Market Plan 2012-2013

Kids Art Class Marketing Tips

Enhancing

GROW YOUR ONLINE COMMUNITY

1WEBSITE DEVELOMET

WEBSITE

2SET UP SOCIAL MEDIA PROFILES

3Share YourCONTENT

WEBSITEMAKE IT LOOK CURRENT EASY TO NAVIGATE(SEO) ASSIGN A LIST OF WORDS TO EACH PAGEUSE KEYWORDS IN LINKSUSE KEYWORDS IN TEXT IN MENU TABSSET UP EMAIL CAPTURE

Design and organize

1

BLOG SHOULD CONTAIN :STORY OR POST ( 500 WORDS)BE A RECOURCE FOR VISITORSOFFER WAYS TO PARTICIPATE

USE LINKS SHARE ON SOCAIL MEDIA

Share personal paintings & work.

Share kids paintings and projects.

Share pieces from shows and events

Share tips and advice for parents & artists

EASY TO USEBUILD YOUR SITE & PAGES

MAKE CHANGES WITHOUT HASSLEUSE TEMPLATES

USE METRICSBUILT IN OPTIMIZATION

BLOG Started with WORDPRESS

Org

aniz

e Too much information?

USE SOCIAL MEDIA MANGEMT TOOLS TO BE MORE EFFECTIVE & EFFICAINT

Google Analytics http://www.google.com/analytics/ Add this link and see how your website traffic and visits.

Hootsuit- Set up account to be able to see all social media sites at one time, manage them, reply to comments & set up timed-posts

http://hootsuite.com***Sprout Social is also a great tool!

Bitly-Shorten Links, See what links have the highest traffic http://bitly.com

CREAT A CALENDER

2SET UP PROFILES

Be a StorytellerBE Authentic

BE Clear Call with your call to ActionBE Consistent & NOT repetitive

Be Thoughtful! ONLY put things up if you think the viewers will appreciate it or could need it.

Be a recourse for visitors!Be Human!

BE Fun!Be Unique!

Be Efficient & Effective in your time online.

If you didn't have FUN writing it, then people will not have fun reading it : (

YOUR MESSAGE.MESSAGE

TaglineUnite people over the movement and mission

People want to feel like the actions they take will make them feel like they are part of something ( tribe )

MISSION +GOALS+TARGET+STRATEGY=EVALUATION

WHAT ABOUT THE COMMUNITY?

Add People of similar likes/dislikes.RESEARCH

MAKE PARTNERSHIPS

CONNECT WITH PEOPLE IN YOUR LOCAL AREA & BEYOND

3 Share YOUR CONTENT

CONTENT IS KING

Spend time contacting with new people. Comment & Engage in conversation.

OFFER TIPS & ADVICEParticipate in & Open/Start Discussions

GROW

FacebookConnect with past customers, family

and friendsEngage and converse.

Twitter Links & blog,

converse!Example hashtags:

#ART

Google+ Use circles & local feature

ART community & TEACHERS

Be a recourse example: KIDS ART HANGOUT, Q & A

PintristYouTube-KIDS ART PROJECTS

Share ( STUMBLEUPON

& TUMBBLER)

HELPFUL TIPS• Have a voice- Decide on tone, language, humor level & how you want to be

perceived!• Be a recourse of information= Make your consumers feel informed and turn

to you for more information in the future.• Show off expertise and Knowledge!

• Make it personal- Don’t make posts and conversations feel conformed and mechanical & Show emotion.

More things to keep in mind…• ALWAYS CONECT TO Mission and target!

• Best times to post on Facebook ( 8a -8 pm)• M-F is best!

• Twitter- 1pm-4

Target Audience-Identify Profile of the people you are trying to reach. This will make it easier to

connect with them online. Include this information as part strategy and activities including blogs, posts and connections.

CREATE MODELS OF CUSTOMERS TO BEST IDENTIFY WITH NEEDS

StrategyMISSION should be included in online activity/strategy and INCLUDE goals and

OBJECTIVES. This will make campaign stronger & more effective.

Create Good Content-While adhering to the mission and keeping your targeted profile in mind, create

content your audience would find valuable.

Make it easy for people to :Find Website

Find InfoParticipateSubscribe

Contribute & Volunteer

What’s Your Message?POWERPOINT 2011