FY2009 donorCentrics™

Index of Higher Education Fundraising Performance

Brian Kish, Senior Vice President

University of Arizona Foundation

Index Methodology

28 public and 33 private institutions

Actual donor transactions, not survey responses

Cash payment basis, not pledges

Does not include: Soft credits

Matching gift payments

Participating Public Institutions

Colorado School of Mines

Indiana University Foundation

Iowa State University

McMaster University

Michigan State University

Ohio University

The Ohio State University

Oklahoma State University

Oregon State University

Pennsylvania State University

Purdue University

Queen's University

Ryerson University

University of Alberta

University of Arizona

University of California, Santa Barbara

University of Georgia

University of Houston

University of Iowa

University of Maryland

University of Miami

University of Michigan

University of Oklahoma

University of Texas at Austin

University of Toronto

University of Virginia

University of Virginia - Darden Graduate

School of Business Administration

University of Wisconsin, Madison

Participating Private Institutions

Bentley University

Brown University

Carnegie Mellon University, Tepper School

of Business

Clark University

College of St. Benedict

Concordia University St. Paul

St. Catherine University

The College of William and Mary

Cornell University

Dartmouth College

Gustavus Adolphus College

Hamline University

Holderness School

Illinois Institute of Technology

Johns Hopkins University

Luther Seminary

Massachusetts Institute of Technology

Niagara University

Northwestern University - Kellogg Graduate School of Management

The Principia

Rhodes College

Rice University

Salve Regina University

Smith College

Southern Methodist University

Syracuse University

Tulane University

University of Chicago - Booth School of Business

University of Notre Dame

University of Pennsylvania

University of Richmond

Vanderbilt University

Wellesley College

Overall Giving

Median Donor Participation Rates

Median Change in Revenue

Median Revenue per Donor

Median Change in Revenue per Donor

Median Change in Donor Counts

Poll

Donor/Revenue Performance FY10

Retention

Median Donor Retention Rates

Median Change in Retained Donor Revenue

Median Multi-Year Donor Retention Rates

Acquisition

Median Change in New Donors

Median Revenue per New Donor

Median New Donor Retention Rate

Poll

Acquisition Performance for FY10

Reactivation

Median Donor Reactivation Rates

Median Revenue per Reactivated Donor

Median Change in Reactivated Donor Revenue

Annual Giving as a Funnel for Major Gifts

Data from 12 large public schools, gifts of $1,000-$50,000 in a

given year

Number of years of giving before first $1,000K gift, 13.2

Those that gave $1,000+ in 2009, gave about 73% of the

years that they were on file

57% of them made a first gift less than $100

However, the higher the first gift, the quicker they become one of

these donors.

• Of those that eventually gave $1,000+, a $100 first time donor did so at

about a 30% faster rate than a $1-24 dollars donor

Questions & Comments

Contact:

Brian Kish

Senior Vice President,

University of Arizona Foundation

&

Annual Giving Consultant

Campbell & Company

brian_kish@yahoo.com