kingsmen watch

2018 ISSUE

KINGSMEN WATCH

REDEFINING EXHIBITIONSTransforming trade shows through bespoke solutions

REDESIGNING EVENTSCreating unique brand experiences for better engagement

REIMAGINING EXPERIENCESDelivering immersive moments through themed environments

REINVENTING SPACESCrafting sophisticated interiors that stand out

French beauty and skincare brand, L’Occitane, transports shoppers to the south of France with its newest store concept.M

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1 AWARDS AWARDS 2

SINGAPORE TOURISM AWARDS 2017SINGAPORE

Organised by the Singapore Tourism Board to recognise industry excellence, the Singapore Tourism Awards 2017 celebrated the stellar accomplishments across eight categories for MICE and business events. Kingsmen Exhibits was honoured to be accorded the

Exceptional Achievement Award, for being named Best Business Event Service Provider for three consecutive years (2016, 2015, and 2014). We continue to look forward to raising the bar for Singapore’s MICE industry!

APEX AWARDSSINGAPORE

ThinkFarm Pte Ltd, has clinched four prestigious international publication excellence awards at the US-based APEX Awards for its custom titles: INSIDE, ONEHealth, THIS QUARTERLY and KrisShop. Most notably, INSIDE 2016/2017 clinched

the coveted Grand Award for Publication Excellence in the Magazines, Journals & Tabloids category. The APEX Awards is an annual competition for publishers, editors, writers and designers who create print, web, electronic and social media.

MAGAZINES, JOURNALS & TABLOIDS - WRITING

TIMELY

HEALTH

INFORMATION

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HOW TO SAY & DO THE RIG HT THING TO SOMEONE WHO’S ILL

8 RE ASONS TO LOVE

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SING ING IS GOOD FOR THE HE ALTH

DARE TO TRANSFORM

DR NG SIEW WENG

Meet your new workout partner

YOUR INFLIGHT SHOPPING GUIDE | SEP-NOV 2016 KRISSHOP.COM

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One for the RoadBinge drinking and the risk of liver disease

Music of the Night When snoring is a danger sign

Rendang Sihat! Guilt-free rendang

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and JCHOur services& specialties

In the hot seat: diabetes

Take steps to prevent thedisease from the start

AWARDS

EXHIBITIONS 43 EXHIBITIONS

REDEFINING EXHIBITIONSTRANSFORMING TRADE SHOWS THROUGH BESPOKE SOLUTIONS

EXPO ASTANA 2017 took place in the capital of Kazakhstan, involving representatives from approximately 100 countries. In collaboration with BRC Imagination Arts, designer, creative director and executive producer of the pavilion experience, Kingsmen fabricated and installed an integrated experience for the 1,300 sqm USA Pavilion.

Visitors could explore, participate and experience the theme of the USA Pavilion – “The Source of Infinite Energy” through various formats and mediums as they passed through different zones within the Pavilion, culminating in the Infinite Energy Theatre Main Show Experience. As visitors exit through the Post Show exhibition and sponsor zone, they got the opportunity to engage with innovative energy concepts and fun interactive stations that celebrated the theme of the Pavilion. The holistic experience created an emotional journey that celebrates the idea of working together to make a positive difference in the world.

USA PAVILION AT EXPO 2017 ASTANAKAZAKHSTAN


REDEFINING EXHIBITIONS

SINGAPORE TOURISM BOARD AT SATTE 2017INDIA

SINGAPORE FINTECH FESTIVAL 2017SINGAPORE

SINGAPORE GREEN BUILDING COUNCIL AT BEX ASIA 2017SINGAPORE

Singapore FinTech Festival 2017 returned for a second edition to bring together key stakeholders within the community to connect and share their insights and views. Organized by the Monetary Authority of Singapore (MAS) in partnership with the Association of Banks in Singapore (ABS) and

Build Eco Xpo Asia (BEX Asia) is the global business sourcing, networking and information sharing platform for the sustainable built environment in Southeast Asia. The event attracts a community of companies and individuals dedicated to addressing issues regarding sustainable development. The Singapore Green Building

Singapore Tourism Board’s immersive stand at SATTE 2017 served up a high-tech interactive journey for visitors. The stand’s interior was decked with three interactive multimedia projections where visitors were able to swipe

in collaboration with SingEx Holdings, the event was held from 13 – 17 November with an invigorating line-up of programs. From talks by FinTech experts to an innovation lab crawl and several other networking opportunities, the event attracted more than 25,000 participants from over 100 countries.

