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KID WITNESS NEWS 2010 FACT SHEET

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Kid Witness News (KWN) is a global educational program sponsored by Panasonic.

It was initiated by Panasonic Malaysia as part of its Corporate Social Responsibility (CSR) program on education in collaboration with the Ministry of Education. KWN is a video education program that requires the students to write, direct, act, edit and produce a 5 minute video based on the theme chosen. Participating students will learn and experience the process of video production, from finding an idea for the storyboard, to assigning roles to each participating student such as cameraman, audio, editor, scriptwriter, director, anchorperson and others. Their views will be reflected through the messages conveyed in their videos as they see it through their own eyes.

Students and teachers will undergo a training program conducted by industry experts in the film and media in order to prepare and equip them with the basic techniques in preparing a storyboard, scriptwriting, camera work, sound, and editing.

Panasonic provides a semi-professional HD camera and a compete set of video equipment from media storage, tripod, earphone, microphone, zoom microphone to editing software.

PARTICIPATION

Participation is open to all government schools nationwide. Students from the age of 10 to 15 years old.

OBJECTIVES

This program aims to stimulate creativity, develop communication skills, and encourage teamwork among children in primary and lower secondary schools through fieldwork and other activities related to video production.

Develop organizational and leadership skills and ability to work in a team. Help develop creativity and confidence. Instill awareness and interest in environmental and current issues. Provide a hands-on experience to develop interest and skills in digital technology. Provide the students with a platform to express themselves and share their views on topics

and issues from their own perspective as seen through the messages conveyed in their videos.


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BACKGROUND

KWN is a video education program initiated and supported by Panasonic on a global scale. First began in 1989 in the United States of America and has since spread worldwide. To date, more than 130,000 children from 617 schools in 25 countries globally have

participated in the KWN program worldwide. In 2004, the competition was taken to the rest of the World when an international category

was created for the first time. In early 2007, the KWN Global Contest was kick started and was open to videos from all

participating countries to keep up with the constantly increasing number of participants. In Asia-Oceania region, to date there are 7 countries participating consisting of Singapore,

Indonesia, Thailand, Malaysia, Australia, New Zealand and Vietnam.

KWN IN MALAYSIA

Panasonic Malaysia first introduced KWN in 2005 and is now in its sixth year. Entry for KWN program is through online registration and storyboard submission. To date KWN has attracted the participation of more than 450 schools with 3000 students

nationwide. The KWN program in 2005 had 40 schools that submitted 40 storyboards, and 15 schools

made it to the finals at the KWN 2005 National Contest and Awards Ceremony. KWN 2006 saw a big jump in the number of schools that submitted their storyboards. As

many as 70 schools registered and 100 storyboards were submitted. 30 schools made to the final.

In 2007, this program had attracted the registration from 100 schools with more than 150 storyboards submitted and 30 schools attended the training and 15 schools made it to the final national awards ceremony.

In 2008, 150 schools registered with more than 170 storyboards submitted and 46 schools attended the training and 24 schools made it to the final national awards ceremony.

In 2009, 220 schools registered with more than 300 storyboards submitted and 70 schools were selected to attend the training. 30 schools made to the final.


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KWN 2010 Themes

Themes for 2010 are Ecology, Communication and My Hometown Storyboard Submission

This year witnessed 320 storyboards submitted by 250 schools nationwide based on the theme. Storyboard Selection

After meticulously reviewing each storyboard, 72 storyboards from 68 schools nationwide were selected to undergo training and participate in KWN 2010 based upon the storylines and its relevance to either one of the themes given. KWN Training Camp

A 5-day KWN 2010 Training Camp was conducted from May 06 till May 10 for a total of 144 students and 68 teachers from 68 schools nationwide. Trainers

Trainers and facilitators for the KWN 2010 Training Camp consisted of staff from Panasonic Malaysia together with professional from film, media, TV stations, university as well as renowned figures from the film and media industry such as Othman Hafsham, Normah Nordin and Syazli Imri. KWN Equipment

Panasonic provides equipment such as semi-professional broadcasting camera, editing software, microphones, camera tripod, headphone and other accessories including students’ and teachers’ handbooks to participating schools Video Production

Students to produce a 5 minute video clip based on one of the themes chosen. Video Format

Based on the theme, students to prepare video in the form of drama, documentary, news or public service announcement. Video Submission

All videos to be submitted by 30 August 2010 Video Judging

Video judging for the National contest will be held in September Panel of Judges

Panel of judges comprise of KWN trainers and others to be advised.


