kingsmenwatch12 · favouring unconventional venues reflective of the brand’s technological...
TRANSCRIPT
MIC
A (P) 208/02/2012
exhibitions • events • museums
12WATCHkingsmen
Taipei Cycle, Taiwan^
Brazilian Footwear Roadshow, China & Hong Kong^
A Moving Masterpiece, Singapore^
Qi Dong URA Gallery, China^
Seoul International Aerospace & Defense Exhibition, South Korea^
Harnessing new creative dimensions…
...to provide value-added services to our clients.
We are delighted to present some of our achievements for the year, as we
continue to push the boundaries of innovation:
• Seoul International Aerospace & Defense Exhibition, South Korea –
Inspired by creativity and quality, our team worked closely with some of
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• Qi Dong URA Gallery, China – Our expertise in permanent installations
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• Taipei Cycle, Taiwan – We were involved in one of Taiwan's greenest
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• A Moving Masterpiece, Singapore – The history of the Song Dynasty
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Our heartfelt gratitude goes out to our suppliers, business partners and
dedicated staff who constantly give their best, and clients who trust and support
us. We invite all of you to continue this rewarding relationship with us…
- Corporate Communications
Audi A7 Sportback Launch
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Audi Launches, Singapore
The New Audi A1. The next big thing.
Following the success of the Audi Fashion Festival and Audi A8 Launch last year, Kingsmen subsequently designed and built structures for two Audi launches, raising the brand’s profile up a notch in the automotive industry.
The new Audi A1 was launched at the Audi showroom at Leng Kee Road. Our creative team developed the concept based on the typography design from Audi’s headquarters and produced iconic features such as an eye-catching A1 corner fitted with striking red flooring and matching video wall, custom-made fixtures and even a 6-foot tall A1 logo to catch the eye of passers-by.
Favouring unconventional venues reflective of the brand’s technological innovations, Audi held the Audi A7 Sportback launch at Boat Asia 2011 at Marina @ Keppel Bay. A temporary floating structure with an all-white showroom featuring the Audi A7 Sportback on a rotating showcase was created for Audi’s valuable clients.
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Seoul International Aerospace & Defense Exhibition, South Korea
Kingsmen is the official chalet builder for the Seoul International Aerospace & Defense Exhibition till 2019. We worked closely with Korea Aerospace Industries (key sponsor) to build their more than 5,000-square-foot stand which was the largest at the show, and built 9 exhibitions stands and 3 outdoor chalets for international clients like Lockheed Martin and Lord Corporation. We also secured several new clients including General Dynamics and Gulfstream, and continued to work with our partner, Buratti & C.S.R.L., on the AgustaWestland and Eurofighter stands.
Malaysia Cup, Singapore
Kingsmen Ooh-media, the alternative marketing division of the Kingsmen Group, was appointed the exclusive marketing and sponsorship representative for the Malaysia Cup, a four-year sporting event organised by the Football Association of Singapore (FAS) and supported by the Singapore Sports Council (SSC). Our team also helped expand the seating and hosting capacity of Jalan Besar Stadium by providing 2,000 additional seats.
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Leveraging on our expertise in permanent installations and thematic works, our team designed and fabricated the 3,800-square-foot Qi Dong URA Gallery within six months. Its postmodernism-inspired design features a 650-square-foot 3D model with a multimedia show and graphic billboards with lighted geometric lines to showcase the city’s urban planning, transportation and ecotourism. The gallery’s virtual reality tour and interactive screens have proven a hit with visitors who seek easy-to-browse information.
Qi Dong URA Gallery, China
Nagore Dargah Indian Muslim Heritage Centre, Singapore
Situated in the heart of Singapore’s famed financial district, the Nagore Dargah Indian Muslim Heritage Centre is a monument showcasing the “Story of the Singapore Indian Muslims” dating back to the early 1800s. Kingsmen fabricated elements of the gallery exhibition and completed the interior fit-out for this historic landmark.
Port of Sohar Museum, Oman
Singapore City Gallery
A deep sea industrial port in the Sultanate of Oman, Sohar is renowned for its fort with an in-house museum. The over 3,100-square-foot Port of Sohar museum was designed and fitted-out by Kingsmen.
The Singapore City Gallery depicts Singapore’s physical planning efforts over the years. With 10 thematic areas and over 50 audio-visual and interactive exhibits, the gallery attracts nearly 200,000 visitors each year. Kingsmen fabricated and built the permanent exhibits which span 15,000 square feet over levels two and three. The gallery’s graphics, audio-visual works and multimedia were also produced by us as part of the interactive displays.
