cruiser and the Volkswagen New Beetle, which were incredibly popu-lar at first and then faded? I don’t know. Maybe we’re just lucky. We were surprised. The natural curve of every car is that the sales go up and then fade. The Soul was the only car I’ve experienced where it went up and then still grew. I think in a way it shows that if we’re a little bit daring and don’t always do something that’s in the middle of the road, sometimes it pays off. Sometimes it works. ANE

❚ NAME: Peter Schreyer

❚ TITLE: Hyundai Motor Group President

❚ AGE: 61

❚ MAIN CHALLENGE: Providing Hyun-dai design continuity while leaving room to differentiate the brand’s top-of-the-line models from the rest of the family.

Meet the design boss

JANUARY 2015 13



Tesla seeks solutions in ‘fragmented’ Europe

Tough EV marketQATesla Motors expects Europe to play

a big part in its bid to reach an an-nualized production rate of 100,000 ve-hicles by the end of 2015, up more than threefold from last year. The challenge in Europe is the widely varying degree of support provided by governments to help promote electric vehicles such as Tesla’s Model S. The electric carmaker’s global sales boss, Jerome Guillen, dis-cussed what the company is doing to be-come a key player in sustainable trans-portation with Automotive News Europe Correspondent Bruce Gain.

How is Tesla’s approach to Europe different than in the U.S.? It’s a lot easier to set up shop in the U.S. In Europe we have to comply with a lot of different rules in different countries and create different kinds of networks. There are different languages and other regional things to deal with, which is the main difference. Europe is a more frag-mented market than the U.S.

What are your ambitions in Europe?Our overall goal is to accelerate the tran-sition to sustainable transportation. We obviously want to be present in Europe. There are many different countries and rules to comply with, so we are putting in place the right infrastructure in every country to help with our growth. We are happy with the status quo of some coun-tries where we are present, especially in Norway. In other countries we still have some things to put into place. This includes dealerships, service centers, superchargers to enable long-distance driving and also the right partnerships for financial products and insurance.

Which European countries are lead-ers in creating an EV infrastructure and which ones still have work to do? We are a small company so we haven’t had a chance to develop a presence in all countries in the same way. We gave preference [to countries] where we al-ready had the most demand. Norway was a good starting point. The Nether-lands, Switzerland, Belgium, Denmark

and Sweden are also countries where we’re doing extremely well. We already have the infrastructure in place in those countries thanks to our superchargers. In some markets we are putting the in-frastructure in place so that people can try the car and then adopt it.

How crucial is a test drive to convinc-ing a potential customer that your models are as viable as car with an internal combustion engine?That’s the key factor. We can describe what it is like to have an electric car, but at the end of the day the best way is to really experience it for yourself. You need to see how smooth it is to drive, how quiet it is and how there is really no trouble with charging or range. People are nervous about it, which I understand, but there is no reason for it.

How important is the availability of public charging stations to the growth of EVs in Europe? I think that 98 percent of all charging is done at home so we need to realize that people tend to drive or to travel near their homes. The beauty of electric ve-hicles is that you charge them at night, so that when you get up you’re electric vehicle is already charged. It’s much bet-ter than a gasoline-powered car in this respect. For those long-distance trips, there are many parking areas in coun-tries in Europe where there are charg-ing stations. Additionally, to further facilitate long-distance driving, Tesla is developing a network of supercharg-ers, which are faster than anything else out there. We’ve built about 70 of those stations around Europe. They let you charge [enough to travel] 300km in 20 to 30 minutes, depending on how full the battery is when you start charging. But while you do not need the supercharger to travel long distances, it just makes it that much easier.

What is slowing EV growth in Europe?It’s a new technology so there are many misconceptions. Whether they buy a Nis-san Leaf or some other vehicle, it kind of

doesn’t matter in the end. We still have to educate the public about how conve-nient electric is and how it’s not a hurdle to have an electric car. I think the big-gest hindrance is the lack of knowledge.

What else can European govern-ments do to promote EV adoption? Governments can accelerate the transi-tion to sustainable transportation, which will happen no matter what. We’re going to eventually run out of oil. It’s a finite supply so any effort to accelerate that transition will be welcome. There are some governments that are more proac-tive. In France, for example, the govern-ment offers generous incentives that can be applied to the price of an EV. The tran-sition will happen, but it’s a matter of how fast governments can facilitate it. ANE

Meet the sales boss❚ NAME: Jerome Guillen

❚ TITLE: Tesla Worldwide Vice President of Sales & Service

❚ AGE: 42

❚ MAIN CHALLENGE: Building up a Europewide network of dealerships, service centers and publically available superchargers.

JANUARY 201514

AUTOMOTIVE NEWS EUROPE AUTOMAKERS


Good news, bad newsEurope sales growth forecast to continue, but at slower rate than last year

CHRISTIAAN [email protected]

The good news for 2015 is that Eu-rope’s carmakers can look forward to

another year of sales growth, but while it may statistically qualify as a gradual recovery, it certainly won’t feel like one. With the average age of vehicles on Euro-pean roads increasing, pent-up replace-ment demand should eventually prompt a more robust upswing after 2013 sales dropped to levels not seen in Europe for two decades.

Analysts, however, expect this year’s rate of increase to be 2 percent to 3 per-cent compared with last year’s 5 percent rise. Industry watchers see sales slowing

back down to a crawl before ever hav-ing really taken off last year as geopoliti-cal risks in Russia and the Middle East derailed a fledgling recovery in the euro area. Commodities that closely track the economic cycle are also pointing lower, with prices for crude oil recently hitting five-year lows. Big shifts in the market such as the rising cost of car ownership and a preference for car sharing among younger drivers could prevent volumes from reaching previous highs seen dur-ing the debt-fueled bubble of 2007.

No tailwinds The head of sales at money-losing Gen-eral Motors subsidiary Opel -- itself wholly

dependent on the hypercompetitive Eu-ropean market -- sees little reason to be-lieve that economic tailwinds will provide additional support to its turnaround.

“Europe’s car market remains difficult de-spite the slight recovery in 2014. While some important markets are showing a slight upward trend, other large ones con-tinue to be weak,” Opel’s Peter Christian Kuespert said in an emailed statement to Automotive News Europe. “Bottom line, the situation in Europe overall will scarce-ly be different in 2015.”

Forward indicators that track business sentiment in Europe fell to one-and-a-half-year lows in November, while con-sumer confidence has been on the de-

Opel believes it will grow faster than the overall European market this year because of models such as the new Corsa.

What a bargain Discounts on volume brands in key European markets based on % off retail price in December

Germany1. Citroen 262. Fiat 243. Opel 234. Hyundai 194. Renault 196. Ford 176. Peugeot 178. VW 14Market average 20

UK1. Citroen 232. Peugeot 193. Ford 174. Fiat 165. Renault 155. Vauxhall 157. Hyundai 138. VW 12Market average 16

France1. Opel 252. Citroen 232. Hyundai 234. Ford 225. Fiat 215. Renault 217. Peugeot 158. VW 149. Dacia 3Market average 21

Source: Barclays

JANUARY 2015 15



cline since June. Chris Williamson, chief economist at Markit, which publishes the purchasing manager index for Eu-rope, said the conflict with Russia over the Crimean peninsula served as a cata-lyst to stifle demand in its infancy.

Last month the European Central Bank slashed its forecasts for economic activ-ity in the euro zone, currently estimat-ing an expansion of just 1 percent, down from its September estimate of 1.6 per-cent. Amid a darkening outlook and dou-ble-digit unemployment, consumers lack the confidence to buy a new car, typical-ly a person’s single-biggest expenditure after the purchase of a home.

Mixed marketsIn addition, concerns are starting to shift from the so-called euro zone periphery to the core countries that had largely escaped the wrath of bond markets. Germany barely grew in the third quar-ter of 2014, while France’s fiscal deficit

continues to widen as government debt increases faster than output. Holland, Belgium and Austria -- all perceived as financially sound by creditors -- are also going through tough times.

Making matters worse, carmakers can no longer expect the UK to be the en-gine of growth it has been in the past two years as volumes bump up against its historic high.

“Great Britain reached its pre-crisis lev-el and hardly has upside potential. We expect only slight growth in Italy and France while we forecast stagnation for Germany,” Matthias Wissmann, president of the German auto industry association (VDA), said last month, blaming political risks for carmakers’ problems. “Much of it depends on the decisiveness of policy-makers in Berlin and Brussels, whether Germany and Europe can improve its competitiveness.”

By comparison, Spain has picked up again because of its car scrapping

scheme, which allows eligible people to get a 2,000 euro subsidy financed equal-ly by the state and carmakers.

Italy remains the outlier, growing only tepidly despite decade-low market vol-umes and a large vehicle park in need of replacement.

“Even if we look out to the end of the de-cade, we’re not expecting Italy as a mar-ket to recover to the 2.5 million [sales]in 2007, but -- due to how weak it cur-rently is -- there is scope for fairly rapid growth,” said Jonathon Poskitt from market researcher LMC Automotive.

Regardless of the overall market prob-lems, Opel’s Kuespert sees reason to believe his company can buck the trend. “We’re optimistic as far as our own development is concerned since we are currently in the biggest product of-fensive of our history, which will really gather speed this year,” he said. “The new Corsa and the Karl will provide us a further boost.” ANE

500

1,000

1,500

2,000

2,500

3,000

15,000

2013 2014 2015 2016 2017 2018 2019 2020 2021

Total EU & EFTA

Key:

Spain

Italy

France

UK

Germany

Making a comebackEurope’s vehicle sales are expected to nearly reach 14.8 million in 2021; forecast for total Europe and the 5 major markets (in 000s)

2013 2014 2015 2016 2017 2018 2019 2020 2021EU + EFTA 12,363,590 12,987,556 13,296,646 13,640,535 14,016,343 14,338,611 14,634,070 14,772,985 14,791,065Germany 2,955,534 3,021,282 3,099,515 3,179,898 3,202,888 3,204,718 3,224,603 3,209,036 3,215,449UK 2,264,595 2,458,966 2,493,058 2,413,177 2,342,745 2,392,391 2,387,877 2,362,524 2,329,801France 1,790,469 1,826,243 1,892,441 1,928,328 2,003,545 1,985,643 2,010,244 1,997,957 2,034,015Italy 1,311,285 1,363,680 1,424,328 1,599,235 1,748,222 1,800,844 1,886,249 1,900,542 1,861,315Spain 722,780 835,588 852,364 898,232 971,136 1,104,365 1,185,642 1,228,202 1,213,135

Source: IHS Automotive

JANUARY 201516



Class of 2015Automakers ready new crossovers


Automakers selling cars in Europe will accelerate their expan-sion into SUV/crossover segments in 2015. Key launches

this year include Audi’s Q7 premium large SUV, along with all-new compact crossovers from Renault and Toyota, which will compete against an upgraded Volkswagen Tiguan due to launch toward the year’s end. Other important arrivals include the Opel/Vauxhall Astra, Jaguar XE and Audi A4. Below is a by-brand list of debuts based on their launch dates in Germany.

Alfa Romeo4C Spider (March)

AudiTT roadster (March); Q7 (July); R8 (Octo-ber); A4 (November)

BMW 2-series convertible (February); 2-series Grand Tourer (May); 7 series (October); X1 (November)

Ferrari458 coupe replacement (summer)

Fiat 500X (March)

FordS-Max (May); Mustang (June); Galaxy (September)

Honda Jazz (July); HR-V (August)

Hyundai i20 5-door (January); i20 3-door (April); ix35 (likely September)

InfinitiQ30 (November)

JaguarXE (May); XF (November)

KiaSorento (February); Optima sedan (Sep-tember); Sportage (December)

Land RoverDiscovery Sport (February)

LamborghiniHuracan Spyder (September)

Lexus RC-300H coupe (December)

Mazda Mazda2 (February); CX-3 (July); MX-5 (August)

McLarenSports Series (October)

MercedesCLA Shooting Brake (March); AMG GT (April); GLE Coupe (July); GLC (replaces GLK, September)

MiniClubman (December)

Opel/Vauxhall Karl/Viva (May); Astra (October)

Renault Espace (April); compact crossover (June)

Skoda Fabia wagon (February); Superb (May); Superb wagon (October)

SmartForTwo convertible (December)

ToyotaMirai (August); compact crossover (launch time not available)

Volvo XC90 (March)

VolkswagenTouran (not available); Tiguan (likely late 2015)

Mercedes GLE Coupe

Audi Q7

Fiat 500X

JANUARY 2015 17



New prioritiesMercedes increases emphasis on China in bid to pass BMW and Audi

CHRISTIAAN [email protected]

Mercedes-Benz could become the first luxury carmaker to launch new

models in China before rolling them out in Europe and the U.S. after strengthening its local r&d operations in a bid to narrow the gap with Audi and BMW in the world’s largest car market. Measured by global car sales, Mercedes is the smallest of the three dominant German premium brands largely because of its weaker position in China, where it had suffered in the past from having two competing sales organi-zations, a much thinner dealer network and a lack of locally built compact SUVs.

‘Massive investment’Introducing future models in China first would highlight how much priorities have changed for Daimler over the past two years, when it was forced to over-haul its stagnating business there in late 2012 after witnessing its two German competitors divide up market gains for themselves. “In the past China wasn’t part of the first roll out phase [for new products], which is perhaps a reason why we were a little bit behind,” Mer-cedes development chief Thomas Weber told Automotive News Europe during the opening of its new advanced design stu-dio in the Wang Jing district of Beijing. “Why not be first at some point? That’s the trend in my view and it could not happen without a massive investment in r&d,” he said.

Over the last couple of years, Daimler has appointed a new board-level execu-tive responsible solely for China, unified local sales and distribution, constructed a car engine plant (its first one outside of Germany), added 179 new dealerships and bought a 12 percent stake in joint venture partner BAIC Motor for 627 mil-lion euros.

Mercedes will begin building the GLA compact SUV early this year in addition to its midsize GLK crossover and long wheelbase versions of the E- and C-class sedans. More compact cars will roll off the assembly line at its joint venture plant

in Beijing following a 1 billion euro invest-ment by Daimler and BAIC. Ultimately Mercedes aims to sell significantly more than 300,000 cars in China in 2015, two-thirds of which it hopes to build locally.

Rising local contentWeber wouldn’t say which major model Daimler might first debut in China, em-phasizing that deliberations are at a very early stage. Such a move would require a high level of local content, a larger pool of qualified suppliers in China and more testing facilities, which is where his team comes in. “At the moment no one is doing it. I explicitly will not rule out launching new models and deriva-tives first in what will soon be the most important market, but in order to do so, a few conditions have to be met.”

Its recent decision to invest 112 million euros to expand its Beijing research fa-cilities is closely linked to these plans, since it needs the necessary proving grounds, test benches and vetted sup-pliers in place to guarantee a smooth

launch. This includes two r&d depart-ments based at its factory in Yi Zhuang on the outskirts of Beijing that together adapt vehicles and engines to Chinese needs, ensure quality, and establish ties to local suppliers -- all crucial when launching new models. Mercedes, which has over 280 suppliers based in China, aims to increase local content to about 80 percent to 90 percent from the cur-rent 60 percent to 70 percent.

Trend trackersThe new r&d center also has other tasks beyond the design studio, such as forecasting the latest in social trends. For instance, while oversized cuphold-ers are a must in the U.S., having space for tissue boxes is crucial in China. Equally important is monitoring devel-opments in legislation and regulations, from subsidies for new energy vehicles to discussions over specific emissions targets for individual car models. “From now on,” Weber said, “China plays a major role for our global product devel-opment process.” ANE

Daimler has spent 112 million euros on its Beijing r&d center, where 500 engineers and designers will be working to make sure locally made models cater to customer demands in China.

JANUARY 201518



Going greenToyota, Renault join car-sharing rush with fleets of low-CO2 vehicles

BRUCE [email protected]

Toyota and Renault have joined Daim-ler, BMW, PSA/Peugeot-Citroen,

Volkswagen and Ford in supporting car-sharing as an environmentally friendly answer to mobility needs in congested cities. Like its rivals, Toyota and Renault see car-sharing as a way to boost their green credentials. “I have a very strong personal intention to fill the cities with electric vehicles worldwide,” Toyota Chairman Takeshi Uchiyamada said re-cently during the launch of a car-sharing program backed by the automaker in Grenoble, France.

Toyota considers electric vehicles to be especially suited to short-distance, ur-ban journeys regularly made by city driv-ers, while hybrids, plug-in hybrids and fuel cell vehicles are more practical for longer trips. Replacing gasoline and diesel cars with electric vehicles is key to im-proving air quality in cities, according to Renault, which, like Toyota, is backing a new car-sharing program in France.

Renault has formed a joint venture with the French industrial conglomerate Bol-lore, which operates a self-service auto rental scheme called Autolib in Paris, Lyon and Bordeaux, and in Indianapolis in the U.S. The partners plan to develop electric car-sharing solutions in France and the rest of Europe. Renault says its EVs will be gradually integrated into Bol-lore’s AutoLib fleet to reach a proportion of 30 percent as quickly as possible.

Renault CEO Carlos Ghosn said AutoLib could offer his company’s EVs in cities around the world. “Our alliance with Bol-lore does not target any particular country or region. Initially, this agreement is mainly applicable to France and Europe, but it is not, of course, limited to those regions,” Ghosn told Automotive News Europe at the joint venture’s launch. In Grenoble, Toyota is making 35 of its the three-wheel i-Road vehicles, which seat one person, and 35 of its four-wheel COMS, with room for two, available for rent in a three-year pilot proj-ect with partners including the local city authority and local public transport provid-

er, along with the French electricity com-pany EDF. Grenoble residents can rent the Toyota electric vehicles parked around the city for short journeys after reserving the vehicle on a smartphone app.

Smart app Toyota Europe President Didier Leroy said the project is an extension of public trans-portation. Customers might, for example, use the car-sharing website to reserve a Toyota i-Road at the Grenoble train sta-tion, leave the car at one of the drop-off locations and then take a tram back to the train station. A main feature of the service is its low price: city residents can rent a Toyota EV for as little as 5 euros an hour or for 17 euros for 4 hours.

