kitchenguru , inc
DESCRIPTION
KitchenGuru , inc. Introduction to Business Business Plan Presentation A. Hirsch, J. Palumbo, F. Schmick , T. Scholl. Vision and Mission. Premier manufacturer of specialty cutlery Extensive R&D Reasonable, affordable price Consumer convenience Fair wages Appropriate benefits - PowerPoint PPT PresentationTRANSCRIPT
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KITCHENGURU, INC.Introduction to BusinessBusiness Plan PresentationA. Hirsch, J. Palumbo, F. Schmick, T. Scholl
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VISION AND MISSION Premier manufacturer of specialty cutlery Extensive R&D Reasonable, affordable price Consumer convenience Fair wages Appropriate benefits Charitable events Support community
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COMPANY OVERVIEW C - Corporation Elysburg, Pennsylvania Objectives:
Superiority Safe, friendly work environment Charity Fair, ethical, moral
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TWO-IN-ONE KNIFE GRATER Personal/professional/commerical
Ergonomic, safe, sterile stainless steel
Many uses!!
Quality good
Disclosure statement
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MARKETING PLAN 5 Ps of marketing plano Producto Priceo Placeo Promotiono PEOPLE
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MARKETING PLAN Product – 2-1-knife grater
Price – depends on the demandDemand = Price
Demand =
Price
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MARKETING PLANPlace- sold directly from warehouse
to consumers
~ TV ad or internet
Promotions – advertisements & infomercialssales during the holidays
PEOPLE – target market anyone who cooks or prepares food
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MARKETING PLAN Needs to attract customers
Live demonstrations
Build relationship between customer and company
One is satisfied they will pass on the good business
Service team is polite
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MARKETING PLAN Competition
Over other knives
Over other graters
Other objects that perform 2 skills at one time
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MANAGEMENT PLAN Management of KitchenGuru is in charge of
Planning out business
Organizing each department
Leading company to be a success
Overseeing all aspects of business
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MANAGEMENT PLAN 5 building blocks of controlling a business
Centralization of decision making
Division of labor
Departmentalization
Managerial hierarchy
Span of control
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MANAGEMENT PLAN ~division of labor- splitting work
~ departmentalization- grouping jobs together so responsibilities can be matched
~ managerial hierarchy – top, middle, supervisory
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MANAGEMENT PLAN
~span of control# of employees each manager directly looks over
~centralization of decision makinglevel from authority is designated to one area
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HUMAN RESOURCE PLAN In charge of
HiringDevelopingMotivatingEvaluatingCompensating
*Employees are the key to a successful business*
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HUMAN RESOURCE PLAN 73 employees
President- Tawnya Scholl
Vice President- Felicia Schmick
Secretary- Allison Hirsch
Treasurer- Jaclyn Palumbo
Next managers for marketing, finance and manufacturing
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HUMAN RESOURCE PLANUnder the top manager positions are the middle
management and then supervisor managers
~marketing- human resource, sales and customer service managers
~financial- accounting manager
~manufacturing- production and inventory managers
Under the supervisor managers are the employees
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HUMAN RESOURCE PLANEmployee selection process
o Initial screening
o Interview
o Background check/physicals
o Decision to hire
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HUMAN RESOURCE PLAN
Recruiting~job fairs ~internet~social networking
Training~manager – higher level skills &
training~middle manager- on the job training
and classes~employees- on the job training
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HUMAN RESOURCE PLAN MOTIVATING employees
Weekly paycheck w/ fair wages
Incentive pay
Bonus- profit-sharing, stock options
Paid holidays, health care, pension, vacations
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HUMAN RESOURCE PLAN MOTIVATING employees cont.
Unemployment and worker’s compensation
Job enlargement and enrichment
Can freely go on family emergencies
Employee empowerment
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OPERATING PLAN Use mass production as our production
processProgram Evaluation and Review Technique (PERT)
Quality and Production must go hand in hand
The management's goal is to keep down the costs of ordering and holding inventories while at the same time maintaining enough
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FINANCIAL PLAN We each invested $50,000 into the business
to get started.
Some of our expenses include advertising, rent, office supplies and insurance costs
Cash management is crucial for staying in business
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OFFICE TECHNOLOGY PLAN We will be using a database so we can easily
store, organize, select, and retrieve data
Use word processing for writing letters and reports
Desktop publishing will be used for flyers, sales brochures, and catalogs
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CODE OF ETHICS
Employees Safe work environment Competitive pay fun work environment Teamwork,
collaboration, and empowerment
No discrimination Variety of tasks and job
challenges Job training Provide meaningful
work
Customers Provide a high
quality product Product will live up
to expectations Make the product
easy to access It will meet safety
standards
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CODE OF ETHICS CONT.
Investors
Return a profit Offer products
and services that enhance the lives of our customers
Be socially responsible
Society
Provide jobs with in the community
Provide a useful product
Pay taxesFriendly to the
environment
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COMPETITIVE ADVANTAGE Hire the right people
First to market with a unique product (niche)
Have an affordable price
Aggressive marketing
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FUTURE VISION Expand through exporting
Companion products and accessories
Create different sizes and colors
Identify new channels to sell our product through
Create new products
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THE END!!!
For more information about KitchenGuru, Inc. please visit our website….www.kitchenguru.com