kidsarmor powerpoint presentation
DESCRIPTION
My first entrepreneurial idea (co-founded by Nelda Gabbay)TRANSCRIPT
KidsArmor
A web browser designed specially for kids.
Safety: Filtering out harmful search results, web pages
Education: Helpful tools for school, encyclopedia-type research options
Entertainment: Modern/simple design, fun applications
Market
24 mil. in the U.S between 6-12 years old. Number growing every year
Children using the internet getting younger every year
Children becoming more technologically savvy, crave more information
Large Base
Rapidly Growing Market
Need for more Protection
Competitive Advantage:Easy Access
Integrated in the Main Browser
KidsArmor icon on the main page of our partner’s browser will motivate our customers to choose KidsArmor over its competitors
Barriers to entry will be overcome with strategic partnerships with already commercially established web browsers (i.e. IE, Firefox, Safari, Opera etc)
Competitive Analysis
Legend 10= excellent, 1= poor
Kid’s WebBrowsers
Price Access Safety ContextEducational
ValueDesign Total
KidsArmor
free 10 10 9 9 9 47
Kidrocket free 6 8 6 6 6 32
Myweb Browser
not free
5 8 8 9 8 35
Buddy Browser
free 6 7 6 6 4 29
Defendable competitive advantage
Business Partner Benefits
Access to a virtually untapped market
Online market research Improving our partner’s understanding of children’s preferences including games, software, toys etc.
Promote advertiser’s products in this emerging market
Revenue from advertisement sales
RevenueRevenue StartupStartup Year 1Year 1 Year 2Year 2 Year 3Year 3 Year 4Year 4 TotalTotal
Sponsorships $0 $35,000 $50,000 $90,000 $120,000 $295,000
Research Studies & Commerce
$0 $40,000 $55,000 $80,500 $100,000 $275,500
Advertising $0 $75,500 $95,500 $145,000 $160,000 $475,500
Revenue & Expense
Total Revenue: $1,045,500
Total Expense: $232,000
$7,000$2,000$2,000$1,000$1,000$1,000Licensing/Trademark
$150,000$40,000$40,000$25,000$25,000$20,000Marketing/Advertising
$75,000$18,000$20,500$16,500$10,000$10,000Operations/Installation Costs
TotalTotalYear 4Year 4Year 3Year 3Year 2Year 2Year 1Year 1StartupStartupExpenseExpense
Conclusions
Limited Risks
Solid Solutions
Value
Measurable Impact