kino intl business services
TRANSCRIPT
Greetings,I would like to welcome you to our services. It is my hope to grow your business through the various opportunities and education our consulting agency brings.
Warm Regards,
Kino C. PadillakinoINTERNATIONALceo/owner
Mission Statement:
Kino INTERNATIONAL is a unique agency set up to ensure our client’s success using five areas of specialized consulting services including: Marketing, Public Relations, Business Consulting, Creative Services, Audio and Video Production. We use these specialized services to increase business by increasing consumer awareness and enabling company growth through strategic planning as well as business development.
Core-Values Statement
Kino INTERNATIONAL, LLC as an agency has adopted these core set of values in order to maintain a positive, successful, and creative work environment. These values have been chosen to represent our approach and commitment to our clients.
Accountability We ensure all communication will be presented in the best interest of our clients to introduce and reinforce their communication. Additionally, preparedness and punctuality as well as accepting individual responsibility for the clients represent.
Ethical PrinciplesWe will make every effort to follow the ethical guidelines as established by the Public Relations Society of America (PRSA) Code of Ethics, with principles and moral obligation.
ProfessionalismWe are committed as an agency to present ourselves with the utmost poise, and demeanor. We will work to maintain the reputation of work to enhance that of the client. We will work as individuals with the highest level of integrity in a collaborative atmosphere.
InnovationWe will not restrict ourselves through common ideas and practices. We will embrace and evaluate new forms of communication to best serve our clients. We accept creativity with the acceptance of constructive feedback. We will push ourselves and our ideas beyond the ordinary.
SustainabilityWe accept responsibility for our environment, and will follow high standards to reinforce sustainability. We will work to utilize and set goals incorporate environmentally friendly materials such as: recycled paper, corn based plastic, alternative fuel, solar power, and any product that reduces our carbon foot print. We will also provide our clients with information so that they too function eco-friendly.
Kino International is a consulting agency with a different approach to how we do business. We work for innovation and not against it. More importantly, we want to improve how you do business.
Business planning is essential for today’s industry. Creating a road map for your company will help it grow. Much like a think tank, our company can help you discover opportunities and manage resources. As a result, efficiency and effectiveness will create better returns.
The following pages present a general overview of our business services...
Growing Your Business is Our Business...
Marketing
What is marketing and advertising. . .
Your brand is your promise, to your public. Your promise that you have done everything in your power to provide the best quality for their money.
It’s simple, when they need you, they’ll think of you or your competitor.
Impressions are everything.
Today, it’s not just an AD I saw in rolling stones or even a TV AD. It’s an experience, branding takes many forms including Web 2.0 that generates interactivity. Myspace, facebook, twitter, and youtube are the new tools for advertising.
Consumers have more on their mind than just your brand. In fact, you might be the last thing on their mind. But, what happens when they need your product or service? Who will they think of?
Build a positive impression with your target audience and your business will be very profitable. The goal is to have your audience return time and time again.
Relationships are all over the business world, from your employees to your consumers and even your affiliates. These relationship have to be managed.
Communication is central to balancing these relationships. Positive relations with employees creates an efficient out put. Positive relations with consumers creates repeat business and the same with affiliates in any capacity.
Each business is different yet the principles are the same. Public relations is a balancing act, where the organization maintains positive relations with its publics.
Public Relations
Public Relations & Project Management
If You Fail to Plan, You Can Plan to Fail.-Unknown
The process above is one of the many guidelines we use to improve your business. The ROPE PR process is very flexible and helps us identify and evaluate various opportunities.
Wether it is an event, a product launch or a new Web site, this standard operating procedure is how we execute any project for our clients.
Business Consulting
When supply is lower than demand your company will earn the most profits.
How do we get there?
One way is to increase consumer demand, this is done using a number of tactics to reinforce branding. Remember your customers are your boss and has the ability to fire your company. To achieve success, it is a delicate balance of efficiency and innovation.
Research, is our start point to identify areas within the company that can be improved. Utilizing resource management techniques we can create a more effective process.
Once we understand how to improve your business, we can move forward with formulas to improve them.
Business has changed. Gone are the days of wasteful spending, it is time to adjust our methods.
My father once said “One way or fifty we’ll get it done.” This is exactly how I built this company, and how I will grow your company.
-Kino
Business Consulting
Sadly, consumers do not spend all of their earnings on your product or service. Depending on your industry, your potential consumers only spend a certain percent.
Of that industry precent, matched with how much your company profits and divide between competitors, we define market share.
The more market share you have, the more profits your making.
Understanding your competition is vital to your success. Along with new technology, this can significantly increase your market share.
Business Consulting
Our approach is reinventing the business model. One that facilitates interaction and inclusion of consumers.
Interact and inform your public by establishing communication channels with your public. This will help you understand your audience, and how your product can benefit them.
Each industry is different and our approach can be adjusted to provide the best returns.
Interaction between your brand and your consumers can be facilitated through social media advertising. Using myspace, facebook, twitter, etc.. you are presenting your brand to potential consumers with specific demographic targeting.
Web 2.0 has changed the way people use the internet. All the while creating further opportunities to market your brand.
Twitter is a new tool that provides instant communication with your followers. See our page to understand how we use it.
Follow us: twitter.com/kinoINTL
From Kino PadillaThank you for taking the time to review our specialized business services. Personally it is my pleasure to offer these services, I enjoy this industry’s challenges and face each with tenacity and integrity.
From start-ups to established businesses, any combination of our services can work increase efficiency and the effectiveness of your company. We offer free consultations to understand your business needs.
Once we identify your business needs, we will develop a strategic plan with specific goals and objectives to improve your business.
I look forward to hearing from you soon,
Kino Padilla(602) [email protected]
