KNOW YOUR CONSUMER, GROW YOUR BUSINESS.In today’s world, consumers are more in control than ever before.

They can choose when, where and how they consume information

and interact with media and brands. They can compare products and

prices instantaneously and have new avenues to learn about, engage

with and purchase products and services. Consumers have more to

choose from and marketers have more ways to reach them, but fewer

chances to get it right. In this increasingly fragmented consumer

marketplace, how do you get a clear picture of your ideal

consumer, engage them and keep them coming back?

KNOW YOUR CONSUMERAt Nielsen, we pride ourselves on providing the clearest, most complete view of consumers and markets worldwide. We understand

what consumers watch and buy, and the vital relationship between the two. Simply put, we provide the right intelligence, founded on

the right consumer information, to help our clients make the right decisions.

What consumers watch

We can tell you what – and how - people are watching, with

measurement and analytics across the three screens consumers

use: TV, online and mobile. Our measurement techniques are

constantly evolving to account for the new ways consumers are

watching and interacting.

On Television: Nielsen is a global leader in television audience

measurement. We help television networks understand the

effectiveness of their programming in 30 countries, including the

United States, Australia, Indonesia, Italy, Mexico and South Korea.

Online: Nielsen is a global provider of online media and market

research and analytics, measuring 80% of the world’s internet

users. We provide critical advertising metrics to quantify the

reach and effectiveness of online advertising and measure and

analyse social media to help online publishers, internet and

media companies, marketers and retailers better understand

how consumers are watching and interacting online. Our online

measurement business has a presence in 32 countries including

the U.S., France, South Korea and Brazil.

On Mobile Devices: We provide consumer research and

independent measurement for telecom and media companies

in the mobile telecommunications industry. Mobile carriers and

device manufacturers across the globe rely on Nielsen when

making consumer marketing, competitive strategy and resource

allocation decisions. We are expanding quickly to capture

Internet, video and other media on mobile devices, and we are

focused on expanding our presence in developing markets such as

Brazil, China, India and Africa.

Across multiple platforms: We continue to develop advanced

cross-platform measurement of television, online and mobile

devices. In the U.S., we utilise a single-source TV and PC panel

to deliver cross-platform insights to clients. Our cross-platform

measurement solution provides information about simultaneous

usage of more than one screen, unduplicated reach, cause and

effect analysis and program viewing behaviour. We also provide

advertising effectiveness research across multiple platforms.

THERE IS ONE MOBILE PHONE

FOR EVERY PERSON ON THE PLANET.

What consumers buy

We can also tell you what consumers are buying, how much,

where and how often – locally or globally. We track billions of

sales transactions in grocery stores, hypermarkets, supermarkets,

convenience stores, pharmacies and liquor stores around the world, to

help our packaged goods clients gauge sales and market share.

In Store: Nielsen is a global leader in retail measurement services.

We collect purchasing data from stores around the globe to provide

market share, competitive sales volumes, and insights into such

activities as distribution, pricing, merchandising and promotion.

By combining this detailed information with expert analysis, we

produce valuable insights to help improve marketing and sales

decisions and grow market share.

At Home: We conduct household scanning panels around the world

to understand purchasing dynamics at the household level. This

information offers insight into shopper behaviour such as trial and

repeat purchase for new products and likely substitutes, as well as

customer segmentation. Our consumer panels comprise more than

250,000 household panellists across 25 countries.

CONSUMERS DON’T WANT MORE CHOICES. THEY WANT

BETTER CHOICES.

SimpleWe provide insights and intelligence to help you find clear, simple

solutions to your most complex business issues.

OpenOur focus on collaboration, both across our organisation and with yours,

and our commitment to open platforms, systems and processes,

allows us to implement the very best practices, ideas and solutions.