Council (SGBC) pavilion is a featured fixture at the annual event and its pavilion design at the 2017 edition of BEX Asia reflects the organisation’s commitment to use innovative and sustainable solutions to procure and build green for their exhibition stand, incorporating suitable elements from the pavilion exhibitors into the final design.

and zoom in on photos and videos across multiple categories showcasing Singapore’s culture, entertainment & nightlife, festivals, and vibrant dining scene.

UAE MINISTRY OF CLIMATE CHANGE & ENVIRONMENT AT WORLD FUTURE ENERGY SUMMIT 2017UAE

UAE Ministry of Climate Change & Environment’s elaborate stand at the World Future Energy Summit 2017 drew inspiration from the region’s environmental landscape. Key features included an optical illusion of a mountainous backdrop, undulating sculptured seats which mirrored sand dunes,

a stately “tree” that was strung together using 400 nature photographs taken in UAE, an aquarium that represented its marine life and a café made of recycled wood. These varying design elements came together to form a powerful narrative about the importance of sustainability.


KNORR-BREMSE AT MODERN RAILWAYS 2017CHINA

SOURCING TAIWAN 2017TAIWAN

SHANGHAI AIRPORT AT WORLD ROUTES 2017

BARCELONA

The German brand is one of the world’s leading manufacturer of braking systems and supplier of additional sub-systems for rail and commercial vehicles. Clean and understated, Knorr-Bremse’s custom-designed stand embodied the brand’s motto of producing quality products that do not compromise on aesthetics.

Sourcing Taiwan 2017, a trade event for international buyers and sellers, took place at Nangang Exhibition Center and saw a record number of buyers attending the show. Hosted by TAITRA, the annual event serves as a trade link between global buyers and quality Taiwanese suppliers. Highlighting the diverse range of industries in Taiwan that offer world class products and services, Kingsmen provided a range of services including project management, creative and design and on-site construction.

Oriented in a circular fashion to symbolize Shanghai Airport’s important role as an aviation hub in the region, the airport’s 100 sqm stand at World Routes 2017 in Barcelona stood out for its extensive use of greenery. Communicating the message of ‘Green Airport, Sustainable Travel’, the exhibit reflects the airport’s support for the aviation industry to be more environmentally friendly.


RIO AT HONG KONG INTERNATIONAL LIGHTING FAIRHONG KONG

Rio’s exhibition stand at Hong Kong International Lighting Fair brought a retail experience to the show floor. The stand boasted a classy design with a European flair and a massive window display. The

open concept layout allowed the brand to enhance its visual merchandising and drew visitors’ attention to their innovative lighting offerings.

HYOSUNG AT TEXTILES INDIA 2017 INDIA

Hyosung, a leader in innovative nylon and polyester fibres, took centre stage as the largest exhibitor in the inaugural Textiles India 2017 held in Gujarat, India. From spandex, nylon and polyester to automotive

and commercial carpets, carbon fibre and aramid, Hyosung introduced a myriad of clothing and industrial textiles to the Indian market.



BMW MOTORRAD AT THAILAND INTERNATIONAL MOTOR EXPO 2017 THAILAND

NISSAN AT GAIKINDO INDONESIA INTERNATIONAL AUTO SHOW 2017

INDONESIA

The annual Thailand International Motor Expo brings together motor enthusiasts from all around the country as they gather to witness the latest innovation by the biggest names in the automobile industry. BMW Motorrad Thailand unveiled its newest state-of-the-art models with distinctive characteristics and cutting-edge technology. BMW Mottorad’s exhibition booth was designed to create a vintage lounge complete with leather and wood wall paneling to resemble a brick wall

Nissan’s striking stand at Gaikindo Indonesia International Auto Show reflected the brand’s emphasis in dynamic automobile designs and vehicle intelligence. The space featured its latest range of cars, as well as the three zones representing the areas of innovation under the “Nissan Intelligent Mobility” vision – Intelligent Power, Intelligent Driving and Intelligent Integration. Each zone was well-equipped with audio visuals and information boards illustrating Nissan’s continuous development of cutting-edge technologies.

