kiwicorp brand overview_2010

8/6/2019 KiwiCorp Brand Overview_2010

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KiwiCorp BrandOverview



KiwiCorp Products Ltd is a company carrying the unique

factor of the original ³Kiwi´ ingenuity that devotes in

providing the best quality New Zealand products nature can

offer. We specialize in developing our brands in 3 majorcategories; skincare, health supplements, confectionery and

2 minor special categories; beddings and winter garments.

We offer the best of this world ³inside-out´!

Our Company



Our V alues

� We value nature. Our brands are strongly inspired by the vast natural and cleanresources of New Zealand.

� We offer specialty brands that strongly depicts the image of New Zealand.

� A s proudly made in New Zealand, our products are now being sold worldwide.

� A ll our products and raw materials are manufactured under stringent regulations,tests and certifications in accordance to New Zealand standards.



Colors, typography and graphics�The colors and graphics we used in all our brand names and company logo strongly suggest a

relevance to our values concerning nature and in particular New Zealand.

Blue / Aqua Blue�Depicts naturalh ydrographic features, open-water areas; such as lakes, rivers, streams, falls,rapids and wetlands w hich is also very prominent to New Zealand.

�This can be seen on our company logo as well as in New Zealand flag.

� Aqua blue can also be seen in our Southern Isles brand for Lanolin Series. This suggests

h ydration, designed specifically as moisturizing lines.

Grey / Light Grey � A cool, neutral, and balanced color. Light grays are feminine in nature w hichwe strongly associate to most of our skin care brands.

Light Green� Abundant in nature, signifies growth, renewal,health, and life.

�This color is very common to our Enzergen Health Supplement lines.

Orange / Light Orange�Can be found in nature in the changing leaves of fall and the setting of sun.

�It also represents radiance, with specific relevance to our Placenta Series, conveyinghealthierskin complexions.



Brand Guidelines� PSII + Ha Placenta Serum

� Representing high concentration placental protein in serum form.

� The common seal for our skin care range, beddings and garments.

� Southern Isles represents the vast beautiful landscapes that can be found withinthe South Island of New Zealand.

� Southern Isles Placenta Series

� Moisturizing lines with anti-ageing.

� Southern Isles Lanolin Series

� Moisturizing lines

� Glacier Mud Series, from the glaciers of New Zealand¶s south island A lpineranges

� Cleansing lines, with net negative ion that exfoliates positive charge bacteria inour skin.

� Series of Health Supplement products inspired by the resources abundant toNew Zealand.

� A taste of New Zealand¶s favorite cookies and candies to enrich your experience with the world¶s famous dairy producing country .



Brand GuidelinesPriority Brands Service Products

PSII+Ha Placenta Serum Southern Isles Placenta & Lanolin Series

Southern Isles A dvanced Placenta Whitening Cream

Southern Isles Duvets

Enzergen OPC A dvanced with Q10 Southern Isles Garments

Enzergen Squalene ± deep sea shark liveroil

Hideshop

Enzergen Joint Formula Other Enzergen Brands

Enzergen Manuka Honey UMF20+ KiwiSweet

*Priority Brands ± These are brands that yields higher turn over and deserve more marketing effort.

*Service Products ± These are usually long standing, pioneer brands that yields a steady turn over with less marketing effort.

*Please note that some of our Service Product may seem to produce significant trends in other countries and can be classified as

Priority Brand in that region.



Brand Guidelines

Brand Use Age Bracket (Women)

ApplicationTeen Adult Senior

PSII+Ha Placenta Serum A nti-ageing 2x/day

SI A dvanced Whitening Cream

Moisturizing &

A nti-ageing

2x/day

(*adjunctive therapy with PSII)

SI Placenta RangeMoisturizing &

A nti-ageingA s often as needed

SI Lanolin Range Moisturizer A s often as needed

SI Soap Range Cleansing A s often as needed

Hideshop Cleansing A s often as needed

SKIN C A RE BR A NDS

*Skin Care Brands are marketed with high priority to women.

*SI Advanced Placenta W hitening Cream is a good combination for

PSII+Ha in terms of wrinkle reduction. A pplication should be at least 20

minutes after PSII+Ha.

Priority

Medium

Likely



Brand Guidelines

Brand Use

Age Bracket

(Men & Women)Dosage/Administration

(Per Day)Teen Adult Senior

M W M W M W

EZ OPC A dvanced with Q10 A nti-oxidant 1 ± 2 capsules

EZ Squalene ± Deep sea shark liver oil Heart 1 capsule

EZ Joint Formula Bones & Joints 1 ± 2 capsules

EZ Manuka Honey UMF20+ A nti-bacterial Taken as food

EZ Omega 3 Fish Oil Heart 1 ± 2 capsules

EZ Evening Primrose Oil Skin, A nti-oxidant & *PMS 1 ± 2 capsules

EZ Ginkgo Biloba Brain/Mental Health 1 ± 2 capsules

EZ Liver Formula Liver 1 ± 2 capsules

EZ Royal Jelly Immune System 1 ± 3 capsules

EZ Propolis Extract Immune System Dilute 3-6 drops with warm water

EZ Propolis Capsule Immune System 1 ± 2 capsules

EZ Colostrum Tablets Immune & Digestive System 8-10 Tablets

EZ Goat¶s Milk Tablets Immune & Digestive System 8-10 Tablets

HE A LTH SUPPLEMENT BR A NDS

Priority

Medium

Likely

*PMS ± Premenstrual syndrome for women.

*M ± Men

* W - Women



Brand Guidelines

Brand Category Market

KiwiSweet Confectionery Specialty Souvenir Shop

Southern Isles Duvets Beddings Specialty Souvenir Shop

Southern Isles Garments Winter

Underwear

Specialty Souvenir Shop

OTHER SER V ICE PRODUCTS



Geographical Market



New Zealand Market

KiwiCorp¶s brand presence in NZ is focused and

distinctively strategic to souvenir shops. It has a long

standing co-existence with it¶s sister company,

Farmerscorner Ltd., one of the largest souvenir shopcomplex in the south island of New Zealand.

Most of the inbound customers are tourist coming from

A sian countries with small fractions from Europe andother parts of the world.



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kiwicorp brand overview_2010

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