klck bloggers network v3
DESCRIPTION
In this presentation you will learn how to drive more traffic to your blogTRANSCRIPT
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KLCK Bloggers Network
October 11 2010
Pembroke Hotel, Kilkenny
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How to Grow Traffic to Your Blog
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Why Blog?
Starting a blog shows commitment and passion
Establishes you as someone who has something to say, teach, and learn.
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Characteristics of a Great Blogger
PassionatePatientHelps othersAdds valueWrites regularly
compelling contentEngages audience
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Have you chosen your niche?
Is it your passion?
Is it clear what your blog is about?
Stay focussed
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Determine Your AudienceCraft your posts
based on your target audience’s needs
This will help you stay focussed
What valuable content can you provide them with?
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Create Compelling Content
BrevityGuest PostsAsk open-ended questions that invite
commentGoogle loves updated contentGood graphics - screen captures, video Post frequently but remember quality
wins over quantity
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Start with a Great Headline“On average, 5 times as many people read the
headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money.” - David Ogilvy, founder of the Ogilvy & Mather advertising agency
Google: “Recent research suggests that users decide to stay or leave your site in 8 seconds or less — in that short amount of time, headlines are the one piece of copy that users will actually read.”
Source: Denise Fay: How to Write Killer Headlines – denisefay.com
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Top Tips for HeadlinesShort and simpleDraw in the reader with your
headlineAsk a question10 ways, or 7 easy steps
headlineHow to headline
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Ask Yourself1. Does your headline touch a nerve?2. Does it make a unique claim or statement?3. Does it provoke curiosity?4. Is it credible?5. Is it specific?6. Does it have a news element?7. Does it offer a compelling benefit for
reading?
Source: Clayton Makepeace teleconference, 12/20/06. (Courtesy of The Blog Squad)
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A Note on SEOUse your SEO terms in your first line, and
throughout blog post.Rule of thumb – use 2-4% (i.e. 2-4 times
per 100 words)Anything more is called keyword-stuffing,
and is frowned on by you know who!Use your SEO terms subtly when you post
messages in other blogs. Respond or guest post often.
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Links Are Web Currency
Google considers each link to your site a vote for the site
butWhere those links
come from is important.
The more reputable links are better votes
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Creating LinksComment and post your url on
other relevant blog postsGuest post on other peoples
blogs or sites. Add a hyper-link to your bio to
help increase links.
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Build Traffic with CommentsAdding value – if you can’t add any value
to the post don’t post linksPush the conversationAsk questionsAs I leave comments on other peoples'
blogs I am building relationships and getting to know other people
Try to post comments on blogs that have influence
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My Top Tip
Email directlyand/or
comment on the blog of
those that leave comments for you
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Host a Webinar
Demonstrate an aspect of your expertise.
Remind your audience they can continue getting the same great content by subscribing to and reading your blog.
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Run a Contest
Social Media Examiner offers this excellent idea.Run a contest based on the content of the blog. Have an “answer hunt” where the answers to
win the prize(s) are found within the blog posts. That will get people reading the quality,
content-rich posts while attempting to win a prize.
Then use Twitter to post questions and the winner(s).
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Guest Blog PostsInviting other bloggers to guest post on
your blog Offering to guest post on complementary
blogs. Both ways can generate visibility for your
blog. Creates connections with colleagues Value to bloggers and readers
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Tips for Building your Community
Sharing knowledgeCommunication EngagementSpend time educating, entertaining,
engaging your audienceIt’s not about broadcasting yourself, it's
about conversation. Develop a strategy to have them WANT to
become part of the community
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Promote Your BlogSubmit your blog to blog directoriesWrite and post a media releaseSend an email announcement to your mailing
lists Create a video to promote Your blogRelease videos through YouTubePublish a blog post from your own website
with the video on itGoogle loves combination of video AND
WordPress
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Share the Love
1. Make it easy for readers to share your posts
2. Share the love – return the favour
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Stumble UponEasy to register and post your blogIf the page has already been submitted by
another user, the "I like it" or "thumbs up" icon will appear
If the page has not been submitted you will be asked to complete a brief review of the post
Include information in your review that will help others determine the content of the post
Add Stumble Upon buttons to your posts. Encourage those who read to Stumble your
content
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Promoting your Blog on TwitterWrite a strong bioAdd a link to your blogPromote your posts to TwitterDon’t be a spammer!Engage with your Twitter communityUse a Twitter management tool such as
HootSuite, Tweetdeck to monitor conversations by setting up searches for particular keywords.
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Where are the conversations around your area of interest happening?
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Maximising LinkedINCreate a group
Join existing groups
Provide helpful answers to questions
Also Yahoo Answers
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LinkedIN Answers Sign into your LinkedIn
account. Use search bar, select
Answers from the dropdown and enter your keyword.
Why not try answering some?
Use the Advanced Search option to find keywords specifically in questions only, and check the option to look for only open questions.
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3 Keys to Success
1. Keep Blogging 2. Keep Promoting3. Keep Engaging