k&n series marketing proposal gsr
TRANSCRIPT
2013 MOTORSPORTS
MARKETING
K&N Pro West Series
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for one of the premier sports in America and the premier stock car series in the world. The top regional racing series is the NASCAR K&N Pro Series. NASCAR kicked off a Home Tracks promotional campaign spotlighting the NASCAR K&N Pro Series. 2013 will mark the 59th season of the NASCAR K&N Pro West Series with a 16 race season which culminates in the crowning of a champion.
2013 Race Dates and Locations
Daytona Beach, FL 2/19/2013
Newton, IA 6/7/2013
Newton, IA 8/2/2013
Albuquerque, NM 9/28/2013
Avondale, AZ 3/2/2013
Lebanon, MO 6/9/2013
Monroe, WA 8/17/2013
Roseville, CA 10/12/2013
Stockton, CA 5/4/2013
Sonoma, CA 6/22/2013
Airway Heights, WA 8/24/2013
Bakersfield, CA 10/26/2013
Brainerd, MN 5/25/2013
Dacono, CO 7/27/2013
Tooele, UT 9/14/2013
Avondale, AZ 11/9/2013
How your company will benefit from Motorsports Marketing
Motorsports marketing partnerships are one of the most cost effective ways of building
brand awareness. NASCAR is the #2 rated regular season televised sport. 89% of NASCAR fans believe, “When I see a NASCAR logo, on something, I know it will be a quality product.” While 72% agree that, “If a NASCAR logo is on something, I am much
more likely to buy it, as apposed to a similar product without it.”
With NASCAR having the most loyal fans, they are three times as likely to try and purchase NASCAR marketing partners’ products and services. Most importantly marketing partners often see a return of $5 to $7 for every marketing dollar spent.
Motorsports marketing partnerships also deliver more
“bang for your buck” than other marketing opportunities. As of Fall 2012 the average cost for a 30 second national
commercial is over $165,000 per broadcast (not including production cost.) And while radio broadcast
commercials and print advertising are more cost effective, their reach and ability to reach your target
audience will have limited results.
A partnership with us will get your brand and products exposure the entire race weekend. The NASCAR audience will be introduced to your brand in many different ways
including:
• Tour of the Pit or Garage Areas: A guided tour for your VIP clients, contest
winners or your best customers, led by your team’s driver or other key members of the team, is an unforgettable experience.
• Television Exposure: Your customers will see your message during the race, rather
than during commercial breaks. This includes track signage, driver and crew apparel as well on the car during the race and any pre and post race interviews.
• Banners: At events. We will display banners with your company’s logo prominently in our pit area. You will get high visibility to an audience of your customers.
• Your Team: The race team will be suited with your logo not only at the event, but
also during the entire duration of each and every event.
• Cross Marketing: Opportunities for product placement, cross marketing
promotions and capitalizing on existing relationships are available.
• Trade Shows: How do you get your exhibit noticed and stand out from the competition? A full-‐fledged racing vehicle and the driver will be on display at the booth.
• Sample or Coupon Handouts: We will hand out samples of your products in your
target markets at each event. Driver, the marketing coordinator, and crew will be on hand for any questions fans may have about your product.
• Store Openings/Sales Events: As the doors open, imagine the delight of customers
when they see a race vehicle and talk with a real NASCAR driver. You will build identity association with glamour, visibility, and a winning attitude.
• Ride-‐A-‐Long Program: You can schedule a Pre race or a “Day at the Track” with a
specially configured two-‐seater West Series Car. This creates a unique opportunity to promote and increase sales.
Our Team
In 1999, Greg started Spectator Racing, which allows the average person, who has no racing experience, to drive a full size race car. Our slogan “When watching just isn’t enough” says it all. He owned and operated Altamont Motorsports Park in 2004 and designed and started the mini super truck division shortly thereafter. Racing was a hobby to Greg, while he worked as a full time correctional officer for 18 years. He retired when his passion for racing outweighed his paychecks.
Greg made his NASCAR K&N Pro Series West debut in 2008 at hometown track, All American Speedway in Roseville, CA. In 2010, he finished 12th in point standings and received the prestigious “Nascar Sportsman of the Year” Award.
Our Driver
About Todd Bennett Todd began his racing career in 2006 driving a 1941 Chevy dwarf car in the Valley of the Sun at such esteemed tracks as Canyon Speedway and Manzanita Speedway. Todd’s rookie season was a lot of hard work and threw him a large learning curve driving on dirt tracks, but he was up for the challenge. The following year he was the most improved driver in the Desert Dwarf Car Club. Later that year, he won the Valley Steel Supply Winter Series Championship.
2007 also marked Todd’s first attempt at asphalt racing in Concord, North Carolina in a Camping World Truck. Bennett again excelled and was accepted into a driver development program to race a late model stock car. Unfortunately for Bennett the program dissolved before he could take advantage of his hard work.
