kitty hawk kites - history of experiences & customer service

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Teaching the world to fly since 1974!

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Presentation at North Carolina's Governor's Conference on Tourism in March 2013. History of company, helpful tips for customer service in the adventure retail industry.

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Page 1: Kitty Hawk Kites - History of Experiences & Customer Service

Teaching the world to fly since 1974!

Page 2: Kitty Hawk Kites - History of Experiences & Customer Service
Page 3: Kitty Hawk Kites - History of Experiences & Customer Service

We’ve come a long way since then…the world’s largest hang gliding school!

Page 4: Kitty Hawk Kites - History of Experiences & Customer Service

Our customers choose us because we are consistent. We deliver an

adventure and a memory that will last a lifetime.

Our employees are our key to success.

Page 5: Kitty Hawk Kites - History of Experiences & Customer Service

At Kitty Hawk Kites, we are constantly innovating!

Introducing new adventures that are unique to our area & company brings back repeat business – year after year!

Page 6: Kitty Hawk Kites - History of Experiences & Customer Service

Even after the lesson we continue to engage our customers.

Page 7: Kitty Hawk Kites - History of Experiences & Customer Service

Here are a few examples…

Page 8: Kitty Hawk Kites - History of Experiences & Customer Service

At the end of each lesson…

• Each student receives a Certificate of Flight – this includes the date, name and instructor’s name of the student’s first flight. People LOVE this.

• Starting in 2013, kids – of all ages – will receive a sticker. Proudly showing they have flown the dune.

• We encourage all of our guests to take home a t-shirt and to visit any of our 18 locations to get a special something to remember the day with Kitty Hawk Kites.

• Our recreational customers almost always end up a retail customer – creating a very nice cross-promotional presence across our various adventures and locations.

Page 9: Kitty Hawk Kites - History of Experiences & Customer Service

flytogether.kittyhawk.com

We give our customers the opportunity to share their stories with us – to be a part of the history we are creating.

Some come to us conquering all kinds of obstacles – others come to us ready to do something daring for the first time – and even more come to us after many years away from the dune.

2012 Fly Together CampaignGenerating memories from our Facebook

and Twitter fans/followers.

Results: 10+ stories with photos – 2,000 increase to website and everyone of them got a nice little something from our team for their contribution. Kites, toys, t-shirts.

Give your customer’s the opportunity to share – don’t be afraid to embrace their feedback.

Page 10: Kitty Hawk Kites - History of Experiences & Customer Service

Social Media – Reservations – Retail Locations

• We use every opportunity to keep our customers talking, sharing and coming back to see us.

• Facebook, Twitter, YouTube, Pinterest and Foursquare are must have’s and do’s for us. We run special promotions, post photos and share the stories we receive on all these platforms.

• Our team of reservationists can access customer history allowing them to greet repeat customers with enthusiasm and encourage them to try a new adventure or visit any one of our 18 locations.

• We offer t-shirts, posters, key chains – you name it. These items are great for guests to take back with them to remember our company and their experiences.

Page 11: Kitty Hawk Kites - History of Experiences & Customer Service

Come fly with us soon!

Bruce WeaverVice President of Recreation

[email protected]

Abbi SilerMarketing [email protected]