kitchen tools for a healthy lifestyle. this page intentionally left blank

Kitchen Tools for a Healthy Lifestyle

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Innovations For Life

To sustain a competitive advantage in today's "Copycat Economy," you must break from the pack. Companies that break from the pack take customers far beyond mere satisfaction. These companies tend to go beyond the mission statement to a "higher cause." They build a pipeline of cool, compelling products and always manage to stay way ahead of their industries.

Oren Harari, author of Break from the Pack

Founded in 1974, Jokari/US is a leader in creating innovative products for the home and beyond. We have spent 36 years developing meaningful products by recognizing consumer needs and providing simple effective solutions tocommon everyday tasks.

Jokari’s latest line, Healthy Steps, helps consumers eathealthier by providing tools that assist in portioncontrol without the hassle of weighing foods orcounting calories while encouraging theconsumption of healthy foods.


Distribution

National Industry Research


Driving Consumer Demand Transition

Personal Health(Wellness Products) 56.5%

Green Building 23.8%

Eco-Tourism 11.6%

Natural Lifestyles 5.1%

Alt Transportation 2.9%

Alternative Energy 0.2%

$209 Billion in U.S. Consumer spending in 2005

The LOHAS Consumer Trends Database™; Silver Cliff Media © Natural Marketing Institute (NMI)/Silver Cliff Media

Personal Health and The Wellness Movement are a part of a new powerful lifestyle emerging and is changing consumer product demand...Life Styles of Health & Sustainability-LOHAS. LOHAS incorporates GREEN(sustainable, earth friendly/conscious living and healthier living).The pie represents the different segments under this umbrella as relates to consumer products.

LOHAS ForecastToday $200+ Billion2010 $420 Billion2015 $845 Billion

LOHAS – What Is This New Lifestyle All About?The new focus of the US consumers is on eating right, living a more healthy lifestyle, paying closer attention to potentially harmful substances they are putting into their bodies and on protecting earth’s natural resources. This consumer is known as the LOHAS market segment (Lifestyles Of Health And Sustainability) and today it is a $200+ billion domestic market.

LOHAS consumers can be used to predict future trendsthey are forward-thinkers and major influencers in trends

1999 2000 2003 2006 2008 2010 2015


What’s happening in the kitchen?

• Consumers are watching portions• Consumers are eating more fruits

and vegetables• Consumers are watching their

intake

25.7%

25.1%

24.1%

23.0%

23.5%

24.0%

24.5%

25.0%

25.5%

26.0%

Salt Intake Fat Sugar

Percent of Consumers who “Always” Watch Their Intake of…

42.4%

6.8%3.8%

-45.2%

1.9%

-50.0%

-40.0%

-30.0%

-20.0%

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

Portion Control Low Fat Low Calorie/Light Low Carb Total Category

Dollar Sales % Change vs Prior Year by Weight Management Segment


Changes In Eating Habits Bring Opportunity

Consumer Product Demand Is Changing•Expect the broader base of U.S. consumers to look to housewares manufacturers for new products that help them eat healthier and save time in the kitchen. IHA : Trends To Watch 2008

•We are in the midst of a cultural shift driven by consumers and shoppers, not the industry…Wellness and Healthy Eating is a way of living rather than a set of product attributes.Consumer Shopping Habits Study: Hartman Group/GMDC

•Health and Wellness is not a niche market dominated by a small group of consumers…it is long term change in how consumers view their lives and the products they purchase.Consumer Shopping Habits Study: Hartman Group/GMDC

This Change Is Forcing Re-Evaluation Of Space Allocation


Jokari Research & Data Base

Portion Measurement Guidelines Product Research

Riedel Marketing Group

Heidi Oberrieder MS,RD,LD


Summary

Program


Innovation builds incremental sales!

Portion ControlMulti-Use

Infusers Savers


Everyday Merchandising OptionsInline | Free-standing Rack | Displayers


Package Highlights

Health benefit

Recipe onevery package

Detailed Benefits

Crisp clean graphics and healthy foods imagery


Consumer Trade Promotion

Win a gym membership!

