KINGS OF LEON

HISTORY OF THE ARTIST

Kings of Leon started as an indie band who performed small shows in

bars in front of small groups of people. As their popularity with audiences

and critics began to grow they received recognition from a number of

record labels but signed with RCA an independent record label. They

eventually worked their way up and signed to Sony music entertainment

,an American owned corporation controlled by Sony corporation of

America. The band found difficulty in becoming popular is the US, and

only ever received major success after the release of the single sex on

fire, but were immediately embraced in Europe. Their album Youth and

Manhood sold 765,000 copies, and over 400,000 of those would be in

the UK.

HOW THEY HAVE BEEN MARKETED

A contemporary way Kings of Leon have been marketed is through online sites

such as Hulkshare ,which provided access to industry professionals ,who have

promoted kings of Leon's music online. This makes there music easily

accessible to a broad audience as the information can be accessed world wide

and it makes it simple for young audiences who frequently use the internet for

music purposes.

Launch parties have also been a key promotion tool for the kings of Leon due to

their target audience being people who are fans of rock music and

stereotypically enjoy loud music and dancing thus a launch party sets the scene.

They receive many sponsors from companies such as Kodak which allow them

to host competitions to create buzz for the target audience. Kodak appeals to

the target audience of the kings of Leon as fans might wish to use the camera

when at a concert and also it is likely the band uses the cameras themselves

which create a form of connection between the band and fans.

Their album is the main image on the

bands official website which allows

viral marketing and ensures fans are

aware of the upcoming album.

Kings of Leon sell

merchandise so fans

can support them

and so that the band

can make more

money through

selling their image

and ‘logo.’

HOW THEIR IMAGE HAS CHANGED

Through their appearance the kings of Leon were first represented as your typical

teenage rock band from the 90’s wearing logo shirts such as jack Daniels to portray

their youth. As they have got older they are represented as a more glamorous and

mature band through their formal clothing choices such as suits and neatly styled hair.

This could be a result of their fame and also their record company as they have

become popular within audiences they have been marketed as a more mainstream

band and thus their appearance has the meet the expectations of that image.