Car-sharing also brings advantages by promoting more efficient use of road and inner-city transportation infra-structure, according to a recent Frost & Sullivan report, which said that the number of people in London using car-sharing could rise to 800,000 in 2020 from 140,000 now. This would achieve a reduction in CO2 emissions from cars in the English capital of up to 6 percent, with 120,000 cars taken off the road by the end of the decade. Fewer people buy-ing cars may not be good news for auto-

makers’ profits but most car companies feel they have to be present in the sec-tor as increasing numbers of customers in cities in the developed world choose to rent a car when they need it instead of buying a vehicle that might remain parked outside an office or home most of the time.

Daimler, an early adopter of car-sharing in 2008, now has a global fleet of 12,000 Smart ForTwo minicars, 1,200 of which are full-electric vehicles, across 29 cities in Eu-rope and North America. Car2Go has yet to make a profit, but is moving closer. “It’s starting to be financially viable. In some of the cities we are profitable,” Rainer Beck-er, head of business development for Asia Pacific at Daimler’s mobility arm, Moovel, operator of Car2Go, told an audience at Michelin’s Challenge Bibendum confer-ence in Chengdu, China, in November.

BMW with DriveNow, Volkswagen with Quicar, along with Ford and PSA/Peu-geot-Citroen, are among automakers with car-sharing programs. Audi has just begun two pilot programs in Berlin and Stockholm. Opel’s marketing chief, Tina Mueller, said in November that General Motors’ German division will launch a car-sharing scheme this year.

– Nick Gibbs contributed

Toyota has provided 35 three-wheel Toyota i-Road EVs for a car-sharing program in France.

JANUARY 2015 19



‘Superheroes’Mini expects profit boost from leaner 5-car lineup and UK plant upgrade

LUCA [email protected]

To boost Mini’s prospects of long-term profitability parent BMW Group has decided the British brand needs to shrink

its lineup to five models from eight. Mini is expected to dis-continue three slow-selling vehicles -- the Coupe, Roadster and Paceman – so it can concentrate on the five model lines that accounted for about 95 percent of the 325,000 vehicles it built last year, according to data from IHS Automotive. BMW Group does not report individual financial results for the BMW, Mini and Rolls-Royce brands, which has left analysts wondering whether Mini has ever made any money.

“BMW has struggled to make Mini into a profit center from the beginning,” said Max Warburton, an auto analyst at Ber-nstein Research. He said that Mini’s cars are built on a low-volume platform and that the automaker has undergone “all sorts of complex model line proliferation -- it’s hardly a recipe for making money, at least compared to some of their BMW-branded products.” Mini’s industrial matrix is complex. It builds eight models underpinned by three different platforms in three different plants and has had an average annual volume of about 313,000 units in the last three years. Warburton expects Mini to become more financially viable once it starts offering a smaller, more consistent range underpinned by a single architecture, which will be shared by BMW brand models such as the 2-series Active Tourer and the next-generation 1 series.

Peter Schwarzenbauer, the BMW board member in charge of Mini, has been a strong advocate for a radical review of the Mini range. “It is important to find the right balance between growth and profitability,” he said late last year while announcing that Mini’s range would be trimmed. Schwarzenbauer said Mini would focus on “superhero” vehicles including the three- and five-door versions of its core hatchback, the Countryman and the Clubman station wagon, which will be renewed this year.

“Like a superhero, each of these cars has its own personality and unique capabilities,” Schwarzenbauer said, without iden-tifying which Minis would be cut and when. However, Oliver Friedmann, the Mini’s head of product management, told Au-tomotive News Europe last year that the Coupe, Roadster and Paceman are not “a priority” in the automaker’s renewal plan. The Coupe and Roadster were conceived as small-volume vari-ants that would help maintain interest in the brand as it transi-tioned to the fourth generation of its top-seller, the Mini three-door hatch, which debuted last year. IHS Automotive expects Mini to discontinue the Coupe and Roadster this year.

Industrial revampMini also is counting on profits to rise following a radical indus-trial reorganization of its main factory in Oxford, England, that has boosted daily output to 1,000 vehicles a day from about 700. A key part of that was the switch to making cars using BMW Group’s UKL platform at the plant. The first Mini cars to

be underpinned by the UKL architecture are the new three- and five-door hatchbacks. The second-generation Clubman also will use the platform when production starts in Oxford later this year. Oxford builds the Convertible, Coupe and Road-ster on the platform BMW created to relaunch Mini in 2001.

Magna Steyr’s plant in Graz, Austria, builds the Countryman and Paceman using a dedicated platform. BMW confirmed it will build another model in Graz after it shifts the next-gener-ation Countryman to another plant. IHS expects production of the new Countryman to start in 2016 at the VDL NedCar plant in Born, Netherlands. VDL began making the Mini three-door hatchback in July 2014 using the UKL platform.

– Nick Gibbs and Bloomberg contributed

The new Mini Clubman will go on sale this year with the same 6-door layout as this concept shown in 2014.

On a dietThe Mini models that are likely to stay and likely to go

Model 2014 output(*) What’s next 1. Hatchback 3-door 150,937 New generation 20142. Hatchback 5-door 30,456 Added 20143. Convertible 16,089 New model due 20154. Clubman 7,962 New model due 20155. Countryman 102,875 New model due 2016-176. Coupe 2,404 Production ends 20157. Roadster 2,886 Production ends 20158. Paceman 11,217 Likely to be cut

(*) IHS Automotive estimates

JANUARY 201520



Segment slowdownVolume compact sales forecast to dip after strong 2014


Europe’s volume compact segment may become a victim of its own suc-

cess this year. Because of double-digit sales gains from models such as the Volkswagen Golf and Toyota Auris, the segment was on track to nearly reach 3 million sales for in 2014. In 2015, full-year sales in Europe’s second-largest segment after subcompacts are fore-cast to dip below 2.9 million, according to analyst IHS Automotive.

The reason for the decline is that, un-like last year, there are no major vol-ume compacts due to launch in 2015 to help offset the continued pressure from premium rivals such as the Audi A3 and subcompact SUVs like the Renault Cap-tur. New or recent launches played a big part in the segment’s rise last year as sales of cars such as the Seat Leon (+60 percent through 10 months), Skoda Oc-tavia (+27 percent) and Peugeot 308 (+59 percent) overcame declines from older models such as the Opel/Vaux-hall Astra (-9 percent), Renault Megane

(-10 percent) and Hyundai i30 (-15 per-cent), according to sales data from JATO Dynamics (see table, right).

51% of salesLast year was particularly good for Volks-wagen Group. It accounted for 51 per-cent of sales among compact models in the top 10 through October because of strong demand for the Golf, Octavia, Leon and Skoda Rapid.

The third-generation Octavia, launched in early 2013, rose to third place in the first 10 months of 2014 with sales of 170,176. Since 2010 the Octavia has moved up from sixth place, passing big-sellers such as the Astra and 308. Mean-while sales of Skoda’s smaller sibling, the Rapid, surged 114 percent through October to rank it 10th in the segment with sales of 66,013.

Customers are attracted to Skoda’s space, value and increasing brand ap-peal, IHS Automotive analyst Ian Fletch-er told Automotive News Europe. “Skoda is a value proposition but also a trusted

brand that has shrugged off the stigma that Eastern Bloc manufacturers had in the past,” he said. “This is vastly under-pinned by it being part of the VW Group.”

In Germany, 10-month sales of the Oc-tavia topped the Ford Focus, Europe’s No. 2 seller overall, according to fig-

Demand for models such as the Skoda Octavia gave Europe’s compact segment a big boost last year.

The leaders Europe’s top-selling compacts Jan.-Oct. 2014; change from 10 months in 2013

1. VW Golf 440,838 +14% 2. Ford Focus 192,214 -1% 3. Skoda Octavia 170,176 +27% 4. Opel/Vauxhall Astra 153,933 -9% 5. Peugeot 308 131,035 +59% 6. Seat Leon 113,537 +60% 7. Renault Megane 112,858 -10% 8. Toyota Auris 108,665 +15% 9. Hyundai i30 70,945 -15%10. Skoda Rapid 66,013 +114%

Source: JATO Dynamics

JANUARY 2015 21



ures from the German motor transport authority (KBA). Germany was Skoda’s biggest market in Europe last year, the Czech-based automaker said.

The Octavia is built on VW Group’s MQB architecture but is bigger than its plat-form mate, the Golf. “The Octavia is at the upper end of the compact class, al-most a midsize. This is the driver for lots of buyers, especially families who need space and practicality,” a Skoda spokes-man said.

The smaller Rapid is offered in two hatchback variants, with the slightly more expensive Spaceback marketed as having more rear headroom. In Ger-many the Rapid starts at 13,990 euros, which undercuts the cheapest VW Polo in the subcompact class below. “You get a lot of car for its comparable price,” the Skoda spokesman said. The Rapid’s rise has pushed it ahead of compact rivals such as the Citroen C4 and Kia Cee’d.

VW Group’s Spanish subsidiary Seat also was a winner in the compact seg-ment because of the MQB-based Leon.

Launched in 2013, the Leon rose to sixth place last year from eighth place in 2010 with sales of 113,537 through October.

Wagon helps Seat“For the first time in our history, we now have in the Leon a model that can match volumes with the Ibiza [subcompact],” Seat President Juergen Stackmann told Automotive News Europe.

Stackmann said a key reason for the Leon’s success is the addition of a sta-tion wagon variant. “About 600,000 to 700,000 wagons are sold in Europe an-nually and we didn’t have an entry be-fore in that part of the compact class. This helps with our push into fleets, since we finally have the right product,” he said. Nine of the top 10-selling cars in Europe through October are available as station wagons.

Benefits of varietyThe trend toward providing multiple variants with a myriad of powertrains is exemplified by Europe’s best-seller

overall, the Golf. Launched in late 2012, the new Golf is available as a hatchback, station wagon, minivan and cabriolet powered by everything from gasoline, diesel and natural gas to batteries or a plug-in hybrid drivetrain. Nearly half of the Golf’s 440,838 European sales after 10 months were in Germany, according to the KBA.

VW’s MQB platform underpins three of the top-sellers in Europe’s volume com-pact class (the Rapid uses an older VW platform), and if premium compacts were included that number would rise to four. The A3 from VW Group premium unit Audi also uses the MQB.

If it were included in the volume com-pact segment, the A3 would have ranked third last year, behind the Focus and ahead of the Octavia, according to pre-dictions from IHS Automotive. Said IHS’ Fletcher: “In a crowded market place the VW Group appears to have a range of vehicles that are complimentary to one another to some degree.” ANE

Compact car buyers in Europe are split on their preferred pow-

ertrain. Variants with gasoline engines accounted for 51.1 percent of Euro-pean production last year, down from 53.6 percent in 2011, while the

diesel share increased slightly to 48 percent, based on estimates from LMC Automotive. One trend to watch is rising production of tur-bocharged gasoline engines such as Ford’s 1.0-liter EcoBoost unit. In

2014, 76.8 percent of gasoline-pow-ered compacts built in Europe used a turbo, compared with 62.4 percent in 2011, LMC figures show.

– Nick Gibbs

Sales of the Peugeot 308, the 2014 European Car of the Year, were up 59% through 10 months.

The Volkswagen Golf continued its domination of the compact segment, outselling rivals by a wide margin.

What powers Europe’s compacts?

JANUARY 201522

AUTOMOTIVE NEWS EUROPE LATEST LAUNCHES


The ForTwo and ForFour share the same front-end and interior. The ForFour (left) is 800mm longer than the ForTwo.

1 Smart, 2 sizesDaimler hopes to make its Smart

small-car unit sustainably profitable by offering the same car in two sizes: the two-seat ForTwo and the four-seat For-Four. Daimler partnered with Renault to develop the cars, which share their plat-form with the Renault Twingo. All three vehicles have the same interior and pow-ertrains. They also have a rear-engine, rear-wheel-drive layout. Despite sharing the same underpinnings, 95 percent of the Smart and Twingo parts visible to the customer are different. Daimler CEO Dieter Zetsche does not expect the Twingo to steal sales from the ForFour, or vice versa. “The ForFour and Twingo have a strong identity and brand integ-rity,” he said. Zetsche added that there are stronger similarities between other shared offerings in the minicar segment,

referring to the Citroen C1, Peugeot 108 and Toyota Aygo, which are built together in the Czech Republic. Smart brand head Annette Winkler said that sharing investments with Renault means that Daimler can offer better value for

money, which “is crucial in the minicar segment.” Renault builds the ForFour alongside the Twingo in Slovenia. The ForTwo is made in France.

-- Luca Ciferri

❚ Are the new Smarts roomy?The third-generation ForTwo keeps its 2690mm length but is 100mm wider than its predecessor to offer occupants more elbowroom.

❚ How is the new ForFour different from the first generation?The first ForFour was developed with Mitsubishi and built alongside the Colt in the Netherlands. That ForFour had a front- engine, front-drive layout.

❚ Distribution strategy?The ForFour will not be sold in North America as it is considered too small for a four-seater there. The ForTwo is sold globally. Daimler expects the ForFour to account for one-third of Smart’s sales.

❚ Engine choices?Two three-cylinder gasoline units built by Renault: a 61-hp normally aspirated 1.0-liter engine and a 90-hp turbo-charged 900cc unit.

❚ Why no diesel?

Diesel versions accounted for 8 per-cent of European sales of the previous-generation ForTwo. Developing a new diesel that meets Euro 6 emissions rules would add too much cost to the customer. To recover this extra cost, a Smart owner would have to drive about 17,500km annually for eight years. On average, Smart owners drive about 8,000km a year.

Fast facts

❚ Launch date: November (Europe); summer 2015 (U.S. and China)

❚ Base price: ForTwo: 10,895 euros; ForFour: 11,555 euros (Germany)

❚ Where built: ForTwo: Hambach, France; ForFour, Twingo: Novo Mes-to, Slovenia

❚ Annual production: ForTwo: 98,000; ForFour: 63,000 (IHS Automotive esti-mates for 2015)

❚ Lowest CO2 emissions: 93g/km

❚ Main rivals: ForFour: Citroen C1, Fiat Panda, Peugeot 108, Renault Twin-go, VW Up; ForTwo: Renault Twizy

The Basics

JANUARY 2015 23

AUTOMOTIVE NEWS EUROPE LATEST LAUNCHES


The VW Passat wagon is the most popular variant of Europe’s top-selling midsize car.

New VW Passat targets caravan and boat owners Volkswagen has made a big effort to

ensure its latest Passat keeps its spot as Europe’s best-selling midsize car, including measures to attract more buyers to the station wagon version, which already accounts for most of the model’s European sales. The midsize segment is shrinking as customers in-creasingly choose crossovers instead of sedans and wagons, but VW hopes fea-tures such as a function that can back the car and a trailer autonomously into a parking space will boost the Passat’s ap-peal. This option may lure more wagon drivers who tow a boat or caravan. The wagon variant accounts for 90 percent of Passat sales in Germany, said Chris-

tine Roch, the car’s marketing head. The Passat is the largest car to date based on VW’s new MQB platform, which al-lowed engineers to cut the vehicle’s weight by up to 85kg and add more space for rear passengers and luggage. At 4767mm, the new Passat sedan is 2mm shorter than its predecessor but its wheelbase has been lengthened by 79mm to 2791mm. The new Passat’s engines are 20 percent more fuel effi-cient than those on the current model. VW will add a plug-in hybrid version that uses a more powerful version of the Golf GTE’s plug-in powertrain. Designers low-ered the Passat’s body, gave it a wider track and shorter overhangs to give the

❚ New technologyBesides Trailer Assist, the Passat gets an emergency braking system that halts the car if the driver suffers a medical emergency or falls asleep. It is also the first VW model to offer a head-up display.

❚ Target buyersA typical Passat buyer is a 43-year-old key account manager with a wife and

two children, VW says.

❚ Sales forecastVW will build 191,390 Passat wagons and 105,799 sedan variants next year, IHS Automotive forecasts.

❚ Maximum cargo capacityIncreased 47 liters to 650 liters in the wagon and up 21 liters to 586 liters in the sedan.

❚ Launch date: November (Europe)

❚ Base price: 30,375 euros (Ger-many)

❚ Where built: Emden and Zwickau, Germany

❚ Lowest CO2 emissions: 35g/km (Passat GTE plug-in hybrid)

❚ Main rivals: Ford Mondeo, Opel In-signia, Peugeot 508, Citroen C5

The BasicsFast facts

new car a more solid look, but overall its design is not radically changed to ensure that existing buyers stay loyal.