Online entry

POP/POS entry forms On package entry


Consumer Trade Promotions - upcoming

Win cooking classes for you and a friend!

Online entry

POP/POS entry forms

On package entry

Win cooking Classes!


Healthy Steps CommunityOnline education, support and resources

Twitter page, links to online food journals, nutrition information, USDA supported programs, recipe index and more!

Product Line


Pasta BasketMeasures, cooks, and strains one serving of pasta

Features•Measuring guide for small pasta and long pasta•Collapsible silicone cooking basket extends for larger pots•Vents for steaming and straining•Handle designed to rest on the edge of the pot while cooking and for easy handling•Silicone and nylon•Top rack dishwasher safe

Benefits•Portion Control is an effective way to manage and maintaina healthy weight•Acts as a teaching device for learning proper portion sizes•Measures 1 serving of any kind of pasta •Cook 4 pasta types in one pot!•Functions as a steamer and a strainer for cooked pasta•Also works great for vegetables and seafood

Product Information229476

Serving sizes based on FDA food labeling requirements.

Product Info 0-32368- 09476-6

Master Info 20.5 x 22.0 x 17.0 31.5 6.2 4 4L W H Wt Lbs Cube TI HI

UP C

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Ice Cream ScoopDispenses one serving at a time!

Features•Measures and dispenses one serving • Push action quick release mechanism

Benefits• Fits in small pint size ice cream containers•Dispense directly into wafer or waffle cones• Functions as a teaching device for learning proper portion sizes


Serving sizes based on FDAfood labeling requirements.

Product Info 0-32368- 09483-4


UP C

3/ 96Inner/Master


Cheese GraterGrates one serving of cheese at a time

Features•Medium size stainless-steel grates•Clear easy to read bin holds 1-2 servings• Stainless steel and food grade polypropylene, BPA-free• Top rack dishwasher safe

Benefits•Use only the cheese you need!• Portion control is an effective way to manage andmaintain a healthy weight



Product Info 0-32368- 09501-5


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BPA-Free


Butter ProTM

Measures one serving of butter at a time!

FeaturesDual heads•Knife - measuring guides for stick and cube•Scoop- specially designed to hold 1 serving• Flex spoon for easy release of butter• Food grade polypropylene• Top rack dishwasher safe

Benefits•Helps limits intake of butter•Measures 1 serving of butter for stick, cube and tub•Measures, cuts, scoops and spreads



Product Info 0-32368- 09499-5


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Starch ServerPre-portioned spoon provides precise one-serving measurement

Features•Specially sized spoon holds 1 serving •Engraved serving guide•Stylish handle •Food grade polypropylene and nylon•Top rack dishwasher safe

Benefits•Portion control is an effective way to manage andmaintain a healthy weight•Acts as a teaching device for learning proper portions


Serving sizes based on USDA dietary guidelines.

Product Info 0-32368- 09510-7


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Vegetable ServerPre-portioned spoon provides precise one-serving measurement

Features• Specially sized spoon holds 1/2 serving • Engraved serving guide• Stylish handle • Food grade polypropylene and nylon• Top rack dishwasher safe

Benefits•Helps to meet the daily requirement of vegetable servings•Vegetables provide important nutrients for overall health



Product Info 0-32368- 09511-4


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Protein ServerPre-portioned spatula provides precise one-serving measurement

Features• Specially sized spatula holds 3oz prepared protein serving• Engraved serving guide• Stylish handle • Food grade polypropylene and nylon• Top rack dishwasher safe

Benefits•Acts as a teaching device for learning proper portions• Portion control is an effective way to manage andmaintain a healthy weight



Product Info 0-32368- 09512-1


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Serving LadlePre-portioned ladle provides precise serving size measurements

Features• Specially sized ladle holds 1 serving• 3 measuring guides for cream based gravy, sauces and soups• Stylish handle accent for tabletop use• Food grade polypropylene• Top rack dishwasher safe



Serving sizes based on FDA food labeling requirements

Product Info 0-32368- 09505-3


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Serving SetPre-portioned pieces provide precise serving size measurements

