Welcome

• An in depth analysis into the creation of the LEMI brand

• A motion graphics representation of the created LEMI logotype and brandmark

Product

Specially designed mittens so that two people

can hold hands and keep warm. They come

Influences

Russia England France

Russia

• They like live performance art

• They are well-educated

• They are a very non-individualist society

Russia Influences

Russian National Symbols

The double-headed Eagle

The Russian Flag

Russian Religious Symbols

England

*England has a strong social atmosphere with lots of pubs

*They are a very private society and like to keep to

themselves

*The weather is usually chilly and rainy

English National Symbols

• The rose is England’s national flower

• The royal banner

England Influences

English Religious Symbols

France

• The French take a lot pride in their cuisine

• They are very artistic and care about the arts

• They also are well known for their interest in fashion

French National Symbols

• Gallic rooster

• Stylized Lily is the national flower of France

French Influences

French Religious Symbols

Connections

• All appreciate nationalism

• All love and take pride in the arts

Unification

English Building Russian Building French Cuisine

Unification

Alterations

Unification

I combined the shapes I drew from the photos of inspiration to create a “mitten” shape that fits with my product. Then I chose a font that I feel works with the feel of my overall idea.

Name Developmentchosen words

• Russian -> рукавица (mitten)

• English -> mitten

• French -> Chaleur (warmth)

Lemika = Lemi

Storyboard

Background video