Kid Link

An extra pair of eyes!www.kid-link.azurewebsites.net

Dan, Nitie, Andrew, Ritwik, Zane

Team Kid Link

Elevator Pitch

For parents that are worried about losing their kids in crowded places like Disney Land, Kid Link is a great way to never lose track!

Kid Link is a GPS tracker that comes in various fun shapes and sizes and can be easily bought or rented from vending machines in a variety of convenient locations.

Validation

Pivot 1 – validated interest in tracking kids

• Interviewed: 58

• Interested in product: 25 (43%)

Pivot 2 – validated willingness to pay $20/day

• Minimum success criteria 10%

• Final result was over 25%

Validation

Pivot 3 – validated distribution channel

• Decision Makers @ hotels, car rentals, stores

• Meeting with Disney 7-Eleven

Pivot 4 – validated ability to sell MVP

• Lots of enthusiastic interest (67%)

• Closed 3 sales (24 contacts)!!!

• Marketing success: FB 4 likes in 5 hrs, .034% CTR

Next Steps/Big Vision

• Riskiest Assumption: Product/distribution economics

• Distribution: Self-service vending machines selling kid tracking devices/toys

• Business: rent or buy

• Product: form factors, activation, battery life

• Growth: Alzheimer's, Pets, new LBS scenarios

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