Features• 3-piece set includes: 1 vegetable spoon, 1 starch spoon, 1 protein spatula• Each piece measures one serving of cooked food• Stylish handle accents for tabletop use




Product Info 0-32368- 09496-4


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Water Infuser

Features• Flow–through vents to maximize rapid flavor infusion• 3.25” in diameter designed to fit most pitcher openings• Food grade polypropylene• Top rack dishwasher safe

Benefits•Healthy alternative to sugary drinks• Flavors water naturally with fruits and herbs• Keeps fruit slices contained and pulp out of water•Reusable


Makes all-natural citrus or herbal infused drinks

Product Info 0-32368- 09241-0


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Features• Plunger handle • Spoon shaped design • Stainless steel mesh screen• Food grade polypropylene and nylon• Top rack dishwasher safe

Benefits• Tea is filled with antioxidants that help preventcell damage• Effectively steeps and presses teas•Use with teabags and loose tea•Works in small or tall cups• Fully contains tea leaves, no mess• Portable


Total TeaTM InfuserMeasures, swirls, steeps and presses bagged and loose teas

Product Info 0-32368- 09477-3


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Produce ProTM

Peels, seeds, hulls, and eyes – all in one multi-use tool

Features•Multifunctional tool replaces 3 kitchen tools!• Includes features to peel, seed, hull and eye fruits and vegetables

Benefits• Speeds prep time•Cuts down on clean-up• Fruits and vegetables are naturally low in fat and calories


Product Info 0-32368- 09497-1


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Avocado ProTM

Opens, pits, slices, scoops, & mashes – all in one multi-use tool

Features•Multifunctional tool replaces 5 kitchen tools!• Includes features to cut open, pit, slice, scoop and mash avocados

Benefits• Speeds prep time•Cuts down on clean-up•One tool performs every task for an avocado


Product Info 0-32368- 09500-8


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Citrus ProTM

Reams, zests, peels and creates garnishes– all in one tool

Features•Multifunctional tool replaces 4 kitchen tools!• Includes features to ream, zest, peel, and create citrus garnishes

Benefits• Speeds prep time•Cuts down on clean-up• Important nutrients such as potassium, calcium, andfolic acid are found in citrus fruits.

Product Information | Available 2011229502

Product Info 0-32368- 09502-2


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Flavor SaversTM

Provides a solution for creating and storing fresh seasonings

Features• Easy fill and freeze system with attached lids•Allows for the creation and storage of fresh herbs, homemade baby foods, pestos, cooking pastes, store egg whites and more.• Includes erasable labels to label contents•Comes in a pack of 4

Benefits• Less sodium than store bought mixes• Fresh ingredients without the use of chemicalladen preservatives

Product Information229479Product Info 0-32368- 09479-7


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Fruit PopsCreate fresh fruit treats

Features• Push up handle • Lid for easy storage• Food grade polypropylene, BPA-free• Top rack dishwasher safe

Benefits•Healthy alternative to sugary snacks•Create, store and serve frozen fruit treats• Easy fill and freeze system•Reusable


Product Info 0-32368- 09507-7


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BPA-Free


Produce SaverKeeps vegetables fresher longer

Features• 1 small bag•Breathable fabric keeps air in and light out•Handy drawstring closure allows easy access to produce

Benefits• Extends the life of fresh produce•Great for; potatoes, onions, mushrooms, garlic, carrots and more


Product Info 0-32368- 09532-9


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Produce SaversKeeps vegetables fresher longer

Features• 2 pack: 1 large, 1 small•Breathable fabric keeps air in and light out•Handy drawstring closure allows easy access to produce

Benefits• Extends the life of fresh produce•Great for; potatoes, onions, mushrooms, garlic, carrots and more


Product Info 0-32368- 09526-8


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Spoon RestThe clear way to protect countertops

Features•Oversize spoon rest holds large and small utensils alike•Built-in recipe holder provides a resting place for recipes while cooking

Benefits•Healthy message on spoon rest encourages healthy eating - get healthy!•Cooking at home offers more control over the nutritional content of the meal


Product Info 0-32368- 09506-0


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Thank you

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