In 2008 with the purchase of a new dwarf car, a 1943 Ford truck ~ Todd’s true talent began to shine through. 2008 marked Bennett’s best track times and multiple heat race wins and finished 7th in points for the season.
Bennett gains education off the track by reading race related books and practicing using a computer simulator. Todd is committed to his racing career and is always looking for an opportunity to prove himself.
Some of Todd’s racing highlights include:
• 2011 – Test of the Best Competition Champion • 2011 -‐ Finished 2nd in points in the Competitive Edge
Late Model Racing Series in Post Fall, Idaho • 2011 -‐ 2 Wins 10 top 5s in the Late Model series • 2009 – 6 heat race wins 3 B Main wins and 11 top fives • 2008 – 3 heat wins and 2 B Main wins
2007 – Valley Steel Winter Series Champion
Marketing Packages
Primary Promotion Opportunities (Choose 1) • Trade Shows: How do you get your exhibit noticed and stand out from the competition? A full-‐fledged racing vehicle and the driver will be on display at the booth. • Sample or Coupon Handouts: We will hand out samples of your products in your target markets at each event. Driver, the marketing coordinator, and crew will be on hand for any questions fans may have about your product.
• Store Openings/Sales Events: As the doors open, imagine the delight of customers when they see a race vehicle and talk with a real NASCAR driver. You will build identity association with glamour, visibility, and a winning attitude. Also includes • Press Kits: Will be presented to the media by the Media Relations Coordinator at each event. Each package will be updated prior to every event and will contain the latest product information or company news. We will also prepare regular news releases for distribution to the media in specified geographic areas that best suit your product or service. • Race Car Graphics: Boldly displayed (prominently on hood) on your racecar, your logo will be seen by a multitude of prospective consumers. • Web address and webpage: linked to your existing web property, (example
www.yourcompanynameracing.com) Raceday Sponsor: $12,000-‐ 1 Race Participating Sponsor: $20,000 -‐ 2 Races Supporting Sponsor 1/4: $35,000 -‐ 4 Races Promotion Opportunities
• Trade Shows: How do you get your exhibit noticed and stand out from the competition? A full-‐fledged racing vehicle and the driver will be on display at the booth. • Sample or Coupon Handouts: We will hand out samples of your products in your target markets at each event. Driver, the marketing coordinator, and crew will be on hand for any questions fans may have about your product. • Store Openings/Sales Events: As the doors open, imagine the delight of customers when they see a race vehicle and talk with a real NASCAR driver. You will build identity association with glamour, visibility, and a winning attitude. Also Includes • Press Kits: Will be presented to the media by the Media Relations Coordinator at each event. Each package will be updated prior to every event and will contain the latest product information or company news. We will also prepare regular news releases for distribution to the media in specified geographic areas that best suit your product or service. • Community Involvement: Your racing team can approach high schools or community service organizations in order to enhance your corporate image by presenting talks on racing. Representatives would be wearing your logo and displaying your message…It’s unforgettable experience. • Racing Attire: Jackets, caps, t-‐shirts, and race day uniforms for the team, will all be displaying your name and message. Your driver will wear your logo for publicity stills, many of which are shown as TV coverage. • Racecar Graphics: Boldly displayed on your racecar, your logo will be seen by a multitude of prospective consumers.
• Web address and webpage: linked to your existing web property, (example
www.yourcompanynameracing.com)
• Sponsor listing: and link on Todd Bennett’s fan site (coming soon.)
Partnering Primary Sponsor 1/2: $75,000 -‐ 8 Races Associate Promotion Opportunities • Store Openings/Sales Events: As the doors open, imagine the delight of customers when they see a race vehicle and talk with a real NASCAR driver. You will build identity association with glamour, visibility, and a winning attitude. Also Includes • Press Kits: Will be presented to the media by the Media Relations Coordinator at each event. Each package will be updated prior to every event and will contain the latest product information or company news. We will also prepare regular news releases for distribution to the media in specified geographic areas that best suit your product or service. • Race Car Graphics: Boldly displayed (usually on both rear quarter panels) on your racecar, your logo will be seen by a multitude of prospective consumers. • Web address and webpage: linked to your existing web property, (example
www.yourcompanynameracing.com) • Sponsor listing: and link on Todd Bennett’s fan site (coming soon.) Associate Raceday Sponsor: $2,000-‐ 1 Race
Associate Participating Sponsor: $3,500 -‐ 2 Races Associate Supporting Sponsor 1/4: $7,000 -‐ 4 Races Associate Partnering Primary Sponsor 1/2: $12,500 -‐ 8 Races We realize that every companies needs are different. If there is a special promotion, event, or request regarding potential marketing partnerships please let us know. Packages and features can be customized to suit your company’s needs.
Contact: Nicole Bennett [email protected]
602.276.2217