1. 1. 1 Qualitative Market Research Consulting Services kn@katrinanoelleresearch.com www.katrinanoelleresearch.com 415.450.7084 @kat_noelle
2. 2. Understanding your qualitative choices is key Research partners on the KNow Research team guide clients through a series of design, methodology and platform choices to create the optimal project to deliver the optimal result Often, a single method cannot deliver the perfect solution on its own, so we recommend combining methods into a hybrid approach from the following menu of options. KNow Research builds custom teams for each qualitative research engagement Each team member brings their individual skill set, industry experience and methodological expertise to the project
3. 3. In-house innovation workshops for client teams to link research to results. Can come before, in-between and/or after the research sessions
4. 4. Katrina Noelle KNow Research Qualitative Market Research Consulting Services kn@katrinanoelleresearch.com www.katrinanoelleresearch.com 415.450.7084 In-home/at work/on campus one-on-one interviews and/or ethnographies Can be conducted in person, via phone, or webcam
5. 5. Katrina Noelle KNow Research Qualitative Market Research Consulting Services kn@katrinanoelleresearch.com www.katrinanoelleresearch.com 415.450.7084 Traditional focus groups, across a broad range of topics. Mini-groups when a more personalized interaction benefits the research. Especially fruitful when getting women together in their friend/family groups to discuss socially-driven purchase decisions. Can be conducted in person, via phone, or webcam
6. 6. Katrina Noelle KNow Research Qualitative Market Research Consulting Services kn@katrinanoelleresearch.com www.katrinanoelleresearch.com 415.450.7084 Quick turn around qualitative; single day sessions consisting of multiple groups or interviews, by dual moderators (in front of and behind the mirror) followed by an interactive client debrief. Reports delivered in 24 hours. Recommended to be conducted in-person for optimal research team involvement
7. 7. Reasons to Embrace Digital Qualitative Techniques Takes the research to the respondent Communicate with people as they communicate today More efficient, less effort, less travel Be there, without being there In-situ feedback Immediate transcripts, built-in analysis tools, visual records Reach low incidence targets Reach people without geographical barriers
8. 8. Katrina Noelle KNow Research Qualitative Market Research Consulting Services kn@katrinanoelleresearch.com www.katrinanoelleresearch.com 415.450.7084 Online Consumer Forums/Panels made up of core customers A customizable and cost- effective qualitative/quantitative hybrid approach to keep a finger on the pulse of consumer trends, purchasing, priorities, needs and aspirations. Clients benefit from immediate client interaction with minimal set up time and/or cost. Can be conducted on computers, laptops and mobile devices
9. 9. Katrina Noelle KNow Research Qualitative Market Research Consulting Services kn@katrinanoelleresearch.com www.katrinanoelleresearch.com 415.450.7084 Digital Blogs/Journals Useful as a selecting tool to determine which participants to select for in-home interviews. Clients appreciate getting to know respondents before they meet them in in-person research, or as stand alone snap shots of their consumers. Can be conducted on computers, laptops and mobile devices
10. 10. Preferred Providers
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12. 12. Katrina Noelle Has a Bachelor of Arts degree in Communication from Northwestern University Professional training includes the Focus Group Moderator training course at the Burke Institute in Cincinnati, OH Regularly writes for Greenbooks NewQual Blog, POPSUGAR Insights and on LinkedIn and presents at MR conferences An active member of the QRCA, currently serving as the 2015 Sponsorship Chair Background Katrina Noelle, Founder and President of KNow Research, started her consultancy in 2003. Since then the agency has appreciated working in an array of industries, including the retail, fashion, finance, consumer products, publishing and technology sectors. We focus on customer-facing research, across all demographic segments, mostly with womens products/issues/fashion, technology and/or retail and to help our clients move between the research and innovation spaces.