-- Michael Specht

JANUARY 201524

AUTOMOTIVE NEWS EUROPE PEOPLE


David Wyer Senior Purchasing ManagerAston Martin +44 1926 644644

Bernd MartensBoard Member for ProcurementAudi +49 841 890

Venkatram MamillapalleGeneral Director of AvtoVAZ-Renault-Nissan Purchasing Organization(ARNPO)+7 8482 7578 00

Klaus DraegerBoard Member for Purchasing and Supplier NetworkBMW Group+49 89 382 55000

Thomas A. FinelliHead of NAFTA Purchasing and Supplier QualityChrysler Group+1 248 512 2950

Francesco DonatoHead of Group Purchasing Fiat Group+39 110 03 11 11

Werner PuetzVice President PurchasingFord of Europe+49 221 900

Burt JordanExecutive Director of Global Vehicle and Powertrain PurchasingFord Motor Co.+1 313 322 3000

Zhao GuoqingVP PurchasingGreat Wall Motor+86 0312 21956303

Mark HarrisManager Procurement Honda+44 1753 590590

Stephanie GoodmanSenior Procurement SpecialistHyundai-Kia America+1 734 337 2500

Sebastian BodensteinPurchasing SpecialistHyundai Europe Technology Center+49 69 271472 321

Ian HarnettDirector of PurchasingJaguar Land Rover+44 2476 303 080

Klaus ZehenderBoard Member for Procure-ment and Supplier Quality Mercedes-Benz Cars+49 711 17 0

Shuichi AotoDirector of Procurement (Group), Mitsubishi+81 3 6719 2111

Katherine WorthenBoard Member for Purchasing and Supply ChainOpel/Vauxhall+49 61 42 7 70

Uwe-Karsten StaedterBoard Member for ProcurementPorsche+49 711 911 0

Yannick BezardExecutive Committee Member for Purchasing, PSA+33 1 40 66 55 11

Jean-Baptiste FormeryVP Purchasing / Vehicle Components, PSA+33 1 40 66 55 11

Yasuhiro YamauchiChairman & Managing Director Renault NissanPurchasing Organization(RNPO)+33 1 76 84 04 04

Klaus ZieglerExecutive Vice President for PurchasingSeat

Karlheinz HellBoard Member for PurchaseSkoda+420 326 811 111

Akira MabuchiCorporate Executive Vice President for Purchasing DivisionSubaru+81 3 3347 2111

Kazuo HakamataExecutive General Manager PurchasingSuzuki+81 53 440 2061

Masahisa NagataExecutive Vice President, R&D/Purchasing Toyota Europe+32 2 745 21 11

Lars WreboSenior Vice President Purchasing & Manufacturing, Volvo Cars+46 31 59 00 00

Francisco Javier Garcia SanzBoard Member for ProcurementVW Group +49 5361 9 0

Source: IHS SupplierBusiness

Guide to purchasing executives: automakers

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search function and live news feed, you can read

all the news while on the move, including all

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JANUARY 2015 25

AUTOMOTIVE NEWS EUROPE PEOPLE


Makoto YoshidaManaging Executive Officer, Director of Procurement Planning ManagementAisin Seiki+81 566 24 8441

Henrik ArrlandVice President PurchasingAutoliv+46 8 587 20 600

Fried-Walter MuenstermannGlobal Procurement Competence CenterBASF+49 621 60 0

Stefan MaierGroup VP Purchasing and LogisticsBehr+49 711 896 0

Fabio BarbosaManager, PurchasingBenteler+49 5254 81 0

Chris SuydamGeneral ManagerTransmission SystemsBorgWarner+1 248 754 9200

Albin EttleExecutive Vice President Global Purchasing AutomotiveBosch+49 711 400 40990

Sandro ScharlibbeExecutive Vice President PurchasingBrose+49 9561 21 0

Heinz-Gerhard WenteMember of the Executive Board, ContiTech Division; Corporate PurchasingContinental+49 511 938 01

Simon BrimbleVice President, Global Supply Management - Delphi Powertrain Systems & Delphi EMEA+33 1 3430 7806

Troy ZerbeVice President, Global Supply Management – Delphi Electronics and SafetyDelphi+1 765 451 0911

Udesh KaulVice President, Global Supply ManagementDelphi+1 248 813 2656

Eric DuvallVice President Global Supply ManagementDelphi+1 248 732 1801

Akio TajimaSenior Executive Director - Purchasing Group, Corporate CenterDenso+81 566 25 5511

Christian StaabPurchasing DirectorDraexlmaier+49 8741 47 1212

John MonteanDirector Procurement & Supplier Management, (North America)Eberspacher+1 248 994 70 10

Dariusz SzypkaVice President Automotive SeatingFaurecia+ 33 1 72 36 70 00

Jean-Michel RenaudieExecutive Vice President Interior Systems Faurecia+33 1 72 36 70 00

Luc HerbinR&D Vice President Emissions Control Technologies Faurecia+ 33 1 72 36 70 00

Nicolas CouetVice President Automotive ExteriorsFaurecia+ 33 1 72 36 70 00

Kenneth BurnsSenior Vice President, Global Supply Chain & Quality-Federal-Mogul+1 248 354 7700

Guillermo ZubietaDirector of Supply Chain (US & Mexico)Gestamp Automocion+1 248 743 1846

Robert BrochuGlobal Procurement ManagerHoneywell International+1 973 455 2000

Michael BartschatChief Procurement OfficerJohnson Controls+1 414 524 1200

Eric SchwarzGlobal Vice President PurchasingLear+1 248 447 1500

Andreas MaderVP PurchasingMagna+43 2253 600 0

Michael DrumlDirector of Global Supply Chain ManagementMagna Steyr+43 2253 600 0

Mario SabenaHead of PurchasingMagneti Marelli+39 02 972 27 111

Johann MeierDirector Purchasing (Filtration and Engine Peripherals)Mahle+49 711 501 0

Thomas MaurerDirector Purchasing Europe (Engine Systems & Components)Mahle+49 711 501 0

Jean-Christophe GuerinSupervisor of Purchasing Group DepartmentMichelin+33 4 73 32 20 00

Vinay RathodPurchasing ManagerPlastic Omnium+33 1 40 87 64 00

Andreas KnollSenior Vice President Corporate Purchasing Direct MaterialSchaeffler+49 91 32 82 0

Michael HartiglExecutive Vice President Corpo-rate PurchasingSchaeffler+49 91 32 82 0

Derek MurrallPurchasing DirectorTRW+1 734 855 2600

Julien RingwaldGlobal Purchasing ManagerValeo+33 148 98 8600

Francois VermeulenManager NAFTA PurchasingValeo+33 148 98 8600

Alberto MedeirosGlobal Director Purchasing - Electronics Product GroupVisteon+44 1245 395000

Joe ClarkeSenior Purchasing ManagerVisteon+44 1245 395000

Frank DayVP PurchasingZF Friedrichshafen+49 7541 77 0

Source: IHS SupplierBusiness

Guide to purchasing execs: suppliers

JANUARY 201526

AUTOMOTIVE NEWS EUROPE SUPPLIERS


Honeywell turbo unit boss expects to capitalize on growth in hot sector

Global gainsQAHoneywell Transportation Systems,

the world’s leading turbocharger supplier with an estimated 34 percent share of the global market, foresees big gains for the performance-boosting, CO2-reducing technology, especially in the U.S. and China. Terrence Hahn, who is CEO of the Switzerland-based Honey-well business unit, shared his views on the hot sector with Automotive News Eu-rope Managing Editor Douglas A. Bolduc.

What is Honeywell’s 2015 vehicle production outlook for Europe, the U.S. and China?In Europe, the overall market growth has been muted, but there have been some positive signs from some of the countries that have led to modest growth. We ex-pect that to continue in 2015. In the U.S. and China there will be significant growth.

What about the forecast for total sales of vehicles with turbochargers?This year there will be modest growth in Europe and big increases in the U.S. and China. Our forecast is for double-digit growth in the U.S. and China.

And beyond this year?By 2019, we foresee 49 million turbo-charged new vehicles sold globally each year, representing 43 percent of the market [up from 31 percent in 2013]. In North America, sales of turbocharged vehicles are expected to reach 38 per-cent of the market in 2019, up from 21 percent in 2014. In China the market is forecast to grow to 41 percent in 2019 from 23 percent last year. And we don’t see it stopping after that because emis-sions rules will keep getting tougher.

And Europe?In 2019, 69 percent of the vehicles will be turbocharged, up from 67 percent last year.

These are all overall figures. How is Honeywell going to maintain its lead?We believe we bring so much to the marketplace via three key areas: our technology, our global footprint and

the Honeywell Operating System. From a technology standpoint, Honeywell in-vented turbochargers. We’ve been an innovator in this industry since its in-ception and we have access to a much broader r&d pipeline than anyone in the auto industry. Footprint is another key. We have capability in the seven main areas where our customers’ pow-ertrain infrastructure is: Europe, North America, China, Korea, Japan, India and South America. And, third, all our plants operate under the Honeywell Operating System. This ensures that wherever our customers want to place their volumes they get the same capability.

How does that help your business?The proof points are our above-industry customer-win rate, our above-industry

growth rate and how we are expanding the business. We can only do that if we bring value to the customer.

Can anyone match your footprint?We haven’t seen anyone with the capa-bility in each geography that is better. The key is being local. We have 13 manu-facturing sites and seven facilities that handle things such as engineering, r&d applications and prototypes.

Are you already meeting with auto-makers on European CO2 targets that will come after 95g/km in 2020?Yes, we are working with automakers on developing technology and demonstra-tors that help them meet those longer-term goals. We clearly haven’t reached the end of the technology roadmap.

Will breakthroughs come more from electrical and software solutions?

The combination of mechanical, electri-cal and thermal energy management will need to be enhanced and integrated. Our aerospace business handles me-chanical, electric and overall systems integration. We are also a leader in auxil-iary power units for commercial aircraft.

Which customers are asking for this?

I am not saying that any of our customers are heading in these directions yet, but they appreciate it’s not just a turbo pro-vider coming into these conversations, it is an integrated technology provider. ANE

Meet the turbo boss❚ NAME: Terrence Hahn

❚ TITLE: Honeywell Transportation Systems President and CEO

❚ AGE: 48

❚ MAIN CHALLENGE: Getting cus-tomers to view the company as an integrated technology provider.

Turbo chargers Global market shares based on turbo-chargers supplied to light vehicles*

1. Honeywell 34%2. BorgWarner 29%3. IHI 15%4. Bosch Mahle 3%4. Continental 3%4. MHI 3%

* Includes light commercial vehiclesSource: Roland Berger Strategy Consultants

JANUARY 2015 27



Michelin CEO aims to win share from Chinese rivals in Europe and abroad

Parallel battlesQAMichelin will counter rising pressure

from fast-growing low-cost Chinese brands in Europe and North America by increasing the number of cheaper tires it offers from budget subbrands such as Tigar, Kleber and Riken. The French company, which ranks as the world’s No. 2 tire maker, also aims to double its revenues in China in the next 10 years. Michelin CEO Jean-Dominique Senard discussed both topics with Automotive News Europe Correspondent Nick Gibbs.

Michelin is under pressure from Chi-nese tire makers in mature markets. What has been the effect in Europe and North America?The pressure is not in every segment and not in every country, but it’s there. For ex-ample, in the passenger car business the import of Chinese tires into North America this year has been tremendous. There are also Chinese imports into South America and Europe, perhaps less so [than in North America], but it’s not negligible.

What effect does this have?This tends to have an impact on the price structure of the tire business. At the same time, we are not playing on the same field. We are a premium company more than anything else. While we are clearly present in the [lower price brack-ets], we need to be there more than we are today without being in direct compe-tition with these tires.

What percentage of your tire sales is in those lower tiers now and what is the target?Today, it’s roughly 15 to 20 percent, it should probably move up to 25 to 30 per-cent in the next five to 10 years. We used to be big in these areas, but our recent strategy has been to make sure that we do not produce tires that destroy value.

You were selling them too cheap?Yes, and we were producing them in ar-eas where the cost base was too high. We had to dramatically restructure our busi-ness so we would stop bleeding cash and profit in Europe and in North America.

Why go back?We need to be there because our cus-tomers want Michelin Group tires but not necessarily all the performance of pre-mium tires. Also, our distribution centers cannot live on just premium tires. They have to fill the racks with other brands, so if we don’t offer these tires [under Mi-chelin subbrands] they will go to the com-petition. We can now manufacture these tires profitably and still offer good perfor-mance and safety. We will not sell non-premium tires under the Michelin brand.

Do you foresee more people buying premium tires in Europe?People will buy larger tires and wider tires. This aspect has been improving for years. You don’t increase the number of tires, you increase the quality of the mix.

How much will this improve?We see it increasing by a few percent every year.

You want to double business in China over the next 10 years. What percent-age of your business comes from Chi-na now and what could it be?We do not typically disclose sales by re-gion, but today our business in China is 1 billion to 1.5 billion euros, so it’s not a huge part of the group [which had total sales of 20.2 billion euros on 2013], but it’s growing significantly.

Could it become your No. 1 market?It would take some time. We are strong

in Europe and North America but in the next five to 10 years China could cer-tainly get to North American and Euro-pean levels. The potential for growth is much larger in China than it is in Europe and North America as both could be flat-tish over the next 10 years for the do-mestic automotive and tire businesses.

Is it your goal to pass Bridgestone to become the world’s No. 1 tire maker?I’m not sure it’s the best goal to have in mind. We are a big player, and we are probably No. 1 or No. 2 depending on how you count things. Growth is at the center of our strategy, but it’s not our target to be No. 1 for the sake of being No 1. I’d rather be No. 1 in technology and sustainable mobility. ANE

Meet the boss❚ NAME: Jean-Dominique Senard

❚ TITLE: Michelin CEO

❚ AGE: 61

❚ MAIN CHALLENGE: To rapidly grow business in China while countering rising demand for Chinese tires in mature markets such as Europe and North America.

The leaders Ranking of world’s top tire makers based on 2013 global sales (in $ billion)

1. Bridgestone 27.4 2. Michelin 25.53. Goodyear 17.64. Continental 11.25. Pirelli 8.0

Source: Tire Business Global Tire Report

Phot

o: R

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rs

JANUARY 201528



Suppliers to the new Renault Twingo

Suppliers wanted: If you are a supplier and have questions or want your information considered for our cutaway features, contact James Clark at [email protected] or visit www.supplierbusiness.com

CamS foR H4 - 3 CylindeR, 0,9l engineAMTEK TEKFOR

meTal SeaT STRuCTuRe ComponenTSTPV GROUP

fRonT and ReaR SHoCk abSoRbeRSKYB MANUFACTURING

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SHoCk abSoRbeRSMAGNETI MARELLI

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eleCTRoniC ClimaTe ConTRol (blaCkbox)BEHR-HELLA THERMOCONTROL

Automotive News Europe

SupplierBusiness

Image source: Renault

Faurecia’s emissions control system helps the third-generation Renault Twingo reduce fuel consumption by 26 percent to 4.2 liters per 100km and cuts CO2 emissions by 35 grams per km to 95g/km in variants with the 1.0-liter gasoline engine equipped with stop-start technology. – James Clark

Faurecia helps cut CO2 in new Twingo

David [email protected]

Hyundai is trying to bring the vener-able written CSI survey into the age ofthe cloud, Twitter and Facebook.

The brand has devised a new method,using e-mail and three-day turn-arounds, to change the way it deter-mines customer satisfaction, address-

ing a problem thathas long plagueddealerships thathave had to wait toolong for results.

Under the plan,which Hyundai Mo-tor America testedlast year and whichwill be rolled out na-tionally in July, ser-vice customers willget a three-questione-mail survey. Re-sults come backwith a one- to five-star rating and feed-back that allowsdealers to act quick-

ly on suggestions and complaints, saidSeattle-area Hyundai dealer Gary Mi-callef, one of 25 Hyundai dealers in-volved in the pilot project last year.

The star ratings program will be op-tional for dealers. All dealers will con-tinue to be measured by a more tradi-tional, but much shorter CSI surveyform that was introduced nationallythis month.

David [email protected]

Last week, Consumer Reports once againrapped MyFord Touch.

Ford’s infotainment system is “needlesslycomplicated and finicky,” the magazine con-cluded.

And the problem of difficult-to-use infotain-ment isn’t limited to Ford. Also last week, a J.D.Power and Associates study concluded thatfactory-installed navigation systems have

been getting harder to use.But what isn’t in the news is an intense, be-

hind-the-scenes race to find what automakerssee as the cure to clunky infotainment sys-tems: natural language.

If all goes well, natural language systems —which not only understand precise, rigid com-mands but can deduce a user’s intent by thecontext — will enable motorists to activate in-fotainment apps by using conversationalphrases just as users of iPhone or Androidsmartphones do.

For example, a traditional command menumight require the driver to say, “USB, playartist Beyonce.” If the user gets one word

NE

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Entire contents © 2013 Crain Communications Inc. All rights reserved. $159/YEAR; $6/COPY

a u t o n e w s . c o m

®

JANUARY 28, 2013

INSIDE TODAY

On the WebThis week at autonews.com:■ Tuesday: Ford’s earnings;taking stock of Europe’s toll■ Wednesday: Chrysler’s 4th-qtr.results, revised product plan■ Friday: January U.S. sales —another 15 million-plus SAAR?

see APPS, Page 31

Plan kicksCSI intocyber era

GM: Iowa dealer faked salesEric Freedman and Mike [email protected]

General Motors is suing a Daven-port, Iowa, Chevrolet dealership tostop what the automaker calls a“widespread fraudulent and unlaw-ful” scheme to falsely report retailnew-vehicle sales.

The federal court suit accusesLeep Chevrolet, which does busi-ness as Lujack Chevrolet, of trans-ferring vehicles to affiliated non-

Chevy dealerships in Iowa and In-diana for resale in what “is knownwithin the Leep enterprise as ‘DaisyChain’” sales.

Leep claimed incentives for“some or all of the purported buy-ers,” submitted fraudulent cus-tomer surveys and collected un-

earned GM Standards for Excel-lence payments, the suit says.

GM seeks an injunction, as well asdamages for fraud, conspiracy andbreach of contract.

Leep reported “dozens, if not hun-dreds” of retail sales to individuals,but “many of the reported pur-

chasers did not purchase the vehi-cles in bona fide transactions, didnot take delivery and did not use thevehicles for personal use,” GM says.Other Leep-affiliated stores, includ-ing Honda dealerships, resold thevehicles as “used” but “like new,”the suit says.

In a statement, Don Reese, COOof Gurley Leep Automotive, which

Micallef: Quickfeedback helpsdealers.

Suit comes as company cracks downon retailers over ordering, reporting

Hyundai seeks fast,brief e-mail feedback

see CSI, Page 31

Natural language should make infotainment systems easier to use

Building buzz

Why can’t cars do what phones do?The traditionalCSI needs anoverhaul, andnow’s the timefor it. | PAGE 12 |

see GM SUIT, Page 33

Rags to riches to courtAfter 24 years on the run, ex-GMdealer Jun Reodica faces trial inwhat prosecutors call one of thelargest fraud schemes in autoretailing history. | PAGE 3 |

Gizmos over gutsMost pickup unveilings are aboutguts: horsepower, towing, torque;Ford’s Atlas concept is heavy ongizmos meant to boost fueleconomy and utility. | PAGE 4 |

OK, who’ll be the CEO?A new book by former CEO Ed

Whitacre describesGM’s chaoticprocess of pickingits leaders after

reorganization.| PAGE 8 |

The BMW 7 series features the Dragon Drivenatural language voice technology, whichallows motorists to listen to and dictate textmessages with conversational commands.

From Kate Upton’s Mercedes-Benz teaser to Audi’s promnight and singerJimmy Cliff’s VWspot, automarketers areflocking tothe SuperBowl. See a roundup ofthis year’s big-game players | PAGES 34-35 |

20130128-NEWS--0001-NAT-CCI-AN_-- 1/25/2013 5:56 PM Page 1

Paid subscribers download at the app store using your autonews.com login and password.

