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KIB102/KIP402 Visual Interactions

Visual Interactions Unit Structure •  Lectures – 1 to 2 hours •  Tutorials – 2 hours

Unit Content •  Theory and Practice: Image, Narrative, Time, Action, Interaction and CULTURE •  Methods: Evaluation and Creation •  Demonstration and Inspiration: Case Studies

Teaching Team Deb Polson, Colleen Morgan, Dave Wallace, Cameron Owen, Tracey Porst

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Reading Images A Revision in Social-Cultural Persuasion

•  Form •  Composition •  Content •  Context •  Interpretive Models •  Yummy examples

Form Primary Elements

•  Line •  Shape •  Texture •  Colour

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Composition Organisational Principles

•  frame of reference •  figure and ground •  value"

•  balance •  contrast •  proportion/scale

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Composition Organisational Principles •  frame of reference •  figure and ground •  value"

•  balance •  contrast •  proportion

Resulting Dynamics •  emphasis/dominance •  focus •  salience •  movement/rhythm

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Content Ways of seeing

•  Primary Content: basic inventory of the composition •  Secondary Content: the explicit and implicit meaning •  Tertiary Meaning: relates to context"

file:///Volumes/SCOOT/admin/CV_web/public_html/dotdoc/worship/topics/03/origins/prop.jpg

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15th century Chinese woodcut 21st century Japanese anime

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Context Self, Site and Field

•  attitudes, beliefs, interests, values, education, training, biography"

•  the circumstances in which the work was produced: the apparent function of the work, religious and a philosophical conviction; sociopolitical and economic structures; and even climate and geography... "

•  the field of the work's reception and interpretation"

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Interpretive Models Semiotics, Mimetic, Narrative Theory

•  Signified, Signifier, Addressee, Addressor, langue, parole •  Communication Devices and Systems"

•  Mimesis 1: Acknowledgment of codes and conventions •  Mimesis 2: Emplotment •  Mimesis 3: Re-configuration and transformation

•  Literary, film, games •  Series, Sitcom, Episodic, Cimenatic, ludic"

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Interface: Image + Action Surface/place/point at which connections between things/people are understood/controlled

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“the largest increase in expressive capability in history” Clay Shirky

http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html

Visual Interactions The Projects •  The Pitch: ‘Serious’ ARG mock up and Documentation •  The Campaign: Multiplatform Presentation

Project Tecnologies •  Customised Blog •  Appropriated Social networks •  Flash Component

Project Theme •  Black Market/Organised Crime (A unique combination of fact and fiction)

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Visual Interactions Project Criteria •  Response to the Brief •  Representation/Evidence of Concept •  Appropriate use of basic Interface and Interaction Design Principles •  Effective Articulation of Design Intentions and Process •  Presentation and Communication

“True interactivity is not about clicking on icons or downloading files, itʼs about encouraging communication.” Ed Scholssberg, 2002