DIFFERENTIATION IN GRADUATE RECRUITMENT @ UNILEVER A CASE STUDY ON GLASSDOOR.COM

KLAZIEN VAN VLIET

GRADUATE RECRUITMENT

•  In order for Unilever to achieve a diverse talent pipeline ready to match our growth ambitions we need to have a strong positioning of Unilever as an Employer of Choice.

•  Unilever has a strong heritage in graduate

recruitment and graduates continue to be an important source of key talent for us.

•  For us to be successful in this space, we need to continuously differentiate.

DIFFERENTIATION

•  In 2006, Audi won the South Africa car of the year award…

• And BMW was quick to respond…

OTHER INDUSTRIES

OUR COMPETITORS HAVE BIG BRANDS

HAVE A SUSTAINABILITY AGENDA

SOCIAL MEDIA

Social media: •  Create and exchange user-generated content •  Mediate human communication •  Are ubiquitously accessible

Influence… •  Cannot control, but we can participate

QUESTIONS?