Now Available For iPad

JANUARY 2015 29



VW division .............. 133,368 131,683 1% 1,493,221 1,429,082 5% Audi .......................... 56,718 54,701 4% 678,283 648,269 5% Seat ........................... 25,141 22,844 10% 300,198 266,164 13% Skoda ........................ 44,811 45,444 –1% 539,200 468,193 15% Other* ....................... 4,630 3,481 33% 52,671 43,627 21% VW GROUP ................ 264,668 258,153 3% 3,063,573 2,855,335 7% Peugeot .................... 57,968 57,958 0% 722,582 684,636 6% Citroen ...................... 43,032 46,033 –7% 565,504 556,921 2% PSA GROUP ................ 101,000 103,991 –3% 1,288,086 1,241,557 4% Renault division ....... 66,185 65,450 1% 798,982 731,275 9% Dacia ......................... 27,710 24,922 11% 335,363 265,302 26% RENAULT .................... 93,895 90,372 4% 1,134,345 996,577 14% FORD MOTOR CO. ..... 65,471 69,270 –6% 880,675 836,991 5% Opel/Vauxhall ........... 63,801 63,262 1% 817,505 760,182 8% Chevrolet .................. 316 9,762 –97% 38,101 135,459 –72% GM (U.S.) .................. 30 24 25% 318 339 –6% GENERAL MOTORS ... 64,147 73,048 –12% 855,924 895,980 –5% BMW division ........... 54,981 50,627 9% 619,494 590,395 5% Mini ........................... 13,821 12,239 13% 140,225 141,915 –1% BMW GROUP ............. 68,802 62,866 9% 759,719 732,310 4% Fiat division .............. 42,806 42,990 0% 546,870 534,477 2% Lancia/Chrysler ......... 5,182 5,723 –10% 67,415 69,119 –3% Alfa Romeo .............. 4,287 4,451 –4% 54,743 59,984 –9% Jeep ........................... 4,969 2,359 111% 34,740 22,112 57% Other ......................... 537 273 97% 8,122 3,980 104% FCA GROUP ................ 57,781 55,796 4% 711,890 689,672 3% Mercedes-Benz ......... 52,721 48,656 8% 601,119 573,393 5% Smart ......................... 4,507 5,971 –25% 48,956 61,315 –20% DAIMLER AG .............. 57,228 54,627 5% 650,075 634,708 2% Toyota Division ........ 41,643 41,429 1% 487,923 480,976 1% Lexus ......................... 3,168 2,079 52% 27,860 21,866 27% TOYOTA MOTOR ....... 44,811 43,508 3% 515,783 502,842 3% NISSAN ....................... 36,876 30,957 19% 439,626 392,996 12% HYUNDAI ................... 32,087 30,362 6% 394,841 390,787 1% KIA ............................. 28,044 27,112 3% 330,825 315,701 5% VOLVO CAR CORP. .... 22,181 20,399 9% 229,697 205,213 12% MAZDA ...................... 12,466 11,811 6% 164,507 136,912 20% SUZUKI ....................... 11,933 12,851 –7% 152,506 140,043 9% Jaguar ....................... 2,049 1,812 13% 26,505 25,456 4% Land Rover ............... 8,638 8,562 1% 106,644 100,900 6% JAGUAR LAND ROVER 10,687 10,374 3% 133,149 126,356 5% HONDA ...................... 9,020 9,220 –2% 123,346 130,388 –5% MITSUBISHI ................ 8,846 8,008 11% 93,518 70,815 32% OTHER ........................ 2,731 4,882 –44% 88,642 91,433 –3% TOTAL ........................ 992,674 977,607 2% 12,010,727 11,386,616 6%

*Includes Porsche, Bentley, Bugatti, Lamborghini. Note: Reflects estimated registration data from 28 European countries; excludes most commercial vehicles.

European registrations by country – Nov. & YTD Nov. Nov. Percent 11 mos. 11mos. Percent 2014 2013 change 2014 2013 change

Germany ................. 253,299 254,651 –1% 2,807,073 2,737,111 3% United Kingdom .... 172,327 159,581 8% 2,310,237 2,111,819 9% France ..................... 135,067 138,829 –3% 1,632,531 1,615,137 1% Italy ......................... 107,965 102,871 5% 1,267,517 1,215,232 4% Spain ....................... 65,122 55,451 17% 781,868 662,190 18% Belgium ................... 29,739 32,023 –7% 455,949 460,984 –1% Netherlands ............ 32,507 40,357 –20% 353,062 377,812 –7% Poland ..................... 24,322 24,092 1% 298,054 263,478 13% Austria .................... 21,619 23,350 –7% 285,927 298,204 –4% Sweden ................... 25,916 24,779 5% 276,804 243,176 14% Czech Republic ....... 16,365 14,697 11% 175,626 150,197 17% Denmark ................. 15,155 15,896 –5% 173,631 167,944 3% Portugal .................. 11,686 8,810 33% 130,887 97,287 35% Finland .................... 7,220 7,463 –3% 99,145 97,528 2% Ireland ..................... 782 701 12% 95,988 74,155 29% Romania .................. 5,669 5,474 4% 66,603 52,141 28% Greece ..................... 4,983 5,465 –9% 64,830 54,446 19% Slovakia ................... 5,484 5,668 –3% 64,577 59,347 9% Hungary .................. 5,901 4,942 19% 61,399 51,114 20% Slovenia .................. 4,220 3,926 8% 49,923 48,279 3% Luxembourg ........... 3,488 3,544 –2% 46,157 44,069 5% Croatia .................... 1,884 1,922 –2% 32,140 26,080 23% Estonia .................... 1,953 1,549 26% 19,876 18,508 7% Bulgaria .................. 1,595 1,671 –5% 18,427 17,256 7% Lithuania ................. 1,158 1,136 2% 13,481 11,224 20% Latvia ...................... 1,006 894 13% 11,452 9,818 17% Cyprus ..................... 671 605 11% 7,792 6,566 19% Total EU28 ............... 957,103 940,347 2% 11,600,956 10,971,102 6% Switzerland ............. 23,672 24,882 –5% 269,085 277,774 –3% Norway ................... 11,486 12,079 –5% 131,553 130,756 1% Iceland .................... 413 299 38% 9,133 6,984 31% Total EFTA ............... 35,571 37,260 –5% 409,771 415,514 –1% Total EU28+EFTA ..... 992,674 977,607 2% 12,010,727 11,386,616 6%

Note: Excludes most commercial vehicles; data for Malta is currently not available.

European registrations by manufacturer – Nov. & YTD Nov Nov. Percent 11 mos. 11 mos. Percent 2014 2013 change 2014 2013 change

1. Germany 2,807,073 2. United Kingdom 2,231,237 3. France 1,632,531 4. Italy 1,267,517 5. Spain 781,868 6. Belgium 455,949 7. Netherlands 353,062 8. Poland 298,054 9. Austria 285,92710. Sweden 276,804

2014 Top 10 European markets

Ranking based on EU28+EFTA registration data

Winners1. Portugal 35%2. Iceland 31%3. Ireland 29%4. Romania 28%5. Croatia 23%

Losers1. Netherlands –7%2. Austria –4%3. Switzerland –3%4. Belgium –1%

2014 market winners and losers

% change in EU28+EFTA registrations from 2013

1. Volkswagen 1,493,221 2. Ford 880,675 3. Opel/Vauxhall 817,505 4. Renault 798,982 5. Peugeot 722,582 6. Audi 678,283 7. BMW 619,494 8. Mercedes-Benz 601,119 9. Citroen 565,50410. Fiat 546,870

2014 Top 10 brands in Europe

Ranking based on EU28+EFTA registration data

Winners1. Jeep 57%2. Mitsubishi 32%3. Lexus 27%4. Dacia 26%5. Mazda 20%

Losers1. Chevrolet –72%2. Smart –20%3. Alfa Romeo –9%4. Honda –5%5. Lancia/Chrysler –3%

2014 brand winners and losers

% change in EU28+EFTA registrations from 2013

Source: ACEA (www.acea.be)

JANUARY 201530



EUROPE SALES BY MODEL, NOVEMBER & YTD brought to you courtesy of www.jato.com

Top 50 sellers, 11 months 2014 11 mos. 2014 11 mos. unit sales % change

1 Volkswagen Golf 485,022 12.9%

2 Ford Fiesta 288,343 6.5%

3 Renault Clio 274,062 4.7%

4 Volkswagen Polo 257,634 5.8%

5 Opel/Vauxhall Corsa 231,256 4.7%

6 Ford Focus 206,280 –0.7%

7 Peugeot 208 199,898 –9.9%

8 Nissan Qashqai 188,448 –0.4%

9 Audi A3/S3/RS3 186,783 20.3%

10 Skoda Octavia 186,243 22.8%

11 Fiat 500 167,817 13.5%

12 Opel/Vauxhall Astra/Astra Classic 166,174 –9.2%

13 Toyota Yaris 155,823 3.2%

14 BMW 3 series 155,377 –16.6%

15 Renault Captur 149,701 105.2%

16 Peugeot 308 146,161 60.5%

17 Fiat Panda 141,107 –1.0%

18 Volkswagen Passat 140,443 –1.9%

19 Volkswagen Tiguan 138,350 4.8%

20 Dacia Sandero 128,796 17.8%

21 Peugeot 2008 125,002 145.2%

22 Seat Leon 124,649 58.2%

23 Mercedes-Benz C class 123,524 11.7%

24 Renault Megane 123,369 –8.7%

25 Citroen C3 121,349 18.4%

26 BMW 1 series 121,220 –14.2%

27 Toyota Auris 118,066 12.5%

28 Dacia Duster 116,857 47.7%

29 Volkswagen Up 116,374 –2.5%

30 Audi A4/S4/RS4 115,809 –2.8%

31 Opel/Vauxhall Mokka 114,658 78.7%

32 Mercedes-Benz A class 111,898 –7.8%

33 Citroen C4 Picasso/Grand C4 Picasso 110,836 40.3%

34 Skoda Fabia 107,944 –8.4%

35 Seat Ibiza 104,432 2.4%

36 Renault Scenic/Grand Scenic 102,035 –2.4%

37 Mercedes-Benz E class 92,631 –6.1%

38 BMW 5 series 90,862 –7.9%

39 Nissan Juke 89,594 –9.7%

40 Fiat 500L 89,562 29.0%

41 Kia Sportage 89,433 6.2%

42 Audi A1 88,680 –1.4%

43 Hyundai ix35 86,071 6.1%

44 Opel/Vauxhall Insignia 85,771 24.8%

45 Ford C-Max/Grand C-Max 83,734 –9.1%

46 Mini 82,970 –4.5%

47 Volkswagen Touran 82,079 –3.1%

48 Fiat Punto 80,520 –17.3%

49 Ford Kuga 78,582 31.2%

50 Audi A6/S6/RS6/allroad 78,409 2.2%

Source: JATO Dynamics +44(0) 20 8423 7100 (www.jato.com)

Top 50 sellers, Nov. 2014 Nov. 2014 Nov. unit sales % change

1 Volkswagen Golf 43,618 3.3%

2 Volkswagen Polo 24,704 12.2%

3 Renault Clio 21,159 –2.5%

4 Ford Fiesta 20,777 –18.9%

5 Opel/Vauxhall Corsa 17,563 5.5%

6 Skoda Octavia 16,101 –10.1%

7 Nissan Qashqai 15,226 18.7%

8 Audi A3/S3/RS3 14,973 0.9%

9 Peugeot 308 14,964 70.8%

10 Peugeot 208 14,733 –5.9%

11 Mercedes-Benz C class 14,566 60.7%

12 Ford Focus 14,277 –0.1%

13 Toyota Yaris 13,987 12.1%

14 Renault Captur 13,985 15.9%

15 Volkswagen Tiguan 13,011 6.0%

16 Fiat Panda 12,951 15.5%

17 Fiat 500 12,871 1.1%

18 Opel/Vauxhall Mokka 12,371 131.9%

19 Opel/Vauxhall Astra/Astra Classic 12,183 –16.2%

20 BMW 3 series 12,086 –19.3%

21 Volkswagen Passat 11,388 –11.1%

22 Dacia Duster 11,138 94.9%

23 Seat Leon 10,930 42.3%

24 Renault Megane 10,422 0.1%

25 Audi A4/S4/RS4 9,846 4.0%

26 Peugeot 2008 9,702 –14.2%

27 BMW 1 series 9,679 –15.2%

28 Toyota Auris 9,433 –7.2%

29 Dacia Sandero 9,365 –16.9%

30 Skoda Fabia 9,041 –2.4%

31 Mini 8,908 31.9%

32 Volkswagen Up 8,832 –18.9%

33 Mercedes-Benz A class 8,751 –9.8%

34 Citroen C3 8,751 –26.0%

35 Nissan Juke 8,070 7.1%

36 BMW 5 series 7,855 –4.4%

37 Citroen C4 Picasso/Grand C4 Picasso 7,695 –8.0%

38 Seat Ibiza 7,616 –6.1%

39 Hyundai i20 7,608 27.2%

40 Volkswagen Golf Sportsvan 7,511 –

41 Fiat Punto 7,476 5.4%

42 Renault Twingo 7,413 28.3%

43 Renault Scenic/Grand Scenic 7,373 –14.8%

44 Kia Sportage 7,246 6.8%

45 Hyundai ix35 7,201 4.9%

46 Mercedes-Benz E class 7,139 –18.2%

47 Ford Kuga 7,067 21.9%

48 Volvo V40 6,870 3.2%

49 Audi A6/S6/RS6/allroad 6,868 9.4%

50 Volkswagen Touran 6,847 –12.7%


JANUARY 2015 31



V8/V12 Vantage...................... 37 39 659 675 DBS ........................................... 16 20 248 290 Vanquish .................................. 9 20 307 353 Rapide ...................................... 7 17 154 230 Other ........................................ 12 8 70 162 ASTON MARTIN ........................ 81 104 1,438 1,710 Niva .......................................... 124 117 1,340 1,455 Other ........................................ 8 6 71 102 Total Lada ................................. 132 123 1,411 1,557 AVTOVAZ .................................. 132 123 1,411 1,557 1 series ..................................... 9,679 11,410 121,220 141,279 2 series ..................................... 4,390 162 21,204 195 3 series ..................................... 12,086 14,971 155,377 186,255 4 series ..................................... 4,682 1,752 49,252 4,530 5 series ..................................... 7,855 8,214 90,862 98,671 6 series ..................................... 498 487 7,338 8,015 7 series ..................................... 429 512 4,749 5,657 Z4 .............................................. 236 358 5,104 5,740 X1.............................................. 5,527 4,104 58,005 58,039 X3.............................................. 3,422 4,347 44,371 54,990 X4.............................................. 1,817 10 8,818 20 X5.............................................. 2,515 2,761 35,221 14,584 X6.............................................. 435 648 4,286 8,112 i3 ............................................... 682 482 8,246 1,022 i8 ............................................... 185 27 905 109 Other ........................................ 20 51 451 825 Total BMW brand.................... 54,458 50,296 615,409 588,043 Mini .......................................... 8,908 6,755 82,970 86,895 Countryman/Paceman ........... 4,839 5,476 57,223 54,936 Total Mini ................................. 13,747 12,231 140,193 141,831 Phantom .................................. 4 3 99 114 Ghost ........................................ 7 14 180 244 Wraith ...................................... 17 23 293 61 Other ........................................ 9 – 18 6 Total Rolls-Royce ..................... 37 40 590 425 BMW GROUP ............................ 68,242 62,567 756,192 730,299 Maybach ................................... – – 1 9 A class ....................................... 8,751 9,705 111,898 121,373 B class ....................................... 5,024 7,284 78,099 93,637 CLA ........................................... 2,896 2,598 35,345 26,053 C class ....................................... 14,566 9,065 123,524 110,612 E class ....................................... 7,139 8,722 92,631 98,619 S class........................................ 1,351 1,172 16,555 7,831 CLS ............................................ 1,002 975 9,392 13,788 SLK ............................................ 530 540 10,680 11,929 SL .............................................. 78 150 2,550 3,200 SLS AMG .................................. 3 38 402 531 R class ....................................... 1 10 21 1,032 Citan ......................................... 384 77 3,960 2,091 V class ....................................... 1,455 6 8,746 14 Vito/Viano ............................... 514 1,962 15,009 19,723 Sprinter .................................... 490 512 5,708 4,835 GLA ........................................... 4,197 80 40,243 176 GLK ........................................... 1,627 2,617 21,509 26,862 M class ...................................... 2,030 2,730 22,022 27,330 G class ....................................... 230 268 2,226 2,458 GL.............................................. 315 367 3,889 4,603 Other ........................................ 37 133 907 1,203 Total Mercedes-Benz .............. 52,620 49,011 605,316 577,900 ForTwo ..................................... 3,149 5,987 47,606 61,518 ForFour..................................... 1,259 – 1,343 1 Other ........................................ 5 1 37 6 Total Smart ............................... 4,413 5,988 48,986 61,525 DAIMLER .................................... 57,033 54,999 654,303 639,434 DR1 ........................................... 4 1 13 187 DR5 ........................................... 16 10 86 207 Other ........................................ 15 12 207 57 DR MOTOR COMPANY ............ 35 23 306 451 Ypsilon ..................................... 36 49 1,278 1,871 Delta ......................................... – 6 7 54 300C.......................................... 4 10 70 215 Grand Voyager/Town & Country 15 29 543 405 Other ........................................ 12 3 65 48 Total Chrysler brand ............... 67 97 1,963 2,593 Total Dodge ............................. 46 28 691 452 Renegade ................................ 2,281 – 4,142 – Compass ................................... 130 467 4,637 6,123 Patriot ...................................... 4 – 34 14 Wrangler ................................. 362 425 4,876 5,150 Cherokee/Liberty .................... 1,049 56 7,597 404 Grand Cherokee ..................... 1,089 1,349 12,560 10,107 Other ........................................ 3 2 25 16 Total Jeep ................................. 4,918 2,299 33,871 21,814 Other ......................................... – 2 17 7 CHRYSLER GROUP ................... 5,031 2,426 36,542 24,866

