70% of brands have created more content this year than they did last year
And this is set to increase
@kirsty_hulse
“Content is king and the corporate website is dead”
@kirsty_hulse
Meanwhile...
69% of Britons are closing down accounts and subscriptions
@kirsty_hulse
Only 21% understand if content marketing has any value
@kirsty_hulse
84% say that “brand awareness” is their top goal
Less than half of those doing it, believe they’re any good at it
@kirsty_hulse
And as a result we’re just creating a whole lot of...
Why?
@kirsty_hulse
Low barrier to entry
@kirsty_hulse
It builds trust
@kirsty_hulse
It’s what search engines say we should do
@kirsty_hulse
“It’s the case that if you do enough excellent, interesting, useful, funny, compelling stuff [...] your links take care of themselves.” Matt Cutts, June 2014
@kirsty_hulse
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
@kirsty_hulse
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”