DPWORLD CHALET AT DUBAI WORLD CUP 2017UAE

SEOUL LOUNGE AT SEOUL BIENNALE 2017SOUTH KOREA

The exhibition space was divided into four zones, each with its own unique design aesthetic, representing the brands on display. Traditional purdah cloth was draped

DPWorld’s luxurious chalet at the Dubai World Cup 2017 was truly a sight to behold. The exclusive chalet hosted some of the brand’s most important customers and guests, amongst them were HH Sheikh Mohamed Bin

along the walls, forming partitions; while a Chinese opera stage was incorporated into the space, showcasing the melding of product and art.

Rashid Al Maktoum, Ruler of Dubai.The chalet exuded an elegant vibe, and was elevated by sophisticated and chic finishes along with a classy palette.

H-SEM MOTORS AT BANGKOK INTERNATIONAL MOTOR SHOW 2017THAILAND

H SEM Motors, a manufacturer and distributor of electronic vehicles, stood out on the exhibition floor at the 38th Bangkok International Motor Show for its striking 342 sqm stand. Unveiling its newest innovation, H SEM commissioned Kingsmen’s design team to showcase its commitment to revolutionize the hybrid vehicle scene with a unique stand design. Inspired by elements of an electronic circuit board, and utilizing technology to create a visual impact, the team translated the brand’s message into the overall design of the stand.


TFL AT ACLE 2017CHINA

ARTISTRY AT BUSAN INTERNATIONAL FILM FESTIVAL 2017 SOUTH KOREA

WONIK IPS AND MATERIALS & QNC AT SEMICON TAIWAN 2017

Understated yet sleek, Wonik IPS and Materials & QNC bespoke stand at Semicon Taiwan 2017 embodied the brand’s corporate

Featuring a free standing swivel product display panel, TFL’s exhibition booth took an innovative approach to showcase the products on display. Instead of standing lights which would occupy space on the

Instead of operating a traditional brand booth showcasing its latest products, Artistry took the unconventional route and opted to display a large-scale sculpture of the brand’s name at Busan International Film Festival 2017. Standing at an impressive height of four meters, each letter was covered in a reflective

identity to a tee. The spacious layout provided an optimal environment for connecting with potential and existing clients.

exhibition floor, the design team opted for a 10 metre wide long range truss structure to suspend the lighting overhead which created an unobstructed and spacious interior for visitors to browse.

metallic finish which stood out on the shores of Haeundae beach as it shimmered both in the day and night. It was a unique choice of branding that left a lasting impression on festivalgoers as it functioned as a backdrop for photo opportunities.

11 EXHIBITIONS EXHIBITIONS 12

ART STAGE SINGAPORE 2017SINGAPORE

Set in the iconic Marina Bay Sands, Art Stage hosts an annual confluence of artists and art aficionados in a celebration of all things artistic. Diverse and exhilarating, Art Stage is the crown jewel of Singapore’s artistic calendar, attracting thousands of local and

international visitors each year. Immersive sculptures from renowned names took centrestage at Art Stage 2017. Colourful, impactful, surreal - Art Stage brings together the best of artistic talent in a collaborative showpiece of artistic expression.

EVENTS 1413 EVENTS

REDESIGNING EVENTSCREATING UNIQUE BRAND EXPERIENCES FOR ENGAGEMENT

CHANG SENSORY TRAILLONDON, SAN FRANCISCO, SINGAPORE

Following its success in 2016, Chang Sensory Trails returned again to tantalise palates! Hosting events across 3 global cities – London, San Francisco and Singapore, the two-day multi-sensory festival promised to bring visitors on a curated culinary journey that was centered on creating memorable experiences through Thai cuisine, art and culture. Festival go-ers could revel in live performances by bands and explore interactive street art installations as they enjoy a Thai experience – Reimagined.