Nov. Nov. 11 mos. 11 mos. 2014 2013 2014 2013

MiTo ......................................... 1,142 1,246 15,554 16,348 Giulietta ................................... 3,107 3,176 37,995 43,072 159 ............................................ – 4 13 271 4C .............................................. 33 1 931 21 Other ........................................ 2 8 42 65 Total Alfa Romeo .................... 4,284 4,435 54,535 59,777 458 Italia .................................. 36 36 1,259 1,198 California ................................. 54 10 392 327 FF .............................................. 11 7 164 195 F12 ............................................ 21 30 401 611 Other ........................................ 14 5 149 51 Total Ferrari .............................. 136 88 2,365 2,382 500 ............................................ 12,871 12,727 167,817 147,852 Panda ....................................... 12,951 11,213 141,107 142,536 Punto ........................................ 7,476 7,096 80,520 97,314 Linea ......................................... 8 74 201 577 Bravo ........................................ 231 624 3,594 8,678 Sedici ........................................ 273 412 3,215 5,463 Freemont ................................. 1,293 1,316 16,219 17,754 Fiorino/Qubo ........................... 661 1,037 9,551 12,155 Doblo ....................................... 525 683 6,879 8,097 Ducato...................................... 763 733 23,203 20,660 500L .......................................... 5,667 6,519 89,562 69,441 Other ........................................ 209 171 2,473 2,267 Total Fiat brand ....................... 42,928 42,605 544,341 532,794 Ypsilon ..................................... 4,727 4,623 57,540 51,295 Musa ......................................... – 10 11 1,238 Delta ......................................... 145 608 3,958 8,085 Flavia ........................................ 1 2 123 435 Thema ...................................... 12 85 378 2,157 Voyager ................................... 231 287 3,225 3,199 Other ........................................ 2 1 21 18 Total Lancia .............................. 5,118 5,616 65,256 66,427 GranTurismo ........................... 28 27 363 475 GranCabrio .............................. 14 7 222 250 Ghibli ........................................ 259 80 3,984 182 Quattroporte .......................... 47 56 749 402 Other ........................................ 3 – 50 12 Total Maserati .......................... 351 170 5,368 1,321 Other ......................................... 33 12 470 491 FIAT GROUP .............................. 52,850 52,926 672,335 663,192 FIAT CHRYSLER† ....................... 57,881 55,352 708,877 688,058 Ka.............................................. 3,162 3,590 49,888 47,482 Fiesta ........................................ 20,777 25,623 288,343 270,726 Focus......................................... 14,277 14,295 206,280 207,681 Fusion ....................................... 3 1 32 34 Mondeo ................................... 1,452 3,922 41,547 46,135 B-Max ....................................... 2,987 4,234 50,691 64,721 C-Max/Grand C-Max............... 6,712 7,615 83,734 92,071 S-Max ....................................... 2,774 2,398 30,444 27,754 Galaxy ...................................... 1,625 1,299 18,085 17,093 EcoSport ................................... 2,050 38 11,257 44 Kuga ......................................... 7,067 5,797 78,582 59,902 Transit/Tourneo ...................... 364 888 4,751 11,493 Other ........................................ 2,709 878 27,402 9,006 Total Ford brand ..................... 65,959 70,578 891,036 854,142 Lincoln ....................................... 1 – 3 – Other ......................................... 1 – 1 – FORD MOTOR ........................... 65,961 70,578 891,040 854,142 C30 ............................................ – 29 97 2,274 V40 ........................................... 6,870 6,655 71,321 67,163 S40 ............................................ 1 – 3 136 V50 ........................................... – 3 21 184 S60 ............................................ 848 773 10,425 9,805 V60 ........................................... 3,697 4,144 39,601 37,314 V70/XC70 ................................. 4,067 3,775 41,168 35,830 S80 ............................................ 289 226 2,792 2,954 C70 ............................................ – 40 170 1,907 XC60 ......................................... 6,095 4,026 55,840 41,458 XC90 ......................................... 140 775 6,817 6,911 Other ........................................ 7 7 87 68 Total Volvo ............................... 22,014 20,453 228,342 206,004 GEELY GROUP ........................... 22,014 20,453 228,342 206,004 Buick .......................................... – – 2 2 Cadillac ...................................... 19 27 320 345 Matiz/Spark ............................. 109 2,410 9,885 35,255 Aveo ......................................... 26 1,147 3,486 21,426 Cruze ........................................ 38 1,846 6,968 32,181 Malibu ...................................... 1 130 315 2,076 Trax ........................................... 68 2,562 9,118 16,195

†Fiat completed the merger with Chrysler Group under holding group Fiat Chrysler Automobiles on Oct. 12, 2014; Fiat Group and Chrysler Group sales totals for 2013 and 2014 are combined under Fiat Chrysler Automobiles.

Nov. Nov. 11 mos. 11 mos. 2014 2013 2014 2013


JANUARY 201532



Captiva ..................................... 18 756 2,770 12,181 Orlando .................................... 17 654 2,903 12,613 Camaro .................................... 16 65 891 1,354 Other ........................................ 27 19 643 203 Total Chevrolet ........................ 320 9,589 36,979 133,484 GMC........................................... – 1 3 7 Hummer .................................... – 3 – 8 Agila ......................................... 510 877 11,580 12,984 Adam........................................ 4,094 3,399 50,085 42,720 Corsa......................................... 17,563 16,645 231,256 220,805 Astra/Astra Classic ................... 12,183 14,542 166,174 183,036 Insignia ..................................... 5,709 7,607 85,771 68,714 Meriva ...................................... 4,092 4,330 53,147 52,993 Zafira ........................................ 5,860 7,859 76,899 78,428 Mokka ...................................... 12,371 5,334 114,658 64,164 Antara ...................................... 468 877 7,911 14,712 Vivaro ....................................... 113 713 6,835 7,157 Ampera .................................... 69 368 855 2,416 Cascada .................................... 191 228 5,736 5,442 Other ........................................ 257 208 2,282 2,765 Total Opel/Vauxhall ................ 63,480 62,987 813,189 756,336 Other ......................................... 2 – 6 – GM .............................................. 63,821 72,607 850,499 890,182 Steed ........................................ 4 11 62 39 Other ........................................ 19 32 343 216 GREAT WALL ............................. 23 43 405 255 Jazz ........................................... 2,554 2,597 35,141 39,502 Civic .......................................... 2,551 2,070 38,504 40,560 Insight ...................................... 29 56 511 1,163 Accord ...................................... 281 163 3,197 4,072 CR-V .......................................... 3,392 4,205 45,042 43,424 CR-Z .......................................... 8 27 281 675 Other ........................................ 8 – 37 29 HONDA MOTOR ....................... 8,823 9,118 122,713 129,425 i10 ............................................. 6,212 5,113 75,868 57,940 i20 ............................................. 7,608 5,979 77,914 76,776 i30 ............................................. 4,963 6,927 75,964 90,045 i40 ............................................. 1,616 1,516 23,012 27,570 H-1/Starex/Satellite ................. 40 77 862 1,134 Elantra ...................................... 137 89 1,382 1,640 ix20 ........................................... 2,859 2,577 34,882 37,192 ix35 ........................................... 7,201 6,864 86,071 81,099 Genesis ..................................... 12 18 229 252 Santa Fe ................................... 1,065 612 12,338 9,938 Veloster .................................... 27 73 742 2,712 Other ........................................ 28 13 130 305 Total Hyundai brand .............. 31,768 29,858 389,394 386,603 Picanto ..................................... 3,562 4,264 48,469 47,218 Rio............................................. 3,855 3,666 54,624 54,246 Cee’d ........................................ 5,439 6,099 70,408 82,510 Optima ..................................... 202 156 3,143 3,080 Venga ....................................... 1,613 2,201 23,807 28,319 Carens ...................................... 1,374 1,942 21,098 13,045 Soul ........................................... 1,035 282 9,461 2,988 Sportage .................................. 7,246 6,786 89,433 84,180 Sorento .................................... 811 462 8,394 7,060 Other ........................................ 3 4 26 99 Total Kia ................................... 25,140 25,862 328,863 322,745 HYUNDAI-KIA ........................... 56,908 55,720 718,257 709,348 Mahindra .................................. 32 24 335 294 Korando ................................... 449 269 4,464 2,972 Actyon ...................................... 3 5 27 89 Rexton ...................................... 141 101 1,810 1,042 Rodius/Stavic ........................... 77 57 1,051 831 Other ........................................ 48 12 274 54 Total SsangYong ..................... 718 444 7,626 4,988 MAHINDRA & MAHINDRA ..... 750 468 7,961 5,282 MX-5 ......................................... 205 232 5,629 5,791 Mazda2 .................................... 1,856 1,335 22,748 22,265 Mazda3 .................................... 3,155 3,217 45,335 22,603 Mazda5 .................................... 417 401 6,186 7,835 Mazda6 .................................... 2,093 2,019 29,160 29,659 CX-5 .......................................... 4,386 4,458 53,631 46,672 CX-7 .......................................... 1 14 3 974 Other ........................................ 18 3 53 28 MAZDA ...................................... 12,131 11,679 162,745 135,827 i-MiEV ....................................... 19 57 604 829 Mirage/Space Star .................. 2,300 1,085 19,921 12,870 Colt ........................................... – 182 203 7,230 Lancer ....................................... 313 221 3,478 2,602 ASX ........................................... 2,820 2,149 32,345 24,147 Outlander ................................ 2,871 3,965 31,293 19,208 Pajero/Montero/Shogun ........ 426 298 4,382 3,125 Other ........................................ 54 50 793 505 MITSUBISHI ............................... 8,803 8,007 93,019 70,516

Elise........................................... 37 18 262 185 Evora ........................................ 8 6 95 104 Other ........................................ 26 27 254 232 Total Lotus ............................... 71 51 611 521 Proton ....................................... – – 1 23 PROTON ..................................... 71 51 612 544 C-Zero ....................................... 7 57 602 598 C1 .............................................. 5,565 3,766 48,079 53,399 C3 .............................................. 8,751 11,829 121,349 102,479 DS3 ........................................... 3,309 3,882 50,221 61,739 C-Elysee .................................... 279 463 5,498 6,930 C4 Cactus ................................. 5,037 – 24,365 – C4 .............................................. 3,115 5,042 56,237 72,570 DS4 ........................................... 1,006 1,544 18,416 24,345 C5 .............................................. 1,059 1,550 16,838 23,144 DS5 ........................................... 953 1,221 11,654 18,244 C4 Aircross ............................... 901 1,231 10,976 10,904 C-Crosser .................................. – 1 2 113 Nemo........................................ 180 222 2,320 2,842 Berlingo ................................... 2,181 2,680 33,065 35,634 C3 Picasso ................................ 2,517 3,525 46,626 55,955 C4 Picasso/Grand C4 Picasso .. 7,695 8,361 110,836 78,981 C8 .............................................. 41 178 1,713 2,736 Other ........................................ 470 406 6,023 5,759 Total Citroen ............................ 43,066 45,958 564,820 556,372 iOn ............................................ 38 71 525 430 107 ............................................ 57 3,580 24,180 52,185 108 ............................................ 6,205 – 25,641 – 206 ............................................ – 9 19 2,233 207 ............................................ 191 2,918 15,923 46,570 208 ............................................ 14,733 15,652 199,898 221,814 301 ............................................ 134 234 2,638 3,780 308 ............................................ 14,964 8,759 146,161 91,067 508 ............................................ 2,520 3,570 38,854 52,674 RCZ ........................................... 259 469 5,495 7,033 2008 .......................................... 9,702 11,307 125,002 50,987 3008 .......................................... 4,694 5,347 73,078 75,796 4008 .......................................... 186 327 2,361 3,701 5008 .......................................... 2,018 2,678 32,435 39,266 807 ............................................ 48 171 1,769 2,813 4007 .......................................... 1 6 2 273 Bipper ....................................... 151 244 2,066 3,144 Partner/Ranch ......................... 1,619 2,044 22,053 24,762 Expert ....................................... 346 292 3,984 3,880 Other ........................................ 80 96 832 906 Total Peugeot .......................... 57,946 57,774 722,916 683,314 PSA ............................................. 101,012 103,732 1,287,736 1,239,686 Q50 ........................................... 172 12 2,209 65 Q70/M ...................................... 25 16 126 301 QX50/EX ................................... 12 9 137 120 QX70/FX ................................... 84 89 951 1,196 Other ........................................ 6 5 75 110 Total Infiniti .............................. 299 131 3,498 1,792 Pixo ........................................... – 56 114 3,158 Micra ........................................ 3,298 3,543 56,311 45,039 Juke .......................................... 8,070 7,536 89,594 99,244 Pulsar ........................................ 2,088 – 5,410 – Leaf ........................................... 1,101 1,057 13,775 10,095 Qashqai .................................... 15,226 12,829 188,448 189,157 370Z .......................................... 30 66 636 720 Note.......................................... 3,800 4,398 62,017 29,757 X-Trail ....................................... 2,467 464 13,986 5,233 Pathfinder ............................... 91 104 1,700 1,682 Murano .................................... 53 71 585 1,021 NV200/Evalia ........................... 345 364 4,959 5,385 Other ........................................ 129 181 2,386 2,182 Total Nissan .............................. 36,698 30,669 439,921 392,673 NISSAN MOTOR ...................... 36,997 30,800 443,419 394,465 Duster ....................................... 11,138 5,716 116,857 79,103 Sandero .................................... 9,365 11,273 128,796 109,374 Logan ....................................... 3,675 4,491 50,851 24,045 Lodgy ....................................... 1,328 1,652 19,364 31,042 Dokker ..................................... 1,446 1,512 18,511 18,222 Other ........................................ 5 2 28 22 Total Dacia ............................... 26,957 24,646 334,407 261,808 Twingo ..................................... 7,413 5,776 74,357 72,213 Clio............................................ 21,159 21,712 274,062 261,662 Zoe ............................................ 1,258 623 8,519 8,092 Symbol/Thalia .......................... – 3 5 1,059 Megane ................................... 10,422 10,413 123,369 135,075 Fluence ..................................... 292 327 4,993 6,324 Laguna ..................................... 823 1,306 14,831 16,259 Latitude.................................... 25 38 466 560 Wind ......................................... 1 36 45 353 Modus/Grand Modus ............. – 19 10 5,069

Nov. Nov. 11 mos. 11 mos. 2014 2013 2014 2013

Nov. Nov. 11 mos. 11 mos. 2014 2013 2014 2013


JANUARY 2015 33



Scenic/Grand Scenic ................ 7,373 8,655 102,035 104,574 Espace/Grand Espace ............. 345 624 6,786 7,634 Captur ...................................... 13,985 12,063 149,701 72,963 Koleos ...................................... 641 568 6,865 7,391 Kangoo .................................... 1,681 1,832 21,080 20,176 Trafic ........................................ 114 820 8,015 8,783 Other ........................................ 83 162 1,836 1,592 Total Renault brand ................ 65,615 64,977 796,975 729,779 RENAULT GROUP .................... 92,572 89,623 1,131,382 991,587 RENAULT-NISSAN ..................... 129,569 120,423 1,574,801 1,386,052 Impreza .................................... 100 71 1,153 1,191 XV ............................................. 909 929 9,710 11,414 Legacy/Outback ...................... 484 629 5,676 7,081 Trezia........................................ 16 80 360 1,344 Forester .................................... 1,074 1,121 12,632 13,529 BRZ ........................................... 38 28 574 816 Other ........................................ 16 8 43 43 SUBARU ..................................... 2,637 2,866 30,148 35,418 Alto ........................................... 1,496 1,964 25,555 24,994 Celerio ...................................... 350 – 379 – Splash ....................................... 637 1,092 12,708 14,622 Swift ......................................... 3,732 3,459 45,986 47,760 Kizashi ...................................... 20 47 257 495 Jimny ........................................ 806 913 10,005 9,815 SX4 ............................................ 687 1,570 13,363 24,705 SX4 S-Cross .............................. 2,852 3,103 36,659 8,365 Vitara/Grand Vitara/XL-7 ....... 296 646 5,485 8,073 Other ........................................ 3 1 14 24 SUZUKI ....................................... 10,879 12,795 150,411 138,853 9-5 ............................................. – 3 3 39 Other ........................................ – 27 2 37 Total Saab ................................ – 30 5 76 Total Spkyer ............................. 1 – 2 1 SWEDISH AUTOMOBILE .......... 1 30 7 77 XF .............................................. 1,542 1,265 18,931 18,948 XJ .............................................. 120 158 1,771 2,120 F-Type ....................................... 268 142 4,421 2,636 XK ............................................. 59 88 1,538 1,291 Other ........................................ 13 15 87 92 Total Jaguar ............................. 2,002 1,668 26,748 25,087 Defender ................................. 54 50 1,067 765 Freelander ............................... 445 1,056 16,799 19,924 Discovery .................................. 838 506 10,139 9,803 Range Rover Evoque ............. 3,717 3,527 46,145 48,075 Range Rover Sport ................. 1,983 1,991 24,146 14,209 Range Rover ............................ 799 872 11,177 10,859 Other ........................................ 15 20 277 164 Total Land Rover ..................... 7,851 8,022 109,750 103,799 Indica ........................................ 22 61 313 747 Xenon....................................... 4 13 46 195 Other ........................................ 2 5 54 94 Total Tata brand ...................... 28 79 413 1,036 TATA MOTORS ......................... 9,881 9,769 136,911 129,922 Model S .................................... 554 1,139 7,484 2,654 Other ........................................ – 1 24 18 TESLA MOTORS ........................ 554 1,140 7,508 2,672 Cuore/Charade ........................ 1 2 4 126 Sirion ........................................ 1 – 2 63 Terios ........................................ – 2 1 325 Other ........................................ – – 2 1 Total Daihatsu ......................... 2 4 9 515 CT .............................................. 757 597 9,289 8,731 IS ............................................... 663 969 9,037 5,662 GS.............................................. 103 118 1,922 1,705 NX ............................................. 202 134 1,729 1,505 RX ............................................. 258 368 4,137 5,259 Other ........................................ 34 22 205 389 Total Lexus ............................... 2,017 2,208 26,319 23,251 iQ .............................................. 95 295 3,507 5,131 Aygo ......................................... 6,058 4,934 62,621 59,253 Yaris .......................................... 13,987 12,475 155,823 150,980 Auris ......................................... 9,433 10,161 118,066 104,919 Corolla ...................................... 584 474 11,451 4,036 Prius .......................................... 646 1,247 7,470 14,400 Prius+ ........................................ 423 706 5,525 10,036 Avensis ..................................... 2,122 2,301 26,161 31,952 Verso-S ..................................... 370 514 5,773 8,007 Verso ........................................ 2,474 2,591 30,164 32,224 Urban Cruiser .......................... 6 63 349 1,199 RAV4 ........................................ 4,138 4,679 49,298 43,500 Land Cruiser ............................ 461 378 5,689 4,713 GT 86 ........................................ 108 180 2,514 5,727 Other ........................................ 79 70 809 572 Total Toyota brand ................. 40,984 41,068 485,220 476,649 TOYOTA MOTOR...................... 43,003 43,280 511,548 500,415

