CULTURE AND CIVILISATION 3

Polona Oblak, prof.

ASSESSMENT CRITERIA

Continuous assessment:

1. Speaking: In groups/ partner, T-S interraction (how active you are in class) Presentation

WRITEN ASSIGNMENTS:

2. Written work:

Reading comprehension (2 texts)

Summary (2 teksts)

DEADLINES:

3. Did you follow the deadline:

Homework

Class assignments

Within the group you were working in (self - assessment)

MAKING BUSINESS WITH DIFFERENT CULTURES

BRANDING AND ADVERTISING

SHARE OUR SIMILARITIES, CELEBRATE OUR DIFFERENCES!M. SCOTT PECK, AMERICAN AUTHOR

The limits of my language mean the limits of my world.

Ludvig Wittgenstein (1889 - 1951), Austrian philosopher

1ST SESSION

LESSONS 1-3

WHAT IS CULTURE? CHOOSE BEST FOUR AND JUSTIFY YOUR POINT.

Climate Language Historical events

Institutions Arts Social customs and traditions

Ideas and believes

Cuisine

Religion

Geography

Ceremonies and festivals

Architecture

HOW IMPORTANT ARE THE FOLLOWING THINGS IN OUR COUNTRY AT A BUSINESS MEETING? A.) IMPORTANT; B.) NOT IMPORTANT; C.) BEST AVOIDED

Exchanging business cards Small talk before meetings, shaking hands Using first names Formality (clothing) Punctuality Giving presents Being direct (saying what exactly you

think) Humour

CREATE YOUR BUSINESS CARD. WRITE DOWN THE FOLLOWING:

Name: Languages spoken:

Age: Time with company:

Nationality: Why you are at the conference:

Family: Foreign countries visited:

University: How you taveled to the conference:

Subjects studied: Future plans:

Company: Hobbies or interests:

Position: One interesting thing you did or happened to you recently:

YOU ARE AT THE ADVERTISING CONFERENCE IN BALI.

Walk around and meet people. Introduce yourself and your product.

2ND SESSION:

LESSONS 4-7

WORK IN GROUPS OF 4. HOW DOES EACH PIECE OF ADVICE COMPARE WITH THE SITUATION IN SLOVENIA? Timing Greetings and polite conversation Business cards Smoking Gift-giving Entertaining at home

WHAT ABOUT THE FOLLOWING: Distance when talking to people/ phisical

contact Eye contact Gesture Greetings/ goodbyes Humour Presents Rules of conversation and the role of silence

(Senior members)

3RD SESSION

LESSONS 7 AND 8

BRANDS AND BRANDING

1. What is branding? brand·ed, brand·ing, brands , v

To mark with or as if with a hot iron. See Synonyms at mark1. To mark to show ownership. To provide with or publicize using a brand name.

Brand, n: kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee.

2. LIST SOME OF YOUR FAVOURITE BRANDS.ARE THEY NATIONAL OR INTERNATIONAL?WHAT QUALITIES OR IMAGE DOES EACH ONE HAVE?

Value for money

Luxorious Timeless Well-made

Top of the range

Durable Inexpensive Cool

Reliable Stylish Fashionable Sexy

RANK THE WORLD’S TOP 10 BRANDS IN ORDER. START WITH NO. 1!

Yes, you might have been right: No. 1 brand is:

http://www.chicagotribune.com/business/ct-biz-world-biggest-brands-apr28,0,3878533.photogallery

Marlboro Nokia Mercedes GE Intel

IBM Microsoft Coca-Cola McDonald’s

Disney

ADVERTISING

WHAT MAKES A GOOD ADVERTISEMENT?

clever interesting

funny inspiring Eye - catching

powerful humorous shocking informative sexy

FINAL PRESENTATION: THE GUIDELINESDECIDE ON WHO IS GOING TO DO WHAT:

Your group needs to report about the following:

1. campaign’s Key Message2. Special Features3. USP (uniqu selling point), Special

Promotions4. Target Audience5. The Media:a.) an Advertisement (print)b.) a TV Commercialc.) a Radio Spotd.) other Media (specify)