EVENTS 1615 EVENTS

LAUNCH OF K MOBILE BANKING PLUS APPLICATION

THAILAND

CHAMPION DASHVIETNAM

Kasikorn Bank (K Bank) hopes to simplify mobile banking with its official launch of “K Mobile Baking PLUS”, a mobile app designed to make financial transactions easier for its

Continuing its success from previous years, Champion Dash 2017 made its way to Ecopark Township in Hanoi on 21 October. The event was inspired by obstacle course races held around the world, and it attracted over 3,000 participants who wanted a stimulating physical

REDESIGNING EVENTS

SONY DEALERSHIP CONFERENCE 2017INDIA

DOWNY #NEVERFADE CAMPAIGNSINGAPORE

In celebration of International Women’s Day, P&G’s leading fabric softener brand, Downy, launched the Downy #NeverFade campaign inspired by the unfailing spirit of Southeast Asian women. The regional campaign was led by Southeast Asia’s leading ladies Malaysian actress, model and TV host, Scha Alyahya, Miss Vietnam 2012 Dang Thu Thao, actress

Sony, one of the world’s leading consumer electronics brand name, held its annual dealership conference at the Hotel Taj Palace. It was an opportunity

Araya “Chompoo” Hargate in Thailand, and Miss Universe 2015 Pia Wurtzbach in the Philippines. Together with Downy, they seek to inspire more women in Southeast Asia to #NeverFade. Guests were also greeted by a dynamic kinetic wall, powered by wind energy, to seamlessly reveal a 360 degree panoramic screen and launch space.

to showcase Sony’s latest innovative products, and its commitment to continually push the envelope to deliver products that will benefit consumers.

and mental challenge as they took on 20 different courses during the race. Designed by expert outdoor adventurers for participants of all ages and fitness levels, Champion Dash was not only a great team building activity but a memorable personal development experience.

customers. At the launch event, the sky was filled in the bank’s signature colors – green and white, as hundreds of balloons were released into the sky, symbolizing financial freedom.

EVENTS 1817 EVENTS

SAMSUNG GALAXY PREMIUM STUDIO

THAILAND

The Samsung Galaxy Premium Studio made its way to the heart Bangkok, Thailand at trendy Siam Paragon, sprawling across 623 sqm. Designed to deliver an immersive customer experience, the studio showcased the latest line-up in the brand’s Galaxy series and an extensive range of other ground-breaking Samsung technology.

Inviting customers to experience the brand for themselves, the space had various experiential zones featuring different technologies for customers to get an opportunity to try the comprehensive range of products on showcase. Customers also had the opportunity to experience the latest 4D virtual reality innovation.

17 EVENTS

NATIONAL DAY PARADE 2017SINGAPORE

Singapore roared to life on 9th August as the nation celebrated its 52nd birthday. As the principal partner of National Day Parade 2017, Kingsmen is honoured to play a significant role in building the stage at The Float @ Marina Bay. A 7,000 sqm steel stage was erected on the pontoon using customised steel sheets which were welded to form the entire base structure, meeting stringent

REDESIGNING EVENTS

weight restrictions. Connecting the stage to the promenade required the installation of four double hinge ramps which allowed the pontoon to seamlessly rise and fall according to water levels. Four and a half weeks and 3,000 man hours saw the transformation of a football field into a grand stage fit for the festivities, a stunning spectacle of military parades and multi-cultural performances.

CITIZEN ROADSHOWVIETNAM

The exhibition was a showcase of CITIZEN’s philosophy of “Better Starts Now”. Taking a modern interpretation of the message “Value of Time”, the watchmaker’s exhibition takes a closer look into its newest collection. Featuring a large-scale replica of a CITIZEN

timepiece, the designers created an interactive experience for visitors through various activity zones where viewers were able to revisit the watchmaking heritage and be transported into the world of CITIZEN.

EXCLUSIVE PREVIEW OF THE ALL-NEW BMW 5 SERIES

THAILAND

Driving a BMW today is like a page from a futuristic storybook. The German luxury carmaker unveiled its latest generation of the BMW 5 Series in the Mahanakhon Building in Bangkok, where a virtual theatre was created for the launch. Kingsmen deployed

projection mapping to set the mood for the event and guests were greeted by a dynamic kinetic wall, powered by wind energy, to seamlessly reveal a 360 degree panoramic screen and launch space.

Courtesy of NDP 2017 Publications Committee

MUSEUMS & VISITOR GALLERIES 2019 MUSEUMS & VISITOR GALLERIES

REIMAGINING EXPERIENCESDELIVERING IMMERSIVE MOMENTS THROUGH THEMED ENVIRONMENTS

WUHAN TENCENT EXHIBITION CENTRECHINA

The design of the Wuhan Tencent Exhibition Centre brilliantly captures Asia’s largest internet company’s development and excellent results within the tech industry.