A1 ............................................. 6,781 6,966 88,680 89,936 A3/S3/RS3 ................................. 14,973 14,845 186,783 155,255 A4/S4/RS4 ................................. 9,846 9,466 115,809 119,167 A5/S5/RS5 ................................. 3,202 3,447 44,856 48,073 A6/S6/RS6/allroad .................... 6,868 6,276 78,409 76,712 A7/S7/RS7 ................................. 811 555 7,639 8,266 A8/S8 ........................................ 403 743 6,213 5,317 TT .............................................. 829 728 9,182 11,518 R8 .............................................. 34 27 795 963 Q3 ............................................. 6,776 6,443 71,002 68,737 Q5 ............................................. 5,127 4,149 55,747 52,004 Q7 ............................................. 602 798 9,785 10,213 Other ........................................ 130 15 277 208 Total Audi ................................. 56,382 54,458 675,177 646,369 Continental GT/GTC ............... 89 79 1,494 1,601 Flying Spur ............................... 29 55 587 243 Mulsanne ................................. 10 21 166 147 Other ........................................ 3 3 31 39 Total Bentley ............................ 131 158 2,278 2,030 Total Bugatti ............................ – 2 12 12 Gallardo ................................... 3 8 91 187 Aventador ............................... 15 16 232 218 Huracan ................................... 28 0 199 0 Other ........................................ 2 1 9 6 Total Lamborghini................... 48 25 531 411 Boxster ..................................... 324 237 4,761 5,597 Cayman .................................... 236 246 3,004 3,107 911 ............................................ 828 989 12,132 11,586 Panamera ................................ 348 428 5,283 5,061 Macan ...................................... 1,448 27 13,525 109 Cayenne ................................... 1,230 1,350 10,968 15,514 Other ........................................ 63 19 225 143 Total Porsche ........................... 4,477 3,296 49,898 41,117 Altea ......................................... 1,540 1,764 16,551 20,781 Alhambra ................................. 2,000 1,913 20,598 17,754 Mii............................................. 2,097 2,135 22,661 26,349 Ibiza .......................................... 7,616 8,107 104,432 101,950 Leon.......................................... 10,930 7,682 124,649 78,810 Toledo ...................................... 820 912 10,107 12,890 Exeo .......................................... 2 147 237 6,622 Other ........................................ 8 – 32 30 Total Seat ................................. 25,013 22,660 299,267 265,186 Citigo ........................................ 2,936 2,862 38,093 41,584 Fabia ......................................... 9,041 9,268 107,944 117,784 Rapid ........................................ 5,315 4,151 71,478 34,934 Octavia ..................................... 16,101 17,914 186,243 151,637 Superb ...................................... 3,643 3,759 42,608 39,189 Roomster ................................. 2,119 2,261 24,044 25,156 Yeti ........................................... 5,345 4,862 58,472 53,429 Other ........................................ 29 40 350 293 Total Skoda .............................. 44,529 45,117 529,232 464,006 Up ............................................. 8,832 10,891 116,374 119,357 Polo .......................................... 24,704 22,011 257,634 243,462 Golf ........................................... 43,618 42,206 485,022 429,750 Golf Plus ................................... 12 5,734 6,291 54,757 Golf Sportsvan ........................ 7,511 – 50,340 10 Jetta .......................................... 645 808 8,888 13,184 Passat........................................ 11,388 12,805 140,443 143,201 CC.............................................. 887 1,494 14,870 17,045 Phaeton ................................... 119 155 1,680 1,638 Beetle ....................................... 1,446 1,525 27,699 34,091 Scirocco .................................... 1,045 895 9,084 10,965 Eos ............................................ 93 179 3,108 3,577 Touran...................................... 6,847 7,840 82,079 84,712 Sharan ...................................... 2,815 2,411 31,179 28,745 Tiguan ...................................... 13,011 12,274 138,350 131,996 Touareg ................................... 915 1,656 16,131 15,313 Caddy ....................................... 3,875 4,155 42,739 44,664 Transporter/Caravelle/ Multivan/Shuttle/T5 .............. 4,548 3,903 45,371 43,697 Other ........................................ 356 196 2,718 2,260 Total VW brand ....................... 132,667 131,138 1,480,000 1,422,424 Other ......................................... – 6 47 79 VW GROUP ................................ 263,247 256,860 3,036,442 2,841,634 OTHER ........................................ 902 451 9,372 8,195 OTHER (China automakers) .... 184 90 2,605 689 GRAND TOTAL .......................... 984,578 973,328 11,945,609 11,346,647

Note: Excludes models registered as commercial vehicles. Europe sales by model arecompiled using sales data from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and Switzerland.


Nov. Nov. 11 mos. 11 mos. 2014 2013 2014 2013

Nov. Nov. 11 mos. 11 mos. 2014 2013 2014 2013

brought to you courtesy of www.jato.comEUROPE SALES BY MODEL, NOVEMBER & YTD

JANUARY 201534



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North AmericaAutomotive NewsThe go-to place for all the news that is happening among automotive retailers, suppliers and manufacturers.autonews.com

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No matter where you are, we’ve got you covered.

15JANCOVER.qxp 12/16/2014 2:14 PM Page 1

Aston Martin ...... 328 420 –22% 3,476 3,531 –2%

BMW .................. 110,133 107,454 3% 1,084,516 1,034,578 5%

Mini .................... 34,355 23,928 44% 293,153 293,928 0%

Rolls-Royce ......... 394 418 –6% 4,264 2,959 44%

BMW Group ........ 144,882 131,800 10% 1,381,933 1,331,465 4%

Bollore ................ 124 196 –37% 1,360 1,959 –31%

CNH Ind. (Iveco) . 3,360 3,036 11% 37,412 31,715 18%

Mercedes-Benz .. 132,947 130,894 2% 1,319,681 1,270,497 4%

Smart .................. 14,450 8,700 66% 91,259 91,351 0%

Fuso .................... 112 100 12% 1,110 1,312 –15%

Daimler ............... 147,509 139,694 6% 1,412,050 1,363,160 4%

DR Motor ............ 127 92 38% 1,398 937 49%

Alfa Romeo ....... 6,726 7,471 –10% 73,771 67,038 10%

Ferrari ................ 611 669 –9% 6,477 6,784 –5%

Fiat ..................... 50,016 48,995 2% 545,702 540,052 1%

Jeep .................... 7,792 0 – 22,494 0 –

Lancia ................. 4,375 6,686 –35% 61,884 67,853 –9%

Maserati ............. 2,915 2,223 31% 29,444 14,775 99%

Fiat Chrysler ....... 72,435 66,044 10% 739,772 696,502 6%

Ford ..................... 91,034 97,961 –7% 1,068,483 992,445 8%

Geely (Volvo) ...... 33,695 38,164 –12% 383,439 388,899 –1%

GM Group* ......... 83,085 75,832 10% 846,968 844,829 0%

Great Wall** ..... 811 596 36% 8,993 6,151 46%

Voleex ................ 285 318 –10% 3,146 3,207 –2%

Great Wall** ...... 1,096 914 20% 12,139 9,358 30%

Honda ................. 11,707 14,485 –19% 126,851 129,788 –2%

Hyundai ............. 26,188 27,520 –5% 281,902 284,391 –1%

Kia ...................... 23,320 16,898 38% 249,950 219,874 14%

Hyundai-Kia ........ 49,508 44,418 12% 531,852 504,265 6%

McLaren .............. 154 138 12% 1,529 1,327 15%

EUROPEAN LIGHT-VEHICLE PRODUCTION BY BRAND, November & YTD Nov Nov % 11 mos. 11 mos. % 2014 2013 chng. 2014 2013 chng.

Nov Nov % 11 mos. 11 mos. % 2014 2013 chng. 2014 2013 chng.

NEVS (Saab) ........ 0 0 – 191 0 –

Lotus ................... 129 119 8% 1,375 1,294 6%

Citroen ............... 74,541 68,407 9% 829,381 797,363 4%

Peugeot ............. 92,324 91,436 1% 1,063,131 1,002,610 6%

PSA ...................... 166,865 159,843 4% 1,892,512 1,799,973 5%

Dacia .................. 28,510 33,200 –14% 303,147 306,362 –1%

Nissan ................. 58,585 53,366 10% 579,633 542,945 7%

Renault .............. 78,090 83,008 –6% 885,824 845,365 5%

Renault-Nissan ... 165,185 169,574 –3% 1,768,604 1,694,672 4%

SAIC (MG) ........... 457 203 125% 3,709 847 338%

Suzuki ................. 11,561 18,315 –37% 151,226 118,483 28%

Jaguar ................ 7,118 5,877 21% 75,361 74,333 1%

Land Rover ........ 32,192 30,634 5% 349,311 325,605 7%

Tata Group ......... 39,310 36,511 8% 424,672 399,938 6%

Toyota ................. 43,804 38,538 14% 447,916 409,367 9%

Audi ................... 114,353 108,244 6% 1,206,559 1,081,617 12%

Bentley ............... 1,004 1,575 –36% 10,838 9,603 13%

Bugatti ............... 2 2 0% 22 25 –12%

Lamborghini ...... 215 235 –9% 1,929 1,994 –3%

Porsche ............... 19,368 15,476 25% 185,100 154,670 20%

Seat .................... 30,812 33,196 –7% 374,497 330,582 13%

Skoda ................. 57,767 58,195 –1% 565,400 603,070 –6%

Volkswagen ....... 204,071 204,438 0% 2,172,757 2,058,295 6%

VW Group ........... 427,592 421,361 2% 4,517,102 4,239,856 7%

EU Total .............. 1,493,947 1,457,658 3% 15,755,969 14,964,610 5%

Note: Monthly production data is calculated based on working days per plant

*Includes Opel/Vauxhall

**Great Wall (Changcheng)

Source: PwC Autofacts

JANUARY 2015 37



TURKEY VEHICLE SALES BY MANUFACTURER – Nov. & YTD

Audi .................................. 2,179 1,577 38% 14,193 12,382 15% Bentley .............................. 1 0 – 13 18 –28% Lamborghini ..................... 0 0 – 2 3 –33% Porsche .............................. 53 42 26% 469 424 11% Seat ................................... 1,914 1,169 64% 10,493 9,532 10% Skoda ................................ 1,348 1,485 –9% 12,118 11,066 10% VW brand ......................... 8,262 8,580 –4% 71,460 78,676 –9% VW commercial vehicles .. 2,394 1,643 46% 19,867 21,292 –7% VW GROUP ........................ 16,151 14,496 11% 128,615 133,393 –4% Dacia ................................. 3,946 2,890 37% 27,000 30,316 –11% Renault brand .................. 9,155 8,786 4% 71,290 81,988 –13% Renault commercial vehicles 986 1,018 –3% 7,297 9,718 –25% Total Renault Group ......... 14,087 12,694 11% 105,587 122,022 –14% Infiniti ............................... 2 3 –33% 5 26 –81% Nissan brand ..................... 1,775 1,828 –3% 15,927 16,620 –4% Total Nissan Motor ........... 1,777 1,831 –3% 15,932 16,646 –4% RENAULT-NISSAN .............. 15,864 14,525 9% 121,519 138,668 –12% Alfa Romeo ...................... 95 66 44% 857 883 –3% Ferrari ............................... 0 1 – 10 20 –50% Fiat brand ......................... 3,887 4,146 –6% 32,292 44,408 –27% Fiat commercial vehicles .. 5,837 3,748 56% 38,130 39,108 –3% Lancia ................................ 3 86 –97% 201 661 –70% Maserati ............................ 7 3 133% 64 22 191% Total Fiat Group ................ 9,829 8,050 22% 71,554 85,102 –16% Jeep ................................... 354 100 254% 1,303 796 64% Total Chrysler Group ........ 354 100 254% 1,303 796 64% FIAT CHRYSLER .................. 10,183 8,150 25% 72,857 85,898 –15% Ford brand ........................ 3,479 6,042 –42% 31,173 47,106 –34% Ford commercial vehicles 6,643 4,426 50% 36,923 42,284 –13% FORD MOTOR .................... 10,122 10,468 –3% 68,096 89,390 –24% Hyundai ............................ 4,857 5,005 –3% 37,376 41,614 –10% Hyundai commercial vehicles 157 142 11% 1,286 1,261 2% Kia ..................................... 1,093 1,443 –24% 9,109 11,407 –20% Kia commercial vehicles ... 397 44 – 1,826 384 376% HYUNDAI-KIA .................... 6,504 6,634 –2% 49,597 54,666 –9% Citroen .............................. 1,555 1,563 –1% 11,231 16,673 –33% Citroen commercial vehicles 769 640 20% 6,565 8,832 –26% Peugeot ............................ 1,844 2,147 –14% 13,772 18,266 –25% Peugeot commercial vehicles 854 999 –15% 5,668 8,851 –36% PSA ..................................... 5,022 5,349 –6% 37,236 52,622 –29% Chevrolet .......................... 4 1,046 – 570 10,877 –95% Opel .................................. 3,541 4,814 –26% 30,835 45,548 –32% Opel commercial vehicles 0 10 – 0 265 – GM ..................................... 3,545 5,870 –40% 31,405 56,690 –45% Toyota brand .................... 3,935 4,814 –18% 28,240 31,653 –11% TOYOTA MOTOR ............... 3,935 4,814 –18% 28,240 31,653 –11% Mercedes-Benz ................. 1,620 1,679 –4% 18,518 16,983 9% M-B commercial vehicles . 833 785 6% 6,780 9,108 –26% Smart ................................. 12 11 9% 67 87 –23% DAIMLER ............................ 2,465 2,475 0% 25,365 26,178 –3% BMW brand ...................... 2,794 2,399 17% 21,932 17,397 26% Mini ................................... 125 151 –17% 866 1,328 –35% BMW GROUP ..................... 2,919 2,550 15% 22,798 18,725 22% Mitsubishi ......................... 172 236 –27% 858 1,277 –33% Mitsubishi commercial vehicles 347 177 96% 3,473 2,883 21% MITSUBISHI ........................ 519 413 26% 4,331 4,160 4% Honda ............................... 1,292 1,476 –13% 11,362 12,659 –10% HONDA MOTOR ................ 1,292 1,476 –13% 11,362 12,659 –10% Geely brand ...................... 6 66 –91% 85 616 –86% Volvo ................................. 729 485 50% 5,089 4,238 20% GEELY GROUP ................... 735 551 33% 5,174 4,854 7% Jaguar ............................... 1 5 –80% 51 89 –43% Land Rover ....................... 122 167 –27% 1,019 1,115 –9% Tata brand ........................ 44 28 57% 369 622 –41% TATA MOTORS .................. 167 200 –17% 1,439 1,826 –21% SUBARU ............................. 134 139 –4% 1,176 966 22% MAZDA .............................. 95 217 –56% 1,013 1,134 –11% SsangYong ........................ 101 129 –22% 967 1,594 –39% MAHINDRA & MAHINDRA 101 129 –22% 967 1,594 –39% SUZUKI ............................... 26 147 –82% 927 1,444 –36% PROTON ............................. 100 100 0% 562 482 17% ASTON MARTIN ................. 0 0 – 0 1 – OTHER ................................ 153 228 –33% 2,525 2,110 20% OTHER (China automakers) 30 26 15% 290 531 –45%

TOTAL TURKEY .................. 80,062 78,957 1% 615,494 719,644 –15%


Nov. Nov. Percent 11 mos. 11 mos. Percent 2014 2013 change 2014 2013 change

brought to you courtesy of www.jato.com

Top 25 Selling Vehicles in TurkeyNov. 2014 1 Fiat Linea 3,352 2 Ford Transit Courier/Tourneo Courier 3,288 3 Renault Clio 3,247 4 Renault Fluence 2,850 5 Ford Transit/Tourneo 2,777 6 Fiat Doblo 2,660 7 Toyota Corolla 2,555 8 Hyundai i20 2,552 9 Opel Astra 2,50310 Fiat Fiorino/Qubo 2,44911 VW Jetta 2,22312 Renault Symbol 2,14913 VW Golf 2,04114 VW Polo 1,89915 Ford Focus 1,74516 Audi A3/S3/RS3 1,30217 Dacia Duster 1,27918 Ford Fiesta 1,17619 VW Passat 1,16020 Dacia Sandero 1,03421 Nissan Qashqai 1,02822 Honda Civic 98923 BMW 3 Series 93724 Citroen C-Elysee 90925 Peugeot 301 894

Source: JATO Dynamics +44 (0) 20 8423 7100 (www.jato.com)

Top 25 Selling Vehicles in Turkey11 months 2014 1 Fiat Linea 26,301 2 Renault Fluence 24,696 3 Renault Clio 22,309 4 Toyota Corolla 18,143 5 VW Polo 17,375 6 Fiat Doblo 17,286 7 Renault Symbol 17,255 8 VW Jetta 16,970 9 Ford Transit/Tourneo 16,89610 Ford Focus 16,72711 Opel Astra 16,60312 Hyundai i20 16,09913 VW Passat 15,55714 Fiat Fiorino/Qubo 15,26215 Ford Transit Courier/Tourneo Courier 14,17316 VW Golf 13,02717 Ford Fiesta 9,34218 Honda Civic 9,08219 Nissan Qashqai 9,05120 Opel Corsa 9,03121 Dacia Duster 9,00522 Hyundai Accent 8,63523 VW Caddy 8,42224 BMW 3 Series 8,06625 Audi A3/S3/RS3 7,141


