killing the tv time grid

Killing the time grid

for TV

Liz Rice

[email protected]

Today’s viewing behaviour

Turn on the TV


Flick through the EPG to see what’s on


There’s nothing good on. Either…


…settle for something inane, or…


…look on your PVR.


Nothing there either? How about on-demand?


There’s tons of stuff available, but it’s spread

over multiple sources


So it’s hard to browse what’s available


If you’re a linear broadcaster, you’re probably

happy with all this


But it’s a rubbish experience for users.

Time grids

Once upon a time, you could only

watch TV in linear broadcast

Time grids

And you had to catch shows on

the right day at the right time

Time grids

Time grids

Now that we have on demand and PVRs, this is no

longer true

Time grids

We watch shows whenever we like

Time grids

(unless it’s an event, like sports or X Factor)

Time grids

We think about “catch-up TV” in terms of rewinding

time, because that’s the way it is presented

Time grids

We ask consumers to associate a show with a

channel, a day of the week, and a time slot

Time grids

Two of those pieces of information are unnecessary

Time grids

The channel brand is important, because channels

provide curation

Time grids

The day and time is irrelevant

Time grids

So let’s kill the time grid for on demand

Time grids

And provide a better way to explore content on demand

Reinventing content discovery

and analytics for on demand

Thank you

Liz Rice

[email protected]

mailto:[email protected]

Technology