‘kids just wanna have fun’ phenomenological insights into changing physical activity behaviour...

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‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist Senior Teaching Fellow, UCL Centre for Behaviour Change Clinical Lead for Psychology, Camden Integrated Practice Unit for Diabetes Clinical Director, DiscoverMomenta @UCLBehaveChange @drpaulchadwick

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Page 1: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

‘Kids Just Wanna Have Fun’Phenomenological Insights Into

Changing Physical Activity Behaviour

Dr Paul Chadwick

Consultant Clinical and Health Psychologist

Senior Teaching Fellow, UCL Centre for Behaviour Change

Clinical Lead for Psychology, Camden Integrated Practice Unit for Diabetes

Clinical Director, DiscoverMomenta

@UCLBehaveChange

@drpaulchadwick

Page 2: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Centre for Behaviour Change

Page 3: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Innovation [in-uh-vey-shuh n] 

•1.something new or different introduced: numerous innovations in the high-school curriculum.

•2.the act of innovating; introduction of new things or methods.

Page 4: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Proposition

• Scientifically derived theories of behaviour and behaviour change are the ‘thing’ that can be used to drive innovation in physical activity interventions.

Page 5: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

I am taking as given….

• That children are not nearly active enough for their current and future health and wellbeing.

• That being physically active is a good thing.

• That appropriate physical activity has a range of positive impacts on physical and psychological health.

• That there are benefits to being more physically active, regardless of whether your BMI changes as a result.

Page 6: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

What are the forces shaping the behaviour you want to change?

What are the intervention techniques available to modify those forces?

The Behaviour Change Wheel

Page 7: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

The Behaviour Change Wheel

• Systematic literature review identified 19 existing frameworks

• Synthesis into a new framework

• Model of behaviour at the hub of a wheel

• Synthesis of existing frameworks:

• 9 intervention functions each include one or more behaviour change techniques

• 7 policy categories that could enable or support these interventions to occur

Michie et al (2011) The Behaviour Change Wheel: a new method for characterising and designing behaviour change interventions, Implementation Science.

Page 8: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

The COM-B system: Behaviour occurs as an interaction between three necessary conditions

Michie et al (2011) Implementation Science

Page 9: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Defining Capability

Psychological CapabilityAny mental process or skill that is required for the person to perform the behaviour

e.g. memory, attention & decision making abilities, knowledge

Physical CapabilityAny set of physical actions that requires an ability or proficiency learned through practice

e.g. taking blood, administering injections, manual handling, driving, sequence of movements etc

CapabilityAn individual’s psychological &

physical capacity to engage in the activity

concerned

Page 10: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Capability: Physical

• Acquisition of the developmentally appropriate motor skills necessary for physical activity.

• Lack of basic fundamental movement skills means that engagement is often unrewarding.

• Poor cardiovascular fitness means that physical activity can be painful and ‘hard work’.

Page 11: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Capability: Psychological

Developmentally appropriate awareness of:•What physical activity and sedentary behaviour is.•The benefits of physical activity.•The costs of sedentary behaviour.•Physical activity and sedentary behaviour targets.

KNOWLEDGE

Ability to monitor and set SMART goals for self/ relevant to physical activity and sedentary behaviour.

SELF-REGULATION

The ability to play

Abilities relating to participation in group activities (e.g. turn taking, communication).

INTERPERSONAL

Parenting skills to encourage physically active and reduce sedentary behaviour.

Page 12: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

OpportunityThe external social &

physical factors that make wanted behaviours more

likely to happen & the unwanted behaviours less

likely to happen

Physical OpportunityAnything in the physical environment that discourages or encourages the performance of the behavioure.g. prompts, availability of services, the structure of the physical space in which the behaviour is to be performed

Social OpportunityInfluences that come from friends, family, colleagues & other influential people that support the doing or not doing of a behavioureither by provision of direct support or by influencing the way people think or feel about a behaviour

Opportunity

Page 13: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Physical Opportunity

Objects / Services / Location•Equipment (e.g swimming, pedometers)•‘Safe’ spaces to engage in PA•Size/Weight appropriate activities.

Social Opportunity

Prompts•Cues and reminders to be active.•Removal of triggers for sedentary behaviour.

Space and Time•Dedicated time for PA.•Simplifying life.

Peer Pressure / Norms•Exposure to active peers increases PA.•Exposure to inactive peers increases sedentary behaviour.

Credible ModelsMoves from parental influence to peer influence across development.

CultureIs there a concept of ‘activity for health and/or wellbeing’?

Page 14: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist
Page 15: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

MotivationThe sum total of internal influences that

energise and directs behaviour: a moment-by-moment property which is shaped by different

systems of influence: physiological, impulses and inhibitions, motives, beliefs, and identity.

ReflectivePeople’s values and beliefs about what is important (good and bad), conscious intentions, decisions and plans.

AutomaticEmotional responses, desires and habits resulting from associative learning and physiological states.

Motivation

Page 16: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Motivation and physical activity in deconditioned overweight children

Reflective:•It is not important•It is not something I am good at

Automatic•It hurts•It makes me feel bad

Page 17: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

MEND Programme

• Treatment and secondary prevention programme for overweight and obese children.