A lot of time went into studying the company’s culture, and analysing their success formula. Some of Wuhan’s local traditional elements were injected into the space.

The design team also created a customised exhibit - Internet Plus. This exhibit utilises the Ventuz system and projection mapping to demonstrate the idea of how Tencent improves lives.


DIALOGUE WITH TIME - EMBRACE AGEING

SINGAPORE

Dialogue with Time – Embrace Ageing is an interactive exhibition centred on the topic of ageing. The exhibition makes use of experiential play and offers visitors a chance to view and navigate the world as a senior. Dialogues with senior guides, all aged 65 years and above, allow visitors to address

Located in Gurugram, Apollo Tyres’ head office is home to its display centre that showcases the extensive range of tyres it manufactures. As the world’s 17th biggest tyre manufacturer, it has an extensive

REIMAGININGEXPERIENCES

DOWNTON ABBEY: THE EXHIBITIONSINGAPORE

STEEL IN BLOOM AT SINGAPORE CHANGI AIRPORT TERMINAL 4

Nestled within Changi Airport’s newest & most innovative terminal – T4, lies a garden that showcases the unique integration of nature and technology. The 6m-high centerpiece – Steel in Bloom, juxtaposes a towering, organically-shaped steel structure with botanical motifs and living plants that inspired

Travel back in time to a post-Edwardian England as you step inside Downton Abbey: The Exhibition. Based on the award-winning drama series, this traveling exhibition was launched at Marina Bay Sands, making Singapore the first stop in a multi-city, five year tour. Visitors were not only able to delve deeper into the lives of their favourite

its form, creating a thought-provoking hybrid display that depicts both synergy and contrast between man-made and biological elements. The garden also features a mesmerizing light show that makes full use of the sculpture’s intricate form to create a dynamic visitor experience.

characters in the iconic house, but also connect with them through holographic technology. Kingsmen worked closely with the project designer to ensure that the 2,000 sqm exhibition featured detailed recreated sets from the series, resulting in a fully immersive experience inside the world of Downton Abbey.

APOLLO TYRES AT GURUGRAM

INDIA

stereotypes or assumptions associated with old age and to rethink ageing. Two additional zones, Science of Ageing and the use of Science and Technology to assist ageing, showcase various facets of ageing and also complement the social emphasis of ageing in the guided tours.

network of nearly 5,000 dealerships in India. The fluid nature of the space creates an easy spatial layout designed to guide visitors effortlessly through as they view the products on display.


SINGAPORE MARITIME MUSEUM

Navigate through the refreshed Singapore Maritime Gallery to discover the remarkable story of Singapore’s transformation from a small trading post in 14th century into the global hub port and leading International Maritime Centre of today.

The enhanced 1,000 sqm gallery is packed with immersive audio-visual experiences and engaging interactive features designed

to bring the story of Maritime Singapore to life. Among the gallery’s highlights are the ‘Ship Spotter’, the digital ship information scanners making use of augmented reality technology; the Ship Bridge simulator, equipped with the latest software which offers a near realistic simulation. The Explorers’ Corner, a dedicated play area for kids, provides tactile learning experiences to the young visitors.

THE MARVEL EXPERIENCESOUTH KOREA

Join your favourite Marvel characters on a mission to save Earth in the MARVEL Experience attraction located in Busan. Featuring the first MARVEL heroes-themed interactive attraction in Asia, the facility is an immersive adventure featuring the world’s only 360-degree, 3D stereoscopic theatre, a state-of-the-art motion ride, and multi person gaming. The center’s grand 13,900 sqm area features a 6,600 sqm dome.

REIMAGININGEXPERIENCES

Using cutting-edge technology to provide virtual and augmented reality experiences and 4D videos of the internationally successful MARVEL franchise, visitors can experience the thrill of being a S.H.I.E.L.D agent through interactive games and virtual reality in 10 uniquely-designed themed zones.

A brand new living art aquarium that is inspired by colourful marine lives has been built in Shanghai to encourage children to get up close and personal with nature in a fun and creative way. Every zone was designed to reflect different styles of marine life through dots, colours, stripes and shapes.The sketch station provided an area for children to recreate marine life through drawing.

