THE FUTURE OF

SOCIAL MEDIA

Meet:

Beau

A blatant attempt at using a small and cuddly to pander to the audience?

The most concrete example I have of how rapidly habits are changing.

Bingo. There it is.

Raising a baby is hard.

SPOILER ALERT:

They can be so sweet.

Actual things I searched for in Beau’s first few months

How do you get babies to sleep?

Actual things I searched for in Beau’s first few months

Swaddling Best Practices

Actual things I searched for in Beau’s first few months

When does a baby get teeth?

Actual things I searched for in Beau’s first few months

Best toys for babies

“Alexa, re-order diapers”

On a walk.

Over dinner.

In the moment.

Through mobile, and social, & voice.

ANSWERS EVERYWHERE

Not  Only  Here:    

HOW DID WE GET HERE?

A BRIEF HISTORY OF

CONTENT DISCOVERY

When the Internet First Launched

“

Content had a front door. That front door was the directory.

As search engines gained adoption, they opened up new doorways.

SEO

ORGANIC SEARCH

56%of leads from campaigns >1 month ago

70% of Our Traffic Comes From Old Content

Keywords and

Inbound Links

A lot has changed in the world of search

Back then, mobile didn’t even factor into website design.

Today, mobile Internet usage exceeds desktop Internet use

Back then, website security was mainly a concern for major corporations and governments.

Back then, waiting for websites to load was the norm.

Today, a slow site leads to a decreased search rank, lower traffic, and fewer conversions.

Back then, doorways still had to be walked through

Today’s  answers    don’t  even  require  a  click.  

SECURITY

MOBILE

PERFORMANCE

STRUCTURED RESULTS

Beginning today, we’re looking at entirely new playbooks for content discovery.

THE NEXT GENERATION OF

SOCIAL MEDIA

Search Engines are where people go to answer their questions.

Social Media is where people discover new questions.

Here's a fascinating little tidbit that changes everything...

60% of time spent online is now spent on mobile.

86% of time spent on mobile is spent in apps.

(Really, in just five apps.)

went  from    2.8  billion  to  7  billion  monthly  views  of  its  content  

75%  of  those  views  happen  Off  Buzzfeed.com  

•  23  percent:  Direct  to  the  site  or  apps  •  14  percent:  YouTube  views  •  2  percent:  Google  search  to  the  site  •  6  percent:  Facebook  traffic  to  the  site  •  27  percent:  Facebook  naOve  video  •  4  percent:  Images  on  Facebook  •  21  percent:  Snapchat  content  views  •  3  percent:  Other  distributed  plaRorms  

Buzzfeed  Awareness  Detailed  View:  

The Feed Is Winning

1

App content is bypassing search all together.

Engagement  Has  Never  Been  More  Important  

Social Is The Destination

2

3.5 billion searches a day

1.5 billion searches a day and gaining

This is an announcement that sits at the very top of a feature that sits at the very top of Facebook. It follows a year of intense, smart, and creative experimentation in this area. This isn’t a lark. If you’ve been paying attention, you’ve been noticing more and more public content/search/trend features popping up all over Facebook this year.”

- Blake Ross, Cofounder of Mozilla

Judge a company’s priorities by its pixels.  

“

One other big little thing about social as a channel

for content discovery.

Instagram  and  Snapchat  operate  as  content  desOnaOons.    

What’s really changing here, then, is not the length of the tweet. It’s where that link at the bottom takes you when you click on it—or, rather, where it doesn’t take you.

Will Oremus, senior technology editor at Slate

“

3

Video Is Social

8 Billion Daily Video Views

10 Billion Daily Video Views

On Facebook, people spend 3x longer watching video which is Live

compared to video which is no longer Live.

Live Video Gets 10X More Comments Than Recorded Videos

A year or two from now, Facebook will be mostly video

- Ted Zagat, Facebook

“

Messaging Fuels Social Growth

4

60 Billion Number of messages that run through Messenger and Whatsapp every day.

Powered by humans (and robots)

       

Messaging  is  replacing  email  for  transacOons.    

No one wants to install a new app for every business you interact with.

“

Mark Zuckerberg

THE FEED IS WINNING

SOCIAL IS THE DESTINATION

VIDEO IS SOCIAL

MESSAGING FUELS SOCIAL GROWTH

THE FUTURE OF

YOUR SOCIAL STRATEGY

The future is already here. It just isn’t evenly distributed yet.

“

William Gibson

Social Media Data has never been more important, or harder to get.

Report on on-site plus Offsite metrics to get a total picture of your audience

Build your social media strategy around Video and messaging to drive

engagement in the next phase of social.

THANK YOU!