kl kerrielegend fresh start email list€¦ · so in this workbook we’re going to work on making...

kl kerrielegend

m i l l i o n a i r e b l o g g e r

fresh startw o r k b o o k & p l a n n i n g g u i d e

a b l o g g e r & a u t h o r m u s t - h a v e r e s o u r c e t o

g r o w y o u r b u s i n e s s a n d l o v e y o u r c r e a t i v e l i f e

• c a l e n d a r p l a n n e r

• s t r a t e g i c & i n s p i r a t i o n a l

• b a c k t o b a s i c s

• c o r e b u s i n e s s r e v i e w

• g o a l p l a n n i n g

• c o n t e n t p l a n n i n g

• k e y w o r d & h a s h t a g p l a n n e r

• p u b l i s h i n g p r o j e c t p l a n n e r

h e a r t - d r i v e n c r e a t i v e i n f l u e n c e r s

email listgrowth workbook

m a s t e r c l a s s

# v e r y k e r r i e2 H E A R T- D R I V E N C R E AT I V E I N F L U E N C E R S M A S T E R C L A S S # v e r y k e r r i e2

# v e r y k e r r i e3

E M A I L L I S T G R O W T H

reasons why your email list isn’t growing

If you’re doing a great job with blogging and working on your website, and posting regularly on social media, then your email list should be growing by at least 500 (net of unsubscribes) per month. Many top bloggers will grow by at least 2500 per month. If differs for a lot of niches, authors, bloggers, podcasters, etc. But the standard is considered 500 net growth per month. If you’re not growing by at least that number, then something’s up.

Many newbies (remember, we all start fresh, ok) make the mistake of simply making a ton of social media posts about their newsletter or email list. They ask people to sign up, and put a link. Ok, that might work for a few subscribers here and there, but that is NOT the answer or solution to substantial growth.

People need to be given a reason to sign up. When I’m prompted with a post like that, I often mumble to myself... “why?” Why should I sign up? What do I get? How will I benefit from being on this list?

And that reader needs to be given a reason why, if you want them to stick around. Now, you’re not going to be everyone’s cup of tea. You can’t please everyone all the time. But you should be able to secure, if you’re doing it right, a minimum of 15-20 subscribers a day of new people to get your materials in front of. If you’re not, the biggest reason is...

You haven’t given them a good enough opt-in reason, an impressive lead magnet, or something of value in exchange for their email address. It’s not about how many times you post on social media or where your subscribe button is at. It’s whether or not you’ve given them a good enough reason to sign up or stick around.

Here is a list of just a few other reasons your list is not growing:

1. You haven’t focused on creating or brainstorming 3 key content upgrades for your readers to receive in exchange for their email address.

2. Your opt-in just isn’t compelling enough or isn’t a good match with the traffic you’re receiving.3. Your opt-in reason isn’t unique or original and can be downloaded elsewhere (or it’s repeat

information).

So in this workbook we’re going to work on making 3 key content upgrades or lead magnets, and I’m going to give you a checklist so that every time you create one to give away on your website, you have the right pieces of marketing content to get those signups left and right. Let’s do this!

H E A R T- D R I V E N C R E AT I V E I N F L U E N C E R S M A S T E R C L A S S # v e r y k e r r i e3



OPT-IN FREEBIE PRODUCT 1:N A M E

What challenge does your opt-in freebie solve?

How is your opt-in freebie different from other bloggers?

What products (books, courses, digital downloads, services) does your opt-in freebie relate to the most?




What format would your opt-in freebie be most useful?

How will this opt-in build a more meaningful community?

What are some ways you could build out your existing product offering with more options and items available to purchase?

c h e c k l i s t

e b o o k

w o r k b o o k

w o r k s h e e t

Have you kept the opt-in freebie easy to read, succinct, and quick to digest and implement? Keep the idea to one key point. Write the point below!







c h e c k l i s t

e b o o k

w o r k b o o k

w o r k s h e e t





EMAIL OPT-IN LAUNCH CHECKLIST

THINGS TO CREATE OR SCHEDULE WHEN YOU LAUNCH A NEW OPT-INP R O P E R LY F O R M AT A N D P R O O F R E A D Y O U R O P T- I N

B R A N D Y O U R O P T- I N W I T H A D D I T I O N A L U P G R A D E S / P R O D U C T S

E X P O R T I M A G E S O F Y O U R F R E E B I E / O P T- I N F O R S O C I A L M E D I A

C R E AT E L E A D E R B O A R D S A N D B U T T O N S O N T H E O P T- I N PA G E

D E S C R I B E Y O U R O P T- I N A N D E X P L A I N T H E B E N E F I T

M A K E W H AT T H E O P T- I N S O LV E S A B U N D A N T LY C L E A R

A N S W E R T H E Q U E S T I O N : W H Y D O E S T H I S S O LV E M Y C H A L L E N G E

U S E P R O F E S S I O N A L , B R I G H T G R A P H I C S T O A D V E R T I S E O P T- I N

C R E AT E A TA G , S E G M E N T, O R E M A I L L I S T T O A U T O M AT E O P T- I N

E M B E D E M A I L S I G N - U P F O R M O N T O PA G E O F W E B S I T E

U P L O A D A N D E M B E D S L E A D E R B O A R D S A N D B U T T O N S O N PA G E

C R E AT E P I N T E R E S T P I N , I N S TA G R A M I M A G E , & F A C E B O O K P O S T S

E X P L A I N H O W Y O U R O P T- I N I S U N I Q U E O R C L E V E R

D O E S Y O U R O P T- I N P R O M O T E C O N T E M P L AT I O N O R B R A I N S T O R M

D O E S E M A I L O P T- I N S O LV E A C H A L L E N G E T H E Y I D E N T I F Y W I T H ?

B U L L E T- P O I N T T H E B E N E F I T S O F B E I N G O N Y O U R L I S T

E X P L A I N O N Y O U R PA G E W H AT T H E Y C A N E X P E C T T O R E C E I V E

C R E AT E S A L E S F U N N E L F O R P O S T- O P T- I N P R O C E S S

C O N F I R M M I N D S E T O F Y O U R S U B S C R I B E R I N 1 S T E M A I L

E N S U R E L I S T I S G D P R - E N A B L E D

E N C O U R A G E S H A R I N G O F Y O U R O P T- I N W I T H S H A R E B U T T O N S

C H A N G E S E T T I N G S W / E M A I L P R O V I D E R F O R D A I LY U P D AT E S

R E V I E W S U C C E S S O F O P T- I N F R E E B I E O N A W E E K LY B A S I S

U S E A / B T E S T I N G O F A N O T H E R PA G E W I T H D I F F E R E N T W O R D I N G




email opt-in growth charttrack your sign-up success with each product below:

opt-in 1 opt-in 2 opt-in 3WEEK SIGNUP WEEK SIGNUP WEEK SIGNUP



l o v e t h i s ? w a n t m o r e ?

enroll in the heart-driven creative influencers masterclass

k e r r i e l e g e n d . c o m / m a s t e r c l a s s5 2 c o u r s e s | w o r k b o o k s | b o o k s | v i d e o s

LEARN HOW I TOOK MY BLOG FROM $0 TO OVER $3 MILL ION IN REVENUE IN JUST OVER 2 YEARS it was quite the journey!


kl kerrielegend fresh start email list€¦ · so in this workbook we’re going to work on making...

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