LIVING ART PROJECT AT CFOW

(CHANGFENG OCEAN WORLD) IN

SHANGHAICHINA

RETAIL ENVIRONMENTS 2625 RETAIL ENVIRONMENTS

REINVENTING SPACESCRAFTING SOPHISTICATED INTERIORSTHAT STAND OUT

Located in Seoul’s glitzy Gangnam district, Under Armour’s second largest flagship store in the world exudes an urban industrial vibe with its exposed ceilings, spotlights, concrete flooring and minimalist fixtures. A massive H-beam monitor wall screening Under Armour’s latest ads and videos showcases its commitment to innovation, while consumer knowledge of product benefits is enhanced with educational graphics and larger-than-life athlete imagery.

UNDER ARMOURSOUTH KOREA


REINVENTING SPACES

LA PERLASINGAPORE

DESIGN: ROBERTO BACIOCCHI

Italian luxury lingerie brand, La Perla, recently relaunched its boutiques at The Shoppes at Marina Bay Sands and Ngee Ann City, Singapore, with a new concept design commissioned by Italian architect Roberto Baciocchi. Inspired by classic Italian architecture and the fine tulle associated with the brand’s fine corsetry,

the stores feature a delicate colour palette of pastel hues accentuated with diamond-shaped mirrors and sinuous velvet seating. Covered in powder blue and lilac panels with golden mesh accents, the walls pay homage to the weaving of fine silk tulle, a symbolic fabric representing La Perla’s signature style.

ARMANI EXCHANGEVIETNAMDESIGN: NANA INVERNIZZI ARCHITECTURE DESIGN

MICHAEL KORSINDONESIA

Armani Exchange continues to expand its global footprint with the opening of its first store in Hanoi at Trang Tien Plaza. The 2,045 sqft store features the brand’s latest concept which draws inspiration from the aesthetics of a contemporary industrial hangar, with

True to the brand’s motto of chic and glamorous but still pragmatic, the newest Michael Kors store at Plaza Senayan in Jakarta, Indonesia, is a reflection of that ethos. The store’s interior exudes a sleek

L’OCCITANEINDONESIA

DESIGN: L’OCCITANE FAR EAST

French beauty and skincare brand, L’Occitane, transports shoppers to the south of France with its newest store concept. Capturing the essence of the Provençal region in France, the store keeps with tradition as it is fitted out in the brand’s iconic yellow accompanied

by warm lighting from the ceiling and backlit furniture. The combination of wooden accents, mosaic tiles and lime wash stucco wall to create an additional dimension, create a tranquil shopping experience with a touch of cosines.

distinct material connotations. Metal profiles, wooden planks and concrete walls create a space that makes a strong sensorial impact, whose centrality is defined by two identifying elements in the form of an A and X.

and modern appeal without appearing too futuristic. Stainless steel fixtures paired with a largely white interior creates a minimalist space that enables customers to focus on the collection on display.


Massimo Dutti opened its new concept store at VivoCity shopping centre, Singapore. The spacious store is spread over 5,575 sqft of retail space on the first floor and hosts the collections for both men and women. Sporting floors lined with Serpeggiante’s Italian marble in beige, the store exudes

an air of elegance while highlighting the identity and lifestyle elements of the Spanish brand. Placing emphasis on the quality of its products, the store’s details from the lighting to the furniture, were thoughtfully curated to reflect this message.

MASSIMO DUTTISINGAPORE

DESIGN: MASSIMO DUTTI

VIVIT HOSTELBANGKOK

Revitalising a piece of history to cater to the modern travellers, ViVit Hostel Bangkok offers guests the unique opportunity to experience the authentic Thai hospitality amidst colonial architecture. Situated in the historical area of Bangkok old town, the hostel is reminiscent of Bangkok’s old

days. Originally operating as a shop house since 1912, the hostel decided to preserve the original furniture to tell visitors of its history. Making a bold statement with bright wall colours, the classy interior is a harmonious blend of tradition and modernity.

SKECHERSJAPAN

DESIGN: SKECHERS

Skechers opened its second flagship store in Tokyo’s Shibuya district. Located in one of the city’s busiest areas, the flagship is part of the brand’s expansion strategy into Japan’s established footwear scene. Pedestrians will be drawn in by the open glass façade

illuminated by eye-catching graphics on fabric lightbox displays. The retail interior finds a balance between a showcase of its products while keeping it clean and simple for easy navigation.

