killer content in the trenches: an insider’s look at b2b’s top campaigns
TRANSCRIPT
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An Insider’s Look At B2B’s Top Campaigns
Killer Content In The Trenches:
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Our Panelists
Amanda FildesDirector, Content & Editorial Strategy,Grant Thornton
Alex SchuttePrincipal Digital
Marketing Strategist, Paycor
Colman MurphyVP, Digital & Customer
Marketing, Xerox
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Inside the content marketing machine…
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Building the plan…
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Tasks, timelines and processes…
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The final products…
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Grant Thornton
Core Content Hub
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Thought Leadership
Social EngagementQ&As
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SlideShares
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Paycor
Interactive Product Picker
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Salary Calculator
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Xerox
Research E-book
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“Snackable” Infographics Blogs
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Promotion and amplification…
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Results and lessons learned…
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Thank you!
Amanda FildesDirector, Content & Editorial Strategy,Grant Thornton
Alex SchuttePrincipal Digital
Marketing Strategist, Paycor
Colman MurphyVP, Digital & Customer
Marketing, Xerox
#B2BMX