kingston unitarian fellowship
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Kingston Unitarian Fellowship, April 13, 2014TRANSCRIPT
/JenniferBakerCo #JBTeaches
Kingston Unitarian Fellowship
& Social Media
April 13, 2014
/JenniferBakerCo #JBTeaches
Agenda
• Goals for social media
• You can help KUF by using social media
– Why social media important
– How to use social media
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WHAT DO WE
WANT TO ACHIEVE?
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Goals | Communication
• Improve communication from KUF to its
members, as well as the external
community:
– Educate the public on KUF
– Current & Upcoming Events/Programs at KUF
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Goals | Internal
• Increase the number of participating
members in the congregation /
programs.
• Increase the number of
space rentals
(i.e. birthdays, weddings,
community groups)
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Goals | Social Media
• Increase Facebook fans from 70 to 100 by
the end of the year.
• Increase Google Plus views from 15,040
to 18,000 by end of year.
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HOW YOU CAN HELP BY
USING SOCIAL MEDIA
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8 ways YOU can help us by
using Social Media
• Tips: 1-5 Facebook
• Tips: 6-8 Google Plus
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• 1.3 billion users
• 680 million mobile users
• 48% of users log once/day
• Users spend 18 minutes/visit
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Facebook: Locally
• Facebook + 10 miles
– 112,000 users (age 13+)
• Age 30+: 62,000
• Age 50+: 26,000
• Men: 48,000
• Women: 60,000
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#1: “Like” KUF on Facebook
• Liking a Facebook page ensures that you
receive the most recent posts, including
news, photos, links, and events.
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#1: Why to “Like” KUF
• Show support to other Facebook friends.
• Stay up-to-date with events organized by
KUF, as well as local community projects.
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#1: Why to “Like” KUF
• When you “Like” a page it appears in the
news ticker (top right corner) so friends
can see your activity.
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#1: How-To “Like” KUF
• Visit: www.facebook.com/KingstonUnitarianFellowship
• Click “Like”
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#2: Like and Comment on Posts
• Liking and commenting on posts will keep
you engaged with KUF.
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#2: Why to Like and Comment on
Posts
• When you see a post of interest, click
“Like” or post a comment.
• These actions will appear
in the ticker to your
Facebook friends, who can
click to see what KUF is
all about.
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#2: How-To Like and Comment
on Posts
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1. Find a post
2. Click “Like”
3. Click “Comment”
and comment on
the post.
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#3: Share Posts
• Users can “Share” posts from KUF’s Page
to their personal Facebook account.
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#3: Why Share Posts
• Sharing a post increases its reach and
visibility on Facebook.
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KUF Post KUF Fans
~70
Kathy Sage
193 Friends
Brian Weir
84 Friends
Jennifer Baker
278 Friends
share
Potential ~625
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#3: How-To Share Posts
1. Find a post to “Share”
2. Click “Share”
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#3: How-To Share Posts
3. Select “On Your Timeline
4. Write a message to
your friends as to why
you shared the post
5. Click “Share”
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#4: Share the Page
• Users can “Share” the whole KUF page
with their Facebook friends.
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#4: Why Share the Page
• Increase Page’s exposure and potential
Page “Likes.”
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KUF Page
Kathy Sage
193 Friends
Brian Weir
84 Friends
Jennifer Baker
278 Friends
share
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#4: How-To Share the Page
1. Visit: www.facebook.com/KingstonUnitarianFellowship
2. In the right corner, click the cog and
select “Share”
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#4: How-To Share the Page
3. Write a message to your Facebook
friends as to why you’re “sharing” the
page.
4. Click “Share”
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#5: Tag KUF
• Tagging a Page provides a link from a
personal account or page to another Page.
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#5: Why Tag KUF
• Tagging provides a link from a personal
account or page, to another Page.
• It increases the exposure of the page.
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#5: How-To Tag KUF
1. From your personal Facebook account,
compose a new post.
2. Add a tag by using the “@” and typing
Kingston Unitarian Fellowship.
3. Click “Post” when done.
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GOOGLE PLUS
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Google Plus
• Second largest social media site
• 540 million active users
• To participate you must have a Google
account, like a Gmail account.
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#6: Follow Google Plus
• Users can follow a Google Plus Page and
give +1s to content on a Page.
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#6: Why Follow Google Plus
• Increasing the number of followers will add
value to the KUF website.
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#6: How-to Follow Google Plus
1. Visit: plus.google.com/+KufCa
2. Click “Follow”
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#7: +1 Posts
• Users can +1 (translated “like”) posts on a
Google Plus Page
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#7: Why +1 Posts
• Increasing the number of +1s on each post
will add cumulative value to the KUF
website.
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#7: How To +1 Posts
1. Visit: plus.google.com/+KufCa
2. Scroll down to see posts
3. Click +1 on any posts of interest
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#8: Reviews
• Users can create and post reviews about
KUF.
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#8: Reviews
• A high, positive review rating increases
web rankings rankings even further (than
with the followers and +1)
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#8: How-To Create A Review
1. Visit: plus.google.com/+KufCa
2. Click “Review” tab
3. Click “Create a Review”
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NEXT STEPS
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Social Media: One-Time
1. “Like” KUF on Facebook.
2. “Follow” KUF on Google Plus.
3. “Share” the KUF page with your friends.
4. Compose a review of KUF and share on
Google+ Page.
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Facebook: Ongoing
1. “Like” and “Comment” on Facebook
posts.
2. Share relevant posts with your Facebook
friends.
3. When posting about KUF, tag them in the
post.
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Google Plus: Ongoing
1. +1 and comment on relevant and
interesting posts.
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QUESTIONS?
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Kingston Unitarian Fellowship
& Social Media
April 13, 2014