ZARAMALAYSIA

DESIGN: RSH LIMITED

Situated at Pavilion in downtown Kuala Lumpur, Malaysia, Zara’s contemporary store design considers both functionality and aesthetics to create a functional space for shoppers. Drawing shoppers in with its

impressive glass storefront, the interior features large open spaces emphasizing modern crisp lines accompanied by a neutral and elegant color palette.


GENERAL POST OFFICESINGAPORE

The GPO is the first outlet in the new Smart Post Office network that will serve Singapore’s postal needs in the digital age.Behind the futuristic revamp, the design of the new GPO incorporates elements from the historic Fullerton Building GPO to reflect continuity of SingPost’s heritage. Iconic

elements of the Fullerton GPO were adopted and translated into modern graphics on the walls, glass panels and POPStation lockers, while historical postal artefacts, such as earlier versions of the posting boxes, were recreated.

CAROLINA HERRERA CORPORATE OFFICESOUTH KOREA

DESIGN DEVELOPMENT: KINGSMEN

Keeping with the design aesthetic of Carolina Herrera’s retail stores worldwide, the interiors of the brand’s new Seoul central office is a nod to the designer’s intricately designed clothes that exude an air of elegance and refinement. Located at the basement level, the team made use of the windows to allow natural daylight to

stream into the space. Korean traditional lattice patterns were applied to the windows, injecting a cultural touch into the otherwise highly contemporary space. The ducts and pipes on ceiling were given a coat of red, forming a unique design focal point and complemented the rest of the design elements.

LONGCHAMPSINGAPORE

DESIGN: PHIL DESIGN LTD

TED BAKERINDONESIA

DESIGN: TED BAKER

Each Ted Baker store worldwide is unique and it boasts a fully bespoke design that creates an intimate shopping experience for its customers. The brand’s newest store located at Plaza Indonesia is no exception. Combining the busy Jakarta pace of life together with a

Lavishly fitted out with elements of wood, marble and stainless steel, French luxury leather goods house, Longchamp, reopened its doors of its Paragon store which is nestled in the heart of Singapore’s busy shopping

quintessentially British style, the interior is playful, witty yet stylish at the same time. The store has surprises for shoppers as it pays careful attention to include quirky touches including a motif of tiled London buses made to resemble a brick wall.

district. The warmly lit, welcoming store draws inspiration from the house’s iconic elements, as it is awash in soft feminine colors, redefining elegance.

RETAIL ENVIRONMENTS 3433 RESTAURANTS

ITACHO SUSHIHONG KONG

ATLAS BARSINGAPORE

DESIGN: HASSELL STUDIO

TASAKI BBQVIETNAM

The restaurant’s interior embraced Japanese materiality, design cues and construction techniques. Classic elements such as bamboo, wood, granite and raw textures were integrated into the space, accented by a pop of red. The architecture of the space reflects and supports the food, offering a little escapism with a nod to Japan in a contemporary way. The feature ceiling was designed with wooden louvre, drape hemp rope and hemp rope net, creating a form of navigation for customers. A glass facade with wooden lattice screens was designed to comply with the mall’s request for an larger store opening. This resulted in a semi-open layout that was both inviting yet intimate.

ATLAS graces the ground floor of one of Singapore’s most iconic buildings, Parkview Square, in the history-rich Bugis neighbourhood. Stepping into ATLAS is an experience. The 7,427 sqft bar is a celebration of the grand Art Deco lobbies of Europe and the era’s rich culinary and beverage traditions.

Spread over two floors, Tasaki BBQ reflects a quintessential Japanese barbeque restaurant experience. Whilst ensuring that the nuances of a BBQ restaurant are present, the main design objective was to achieve a traditional yet classy setting. A simple palette of materials such as Melaleuca timber, stucco painting and washi paper are used throughout the interior, while symbolic elements such as Japanese emblems and patterns are used to detail and enhance the intricacy of the interior.

About KingsmenEstablished in 1976 and listed on the main board of the Singapore Exchange, Kingsmen is a leading communication design and production group with offices in 19 major cities across Asia Pacific and the Middle East.

Through its strategic network of offices and worldwide associates, Kingsmen provides integrated communication solutions covering a full range of services from ideation, research & design, consultancy, project management, prototyping to fabrication, implementation & installation, logistics support and after sales services.

These seamless end-to-end solutions are offered to global clients across multiple sectors like tradeshows & exhibition, retail & corporate interiors, thematic and museums and alternative marketing.

