2 MILLION

OBJECTIVETo garner exclusive premium visibility and prominence amongst the youth through our Premium Display Publisher Network.

OUR APPROACH

BRAND

RESULTS

Kingfisher in association with GroupM partnered with Affinity to advertise the 2013 edition of the annual Kingfisher Calendar.

Affinity's Next-Gen Display Advertising Network delivered

C A S E S T U D Y affinity.com

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We ran a category targeted display ad campaign through our premium In-Footer Ad Unit displaying multiple above-the-fold banner ads

The exclusive premium visibility provided by In-Footer was complimented by garnering extensive reach for the campaign through our In-Page Ad Unit running multiple contextually targeted standard banner ads

These campaigns were contextually targeted to web users (aged 21-35) browsing online content related to Entertainment, Lifestyle, Auto, Sports, News, and Technology across Affinity’s Premium Display Publisher Network

Affinity’s dedicated Account Managers continuously optimized campaign delivery by serving higher volumes during the peak hours of the day as well as late in the night, in order to grab the attention of our target audience and boost performance

& 40,000 UNIQUE VISITORS WITHIN 20 DAYS

THECALENDAR

2013SOUTH AFRICA

I M P R E S S I O N S

In-Footer Implementation

C A S E S T U D Y affinity.com

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In-Page Implementation

C A S E S T U D Y affinity.com

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