IntegratedEvery day, we navigate the data deluge, integrating

information to give you the most complete view

of consumers, audiences and shoppers worldwide.

years:average length

of our relationshipwith our top clients

GROW YOUR BUSINESSWhen you have the right information, you can derive the right intelligence. At Nielsen, we show how the consumer’s watching and

buying behaviours impact each other, to help our clients reach the right consumers. By linking media consumption information with

consumer purchasing information and analytics, we can better understand how media exposure drives purchase behaviour, delivering

powerful insights into the effectiveness of marketing, advertising and programming. Our industry experts have the knowledge,

experience and focus to help answer strategic business questions and make the right decisions:

Demand Strategy: We help clients identify unsatisfied

customer demand and meet that demand by delivering the

right products to the right place at the right price at the

right time.

Market Structure & Segmentation: Using our demographic

and retail databases, we provide clients with a precise

understanding of market structures, and how to segment

and reach their best customers.

Brand and Portfolio Management: We work with clients

to maximise their product and brand portfolios including

brand and category assessments, positioning and

messaging evaluation, and strategic portfolio alignment.

Product Innovation and Renovation: We help clients

forecast, evaluate and optimise the sales potential of

new products, improve the positioning and

performance of existing products, and refine

go-to-market strategies.

Retail and Shopper Marketing: We use our breadth of

information to help retailers and manufacturers optimise

use of in-store space, addressing factors such as channel

selection, site and market selection, shelf space and

assortment levels.

Pricing and Promotion Strategies: We use our extensive

data to develop pricing simulations and modelling services

that guide clients through pricing and promotion decisions.

Cross-Platform Media Strategies: We help clients identify

the most accurate place to find their consumers across

all available screens, determine the best programming for

them and how to advertise to them.

Advertising Effectiveness: We measure and provide insights

into the effectiveness of advertising, product placement

and programming across multiple platforms.

Marketing Performance: We integrate large-scale consumer

purchasing and media consumption data to provide

marketing return-on-investment analysis.

Social Media Intelligence: We help clients harness the

full potential of social media intelligence to drive superior

business performance across their organisations.

OUR ALLIANCESWe continually pursue new alliances and joint activities with some of the world’s most innovative marketing and

media companies, to add breadth and value to our client offerings.

Our joint venture with Catalina Marketing, Nielsen Catalina

Solutions, creates the next generation of precision media

solutions and return on investment (ROI) tools to allow

clients to link what consumers see with the products they

actually buy.

Our strategic alliance with Facebook combines Facebook’s

global consumer reach with Nielsen’s research expertise to

help marketers better use the Internet to develop and

market new products.

Our strategic alliance with NeuroFocus combines

neuroscience and consumer research to help clients more

effectively engage their intended consumer across media

platforms, advertising campaigns and retail execution.

NM Incite, a Nielsen / McKinsey Joint Venture, combines

Nielsen’s social media insights with McKinsey’s proven

ability to transform organisations. NM Incite forms the basis

of Nielsen’s social media intelligence practice.

NOW, HOW CAN NIELSEN HELP YOU? Start the conversation. Speak to your Nielsen business partner or visit www.nielsen.com.

GLOBAL SCALE

With a presence in approximately 100 countries, we are able to

provide truly global breadth of information and insights about the

consumer. Our professional client services teams, which comprise

approximately 9,500 employees, are responsible for leading our

client relationships and coordinating the entire Nielsen experience

with clients around the world.

LASTING RELATIONSHIPS

Nielsen maintains long-term client relationships across a multi-

industry, global client base, including consumer packaged

goods, broadcast and cable television, advertising, online media,

telecommunications, retail and automotive. The average length of

our relationship with our top 10 clients is more than 30 years.

INNOVATION

Nielsen continues to focus on innovation to deepen our

capabilities, expand in new and emerging forms of measurement,

enhance our analytical offerings and stay ahead of industry

trends. We continue to improve research approaches and invest

in new methodologies. Our technology infrastructure, housing

approximately 15 petabytes* of information, allows us to meet

service commitments to global clients and quickly scale our

products across practice areas and geographies. Our new delivery

platform, Nielsen Answers, brings our full portfolio of data and

information to a single client desktop.

THE NIELSEN DIFFERENCE

* one petabyte = approximately a million gigabytes

Copyright 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are

trademarks or registered trademarks of CZT/ACN Holdings, LLC.

www.nielsen.com