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Into its 15th year, TFWA Asia Pacific 2011 set out to be a milestone event, appointing designer Nicolas Martin to create a modern oriental theme. For the show, Kingsmen built a record 64 custom design stands and hospitality suites for clients like Ferragamo Parfums, Pal Zileri, Torres, Changi Airport Group, Ajmal Perfumes and more.
TFWA Asia Pacific, Singapore
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Forever Jewels at Jewellery & Gem Fair, Hong Kong
Standing a cut above the rest, Forever Jewels’ unconventional submarine stand spanned 650 square feet at the Jewellery & Gem Fair held at the Hong Kong Exhibition and Convention Centre. Kingsmen constructed the submarine in line with the design concept of deep-sea exploration for Forever Jewels’ Explorer 5 fine jewellery collection.
TOTO at VietArc, Vietnam
Kingsmen’s long-term partnership with TOTO led to the design and construction of their stand for Vietnam Architecture and VietBuild – which were held at the Saigon Exhibition & Convention Centre (SECC) and Phu Tho Stadium in Ho Chi Minh City. The white minimalist stand was adapted to meet the distinct needs of both exhibitions, and features a showroom space that is reminiscent of an art gallery.
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The world’s premier financial services event was held in Toronto, Canada, bringing together some of the biggest names in banking and finance. Held at Toronto’s Metro Convention Centre, Kingsmen worked with long-standing partners, Mayridge and Glassbox, to construct 11 exhibition stands for clients. Murex’s stand was exclusively designed and built by Kingsmen.
SIBOS, Canada
Seoul Motor Show, South Korea
For Nissan and Infiniti at the Seoul Motor Show, Kingsmen designed and built up a 17,200-square-foot space that adopted Nissan’s cube concept and adhered to Infiniti’s guidelines. Kingsmen adopted the cube concept and design for Nissan’s stand identity by ensuring that the design of the cube shape is just above the cube vehicle without pillars. Kingsmen designed and fabricated a stunning purple VIP lounge with black furnishings that reflect Infiniti’s brand image.
Taipei Cycle, Taiwan
Held at the Taipei World Trade Centre, Taipei Cycle featured the latest in cycling technology, products and bicycles. Kingsmen designed and built Wheeler’s sleek 1,160-square-foot stand with angled raised platforms that showcased their latest range of bicycles, in addition to Cionlli’s vibrant-coloured stand.
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Singapore International Water Week
Singapore International Water Week (SIWW) 2011 attracted a record 3,500 participants from 99 countries. 15 special-design stands and country pavilions covering over 15,000 square feet were built by Kingsmen. These included the UK and Japan National Pavilions, and stands for founding sponsors such as Black & Veatch, Keppel, CH2Mhill, Siemens, ITT and MWH. The MWH stand won the Best Design Award with its Water Dome Cinema, which showcased MWH’s capabilities through a cinematic experience for visitors.
The 1,600-square-foot Water Innovation by the Environment and Water Industry Programme Office and PUB Singapore was another highlight, with its dazzling water droplet chandeliers and blue laser projection on the ceiling. In addition to design and fabrication works for the pavilion, our project team also assisted PUB in launching its Innovation in Water R&D book on the second day of the show.
Beijing Enterprises Water Group at IGEM, Malaysia
Driven by creativity and quality, our team designed and produced a double-decker stand for BEWG, featuring a moving watermill, electric plants and a unique fish tank reception counter at the International Greentech & Eco Products Exhibition & Conference Malaysia (IGEM). The 4-day event promoted green technology and eco-technological innovators in the field of eco-design, eco-materials, eco-products and low carbon Green Technologies.
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Gold Wind at China Wind Power
Kingsmen worked closely with Gold Wind to design and build their booth at China Wind Power 2011. The booth incorporated Gold Wind’s corporate colours of light blue and white, while its ceiling design followed the brand logo’s serpentine design and resembled a moving wind turbine made entirely out of fabric.
COMPUTEX Taipei, Taiwan
One of the leading ICT events in Asia, COMPUTEX Taipei at the Taipei World Trade Centre saw Kingsmen design and build stands encompassing over 1,000 square feet for clients like Panacom Technology Corporation, ZOTAC International (Macao Commercial Offshore) Limited, and InnoVISION Multimedia Limited.
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Nu Skin Enterprise, Inc. 20th Asia Anniversary, Hong Kong
Nu Skin Enterprise, Inc. celebrated her 20th Asia anniversary at Star Hall (Kowloonbay International Trade & Exhibition Centre) with much fanfare. With live performances presented onstage featuring a dynamic, animated backdrop and laser projections, the evening was a resounding success with Kingsmen helming the design and production of the event.
