kim kester 2016 american honey queen

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Who Am I? National spokesperson for beekeeping industry Central Wisconsin Bachelors from University of Wisconsin – Madison Pursuing Masters at Iowa State University in Agricultural Education I serve as a national spokesperson for the beekeeping industry. This year is my job to travel the country and share my knowledge about pollination and honeybees with the public. I am originally from central Wisconsin where grew up on a small hobby farm. We had a little bit of everything – horses, poultry, even llamas. No one was really too surprised when I set up my first two hives of honeybees. My bachelors was earned at UW-Madison in dairy science and poultry science, and I am currently pursuing a masters at Iowa State University in Agricultural Education.

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Kim Kester 2016 American Honey Queen
Speaking to the Media Kim Kester 2016 American Honey Queen Who Am I? National spokesperson for beekeeping industry
Central Wisconsin Bachelors from University ofWisconsin Madison Pursuing Masters at Iowa StateUniversity in AgriculturalEducation I serve as a national spokesperson for the beekeeping industry. This year is my job to travel the country and share my knowledge about pollination and honeybees with the public. I am originally from central Wisconsin where grew up on a small hobby farm. We had a little bit of everything horses, poultry, even llamas. No one was really too surprised when I set up my first two hives of honeybees. My bachelors was earned at UW-Madison in dairy science and poultry science, and I am currently pursuing a masters at Iowa State University in Agricultural Education. Media Training Recently completed one week of training
Gained valuable skills forinteracting with media I spent a week in training after being selected as American Honey Queen. We focused very heavily on media training. We learned how to prepare ourselves, maintain control of an interview, and get out a positive message to the public. Why give presentations or talk to media? Purpose The day is coming! People recognize you as a beekeeper
Our responsibility to provideaccurate information Be prepared! Radio, TV, newspaper,beekeeping meetings Why do we need to know this? The day is coming! If it hasnt happened already, there will come a time when you will be approached by TV, radio, or newspaper. People recognize you as a beekeeper and will look to you for answers about beekeeping and the industry in general. As beekeepers, it is our responsibility to provide accurate information to the public. Preparing for an Interview
Determine your audience Age range Specific interests Develop an outline Can be added to as necessary Altered to suit audience Helps you stay focused Keep it simple! The first step is to prepare for your interview or interaction with the media. If possible, determine your audience. This may include the target age range, or whether the group has specific interests or professions. Develop and outline based on any audience information you have and what beekeeping or honey information may apply to them. The interviewer may also be able to provide some guidance with regards to specific content they are looking for. Preparing for an Interview
Ask yourself some questions Who? What? When? Where? Why? How? What do you want the result to be? Ask yourself a few questions. Who, what, when, where, why, and how? These may seem like common sense, but its a great start for establishing a basic foundation of what you are going to talk about. Also ask yourself what you want the result of the interview or presentation to be. Do you want the public to visit your booth at the farmers market and buy local honey? Do you simply want to inform the public about honeybees? Or maybe you want the public to take more action or responsibility with protecting the honeybee. These are all things to consider when creating your outline. Example Outline The queen is the motherof the hive. All of theother bees are herchildren. A queen canlay up to 2,000 eggs perday, and she has anaverage lifespan of 2 3years. She relies on acourt of attendant beesto care for her. Introduction 3 Types of Bees Queen Drone Worker Pollination Hive Structure Outlines do not need to be too complicated. If you have too much information on your outline, it may result in plain reading or droning. Instead, use words or phrases that will help prompt your thought if you get lost. Here is an example. The line simply says Queen. You know the information, so all your need is a reminder and you can jump into The queen is the mother of the hive. All of the other bees are her children. A queen can lay up to 2,000 eggs per day, and she has an average lifespan of 2 3 years. She relies on a court of attendant bees to care for her. With just a one-word prompt, I was able to fill 15 to 20 seconds. During the Interview Express key messages in sound bites Be quotable
Do not repeat negative orincorrect information Example: Killer bees vs.Africanized honeybees Keep it positive During the interview, try to express your key points in sound bites. Unless they are airing the complete interview, your responses will likely be cut. It is important to be quotable and do not repeat negative information. For example, someone may ask you if killer bees are a problem in your area and should people be concerned? Do not repeat killer bees. Begin your response with Africanized honeybees. You may even place a little extra emphasis on Africanized to indicate the correct term without saying directly to their face, Thats wrong. We want to keep the interviews positive if possible. In the case of the Africanized bees, perhaps highlight their honey producing abilities. Do not be afraid to say I dont know. You dont want to provide incorrect information or speculate. During the Interview Do not be afraid to say I dont know
Use your discretion for topicsand content Pace yourself! During the interview, try to express your key points in sound bites. Unless they are airing the complete interview, your responses will likely be cut. It is important to be quotable and do not repeat negative information. For example, someone may ask you if killer bees are a problem in your area and should people be concerned? Do not repeat killer bees. Begin your response with Africanized honeybees. You may even place a little extra emphasis on Africanized to indicate the correct term without saying directly to their face, Thats wrong. We want to keep the interviews positive if possible. In the case of the Africanized bees, perhaps highlight their honey producing abilities. Do not be afraid to say I dont know. You dont want to provide incorrect information or speculate. You are in Control! Connect with the Audience
Confidence is important Speak as an equal Do not drone on if yourlisteners seem uninterested Ask questions, initiateinvolvement Be flexible! Reporters can throw you acurve ball Add Visual Interest Jars of honey Beekeeping equipment
Posters or photos PowerPoint Observation hive After the Interview Leave behinds Thank the interviewer for their time
Honey Recipe brochures Additional information Thank the interviewer for their time After your interview has wrapped up, it never hurts to have leave behinds. This could be anything from a honey bear, honey recipe brochures, or additional information about any topics covered in your interview. Lastly, thank the interviewer for their time. They gave you time on their radio show, TV segment, or column space in their newspaper. Every bit of time is an opportunity to spread information about our industry. American Honey Queen Program Objectives Promote honey and the beekeeping industry nationwide
Increase consumptionof honey Teaching students andpublic aboutimportance ofhoneybee pollination Selection Interview process Marketing presentation Professionalism
Beekeeping knowledge Communication skills Marketing presentation Professionalism Promotions School presentations Fairs and festivals
Interviews with media Beekeeping meetings Social media Our Work in Numbers $500,000 average media attention garneredfor industry 7,500,000 average people reached witheducational messages 340 average collective promotional days eachyear Program of American Beekeeping Federation
National organization with 1,200+ members Acts on behalf of the beekeeping industry toaddress issues affecting the interest andeconomic viability of various sectors of theindustry Work toward better education andinformation Ensure the future of the honeybee Funding Annual quilt raffle Auctions Donations Follow Our Travels Facebook YouTube Blog AmericanHoneyQueen
American Honey Queen Program YouTube AmericanHoneyQueen Blog BuzzingAcrossAmerica.com