Genre and target audience research task

By Rory Forrester

Genre in Scripts

Types of Genre

Kingsman: The Secret ServiceGary "Eggsy" Unwin (Taron Egerton), whose late father secretly worked for a spy organization, lives in a South London housing estate and seems headed for a life behind bars. However, dapper agent Harry Hart (Colin Firth) recognizes potential in the youth and recruits him to be a trainee in the secret service. Meanwhile, villainous Richmond Valentine (Samuel L. Jackson) launches a diabolical plan to solve the problem of climate change via a worldwide killing spree.

An Action, Adventure, Comedy with a run time of 129 mins

Budget: $81,000,000 (estimated)Opening Weekend: $42,000,000 (USA) (13 February 2015)Gross: $128,017,991 (USA) (29 May 2015)

Jane GoldmanThe British director and producer Matthew Vaughn and the screenwriter Jane Goldman have worked together on several film projects, beginning with “Stardust” in 2007 and including their newest, “Kingsman: The Secret Service,” which opens in the United States on Feb. 13. “We’ve written five and a half things, and they have all actually been made into films,” Mr. Vaughn said proudly.

“It’s weirdly unusual,” Ms. Goldman added. “Which actually describes us.”

“We don’t necessarily fall into the complementary areas that people imagine,” Ms. Goldman said. “People think I do the human interest, and he does the crazy violence, but we cross over quite a lot.”

Matthew Vaughn

“I remember ringing Jane up and saying, ‘We’re going to blow everyone’s heads up, and it’s going to look like Busby Berkeley’; she thought it was a brilliant idea,” Mr. Vaughn said. Ms. Goldman made assenting noises, then added, “It’s actually not gruesome; it’s rather visually beautiful.”

“Casting is about casting correctly for the role and not just for the movie poster”

I guess you and Mark Millar met and said “Hey, you want to do something with spies?”

Sort of. I mean, yes, simply put, we were lamenting about why the spy films have become so serious. I mean, we liked Bond and Bourne, but they weren’t how we remembered. The spy movies we fell in love with weren’t being totally represented anymore, shall we say, in the cinema. We came up with this idea and villain plots and characters and sidekicks, and he went off and wrote the comic very quickly and then sent it to me and did some things which I thought were good and some things which I didn’t think were quite right. So, we changed it. Then I said, “I’ll do the screenplay,” and he published it.

ThemesSomething that was important to Matthew Vaughn as he fells as though it is his job to create a film that helps people escape for 2 hours.

Matthew wanted to create a film that was lighthearted and not as serious as other spy films. He wanted to create a spy film as he remembered them. But more importantly he wanted to create the feeling that he got when he watched spy films as a child.

The film is very light hearted and has many dark and tongue and cheek jokes throughout the film.While the film has lots of black humor for example when the heads start to explode in a Busby Berkeley firework display style.

Target AudienceThe target audience is from the ages of 12 to 60. This is because it’s an film that caters to a large range of people as the film is entertaining so all ages can enjoy but it also has a slight nostalgic value as it shares some themes with older spy films so people who have watched those types of films in there childhood can be entertained by this film.