Main audience

3-8 years

Based in

London

Project with

passion

Endorsed by

experts

For children we offer fun and a rewardinglearning experience through gamification.

Our method is very simple – by activating KidED, the appli-

cation starts running in the background of children’s

screen-time activities. After pre-set intervals, KidEd pauses

ongoing activity, regardless of what it is, and overlays the

screen with a quiz to be solved.

KidEd offers particular value to busy parents, especially

those who struggle to get their children to trade their

games for educational activities.

Most educational apps on the market require parents to

continuously supervise their children to make sure they

remain engaged in that activity. Parents will frequently find

that, once left alone, their child returns to playing their fa-

vorite games. KidEd ensures parents that their children are

learning, no matter what game they are playing or if anyone

is checking on them.

With KidED, parents can choose from a wide variety of sub-

jects, receive in-depth results, and see which subjects their

child is doing well in and those in which they may need

more help.

THE PROBLEM

1. Set up kid’s profileParent enters a child’s birthday and gender so that KidEd can customize its

program to be more efficient for the specific child. This also aids in giving

parents a more accurate overview of the child’s educational development.

3. Choose subjectsParents can choose from various subjects

and the app highlights the areas in which

their child may need improvement.

5. Quizzes pop upAfter pre-set intervals KidED pauses the game,

video, or any other activity, and overlays the

screen with a quiz to be solved.

2. Set PINA PIN is necessary in order to stop children

from quitting the learning mode.

Only parents can deactivate KiDED.

4. Start sessionBefore giving the device to a child,

parents need to set the length of

the quiz intervals and playtime.

6. Session endsWhen the set session ends, KidEd is capable of locking the screen. When the screen lock fea-

ture is on, the device can only be reopened by entering the parent’s PIN code. If that feature is

not activated, KidEd will stop running in the background until the parent starts a new session.

How it works!The structure and content of KidED are designed by a

group of cognitive scientists and child psychologists from

the University of Tartu. This ensures that KidEd’s content is

age-appropriate, genuinely educational, and an effective

cognitive development tool.

Equipped with a screen-lock timer, KidED also gives par-

ents the ability to regulate how long their child can use a

smartphone or tablet per day. We are offering a fun,

unique, and rewarding learning experience for children

through gamification.

We are currently the only app on the market which incor-

porates educational quizzes and tasks into other activities

on the child’s device. With KidED, children will receive

these quizzes regardless of what are they doing (as long as

KidED is active) and parents will no longer need to con-

stantly supervise their children to make sure that they are

learning. We also provide the parents with their child's

overall results and recommendations on subjects.

THE PROBLEM

Research based quizzesafer pre-set intervals

Results and subjectrecommendations

Independent andenthralling learning

WE SOLVE THE PROBLEM

KidsZone

Kids Place

COMPETITORS

Unlimited devices per account

General package(all subjects in one package)

Adjust interval time andquestions per quiz (2 opt.)

30 minutes daily session(3 quizzes)

Basic results

BUSINESS MODEL

Unlimited devices per account

Customizable subjectsper session

Adjust interval time andquestions per quiz (5 opt.)

Unlimited daily session(adjustable)

In-depth results

Subject recommendations

Martti Luik

CEO

Tom Osborne

CMO

Maiko Arras

Product DevelopmentManager

Davis Nore

Illustrator

Indrek Kõue

Android Developer &Entrepreneur

Reimo Õun

Animator

TEAM

Wempy Dyocta Koto

CEO atWardour and Oxford

David Libertalis

Ex-vice president ofCredit Suisse Bank,

CFO of DreamItGetIt

Philipp Von Bieberstein

Head of Google PlayWestern Europe

Darran Garnham

Chief Commercial Officerof Mind Candy

Eamonn Carey

Mentor at Techstars(Kiip, Lingvist advisor)

Pascal de Mul

Ex-Spotify, Philipps,Skype

ADVISORS

– Nelson Mandela