JANUARY 201538



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AvtoVAZ ................... 30,402 36,509 –17% 351,992 417,361 –16% Datsun ....................... 4,011 – – 6,310 – – Infiniti ....................... 822 666 23% 7,392 7,733 –4% Nissan ........................ 15,566 14,586 7% 141,879 128,779 10% Renault ..................... 19,170 17,721 8% 175,268 191,215 –8% RENAULT-NISSAN ...... 69,971 69,482 1% 682,841 745,088 –8% Audi .......................... 2,683 3,468 –23% 31,031 33,565 –8% Seat ........................... 162 127 28% 1,486 3,221 –54% Skoda ........................ 7,604 7,390 3% 78,223 78,943 –1% Volkswagen cars ...... 11,081 12,852 –14% 114,200 142,699 –20% Volkswagen vans ..... 1,042 1,298 –20% 11,423 14,180 –19% VW GROUP ................ 22,572 25,135 –10% 236,363 272,608 –13% KIA ............................. 20,678 17,399 19% 175,491 181,994 –4% Lexus ......................... 2,160 1,325 63% 17,661 14,294 24% Toyota ....................... 15,952 12,093 32% 144,418 140,070 3% TOYOTA GROUP ........ 18,112 13,418 35% 162,079 154,364 5% Cadillac ..................... 108 126 –14% 1,167 1,384 –16% Chevrolet .................. 10,545 13,576 –22% 109,687 155,894 –30% Opel .......................... 5,962 5,968 0% 58,151 72,594 –20% GM ............................. 16,615 19,670 –16% 169,005 229,872 –27% HYUNDAI ................... 16,154 15,539 4% 164,396 166,982 –2% MITSUBISHI ................ 7,846 7,049 11% 67,432 70,318 –4% GAZ ............................ 6,729 6,647 1% 61,472 75,014 –18% FORD .......................... 6,581 8,928 –26% 56,807 94,358 –40% UAZ ............................ 5,659 4,372 29% 42,623 45,188 –6% Mercedes-Benz cars . 4,282 4,011 7% 44,955 40,211 12% Mercedes-Benz vans 1,311 536 145% 8,106 4,447 82% Smart ......................... 38 15 153% 328 175 87% DAIMLER .................... 5,631 4,562 23% 53,389 44,833 19% MAZDA ...................... 4,548 3,654 25% 43,667 38,807 13% BMW ......................... 3,150 4,144 –24% 31,927 37,888 –16% Mini ........................... 178 260 –32% 1,538 2,516 –39% BMW GROUP ............. 3,328 4,404 –24% 33,465 40,404 –17% Citroen ...................... 1,439 2,287 –37% 17,738 26,418 –33% Peugeot .................... 1,505 2,478 –39% 18,980 31,117 –39% PSA ............................. 2,944 4,765 –38% 36,718 57,535 –36% SSANGYONG ............. 2,320 2,381 –3% 22,599 30,787 –27% Honda ....................... 1,977 2,137 –8% 18,570 22,676 –18% Acura ......................... 163 – – 819 – – HONDA GROUP ......... 2,140 2,137 0% 19,389 22,676 –15% SUZUKI ....................... 2,062 1,803 14% 17,338 25,576 –32% Jaguar ....................... 123 153 –20% 1,505 1,553 –3% Land Rover ............... 1,931 2,063 –6% 19,078 18,809 1% JAGUAR LAND ROVER 2,054 2,216 –7% 20,583 20,362 1% SUBARU ..................... 1,901 1,413 35% 14,923 15,177 –2% DAEWOO ................... 1,883 5,619 –67% 35,355 54,633 –35% LIFAN .......................... 1,844 2,340 –21% 19,753 24,285 –19% GEELY ......................... 1,603 2,186 –27% 16,122 24,260 –34% Alfa Romeo .............. 6 – – 81 – – Chrysler ..................... 5 6 –17% 107 151 –29% Dodge ....................... 0 4 – 26 188 –86% Fiat ............................ 677 796 –15% 6,791 7,127 –5% Jeep ........................... 745 560 33% 7,167 4,481 60% FIAT CHRYSLER .......... 1,433 1,366 5% 14,172 11,947 19% CHERY ........................ 1,418 1,268 12% 15,219 17,754 –14% VOLVO ....................... 1,272 1,300 –2% 13,964 13,416 4% GREAT WALL ............. 1,153 1,409 –18% 14,118 18,040 –22% PORSCHE .................... 471 304 55% 4,030 3,382 19% FAW* ......................... 325 627 –48% 2,932 4,366 –33% BRILLIANCE ................ 133 – – 650 – – ISUZU ......................... 112 29 286% 578 196 195% CHANGAN .................. 94 – – 996 – – HAIMA ....................... 89 50 78% 780 326 139% BAW ........................... 52 126 –59% 1,016 1,472 –31% JAC ............................. 35 – – 384 – – TAGAZ ........................ 0 11 – 129 359 –64% LUXGEN ..................... 0 27 – 81 27 200% FOTON ....................... 2 0 – 63 6 – ZAZ ............................. 0 335 – 481 3,040 –84% BYD ............................ 0 3 – 5 105 –95% IZH .............................. 0 6 – 19 684 –97% VORTEX ...................... 0 15 – 0 1,005 – BOGDAN .................... 0 64 – 92 1,994 –95%

Total ............................ 229,764 232,059 –1% 2,221,519 2,513,240 –12%*Estimate

Russia vehicle sales by manufacturer – Nov. & YTD Nov. Nov. Percent 11 mos. 11 mos. Percent 2014 2013 change 2014 2013 change

1 Kia Rio 10,834





6 Lada Largus 6,311

7 Toyota RAV4 4,769

8 Lada Kalina 4,719


10 VW Polo 4,098

11 Datsun on-Do 4,011

12 Lada Priora 3,971

13 Lada 4x4 3,873


15 Nissan X-Trail 3,579



18 Kia Sportage 3,345

19 Hyundai ix35 3,335



22 VW Tiguan 2,854

23 Skoda Rapid 2,777

24 VW Jetta 2,543

25 Kia Cee’d 2,542

November 2014 Top 25 Sellers Ranking based on new car and LCV sales in Russia




3 Kia Rio 84,350


5 Lada Largus 60,401

6 Lada Kalina 59,403


8 VW Polo 52,523

9 Lada Priora 42,614


11 Lada 4x4 38,415


13 Toyota RAV4 34,114



16 Hyundai ix35 31,363

17 Toyota Camry 29,941


19 Kia Sportage 27,246


21 Kia Cee’d 27,206

22 Toyota Corolla 25,612


24 Ford Focus 24,104

25 Nissan X-Trail 22,251

11 months 2014 Top 25 Sellers Ranking based on new car and LCV sales in Russia

JANUARY 201540



ASTON MARTIN (I)* ...................... 102 100 1,122 1,100 1/2 series (I) .................................. 646 699 6,621 6,181 3/4 series (I) .................................. 14,702 13,148 122,768 102,784 5 series (I) ..................................... 3,105 5,060 47,187 48,761 6 series (I) ..................................... 648 729 8,023 8,684 7 series (I) ..................................... 704 617 8,648 9,813 i3 (I)............................................... 816 – 5,079 – i8 (I)............................................... 126 – 397 – Z4 (I) ............................................. 168 162 1,983 2,289 X1 (I) ............................................. 2,416 2,364 20,217 23,771 X3.................................................. 2,221 4,032 31,029 26,916 X4.................................................. 489 – 1,889 – X5.................................................. 4,557 4,445 40,933 37,865 X6.................................................. 421 496 3,438 4,827 BMW brand (D) ............................ 7,688 8,973 77,289 69,608 BMW brand (I) .............................. 23,331 22,779 220,923 202,283 Total BMW brand ......................... 31,019 31,752 298,212 271,891 Cooper S (I) .................................. 3,464 3,140 28,793 40,640 Countryman (I) ............................ 1,545 1,435 20,704 19,270 Total Mini ...................................... 5,009 4,575 49,497 59,910 Rolls-Royce (I)* .............................. 75 72 825 782 BMW Group (D) ............................ 7,688 8,973 77,289 69,608 BMW Group (I) .............................. 28,415 27,426 271,245 262,975BMW GROUP ................................. 36,103 36,399 348,534 332,583 Maybach (I)* ................................. – – – 6 B class (I)....................................... 193 2 450 18 C class (I)....................................... 9,259 7,878 66,841 81,022 CL (I) ............................................. 11 36 207 431 CLA (I) ........................................... 3,898 3,623 24,701 10,828 CLK (I) ........................................... – – 3 – CLS (I)............................................ 224 754 6,406 7,322 E class (I) ....................................... 4,737 8,614 61,281 61,076 S class (I) ....................................... 2,863 1,907 22,444 11,446 SL (I) .............................................. 386 351 4,491 6,442 SLK (I) ........................................... 317 351 4,353 4,364 SLS (I) ............................................ 3 41 226 407 G class (I) ...................................... 294 223 2,715 2,295 GL.................................................. 3,065 2,926 23,203 27,673 GLA (I) .......................................... 1,812 – 4,810 – GLK (I) .......................................... 2,326 3,344 33,143 29,324 M class .......................................... 5,190 4,328 41,101 36,841 R class ........................................... – – 7 30 Sprinter ........................................ 2,532 2,010 22,457 18,988 Mercedes-Benz (D) ....................... 10,787 9,264 86,768 83,532 Mercedes-Benz (I) ......................... 26,323 27,124 232,071 214,975 Total Mercedes-Benz ................... 37,110 36,388 318,839 298,507 ForTwo (I) .................................... 815 959 9,480 8,409 Total Smart USA (I) ...................... 815 959 9,480 8,409 Daimler (D) .................................... 10,787 9,264 86,768 83,532 Daimler (I) ...................................... 27,138 28,083 241,551 223,390DAIMLER ......................................... 37,925 37,347 328,319 306,922 200 ................................................ 14,317 5,621 101,134 116,828 300 ................................................ 4,871 4,115 49,390 52,843 Town & Country ......................... 8,055 11,288 127,331 112,551 Total Chrysler brand .................... 27,243 21,024 277,855 282,222 Avenger ....................................... 540 4,887 51,250 88,892 Caliber .......................................... – – – 45 Challenger ................................... 4,157 2,757 46,673 48,590 Charger ........................................ 6,569 6,985 85,677 88,191 Dart .............................................. 9,012 6,486 76,977 77,939 Viper ............................................. 45 41 671 536 Grand Caravan ............................ 8,842 9,614 122,899 112,793 Durango ...................................... 5,413 5,581 58,279 55,351 Journey ........................................ 7,530 5,155 85,151 76,317 Total Dodge .................................. 42,108 41,506 527,577 548,654 Cargo van .................................... 1,709 792 9,941 8,149 ProMaster .................................... 3,290 828 15,003 1,398 Ram .............................................. 35,865 29,635 395,567 322,268 Total Ram ...................................... 40,864 31,255 420,511 331,815 Total Dodge/Ram ......................... 82,972 72,761 948,088 880,469 500 ................................................ 1,984 2,138 31,406 33,510 500L (I) ......................................... 1,127 937 10,931 5,981 Total Fiat ........................................ 3,111 3,075 42,337 39,491 Cherokee ..................................... 16,945 10,169 160,793 10,748 Compass ....................................... 4,099 3,547 56,318 49,459 Grand Cherokee ......................... 15,307 14,798 166,610 157,758 Liberty .......................................... – – – 6,101 Patriot .......................................... 7,546 5,148 84,028 69,639 Wrangler ..................................... 13,592 11,753 161,325 143,474 Total Jeep ...................................... 57,489 45,415 629,074 437,179 Chrysler Group (D) ....................... 169,688 141,338 1,886,423 1,633,380 Chrysler Group (I) ......................... 1,127 937 10,931 5,981 CHRYSLER GROUP ........................ 170,815 142,275 1,897,354 1,639,361

U.S. SALES BY MODEL, NOVEMBER & YTD Nov. Nov. 11 mos. 11 mos. 2014 2013 2014 2013

Alfa Romeo (I) ............................... 24 – 24 – Ferrari (I)* ...................................... 175 171 1,925 1,881 Maserati (I) .................................... 1,203 887 11,531 3,715 FIAT GROUP .................................. 1,402 1,058 13,480 5,596 Fiat Chrysler (D) ............................. 169,688 141,338 1,886,423 1,633,380 Fiat Chrysler (I) ............................... 2,529 1,995 24,411 11,577FIAT CHRYSLER† ............................. 172,217 143,333 1,910,834 1,644,957 C-Max ........................................... 1,940 2,398 25,633 33,182 Fiesta ............................................ 3,436 4,642 59,468 66,597 Focus............................................. 14,862 15,239 204,751 219,001 Fusion ........................................... 20,263 22,839 283,694 270,872 Mustang ...................................... 8,728 5,376 73,124 71,459 Taurus .......................................... 3,412 4,901 58,881 74,549 E-series/Club Wagon .................. 79 2,063 14,223 20,653 E-series van .................................. 4,072 8,082 83,784 92,243 Edge ............................................. 7,648 8,761 100,924 117,031 Escape .......................................... 25,528 20,988 280,609 271,531 Expedition ................................... 3,982 3,492 40,393 34,025 Explorer........................................ 16,382 14,268 191,530 175,490 F series .......................................... 59,049 65,501 679,496 688,810 Flex ............................................... 1,803 2,125 22,036 23,575 Transit .......................................... 4,851 – 10,418 – Transit Connect (I) ...................... 2,186 2,303 38,198 35,916 Ford brand (D) .............................. 176,035 180,675 2,128,964 2,159,018 Ford brand (I) ................................ 2,186 2,303 38,198 35,916 Total Ford brand ........................... 178,221 182,978 2,167,162 2,194,934 MKS .............................................. 449 734 7,233 9,719 MKZ .............................................. 2,096 2,854 31,373 29,538 MKC .............................................. 2,152 – 10,767 – MKT .............................................. 381 431 4,444 5,416 MKX ............................................. 1,602 1,946 22,326 21,366 Navigator ..................................... 1,433 762 8,641 7,671 Total Lincoln .................................. 8,113 6,727 84,784 73,710 Ford Motor Co. (D) ....................... 184,148 187,402 2,213,748 2,232,728 Ford Motor Co. (I) ......................... 2,186 2,303 38,198 35,916FORD MOTOR CO. ......................... 186,334 189,705 2,251,946 2,268,644 LaCrosse ....................................... 5,083 2,980 46,434 45,675 Lucerne ........................................ – – – 9 Regal ............................................ 1,889 2,018 20,749 16,938 Verano ......................................... 3,335 2,724 40,726 42,598 Enclave ......................................... 4,259 4,687 54,907 55,715 Encore (I) ...................................... 4,577 2,663 45,790 29,195 Buick (D) ......................................... 14,566 12,409 162,816 160,935 Buick (I) .......................................... 4,577 2,663 45,790 29,195 Total Buick ..................................... 19,143 15,072 208,606 190,130 ATS ............................................... 2,282 3,443 27,425 34,432 CTS ................................................ 2,446 2,643 28,463 29,126 DTS ............................................... – – – 19 ELR ................................................ 155 – 1,192 – STS ................................................ – – – 7 XTS ................................................ 1,697 3,417 22,059 29,889 Escalade ....................................... 2,106 1,100 17,201 11,122 Escalade ESV ................................ 1,128 651 9,528 7,175 Escalade EXT ............................... 3 95 53 1,906 SRX ............................................... 3,331 4,823 48,679 50,702 Total Cadillac ................................. 13,148 16,172 154,600 164,378 Aveo (I)......................................... – – – 2 Camaro ........................................ 4,385 5,068 79,669 75,552 Caprice (I) ..................................... 288 248 3,439 3,487 Corvette ....................................... 2,378 2,527 31,287 14,286 Cruze ............................................ 22,857 18,200 255,260 230,062 HHR .............................................. – – – 3 Impala .......................................... 9,423 13,418 127,192 146,164 Malibu .......................................... 11,997 14,405 171,702 185,101 Sonic ............................................. 4,852 4,712 88,062 81,211 Spark (I) ........................................ 2,861 1,741 36,152 32,418 SS (I) .............................................. 105 178 2,386 179 Volt ............................................... 1,336 1,920 17,315 20,702 Avalanche .................................... 2 255 90 16,399 Captiva Sport .............................. 78 4,476 35,353 44,966 City Express .................................. 24 – 24 – Colorado ...................................... 2,366 6 3,966 3,410 Equinox ........................................ 18,536 18,397 220,944 220,980 Express van .................................. 4,478 5,779 73,741 71,928 Silverado ...................................... 42,799 34,386 471,918 437,821 Suburban ..................................... 5,045 5,212 48,248 45,440 Tahoe ........................................... 8,027 7,272 86,467 74,856 Traverse........................................ 7,836 6,889 95,289 88,665 Chevrolet (D) ................................. 146,419 142,922 1,806,527 1,757,546 Chevrolet (I) ................................... 3,254 2,167 41,977 36,086 Total Chevrolet ............................. 149,673 145,089 1,848,504 1,793,632

*Estimate

†Fiat completed the merger with Chrysler Group under holding group Fiat Chrysler Automobiles on Oct. 12, 2014; Fiat Group and Chrysler Group sales totals for 2013 and 2014 are combined under Fiat Chrysler Automobiles.

