know yourself & what you want… · establishing your brand • know your value and what makes...
TRANSCRIPT
Know Yourself & What You Want…
Build Your Brand & Your Plan To Get There.
The Bauke Group Job Search Process
THINK What do you want?
PLAN How will you get it?
EXECUTE Go get it!
• What you like to do.
• What you do well.
• What you can get paid for.
• In a way and a place that you can be successful.
Career Happiness Formula
Future Vision:Know what you’re looking for
Building Blocks
Self Awareness:Know your perfect 10 jobMore of? Less of? Never again?
Market Awareness:What does the world need?
Step Back To Step Forward
• Conduct a self-assessment
• Get clarity on your objective
• Develop your story
• Formulate a plan
Self Exploration & Discovery
Know yourself• Skills/Interests• Values• Drivers/Motivators
Know what you want• Functions• Responsibilities• Environment• Other factors
Self Assessment
• Managing
• Coaching
• Analysis
• Strategy
• Creativity
• Planning
• Communicating
• Leadership
• Execution
• Administration
Skills/Functions Inventory
Self Assessment
• Independence and Autonomy
• Power
• Leadership
• Expertise
• Lifestyle
• Service
• Challenge
• Wealth
• Friendship
• Security
Values Prioritization
Your Holistic Happiness
Flexibility
Satisfaction
CompRole
Life Balance
MissionFlexibility
Satisfaction
Comp
Role
Life Balance
Mission
Communication Tools
Formulate your story…
Branding Statement
“What’s Next” Statement
Transition Statement
Your Professional Brand
•Your brand is how you’re known… your reputation
•Your brand is your unique value
•Your brand defines your career
•Who you are•What you do
•What you stand for•How you make a difference
Successful Product Brands ∞
Successful Professionals
• Known for the value they deliver and problems they solve.
• Unique and different from competition.
• Can prove what they say they can do.
• Messaging is consistent and memorable.
• Consistently deliver - reliable.
Establishing Your Brand
• Know your value and what makes you unique.
• Identify who values or needs what you offer.
• Offer relevant solutions to existing needs.
• Provide data or anecdotal support of your claims – these are your “Reasons-To-Believe”.
• Have a media/promotional strategy to build your awareness and reputation.
• Be consistent, clear and concise.
Branding Statement
• Answers the question… “Tell me about yourself?”
• Most important communication tool in your toolkit
• You’ll use it in conversation, on your resume, LinkedIn, in correspondence and in interviews
• It’s a summary of who you are as a professional, contributions you make, passion you have and the value you offer
• It should be simple yet descriptive… you’re creating an image in someone’s mind of you at work
Branding Statement - Structure
• I am a … (description of profession, not a job title)
• I have particular experience in … (field/function/skill)
• Proven record of … (contributions/accomplishments)
• What I really enjoy is … (skills and passions)
• I am best known as/for… (what are you the go-to for?)
Branding Statement - Example
•I am a Strategic Business Development Leader with extensive experience
driving growth by identifying opportunity, shaping the vision, leading
implementation and delivering impactful solutions to both my organization
and our clients.
•Well-versed in technology, I am adept at envisioning and enabling technical
solutions to service-based business needs.
•What I enjoy and excel at most is collaborating with others to develop
strategy and growth plans, and leading teams to execute plans effectively
and efficiently toward the desired outcome.
•Throughout my career I have become known as a positive and driven
manager and performer with a track record for maximizing potential and
results.
• Answers the question… “What are you looking for?”
• This is your objective – a brief description/explanation of what you’re looking for in your next position
• Should give the listener a clear understanding of what you want to DO, not necessarily what it’s called, and the type of organizations you’re targeting
Example:
I am currently looking for the right, next opportunity to leverage my
extensive experience in product marketing to help a consumer products
organization build loyalty and business by identifying and understanding
customer needs and desires, and developing, driving and delivering strategic
and needs-based solutions.
“What’s Next” Statement
Transition Statement
• Answers the question… “what happened?” or “why are you in the job market?”
• You want to be brief, honest, non-defensive and non-accusatory
• Close it on a positive note… pivot to the opportunity this has afforded and what you’re looking to do
Example:
The organization I was working for recently went through some change in
structure, and as a result several positions were eliminated, including mine. So I
am exploring opportunities to leverage my skills, experience and interest in
project management.
Personal Branding Campaign
• Verbal Search Story
• Resume
• Social Media
• Personal Marketing Plan
• Know yourself– who you are as a professional
• Know what you want
• Define your professional brand
• Develop your personal branding campaign
• Put together a search strategy and plan
• Execute/Network
Keys To Success
Five Career Mistakes Professionals Make that Screw Up Their Career!
…and monthly practical tips to keep YOU in
the driver’s seat of your career
Text 5careertips to 314.665.1767