Kickstarter adds live streaming

More excitement and momentum for Crowdfunding!

What is crowdfunding?

Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people. Crowdfunding is a form of crowdsourcing and of alternative finance. In 2015, it was estimated that worldwide over US$34 billion was raised this way.[1][2]

Wikipedia - https://en.wikipedia.org/wiki/Crowdfunding

Who’s using Crowdfunding w/ Live Streaming?

YouTube, arguably the most popular live streaming platform…. They just added new crowdfunding feature called SuperChat!

Kickstarter is arguably the most popular crowdfunding platform… They just added live streaming!

Why is live streaming so effective for crowd funding?

1. Audience participation - The best live streams include audience participation. Facebook Live includes audience polling (but no monetization methods yet)

2. Peer Recognition - Fans receive instant gratification for their contribution in the form of acknowledgement by their favorite creator

Crowdfunding on YouTube

Crowdfunding on Kickstarter

How Live Streaming on Kickstarter works

1. You must have an active Kickstarter Project

2. Once logged in you can schedule your live stream

3. All scheduled live streams are displays on www.live.kickstarter.com

4. All you need is a webcam and microphone from a technical level

a. You can also use Wirecast or vMix with the “external” webcam feature

5. Scheduled live streams will show up on your Kickstarter project page

Live Stream Page

Once you have scheduled your live stream on Kickstarter you will get your own live stream landing page with built-in social sharing options.

Starting a Kickstarter Live Stream

When you are creating a live stream Kickstarter will ask for some basic information they will use to promote your live event.

When you select a time it will automatically sort your live stream in a Que on live.kickstarter.com

Live Stream Promotion on Kickstarter

As you can see each day has a list of live streams available on Kickstarter. This is a great way to help promote your live stream!The live streams are set up in order of scheduled times. Once the livestream is over Kickstarter hosts a replay.

Equipment Testing for your live stream on Kickstarter

Testing your equipment is pretty easy. Again this is just a webcam and microphone for streaming inside a web-browser.

Google Chrome is the preferred web-browser!

Live Streaming from Google Chrome

It’s pretty simple once you have launched your live stream Google Chrome will ask to access your camera and microphone.

Our next live stream on Kickstarter!

February 23rd and 24th at 10AM PST 1PM EST :)

Join live here