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KITE HILL PR CAPABILITIES April 2014

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Page 1: Kite hillcapdeck

KITE HILL PR CAPABILITIES April 2014

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Tiffany Guarnaccia Kite Hill is a new PR consultancy led by Tiffany Guarnaccia, who brings:• Over a decade of PR experience, including agency and in-

house positions; recently the head of communications at HuffPost; previously LimeWire and MIVA.

• A background in driving earned media relations and developing creative communications campaigns

• Relevant areas of expertise include:• Media Industry• Ad Tech • Content Marketing• Social Media

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A New PR Agency Model

Finding the right PR support for your business is not an easy process.• Big agencies are expensive and not nimble enough to keep up with

the needs of fast-paced startups, while in-house superstars are hard to find.

Kite Hill PR offers your company: • A dedicated, highly experienced communications executive to

manage and execute on your public relations campaign. • Existing partnerships and a network of freelancer relationships

to provide more support, including marketing and social media. • None of the hefty overheads associated with big agencies.

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WORK

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Past Companies + Clients

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Media Relationships

Business/Tech • TechCrunch • Mashable • Business Insider • PaidContent/GigaOm• All Things D

Online Ad Trades • Ad Age • Ad Week • Digiday • MediaPost

National Dailies/Wires • New York Times • Wall Street Journal • USA Today • Reuters • Associated Press• Bloomberg BusinessWeek

Broadcast

• Good Morning America • TODAY Show • And more…

Kite Hill PR knows how to drive results. Tiffany has secured coverage in the following relevant outlets:

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Case Study: HuffPost Live LaunchQuick, strategic planning ensured that the launch of the new streaming network was a success. By creating press resources and leveraging relationships with media beat press and trades pre-launch, coverage was secured in:

• Forbes• WSJ• NY Times• All Things D • Fast Company• Mediaite• MediaPost• Reuters• Ad Age• And others

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Case Study: LimeWire Case

Thorough crisis communications planning ensured preparation for all outcomes. Developed and executed crisis communications plan for LimeWire in Arista Records v. Lime Group case and was spokesperson throughout 2010.

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Case Study: Mobile App Launches

Targeting new users through relevant press.

HuffPost’s GPS for the Soul • Launched the Huffington Post’s first wellness app at CES 2013.

Secured coverage on the launch and the company’s new mission in lifestyle and tech press including Mashable and Bloomberg West.

eMusic Scenes • Launched the first tablet application for this music retailer, which

focused on music discovery, and secured coverage on Fox, NY 1, Billboard and Rolling Stone.

Mommy Nearest• Launched a New York ‘yelp square’ for parents and secured

coverage on WCBS, NY Observer and local mommy blogs.

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PR SERVICES

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Ongoing PR Services• Build media relationships

• Develop media relationships with key journalists, so that you can leverage these relationships for future media opportunities

• Place news stories • Create and manage a news pipeline for you to drive consistent

coverage in the media

• Secure speaking opportunities • Story hijacking

• Insert your executives into the current news cycle

• Write and pitch bylines, press releases • Crisis Communications

• Offer insights on how to manage potential communications issues

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THANK YOU Tiffany Guarnaccia

[email protected]