kmart de mexico s.a. de c.v

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Kmart de Mexico S.A. de C.V.

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Solution of a case on Kmart

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Page 1: Kmart de Mexico S.A. de C.V

Kmart de Mexico S.A. de C.V.

Page 2: Kmart de Mexico S.A. de C.V

Background

• Kmart entering Mexican market• JV with Liverpool

Page 3: Kmart de Mexico S.A. de C.V

Hiring of the executive team

• US citizens of Mexican background• Better understanding of Mexican people and

culture• Seek the experience of Liverpool in Mexican

market• Appoint local consultants for supporting in

tactics and strategic decision-making

Page 4: Kmart de Mexico S.A. de C.V

Store Layout• 50% food and 50% general merchandise• Focus on food items : 38% of income

accounted to food consumption • Food and highly sought items near the

entrance• Collaborate with local suppliers for fresh foods

Page 5: Kmart de Mexico S.A. de C.V

Training program

• Develop new training program based on one to one interaction

• On the job training for better performance• Training specifically to understand the

customer mindset and suggest trends

Page 6: Kmart de Mexico S.A. de C.V

Culture of the Store

• Hierarchical structure• Congruent to the Mexican culture• High Risk Aversion• High Conformity to Authority

Page 7: Kmart de Mexico S.A. de C.V