Building on its design-led, quality and service-driven culture, the Group’s dedicated and experienced professionals have helped to establish a visible brand name synonymous with creative and innovative solutions. Kingsmen – your partner of choice in Asia Pacific

Singapore (HQ) Kingsmen Creatives Ltd T (65) 688 000 88 F (65) 688 000 38 E [email protected] www.kingsmen-int.com

Greater China Kingsmen Beijing Co., Ltd. T (8610) 5208 9399 F (8610) 5208 9300 E [email protected] www.kingsmen-gc.com

Kingsmen Hong Kong Ltd T (852) 2646 8828 F (852) 2637 8100 E [email protected] www.kingsmen-gc.com

Kingsmen Macau Ltd T (852) 2646 8828 F (852) 2637 8100 E [email protected] www.kingsmen-gc.com

Kingsmen Shanghai Co., Ltd. T (8621) 5386 9000 F (8621) 5386 9555 E [email protected] www.kingsmen-gc.com

Kingsmen Shenzhen Co., Ltd. T (86) 755 8248 0848 F (86) 755 8248 6116 E [email protected] www.kingsmen-gc.com

Kingsmen Taiwan (Int’l) Co., Ltd T (886) 2 2779 0279 F (886) 2 2279 0278 E [email protected] www.kingsmen-gc.com

South Korea, Seoul Kingsmen Korea Ltd T (82 31) 779 7500 F (82 31) 779 7510 E [email protected] www.kingsmen.co.kr

South Korea, Busan Kingsmen E&E Ltd. T (82 31) 779 7500 F (82 31) 779 7610 E [email protected] www.kingsmen.co.kr

Thailand, Bangkok Kingsmen C.M.T.I. Public Co., Ltd. T (66) 2735 8000 F (66) 2735 8484 E [email protected] www.kingsmen-cmti.com

Vietnam, Ho Chi Minh City Kingsmen Vietnam Co., Ltd. T (8428) 3821 8960 F (8428) 3821 8980 E [email protected] www.kingsmen.com.vn

Vietnam, Hanoi Kingsmen Hanoi Office T (8424) 3857 5215 F (8424) 3857 5219 E [email protected] www.kingsmen.com.vn

U.A.E., Dubai Kingsmen Middle East LLC T (971) 4 338 9340 F (971) 4 338 9341 E [email protected] www.kingsmen-me.com

India, New Delhi Kingsmen Fairtech Interiors (P) Ltd T (91-11) 4660 6100 F (91-11) 4660 6161 E [email protected] www.kingsmenindia.in

Indonesia, Jakarta PT Kingsmen Indonesia T (6221) 5439 6898 F (6221) 5407 819 E [email protected] www.kingsmenindonesia.co.id

Japan, Tokyo Kingsmen Nikko Ltd T (813) 5365 2422 F (813) 5365 2423 E [email protected] www.kingsmen.co.jp

Japan, Osaka Kingsmen Nikko Ltd T (816) 4391 7538 F (816) 4391 7539 E [email protected] www.kingsmen.co.jp

Malaysia, Kuala Lumpur Kingsmen Sdn Bhd T (603) 9076 1010 F (603) 9080 2990 E [email protected] www.kingsmen.com.my

Myanmar, Yangon Kingsmen Myanmar Co. Ltd. T (95) 01 655 922 / (95) 92 5362 3322 E [email protected] www.kingsmen-cmti.com

RETAIL SERVICES – US OFFICES

Toronto, Canada Kingsmen Projects Pte Ltd. T (+1) 416 604 4508F (+1) 416 604 4503E [email protected] www.kingsmenprojects-us.com

Los Angeles, USA Kingsmen Projects US Inc. T (+1) 714 434 9700 F (+1) 714 434 0919 E [email protected] www.kingsmenprojects-us.com

KINGSMEN’S NETWORK

19 Offices Across Asia Pacific & the Middle East offering one-stop solutionsS i n g a p o r e ( H Q ) • B a n g k o k • B e i j i n g • B u s a n • D u b a i • H a n o i • H o C h i M i n h • H o n g K o n g • J a k a r t a • K u a l a L u m p u r • M a c a u • N e w D e l h i • O s a k a • S e o u l • S h a n g h a i • S h e n z h e n • T a i p e i • T o k y o • Y a n g o n

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