(UNITED BREWERIES LTD.)

1857 - Mr. Thomas Leishman formed United Breweries Ltd.

1947 - Mr. Vittal Mallya became the first Chairman of Indian Origin.

1974 - International beer exports began to Aden and Middle East.

1983 - Dr. Vijay Mallya became the Chairman of the UB group.

To be the recognized leader in our target markets.

To be the preferred employer wherever we operate.

To recognize the value of our human assets.

To be the partner of choice for customers, suppliers, and other creators of innovative concepts

Beverage Alcohol

PharmaceuticalsAviation

FertilizersInternational

TradingMedia

ConstructionFashion Clothing

The UB Group, is the market leader in both Spirits & Beer business in the country.

The Group has a turnover of Rs. 5900 Crores. (approx.)

An PBT Growth of 266% in 2005 – 2006.

Publishes World’s 2nd Costliest Swimsuit Calendar.

Won more than 6 International Awards for its Kingfisher Beer Brand alone.

Beer 50% market share nationally. Sold in over 52 and also on

international flights. Every third beer sold in India is

Kingfisher. India’s 1st global consumer brand –

Kingfisher.

Spirits 54% market share in the domestic

market. 3rd largest player in the world.

Beer

Airlines

Fashion Collection

Sports

Swimsuit Calendar

Lager: It is stored for a specified period before being bottled or canned.

Pilsner: A type of lager beer, it is light with 3.0 - 3.8% alcohol and has a medium hp flavor.

Ale: Top fermented, this kind of beer has distinct hop aroma. The alcohol content is around 4 - 5%.

Classifications

Stout: Dark with burnt flavor and strong malt aroma; it is heavily hopped and contains 5 - 6.5% alcohol.

Porter: This is less dark than stout, even less hopped and is somewhat sweet. Alcohol content is around 5%.

Creamy Ale: A highly carbonated beer that is produced by a combination of Ale and lager.

Malt: A strong flavored, high alcohol content beer that ranges in flavor and colors.

Market Share & Growth

UB 50%SAB Miller 36%

COBRA 9% Others 5%

BEER MARKET SHARE In INDIA (2006)

SAB Miller 36%

COBRA 9%Others 5%Other UB

Brands 21%

UB Kingfisher Brand 29%

KINGFISHER BRAND MARKET SHARE (BEER) (2006)

KINGFISHER BRAND GROWTH (BEER)

0

0.5

1

1.5

2

2.5

3

1985 1990 1995 1997 1999 2000 2001 2003 2005 2006

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Making A Mark Strategies……

Tying up with large department stores like Foodworld for retailing its Beers.

In association with number of Very Classy, Up-market & Stylish bars & lounges.

Aggressive Advertising at Outlets & Pubs.

Better Retailing outlets to be opened under Kingfisher Brand.

Changing Shopping Experience

Acquisition…… the Mantra

On a Shopping Spree to acquire world know Beverage Brands, hence developing Brand Name & existent Product market.

Venturing into other Business with same Brand name, hence increasing Brand Name & Publicity.

Acquisitions of other businesses also helping Brand Growth.

Strategies

Presently distributing 5 brands of Beer in India after an entry in 2000.

Haywards Royal Challenge Castle Lager Knock Out Foster

Fighting Competitions

Building distribution Channels.

Massive Brand Development Strategies being applied.

Steeping into Men’s Fashion apparels Collections.

Planning to Launch Italian No.1 Beer in Indian Market in Early 2008

Fighting Competitions

Massive Shopping Spree (Acquisitions)

2 Highest selling Brands of Shaw Wallace (INDIA).

Foster Brand In India

Other Small & Big Breweries in India & other Parts of World

Strategies

Niche Market Oriented.

Varied Flavors.

Launched India’s First Ever Low Cal Beer.

India’s First ever View of Fruit Flavored Beverages.

Promoting itself Worldwide as Brand of India, hence gaining popularity.

Distinct Strategy

Analysis ……

Kingfisher Beer

Kingfisher’s Competitive Advantage

BRANDING

MANAGEMENT TEAM SEGME

NT – MARKET PRESENCE

MANUFACTURING

TECHNOLOGY

VALUE CHAIN

OWNERSHIP LOCAL

SOURCING

Strongest Brand

Significant Upgradation

Professional Managed Seasoned Professionals with Significant

Industry Experience Least Vulnerable

to Policy Volatility due to Large Spread

Largest Manufacturing Space Maximum Capital Utilization

Initiatives Planned for Integrating into Retailing

Optimal, as almost

completely Locally Sourced

Worldwide known Brand

Strongest Worldwide Distribution System.

Oldest & Largest Player In India

Huge Finances backing from UB Group

High Concentration on Strong Beer Market

Different Brands under Same Company

Many International Player Entering In India

High Taxes & Regulations Prohibition on Advertising

Indian Culture is a Major Hindrance

Few Relaxation of Rules Reduction in Taxes Brand Extension Benefits

Suggestions / Recommendations

Tying up with More number of large department stores for retailing its Beers.

Entry into Low Cal & Varied Flavor Market.

Development of New & Innovative Packaging i.e. use of Pet.

Double Branding UB’s Regional Brands.

Royalty Club for Classy & Up-market Bars & Lounge Owners.

Source of Information

Secondary Source of Collection Magazines

News paper

Internet / Online.

www.kingfisherworld.com (Online)