WOHA, Breathing Architecture, Germany
Kingsmen teamed up with WOHA to fabricate lightbox bases and graphics, TV bases, model pedestals, cushion seats and covers using recycled materials and leftover fabric for their first monographic exhibition at the Deutsches Architekturmuseum (DAM) in Frankfurt, Germany. The 14,000-square-foot architectural exhibition was designed by WOHA Architects Pte Ltd and presented concepts of open structures that showcased aspects of community and permeability of form in response to climate and nature.
Fairy Godmother’s Potion Shop™
Kingsmen built a space of over 640 square feet for the 2011 Brazilian Footwear Event in Hong Kong, Beijing, and Shanghai. The event is a sequel to the 2010 roadshow following our successful collaboration with FLEX Event Network, who designed the entire show.
The Nespresso PIXIE Launch heralded the all-new PIXIE machine and showcased its six bold colours. Kingsmen planned and managed the event programme for the evening to demonstrate the ease of using the new PIXIE machine, and its versatility in adapting to modern lifestyles.
Brazilian Footwear Roadshow, China & Hong Kong
Nespresso PIXIE Launch, Singapore
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Volkswagen Passat Launch, Singapore
The 7th Generation Volkswagen Passat was unveiled at an exclusive launch held at Capella Singapore. Four zones were created for the event – Sports, Luxurious, Business, and Family, with each area designed according to the respective themes. The Volkswagen Passat was veiled through 3D projection mapping to showcase the Passat’s versatility and adaptability to different lifestyles. It is the first 3D projection car mapping launch done entirely by a local production house. Over 400 invited guests witnessed the car’s transformation through captivating 3D video displays.
Kingsmen also managed and executed Volkswagen’s “My Dream Seat” Jetta teaser and year-end car roadshow at Vivo City.
Singapore was the first stop for the Great Britain 3D campaign; a programme designed to arouse people’s interest in travelling to Britain. Created by Joe Hill and Max Lowry who are world-renowned for 3D street art, it was Kingsmen’s first collaboration with VisitBritain. The Kingsmen team managed and executed the entire campaign—sourcing and securing the location, supplying the necessary equipment and activating the campaign at ION Orchard and Mandarin Gallery.
VisitBritain, Singapore
Kingsmen opened its 18th office in Shenzhen, the People’s Republic of China. The new office will tap on the tremendous opportunities present in South China and enhance the Group’s capabilities to meet its clients’ needs in this region. The Group’s offices in the People’s Republic of China now include Beijing, Shanghai, Shenzhen, Hong Kong S.A.R and Macau S.A.R.
Kingsmen’s 35th anniversary was a dazzling event at the Ritz Carlton Millennia on 16 December, where distinguished guests gathered to celebrate this special milestone. The ballroom and cocktail reception areas were dressed to the nines and Kingsmen staff showcased their creativity and talents with their renditions of classic Broadway musicals like CATS, The Phantom of the Opera, The King & I, and My Fair Lady.
Kingsmen donated a total of 200,000 SGD to the Singapore Association of the Visually Handicapped (SAVH) at our 35th Anniversary Dinner & Dance through a charity auction of Iskandar Jalil’s ceramic pieces and those made by the visually-impaired and our staff. Prior to that, our staff also sold ceramic mugs made by the SAVH potters and a charity golf tournament was held to raise funds for this worthy cause.
Tan Boon OngSingapore Indonesia
Jacqueline TeeSingapore
Kelvin OngSingapore
Satori YasuszawaJapan Singapore
New Shenzhen Office
Charity Activities35th AnniversaryCelebration
Well done recipients of our 2011 Ambassador Awards! Your dedication, hard work and perseverance for quality has taken Kingsmen thus far. Keep the passion burning and continue to be an inspiration for others to surpass expectations.
Kingsmen Ambassador Awards 2011
Team Award Research and Design
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Koko Wijaya Sebrina Tan
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A Moving Masterpiece, Singapore
Kingsmen worked closely with Singex Exhibition Ventures to build a 107,000-square-foot space for A Moving Masterpiece, The Song Dynasty as Living Art exhibition. The attraction portrayed the customs and culture of the Song Dynasty, relating it to contemporary times. Unique artefacts were used in this exhibition to evoke the essence of the daily lives of villagers during the Song Dynasty period. A massive red door with golden knobs at the grand entrance was reminiscent of the grand doors from China’s imperial palaces, and was constructed to create the experience of stepping right into history. The highlight of the exhibition was the meandering panoramic wall brought in by Singex and Singapore Huading, 6 metres by 120 metres, and complemented by projected animation of the Qing Ming Shang He Fu.
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