PR and Marketing Proposal for 

 • Increase web traffic by 100-1000 extra visitors daily• Grow sales10-20% monthly• Increase connection to consumers via social media & blogs

  How Egg Can Help• Develop sales and promotion strategy• Create contest schedule and execute• Connect with media to feature Kidorable products• Manage blogger outreach more effectively • Distribute press releases to extend SEO reach• Streamline social media efforts

  How Egg Can Help• Develop sales and promotion strategy• Create contest schedule and execute• Connect with media to feature Kidorable products• Manage blogger outreach more effectively • Distribute press releases to extend SEO reach• Streamline social media efforts

Examples:• Tweet “first scoop” Outlet

deals• Give Facebook followers

special discount• Email first alerts on new

products

Offering sales exclusives through different channels can increase sales.

  How Egg Can Help• Develop sales and promotion strategy• Create contest schedule and execute• Connect with media to feature Kidorable products• Manage blogger outreach more effectively • Distribute press releases to extend SEO reach• Streamline social media efforts

I love contests!

Kidorable Kid of the Month

Video Entry for Kid of the Year

Random “Best Fan” Giveaway on Twitter

Keep fans engaged through rotating monthly contests.

  How Egg Can Help• Develop sales and promotion strategy• Create contest schedule and execute• Connect with media to feature Kidorable products• Manage blogger outreach more effectively • Distribute press releases to extend SEO reach• Streamline social media efforts

Gain more exposure through media coverage.

  How Egg Can Help• Develop sales and promotion strategy• Create contest schedule and execute• Connect with media to feature Kidorable products• Manage blogger outreach more effectively • Distribute press releases to extend SEO reach• Streamline social media efforts

• People trust bloggers over advertising

• More effective than advertising• Boost SEO: multiple links to site• Increase web traffic and sales

Streamline the type and size blogs that review Kidorable.

  How Egg Can Help• Develop sales and promotion strategy• Create contest schedule and execute• Connect with media to feature Kidorable products• Manage blogger outreach more effectively • Distribute press releases to extend SEO reach• Streamline social media efforts

Press releases increase online visibility and SEO.

  How Egg Can Help• Develop sales and promotion strategy• Create contest schedule and execute• Connect with media to feature Kidorable products• Manage blogger outreach more effectively • Distribute press releases to extend SEO reach• Streamline social media efforts

Become an expert in parenting & kids to draw social media users.

Fine-tuning your existing marketing strategy can lead to increased visibility and sales.

Next Steps:• Schedule followup call with Susan to discuss

questions.