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VIDEO JUDGING CRITERIA

Storytelling Effectiveness (Contents, Creativity, Audience Captivation, Comprehension) Videography (Picture Quality, Object Focus, Lighting, Colour Coordination) Sound ( Clarity of Voices and Sounds, Narration Skills, Music, Sound Effects) Editing (Continuity, Pace / Speed, Visual Effects, Wordings / Subtitles) Overall Performance of Video

AWARDS

Grand Prize Runners Up Second Runners Up Special Category Awards

• Scriptwriting • Editing • Videography

• Sound • Anchor • Creativity

KWN 2005 WINNERS

Grand Prize • Sekolah Alam Shah (Putrajaya) – “Batik Lukis: Malaysian Cultural Heritage”

Runners Up

• Methodist Boys’ School (Penang) – “Old Georgetown”

Special Awards - Videography • SMK Bukit Katil (Melaka) – “Exploring Malacca River”

Special Awards - Sound

• SK (2) Jalan Meru, Klang (Selangor) – “Diverse Culture of Malaysia”

Special Awards - Anchor • SK Membedai (Labuan) – “Lost in the Millenium”

Special Awards - Scriptwriting

• SRJK (C) Jalan Davidson (Kuala Lumpur) – “Yummy Yummy Malaysian Mamak”

Special Awards - Editing • SMK Air Merah, Alor Setar (Kedah) – “Lost Time is Never Found”


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KWN 2006 WINNERS

Grand Prize • SMK Seafield Subang Jaya (Selangor) – “The Wonders of Recycled Art”

Runners Up

• Sekolah Menengah (P) Methodist Kuantan (Pahang) – “Konda-Kondi Returns”

Second Runners Up • SMK Ketereh, Kota Bahru (Kelantan) – “Coconut Tree Girl Cup”

Special Awards - Videography

• SMK King George V, Seremban (Negeri Sembilan) – “The Amazing Works of Art”

Special Awards - Sound • Sekolah Menengah (2) Jalan Meru, Klang (Selangor) – “Water + Pollution = Solution?”

Special Awards - Anchor

• Sekolah Menengah Pekan Dua (Labuan) – “Why Pollute the World We Love”

Special Awards - Scriptwriting • Sekolah Menengah Bebuloh (Labuan) – “A Big Fat Girl”

Special Awards - Editing

• SMK Air Merah, Alor Setar (Kedah) – “The Dancing Shadows”

Special Awards - Jury’s Special Mention • SMK Kangar (Perlis) – “Pollution”


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KWN 2007 WINNERS

Grand Prize • SK Permatang Teluk Intan (Perak) – “Budak Kampung Activities”

Runners Up

• SMK (P) Sri Aman (Selangor) – “Save Our Earth”

Second Runners Up • SK Bebuloh Labuan (Labuan) – “A Time of Your Life”


• SMK Air Merah (Kedah) – “Will There Still Be Tomorrow?”

Special Awards - Sound • SK King Geroge V (Negeri Sembilan) – “My Beautiful Environment”


• Chung Ling Butterworth (Penang) – “For the Earth”

Special Awards - Scriptwriting • SMK Taman Pasir Putih (Johor – “Let’s Go Green”


• SK Membedai (Labuan) – “A Time of your Life”

Special Awards - Jury’s Special Mention • SMK (P) Methodist (Kuala Lumpur) – “Sweet Music from Home”


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KWN 2008 WINNERS

Grand Prize • SMK Sultan Abu Bakar, Kuantan (Pahang) – “The Bullies & the Bullied”

Runners Up

• SRJK (C) Chung Hwa Seremban (Negeri Sembilan) – “Quick to Listen Slow to Speak”

Second Runners Up • SK(P) Methodist Kuantan (Pahang) – “What a Wonderful World”


• SMK (P) Sri Aman Petaling Jaya (Selangor) – “Mean what you say?”

