knowing journal users: methods for user-focused research and a case study of pediatricians carol...

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Knowing Journal Users: Knowing Journal Users: Methods for User-Focused Methods for User-Focused Research and a Case Study Research and a Case Study of Pediatricians of Pediatricians Carol Tenopir Carol Tenopir Univ. of Tennessee,[email protected] Univ. of Tennessee,[email protected] Michael Clarke Michael Clarke American Academy of Pediatrics, American Academy of Pediatrics, [email protected] [email protected]

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Page 1: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

Knowing Journal Users: Methods Knowing Journal Users: Methods for User-Focused Research and a for User-Focused Research and a

Case Study of PediatriciansCase Study of Pediatricians

Carol TenopirCarol TenopirUniv. of Tennessee,[email protected]. of Tennessee,[email protected]

Michael ClarkeMichael ClarkeAmerican Academy of Pediatrics, American Academy of Pediatrics,

[email protected]@aap.org

Page 2: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Why Study Journal Use?Why Study Journal Use?

To make decisions on electronic and To make decisions on electronic and print purchases in librariesprint purchases in libraries

To design better journals and systemsTo design better journals and systems To offer better library servicesTo offer better library services To stay relevant in the futureTo stay relevant in the future To drive information literacy instructionTo drive information literacy instruction To increase useTo increase use

Page 3: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Reading Patterns and Reading Patterns and PreferencesPreferences

How does use of scholarly materials differ How does use of scholarly materials differ among various disciplines?among various disciplines?

How does use of scholarly materials differ How does use of scholarly materials differ by various work roles/level of expertise?by various work roles/level of expertise?

How has use of scholarly materials How has use of scholarly materials changed over time?changed over time?

Does anyone read print journals anymore?Does anyone read print journals anymore? Does anyone use library-provided Does anyone use library-provided

materials anymore?materials anymore?

Page 4: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Learning About Users and Learning About Users and UsageUsage

Opinions, preferences (individual)

Usage logs Critical incident (readings), Experimental

Citations

Page 5: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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What Conclusions Can You What Conclusions Can You Draw?Draw?

Usage logsUsage logs What groups do for electronic What groups do for electronic

Interviews/surveys/Interviews/surveys/ Opinion, what individuals and Opinion, what individuals and journalsjournals groups say they do in general groups say they do in general

and why and why

Critical (last) incidentCritical (last) incident What individuals say they do, What individuals say they do, why, outcomes and valuewhy, outcomes and value

Observational/Observational/ What individuals do in aWhat individuals do in aExperimentalExperimental controlled or natural setting, controlled or natural setting,

and outcomesand outcomes

Citation AnalysisCitation Analysis WhatWhat authorsauthors cite and valuecite and value

Page 6: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Carol Tenopir. “Use and Users of Electronic Library Resources: An Overview and Analysis of Recent Research Studies”. Prepared for Council on Library and Information Resources Washington, D.C. August 2003.http://www.clir.org/pubs/abstract/pub120abst.html

Page 7: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Some more about Tenopir & Some more about Tenopir & King surveys and pediatriciansKing surveys and pediatricians

25,000+ respondents25,000+ respondents All subjects (mostly scientists, engineers, All subjects (mostly scientists, engineers,

physicians, and social scientists)physicians, and social scientists) University and non-university work placesUniversity and non-university work places Mostly North American (2004 Australian)Mostly North American (2004 Australian) Medical surveys of UT facultyMedical surveys of UT faculty Pediatricians in 2004Pediatricians in 2004

Page 8: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Types of questionsTypes of questions

DemographicDemographic General/recollectionGeneral/recollection Last incident of reading (to get Last incident of reading (to get

details, plus outcomes and value of details, plus outcomes and value of reading)reading)

Preferences/opinionsPreferences/opinions

Page 9: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Surveys of AAP membersSurveys of AAP members

One survey asked preferences of One survey asked preferences of things specific to AAP journalsthings specific to AAP journals

It also asked specifically about It also asked specifically about reading in reading in Pediatrics Pediatrics and other and other related journalsrelated journals

A second survey replicated other A second survey replicated other surveys by Tenopir & King, focusing surveys by Tenopir & King, focusing on purpose and value of last readingon purpose and value of last reading

Page 10: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Survey results from first AAP Survey results from first AAP survey…survey…

Mike ClarkeMike Clarke

Page 11: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Pediatricians Compared to Pediatricians Compared to others…others…

Carol TenopirCarol Tenopir

Page 12: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Reading Varies by Subject Reading Varies by Subject Discipline and workplaceDiscipline and workplace

Univ. medicalUniv. medical Practicing Practicing

PediatriciansPediatricians Univ ScientistsUniv Scientists All ScientistsAll Scientists Soc Sci/PsychSoc Sci/Psych EngineersEngineers

~322 articles/year~322 articles/year

~180 articles/year~180 articles/year ~216 articles/year~216 articles/year ~130 articles/year~130 articles/year ~191 articles/year~191 articles/year ~111 articles/year~111 articles/year

Page 13: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Pediatricians

1 year

2-5 years

> 6 years

Scientists

Astronomers

Year of Articles

81.3 %

17 %

2 %

68.8 %

20.8 %

10.4 %

64 %23 %

13 %

Page 14: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Print or ElectronicPrint or Electronic

Astronomers

Medical Faculty

University Faculty

80 %

20 %

75 %

25 %

63 %37 %

Pediatricians

16.4%

83.6%

Electronic

Print

Page 15: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Form of Final Reading by Pediatricians

n=644

Paper

Electronic92.6%

7.5%

Page 16: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Sources of ReadingsSources of Readings

Separate

Personal

Library

Astronomers

Medical Faculty

Universities

42.9 %21.4 %

35.7 %

22.1 %15.6 %

62.3%

49 %36 %

15 %

72 %

16 %12 %

Pediatricians

Page 17: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Principal Purpose of Reading

ReasonsReasons PediatriciansPediatricians Univ.Univ.

MedicalMedical

Current AwarenessCurrent Awareness 50.050.0 22.122.1

TreatmentTreatment 18.218.2 --

DiagnosisDiagnosis 10.710.7 --

TeachingTeaching 5.35.3 16.916.9

ResearchResearch 5.15.1 36.436.4

Consulting Consulting 3.43.4 3.93.9

OtherOther 5.85.8 9.09.0

WritingWriting 1.61.6 11.711.7

Page 18: Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke

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Location of Pediatricians when Reading

LocationLocation PercentagePercentage

HomeHome 50.550.5

OfficeOffice 36.836.8

Hospital/ClinicHospital/Clinic 6.26.2

In transitIn transit 3.13.1

OtherOther 2.52.5

LibraryLibrary 1.11.1

n= 650