Integrated media campaign

Kitchendanger

Thomas Lie StrømmeCaroline Cederblad

Heidi N. Solberg

INSIGHT. Statistics show that each year, the Australian hospitals and emergency rooms has as much as 1,169 Million people coming

in with kitchen-related injuries.

THE CHALLENGE. Self inflicted Injuries caused by accidents in the kitchen taking up capacity in many Australian hospitals and

emergency rooms.

ISSUE. How to reduce the amount of kitchen related injuries?

SOLUTION. By educate and teach people about safe behavior in the kitchen, we can

make the kitchen a little safer place to be.

TARGET AUDIENCE. Students and young people is the age group that is most-deferred for harming themselves in the kitchen, as they

are not that experienced, yet.

Branding.Logo, colours, typeface

Logo/ regular Logo/ Negative

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TyPefaCe

HeadINgS

Body TerTIer

COCOGOOSE

Myriad Pro Colors Of Autumn

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CampaignElements.

videos, posters, stickers/labels, merchandise, website

kinetic moviehttp://youtu.be/kcjg631SBjc

Social media moviehttps://youtu.be/H0xkcunINy0