kiran seher

7/30/2019 Kiran Seher

1/7

Principle of marketingSubmitted to sir ahsan ahmed

Submitted by kirabn sahar arshad

bb123066


2/7

TASK 1There are many things that can hinder or

prevent good communication. Here are some

of the most common barriers

Distraction

It is hard to understand if you are distracted by something else. When you aretrying to communicate, make sure there is no competition for your attention likeexciting things going on nearby or other people talking (cellphones, IMs, chatrooms, email, etc.)

Blocks

Sometimes it's hard to communicate simply because you cannot send or receivethe message. Loud noises can block communication, and so can things like lostphone signals and computers not being able to interface.


3/7

Poor Skills

Some people have not learned how to effectively listen, and do not understandwhat you are trying to communicate.

Attitude

Communication can also be affected by a poor attitude towards the otherperson, towards the subject, or just because the sender or receiver is having a

bad day. Fear and mistrust can impede communication, as can boredom or lackof interest in the subject. For best communication, try to keep the emotions out ofthe way until you understand what is being communicated .

Poor Understanding

Sometimes the sender uses words that the receiver does not understand, or

refers to cultural experiences that the receiver has not grown up with, so thatcommunication is less effective. Try to use simple words if you arecommunicating something complicated, and make sure that both of youunderstand the context or cultural references

.

Lack of Feedback

If the receiver does not give feedback, the sender does not know if the

communication is effective or not; also, if the sender is not paying attention to thefeedback, the communication will not be effective


4/7

TASK 2

Formal communications system that should

be used to communicate with customers .Three

different systems to consider are:

1. Frequency and regularity people need to be communicated with more often that weas leaders often want to do so. They also need to know that the formal communicationwill be regular and reliable. If you are supposed to have some type of informationmeeting every Friday do it and dont skip a meeting. Especially dont skip severalmeetings.

2.Remember that each of us dont take in information the same way, some prefer tohear it, some read it, and so on. Therefore, you need to ensure that you are takingadvantage of the many and varied mediums or channels that are available to us to

communicate more effectively.

3.Say it and then repeat it at least seven times in various fashions. Just because youunderstand it doesnt mean your team understands. Research shows that you need torepeat something important at least seven times for people to start geting it. So repeatyourself often and do so in various communication channels.


5/7

Be intentional and set up robust formal communication processes to keep your teaminformed. It is critical to the success of your organization.

SignificanceKeeping in touch has never been as easy as it is in 2010. Many long distancerelationships now flourish with email, telephone service through the Internet,instant messengers and texting through cellular phones. Etiquette in using thistechnology is still being developed, especially when it comes to affairs of theheart.

Benefits

Remembering a birthday, anniversary or other special day has also been madeeasier. With calendars on laptop computers on in your phone, you can keep trackof upcoming personal events so as to make sure you never miss one. You canset an alarm in some or color code others so as to be reminded easier. Textingoffers a perk that if you are in a movie or a meeting and can't make a call, youcan text the "one you love" in order to let them know your meeting or other plans

may go a little longer than you had thought.

Communication

No matter how much one can try one can not not-communicate. Communication can beclassified as Verbal and Non-Verbal. Verbal Communication is through words andspeech;

Non-Verbal communication does not involve speech or words, this is a

wordless message received through the medium of gestures, signs, body movements,facial expressions, tone of voice, colour, time, space, style of writing, choice of words,clothing and hairstyle.

Researches in communication suggest that many more feelings and intentions aresent and received non-verbally than verbally. Mehrabian and Wienerfollowing

suggested that only 7% of message is sent through words while remaining 93% is sent


6/7

through non-verbal expressions. 55% through facial expression, body language,

gestures and 38% through tone of voice, inflection. Thus, the research suggest thatnon-verbal communication is more instinctive, powerful, requires deep thinking,conscious efforts and is more genuine. Education Psychologist Marilyn Maple says,"When you can consciously "read", what others are saying unconsciously, you can deal

with issues at work and at home before they turn into full blown problems."

Classification

Non-Verbal Communication can be classified as KINESICS LANGUAGE

Use of Body Language which includes facial expression, eye contact, gestures,appearances

PROXEMICS LANGUAGE

Use of Space Language, Surrounding and Environment); TIME LANGUAGE (EffectiveTime Management

SIGN LANGUAGE

Use of Visuals, Audio/ Sound and HAPTICS LANGUAGE Use of "Touch" Language

Communication process


7/7

kiran seher

Documents