• Parent and child attend twice weekly sessions for 12 weeks.• Curriculum includes:

– Education about:• Impact of excess body weight on health• Nutrition • Physical activity

– Parenting skills training– Behaviour change techniques– Participation in structured physical activity sessions specifically graded for

range of abilities.

• Aim of physical activity curriculum: to provide overweight children with the opportunity to engage in physical activity in such a way as to lead to positive change in the child’s relationship with their bodies and physical activity.

Page 18: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

COM-B Elements of MEND Physical

Activity Curriculum• Knowledge of PA and its

importance• Parenting skills

specifically targeted to change PA and SB

• Training in self-regulation skills for PA

• Group PA Programme

• Developmentally appropriate exercise

• Emphasis on ‘safe space’ to exercise

• Environmental restructure

• Mandatory participation in PA

• MEND groups form their own norms supporting PA

• Community linkage• Parental Modelling

Page 19: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

A Phenomenological Analysis of Young Peoples Experience of the MEND Programme

Research questionWhat do children say about their experiences of the MEND programme, a year since completion?

MethodologyInterpretative Phenomenological Analysis (IPA); qualitative methodology which aims to describe the lived experience of an event or circumstance.

Appropriate for:•Generating hypotheses about under-researched areas.•Developing a richer account of a phenomenon.

Page 20: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Interview Schedule

Could you describe what MEND is in your own words? (What is it about/for?)

What was MEND like for you? (Most important things about MEND for you?)

How did it come about that you went along to MEND? (Whose idea? How did you feel?)

Could you tell me what it was like going along to MEND? (What did you like/not like/find difficult?

What were the other people in the group like? What was it like for your family/friends?)

Looking back at MEND, what do you think about it? (Its influence/not? Any before/after

comparisons?)

How did you think about yourself/your body before / during / since MEND (words to describe,

thoughts, feelings)?

If you had to summarise your journey through the MEND programme (before/during/after MEND), what

would you say?

Are there any other things that you haven’t told me about MEND that you think are important?

Page 21: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

What do they remember?

• Very little about the nutrition education (note this does not mean that it was ineffective!)

• Physical activity sessions were referenced by all participants as the main point of recollection.

• All participants referenced initial anxiety about the idea of being physically active in the MEND programme.

• The strongest theme in participants recollection of their experience of physical activity was…

Page 22: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Fun!

• [I used to] think that exercise [was]… sort of like a torture. But when I went [to MEND] I find it nice and fun and I just thought exercise was basically just going with the flow.

•  It may seem hard at the beginning, but if you just get along with it and don’t really think about how tired you get you just think about how much fun you’re having, it’ll be very easy for you.

• [MEND] was all fun…not worrying at all.

Page 23: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Csíkszentmihályi’s (1990) model of ‘flow’

Flow:

‘the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity’

COM-B: Motivation

People do things that make them feel good!

Page 24: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Fun was associated with ‘connectedness’!

• If there’s one person, you can play a small game, the more people there are you can play better games…it’s a fun programme where you do games in unity and have lots of fun games…by myself, all of the things that I’m doing would actually be much more fun with more people…I really find it much more fun with more people.

• I met most of my friends so that’s what I liked about [MEND] the most, ‘cause it’s not as fun when you’re not with anybody like anybody you know...when you know someone you’re not alone exactly…[when my friends weren’t in] I was mostly alone, and that’s what kind of stopped my confidence a little bit.

Page 25: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Implications• Physical activity can often be the ‘Cinderella’ ingredient in Lifestyle Weight

Management Programmes– It is not necessary to directly provide PA to achieve clinically significant reductions in

weight status.– Direct provision of PA alone is insufficient to produce clinically significant reductions in

weight status.– Extra cost for no additional benefit in a KPI-driven world.

• Children’s experience and voices are a much-neglected source of evidence in our understanding of how to develop effective weight management services.

• The children in this study spontaneously referenced their experience of directly provided PA as being the most memorable and positive aspect of a multi-component weight management intervention.

• Their accounts of PA were consistent with the development of intrinsic motivation for physical activity, which has been identified as a major determinant of physical activity behaviour (Deci and Ryan, 2000).

• Direct provision of PA within multi-component weight management interventions have the potential to set the seeds for a positive lifelong relationship with physical activity.

Page 26: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Physical Literacy

“Physical literacy can be described as the motivation, confidence, physical competence, knowledge and understanding to value and take responsibility for engagement in physical activities for life.” Whitehead (2014)

What are the conditions necessary for physical literacy to develop?

Page 27: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Innovation through synthesis of what is already known

Skills

Confidence

Lots of opportunity

Physical Literacy(Start Young, Stay Active, 2014)

• Knowledge of PA and its importance

• Parenting skills specifically targeted to change PA and SB

• Training in self-regulation skills for PA

• Group PA Programme

• Developmentally appropriate exercise

• Emphasis on ‘safe space’ to exercise

• Environmental restructure

• Mandatory participation in PA

• MEND groups form their own norms supporting PA

• Community linkage• Parental Modelling

Applying behaviour change methodology is a reliable route to

innovation!

Page 28: ‘Kids Just Wanna Have Fun’ Phenomenological Insights Into Changing Physical Activity Behaviour Dr Paul Chadwick Consultant Clinical and Health Psychologist

Thank you for listening!

E: [email protected]: @drpaulchadwick