Nov. Nov. 11 mos. 11 mos. 2014 2013 2014 2013

JANUARY 2015 41



Acadia .......................................... 6,408 7,566 76,649 81,870 Canyon ......................................... 854 4 1,537 927 Savana van .................................. 716 1,532 24,916 14,117 Sierra ............................................ 22,544 14,362 188,397 166,535 Terrain .......................................... 7,737 6,821 93,984 91,527 Yukon........................................... 3,179 2,777 36,840 24,705 Yukon XL ..................................... 2,416 2,665 26,492 28,100 Total GMC ..................................... 43,854 35,727 448,815 407,781 GM (D) ............................................ 217,987 207,230 2,572,758 2,490,640 GM (I) ............................................. 7,831 4,830 87,767 65,281GM ................................................... 225,818 212,060 2,660,525 2,555,921 ILX ................................................. 1,652 1,582 16,124 18,857 RL/RLX (I) ...................................... 225 676 3,180 4,456 TL .................................................. 78 1,466 10,540 22,523 TLX ................................................ 4,233 – 15,293 – TSX (I) ........................................... 20 1,071 6,270 16,465 MDX ............................................. 5,210 6,091 58,842 46,502 RDX............................................... 3,436 3,663 39,709 40,535 ZDX ............................................... 3 10 76 347 Acura (D) ........................................ 14,612 12,812 140,584 128,764 Acura (I).......................................... 245 1,747 9,450 20,921 Total Acura .................................... 14,857 14,559 150,034 149,685 Accord (D)................................... 25,232 27,025 356,399 333,703 Accord (I) .................................... 43 68 386 654 Total Accord ................................ 25,275 27,093 356,785 334,357 Civic (D) ....................................... 23,058 26,242 300,607 305,818 Civic (I) ......................................... 2 49 37 1,362 Total Civic .................................... 23,060 26,291 300,644 307,180 Crosstour ...................................... 955 1,314 10,939 15,487 CR-Z (I) .......................................... 188 295 3,338 4,166 FCX (I) ........................................... – – 1 6 Fit (D) .......................................... 6,398 – 32,870 – Fit (I) ............................................ 23 4,140 20,020 48,896 Total Fit ........................................ 6,421 4,140 52,890 48,896 Insight (I) ...................................... 278 402 3,654 4,384 S2000 (I) ....................................... – – – 2 CR-V .............................................. 32,378 23,509 302,650 275,145 Element ........................................ – – – 2 Odyssey ........................................ 8,639 9,401 112,370 116,880 Pilot .............................................. 9,228 8,150 97,378 117,707 Ridgeline ...................................... 535 1,353 12,908 16,160 Honda brand (D) .......................... 106,423 96,994 1,226,121 1,180,825 Honda brand (I) ............................ 534 4,954 27,436 59,547 Total Honda brand ....................... 106,957 101,948 1,253,557 1,240,372 American Honda (D) .................... 121,035 109,806 1,366,705 1,309,589 American Honda (I) ...................... 779 6,701 36,886 80,468AMERICAN HONDA MOTOR CO. 121,814 116,507 1,403,591 1,390,057 Accent (I) ...................................... 3,499 4,641 54,743 53,358 Azera (I) ....................................... 272 512 6,535 10,129 Elantra .......................................... 14,002 16,751 203,163 226,220 Equus (I) ....................................... 228 359 3,072 3,226 Genesis (I) .................................... 2,431 1,989 27,069 29,050 Sonata .......................................... 18,515 16,595 199,012 189,169 Veloster (I) ................................... 1,296 2,216 25,913 27,664 Santa Fe ....................................... 9,787 9,657 97,511 80,595 Tucson (I) ..................................... 3,642 3,285 44,192 38,192 Veracruz (I) .................................. – – 1 175 Hyundai brand (D) ....................... 42,304 43,003 499,686 495,984 Hyundai brand (I) ......................... 11,368 13,002 161,525 161,794 Total Hyundai brand.................... 53,672 56,005 661,211 657,778 Cadenza (I) .................................. 482 913 8,719 7,782 Forte (I) ........................................ 5,047 4,423 64,030 61,844 K900 (I) ......................................... 69 – 1,237 – Optima ......................................... 12,707 10,871 147,193 146,419 Rio (I) ............................................ 2,088 2,474 34,009 38,586 Soul (I) .......................................... 9,146 12,870 135,410 111,734 Sedona (I)..................................... 3,538 522 11,570 6,578 Sorento ........................................ 8,598 8,645 92,832 98,167 Sportage (I) .................................. 3,261 4,693 39,647 30,438 Kia (D) ............................................ 21,305 19,516 240,025 244,586 Kia (I) .............................................. 23,631 25,895 294,622 256,962 Total Kia ......................................... 44,936 45,411 534,647 501,548 Hyundai-Kia (D) ............................ 63,609 62,519 739,711 740,570 Hyundai-Kia (I) .............................. 34,999 38,897 456,147 418,756HYUNDAI-KIA ................................ 98,608 101,416 1,195,858 1,159,326 F-Type ........................................... 377 222 3,664 2,065 XF (I) ............................................. 500 656 5,108 7,117 XJ (I) .............................................. 281 465 3,954 4,985 XK (I)............................................. 95 103 1,364 1,241 Total Jaguar (I) .............................. 1,253 1,446 14,090 15,408

LR2 (I) ........................................... 121 304 3,545 2,930 LR4 (I) ........................................... 313 493 3,943 6,545 Range Rover (I) ........................... 1,021 1,292 11,348 10,881 Range Rover Evoque (I) ............. 1,037 1,091 11,014 10,219 Range Rover Sport (I)................. 1,152 1,421 15,861 13,671 Total Land Rover (I)...................... 3,644 4,601 45,711 44,246JAGUAR LAND ROVER N.A. ......... 4,897 6,047 59,801 59,654LOTUS (I)* ....................................... 15 14 157 146 Mazda2 (I) ................................... 302 724 13,456 10,529 Mazda3 (D) ................................ – – 2 – Mazda3 (I) .................................. 7,761 7,756 95,264 97,044 Total Mazda3 .............................. 7,761 7,756 95,266 97,044 Mazda6 (D) ................................ – – 5 1 Mazda6 (I) .................................. 3,891 3,641 48,896 39,271 Total Mazda6 .............................. 3,891 3,641 48,901 39,272 MX-5 Miata (I) ............................. 224 337 4,367 5,504 RX-8 (I) ......................................... – – 1 1 CX-5 (I) ......................................... 7,220 6,323 91,401 72,823 CX-9 (I) ......................................... 1,437 1,306 16,747 23,089 Mazda5 (I) ................................... 407 667 10,854 12,717 Tribute ......................................... – – – 3 Mazda (D) ...................................... – – 7 4 Mazda (I) ........................................ 21,242 20,754 280,986 260,978MAZDA ........................................... 21,242 20,754 280,993 260,982 Eclipse........................................... – – – 40 Eclipse Spyder ............................. – – – 69 Galant .......................................... – 41 122 1,426 i-MiEV (I) ...................................... 18 12 184 1,018 Lancer (I) ...................................... 1,490 1,508 14,948 18,089 Mirage (I) ..................................... 1,333 1,052 15,573 1,547 Endeavor ..................................... – – – 24 Outlander (I) ............................... 1,014 1,399 11,972 10,998 Outlander Sport (D) .................. 2,679 2,059 28,299 22,326 Outlander Sport (I) .................... – – – 267 Total Outlander Sport ............... 2,679 2,059 28,299 22,593 Mitsubishi (D) ................................ 2,679 2,100 28,421 23,885 Mitsubishi (I) ................................. 3,855 3,971 42,677 31,919MITSUBISHI ..................................... 6,534 6,071 71,098 55,804 G37/Q60 (I) .................................. 1,768 1,811 21,488 38,140 M/Q70 (I) ...................................... 559 364 4,378 4,916 Q50 (I) .......................................... 4,216 5,891 33,044 13,248 EX/QX50 (I) .................................. 195 281 2,503 1,869 FX/QX70 (I) .................................. 414 547 4,765 5,794 JX/QX60 ....................................... 2,927 3,015 27,825 27,858 QX56/QX80 (I) ............................. 1,319 1,243 11,320 11,398 Infiniti (D)....................................... 2,927 3,015 27,825 27,858 Infiniti (I) ........................................ 8,471 10,137 77,498 75,365 Total Infiniti ................................... 11,398 13,152 105,323 103,223 370Z (I) ......................................... 351 444 6,753 6,092 Altima .......................................... 22,834 24,604 303,313 295,907 Cube (I)......................................... 183 310 3,599 5,029 GT-R (I) ......................................... 122 95 1,280 1,158 Juke (I) .......................................... 2,008 3,446 36,029 35,081 Leaf (D) ....................................... 2,685 1,999 27,078 18,691 Leaf (I) ......................................... 2 4 20 1,390 Total Leaf .................................... 2,687 2,003 27,098 20,081 Maxima ........................................ 3,284 7,208 47,221 47,387 Sentra ........................................... 13,530 11,664 167,875 118,344 Versa............................................. 9,283 8,327 130,652 108,488 Armada ........................................ 1,224 1,260 11,232 12,920 Frontier ........................................ 6,332 6,003 68,263 57,426 Murano (I) ................................... 3,840 5,720 42,934 40,000 NV ................................................. 1,141 990 13,336 11,077 NV200........................................... 1,131 621 11,853 3,826 Pathfinder ................................... 6,231 6,801 72,322 81,957 Quest (I) ....................................... 483 768 9,148 12,006 Rogue (D) ................................... 10,542 907 97,757 907 Rogue (I) ..................................... 4,525 9,580 86,563 147,168 Total Rogue ................................. 15,067 10,487 184,320 148,075 Titan ............................................. 972 1,180 11,658 14,407 Xterra ........................................... 1,087 1,445 15,368 16,178 Nissan brand (D) ........................... 80,276 73,009 977,928 787,515 Nissan brand (I) ............................. 11,514 20,367 186,326 247,924 Total Nissan brand ....................... 91,790 93,376 1,164,254 1,035,439 Nissan N.A. (D) .............................. 83,203 76,024 1,005,753 815,373 Nissan N.A. (I) ................................ 19,985 30,504 263,824 323,289NISSAN N.A. ................................... 103,188 106,528 1,269,577 1,138,662

U.S. SALES BY MODEL, NOVEMBER & YTD

*EstimateNote: Vehicles are domestic unless noted; (D) = produced in North America; (I) = import-ed to U.S.

Nov. Nov. 11 mos. 11 mos. 2014 2013 2014 2013

Nov. Nov. 11 mos. 11 mos. 2014 2013 2014 2013

JANUARY 201542



BRZ (I) ........................................... 408 756 7,088 7,882 Impreza (I) ................................... 5,296 5,274 74,864 70,196 Legacy .......................................... 5,733 2,911 46,813 39,352 Outback ....................................... 14,128 8,852 124,018 107,047 Forester (I) ................................... 13,879 13,410 144,790 110,363 Tribeca ......................................... 30 107 723 1,455 XV Crosstrek (I) ........................... 5,799 5,311 65,474 48,216 Subaru (D) ..................................... 19,891 11,870 171,554 147,854 Subaru (I) ....................................... 25,382 24,751 292,216 236,657SUBARU .......................................... 45,273 36,621 463,770 384,511 Kizashi (I) ..................................... – – – 1,602 SX4 (I) ........................................... – – – 2,859 Equator ........................................ – – – 448 Grand Vitara (I) ........................... – – – 1,037 Suzuki (D) ...................................... – – – 448 Suzuki (I) ........................................ – – – 5,498SUZUKI ............................................ – – – 5,946TESLA* ............................................ 2,200 1,300 24,200 19,310 CT (I) ............................................. 1,322 1,002 16,065 13,284 ES (I) .............................................. 5,884 6,295 64,726 64,368 GS (I) ............................................. 1,836 1,590 19,453 17,138 HS (I) ............................................. – – – 5 IS (I) ............................................... 4,610 3,973 45,419 29,603 LFA (I) ........................................... 1 2 16 22 LS (I) .............................................. 857 1,039 7,539 9,663 RC (I) ............................................. 880 – 880 – GX (I) ............................................ 2,043 1,703 19,978 10,306 LX (I) ............................................. 425 514 3,547 3,950 NX (I) ............................................ 22 – 22 – RX (D) .......................................... 8,837 6,562 76,736 72,413 RX (I) ............................................ 755 2,931 17,129 18,338 Total RX ....................................... 9,592 9,493 93,865 90,751 Lexus (D) ........................................ 8,837 6,562 76,736 72,413 Lexus (I) .......................................... 18,635 19,049 194,774 166,677 Total Lexus .................................... 27,472 25,611 271,510 239,090 FR-S (I) .......................................... 935 1,298 13,228 17,298 iQ (I) .............................................. 82 234 1,953 3,845 tC (I) .............................................. 1,124 1,446 16,819 17,951 xB (I) ............................................. 1,414 1,323 15,103 16,561 xD (I) ............................................. 352 667 7,089 8,343 Total Scion (I) ................................ 3,907 4,968 54,192 63,998 Avalon .......................................... 5,378 5,835 60,682 64,778 Camry (D) ................................... 28,842 30,376 396,848 378,315 Camry (I) ..................................... 4 10 140 205 Total Camry ................................. 28,846 30,386 396,988 378,520 Corolla/Matrix (D) ...................... 25,608 22,319 309,306 270,667 Corolla (I) .................................... 1 115 67 8,951 Total Corolla/Matrix ................... 25,609 22,434 309,373 279,618 Prius (I) ......................................... 13,957 16,129 192,958 218,508 Venza ........................................... 2,231 2,239 27,572 33,698 Yaris (I) ......................................... 634 712 11,669 20,741 4Runner (I) ................................... 7,180 4,681 68,762 46,525 FJ Cruiser (I) ................................. 714 1,150 14,316 11,826 Highlander (D) ........................... 13,017 11,191 127,465 110,100 Highlander (I) ............................. 459 353 3,643 5,128 Total Highlander ........................ 13,476 11,544 131,108 115,228 Land Cruiser (I) ............................ 320 276 2,793 2,756 RAV4 (D) ..................................... 16,096 14,343 164,513 131,630 RAV4 (I) ....................................... 5,012 5,104 80,188 65,649 Total RAV4 .................................. 21,108 19,447 244,701 197,279 Sequoia ........................................ 970 1,201 10,545 12,429 Sienna .......................................... 8,946 8,820 112,814 111,737 Tacoma ........................................ 13,018 12,601 140,757 146,724 Tundra.......................................... 9,580 10,010 107,974 101,744 Toyota brand (D) .......................... 123,686 118,935 1,458,476 1,361,822 Toyota brand (I) ............................ 28,281 28,530 374,536 380,289 Total Toyota brand ...................... 151,967 147,465 1,833,012 1,742,111 Toyota Motor Sales (D) ............... 132,523 125,497 1,535,212 1,434,235 Toyota Motor Sales (I) ................. 50,823 52,547 623,502 610,964TOYOTA MOTOR SALES .............. 183,346 178,044 2,158,714 2,045,199 A3 (I) ............................................. 2,511 – 19,560 857 A4/S4 (I) ........................................ 2,699 3,169 30,796 33,201 A5/S5 (I) ........................................ 1,062 1,305 15,328 17,280 A6/S6 (I) ........................................ 2,061 2,112 20,996 19,742 A7/S7 (I) ........................................ 588 816 7,609 7,539 A8/S8 (I) ........................................ 582 503 5,172 5,582 R8 (I) ............................................. 51 78 671 743 TT (I) ............................................. 16 155 1,146 1,894 allroad (I) ..................................... 405 392 4,284 4,950 Q3 (I)............................................. 735 – 2,753 – Q5 (I)............................................. 4,184 3,582 37,869 35,561 Q7 (I)............................................. 1,746 1,524 16,589 13,699 Total Audi (I) ................................. 16,640 13,636 162,773 141,048

Bentley (I) ...................................... 323 323 2,591 2,522 Lamborghini (I)* ........................... 59 58 649 632 911 Carrera/Carrera 4 (I) ............ 925 1,368 9,657 9,614 918 Spyder (I) .............................. 20 – 57 – Boxster (I) ..................................... 337 252 3,731 4,308 Cayman (I) ................................... 319 328 3,219 3,106 Panamera (I) ................................ 492 472 5,420 4,921 Cayenne (I) .................................. 1,619 1,546 15,271 17,128 Macan (I) ...................................... 987 – 6,377 – Total Porsche (I) ............................ 4,699 3,966 43,732 39,077 Beetle ........................................... 1,665 2,842 26,912 40,315 CC (I) ............................................. 622 1,048 9,372 14,763 Eos (I) ............................................ 186 238 3,207 3,956 Golf/Golf R/GTI (I) ...................... 3,993 2,243 29,269 29,079 Total Golf/Golf R/GTI.................. 3,993 2,243 29,269 29,079 Jetta .............................................. 15,633 12,417 145,295 148,400 Passat............................................ 6,966 8,876 88,392 100,398 Routan ......................................... – 258 1,103 1,825 Tiguan (I) ..................................... 2,082 2,235 23,005 27,538 Touareg (I) ................................... 578 570 6,356 7,415 VW brand (D) ................................ 24,264 24,393 261,702 290,938 VW brand (I) .................................. 7,461 6,334 71,209 82,751 Total VW brand ............................ 31,725 30,727 332,911 373,689 VW Group (D) ............................... 24,264 24,393 261,702 290,938 VW Group (I) ................................. 29,182 24,317 280,954 266,030VW GROUP ..................................... 53,446 48,710 542,656 556,968 30 series (I) ................................... – 27 66 1,344 60 series (I) ................................... 1,331 1,426 23,224 21,434 70 series (I) ................................... 407 603 5,401 7,476 80 series (I) ................................... 155 173 1,674 1,749 XC60 (I)......................................... 1,643 1,500 17,197 18,185 XC90 (I)......................................... 87 504 3,884 6,157VOLVO CARS N.A. ......................... 3,623 4,233 51,446 56,345 Total domestic light vehicle..... 1,039,702 967,716 11,970,251 11,292,094 Total import light vehicle......... 262,983 277,473 3,052,890 2,950,943TOTAL U.S. LIGHT VEHICLE ....... 1,302,685 1,245,189 15,023,141 14,243,037

*Estimate

Note: (D) = produced in North America; (I) = imported to U.S.

Source: Automotive News Data Center and company sources

‘

U.S. SALES BY MODEL, NOVEMBER & YTD Nov. Nov. 11 mos. 11 mos. 2014 2013 2014 2013

Nov. Nov. 11 mos. 11 mos. 2014 2013 2014 2013

Top Selling Light-VehiclesNovember 2014 1. Ford F series 59,049 2. Chevrolet Silverado 42,799 3. Ram 35,865 4. Honda CR-V 32,378 5. Toyota Camry 28,846 6. Toyota Corolla/Matrix 25,609 7. Ford Escape 25,528 8. Honda Accord 25,275 9. Honda Civic 23,06010. Chevrolet Cruze 22,857

11 months 2014 1. Ford F series 679,496 2. Chevrolet Silverado 471,918 3. Toyota Camry 396,988 4. Ram 395,567 5. Honda Accord 356,785 6. Toyota Corolla/Matrix 309,373 7. Nissan Altima 303,313 8. Honda CR-V 302,650 9. Honda Civic 300,64410. Ford Fusion 283,694

Source: Automotive News Data Center and company sources

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