know where customers fail to convert - measure your wins using custom funnels

Know where customers FAIL to convert – Measure your wins using Custom Funnels

FREE Webinar by

January 18th, 2017

Our Speaker

Jyot PatelLead Customer Success Manager

[email protected]

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1. Understand marketing & product funnels

2. Limitations of Google Analytics Funnels & Solutions

4. Magic Funnels to understand the most followed user journey


In Next 30 Minutes…

3. Practical use cases of using Custom Funnels

5. Understand UI/UX Optimization for a Lead Gen Website

1. Product & Marketing Funnels

2. Funnels in Google Analytics & Limitations

3. Custom Funnels in Google Analytics

4. Magic Funnels in Google Analytics


Outline






Outline

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Marketing & Product Funnel

Acquisition

Behavior

Conversion

20%

80%

Understand UsersDon't understand Users

Only 20% of Marketers understand their

customers, make sure you are in the segment!

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Outline

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Funnels in Google Analytics Pages / Screens

Understand the drop-offs within a particular session

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Actionability of GA Funnels

Use it for a senior management dashboard

UI ChangesMarketing OptimizationsRe-marketing to dropped users

Understand drop-offs

Segment funnels – Data Analysis

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Outline

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Custom Funnels in GA360

Use it for a senior management dashboard

Marketing OptimizationsRe-marketing to dropped users

Understand drop-offs

Segment funnels – Data Analysis

UI ChangesUnderstand Top converting User JourneyUnderstand users

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Custom Funnels - FeaturesDifferent stages can occur in different sessions

All stages must occur within a session

Analysis Type

Closed : Users may enter a stage from the beginning of the funnel or from the preceding stageUsers may enter in to funnel at any stage

Funnel Type

Users

SessionsMetric

Any time after a stage

Immediately after a stage or choose individually.

Subsequent Stage

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Custom Funnels – Use CasesUse Events as a part of Funnel. e.g. Filter Used

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Custom Funnels – Use CasesMarketing Optimizations – Use Segments on top of funnels

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Custom Funnels – Use Cases

Re-market dropped users

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Custom Funnels – Use Cases

Sequence of User Behavior

e.g. Sequence of category visited before a news-letter sign-up

High Traffic from Organic Source for Sport Page but low conversion rate!

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Outline

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Magic Funnels – Google Analytics

Can you identify what steps to take in Funnel ?

How to aggregate MOST followed journey of users ?

How to propose UI Changes based on Funnels ?

GA provides only 20 goals ?

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Magic Funnels – Google AnalyticsTrick1. Use Pagetype / User Action as a proxy to Source /

Medium

2. Send these details with Virtual Pageviews in to separate property of GA using GTM. + Define your Goals.

3. Use Top Conversion Paths report to see the Magic

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GTM Configuration

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Magic Funnels – for UI/UX

1. Select Car > 2. Add Details > 3. Your Quote

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Magic Funnels – UI Improvements

Output!

- Users are moving back! Why ?- Do they want to change form details ? & Get another evaluation

Expected Pattern!

Unexpected!

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Magic Funnels – Understand Users

Output!

Users want to skip Email field…!Can we find some creative ways to ask emails ? or Remove altogether ?

Expected Pattern!

Unexpected!

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Thank You

Your data speaks. We help you listen to it. -Tatvic

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know where customers fail to convert - measure your wins using custom funnels

Data & Analytics