Special Awards - Sound • SMK Air Merah Kulim (Kedah) – “Ulu Legong Hot Spring”


• SK Permatang Teluk Intan (Perak) – “Mobile Telecommunication Technology”

Special Awards - Scriptwriting • SMK USJ 12 Subang Jaya (Selangro) – “Stop Talking Act”


• SMK USJ 13 Subang Jaya (Selangor) – “Miscommunication”

Special Awards - Creativity • SMK Ketereh Kota Bahru (Kelantan) – “Grandma’s Taboos”

KWN 2009 WINNERS


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Grand Award

Sek Men Keb King George V, Seremban, Negeri Sembilan

Runners Up

Sek Men Keb Mergong, Alor Star, Kedah

Second Runners Up

Sek Men Keb St Joseph, Papar, Sabah

Special Awards – Videography

Sek Keb (P) Methodist, Kuantan, Pahang

Special Awards - Sound

Sek Keb Damansara Jaya 2, Selangor


Penang Chinese Girls High School, Penang

Special Awards - Scriptwriting

SekMenSainsSelangor,KualaLumpur


Sek Men Keb Sri Kukup, Pontian, Johor

Special Awards - Creativity

Sek Men Keb Seri Panching, Kuantan, Pahang

KWN 2010 PARTICIPATING SCHOOLS

Johor


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• SMK CONVENT BATU PAHAT • SK SERKAT JOHOR • SMK SRI KUKUP PONTIAN • SK TAMAN SRI PULAI • SMK TASEK UTARA JOHOR BAHRU

Kedah

• SMK AIR MERAH KULIM • SM SAINS POKOK SENA • SMK MERGONG ALOR SETAR • SM SAINS KUBANG PASU JITRA

Kelantan

• SM SAINS TUNKU MUHAMMAD FARIS PETRA

Kuala Lumpur • SMK SERI BINTANG UTARA CHERAS • SM SAINS SELANGOR, KUALA LUMPUR • SMK LELAKI METHODIST KUALA LUMPUR

Labuan

• SK PEKAN DUA • SK BUKIT KALAM • SM ST ANTHONY

Melaka

• SK JASIN MELAKA • SMK GAJAH BERANG MELAKA

Negeri Sembilan

• SRJK CINA CHUNG HUA • SMK SEREMBAN 2 • SMK BUKIT MEWAH • SMK KING GEROGE V • SK PANGLIMA ADNAN PORT DICKSON • SEKOLAH KEBANGSAAN SIKAMAT SEREMBAN

Pahang

• SK (P) METHODIST KUANTAN • SK ST THOMAS KUANTAN • SMK SULTAN ABU BAKAR KUANTAN


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• SMK SERI PANCING KUANTAN • SMK CHUNG HWA KUALA LIPIS • SMK BENTA PAHANG

Penang

• SK CONVENT GREEN LANE • SMJK CHUNG LING BUTTERWORTH • METHODIST BOY’S SCHOOL PENANG AIR ITAM • PENANG CHINESE GIRLS HIGH SCHOOL • SK MINDEN HEIGHT PENANG • SEKOLAH KEBANGSAAN PERMATANG TO'KANDU PENANG

Perak

• SMK CONVENT TAIPING • SMJK AVE MARIA CONVENT IPOH • SMK METHODIST TANJONG MALIM • SMK SERI KANDI TELUK INTAN • SMK BERCHAM IPOH • SMK SERI PERAK,TELUK INTAN • SK METHODIST PARIT BUNTAR PERAK

Perlis

• SK SENA KANGAR

Putrajaya • SMK PUTRAJAYA PRESCINT 8 (1)

Sabah

• SMK ST JOSEPH PAPAR • SMK BENONI PAPAR • SMK KUHARA TAWAU • SM SAINS KOTA KINABALU, SABAH • SM LA SALLE KOTA KINABALU, SABAH

Sarawak • SMK BELAGA • SJK ( C ) CHUNG HUA MIRI, SARAWAK.

Selangor


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• SK DAMANSARA JAYA 2 • SMK BAGAN TERAP SABAK BERNAM • SMK SEAFIELD SUBANG JAYA • SMK USJ12 SUBANG JAYA • SMK USJ4 SUBANG JAYA, SELANGOR • SEKOLAH KEBANGSAAN KUALA KUBU BHARU SATU, SELANGOR

Terengganu

• SMK TENGKU MAHMUD BESUT • SK FELDA NERAM 1, KEMAMAN • SMK JAMBU BONGKOK MERCHANG, MARANG • SMK SULTAN SULAIMAN KUALA TERENGGANU

For more info on KWN Malaysia, log on to: www.kwnmalaysia.com

MediaContact: AzizahWahidGeneralManager,CorporateCommunications&Branding

Tel:0378097876 Fax:0379551857 Mobile:0192172730 Email:[email protected]

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kid witness news 2010 - panasonic press room - …pmpressroom.com/corporate/kwn_fact_sheet_2010/kwn...

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