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96 © Ʌɿɱɟɧɤɨ Ⱥ. Magisterium ɉɨɱɚɬɨɤ ɏɏȱ ɫɬ. ɯɚɪɚɤɬɟɪɢɡɭєɬɶɫɹ ɫɬɪɿɦɤɢɦ ɪɨɡɝɨɪɬɚɧɧɹɦ ɱɢɫɥɟɧɧɢɯ ɫɨɰɿɚɥɶɧɨ- ɩɨɥɿɬɢɱɧɢɯ ɤɨɧɮɥɿɤɬɿɜ ɬɚ ɧɚɰɿɨɧɚɥɶɧɢɯ ɪɟɜɨɥɸɰɿɣ, ɡ-ɩɨɦɿɠ ɹɤɢɯ ɦɨɠɧɚ ɩɪɢɝɚɞɚɬɢ Ɍɪɨɹɧɞɨɜɭ ɪɟɜɨɥɸɰɿɸ ɜ Ƚɪɭɡɿʀ, Ʉɟɞɪɨɜɭ ɪɟɜɨɥɸɰɿɸ ɜ Ʌɿɜɚɧɿ, ɪɟɜɨɥɸɰɿɸ ɜ Єɝɢɩɬɿ 2011 ɪɨɤɭ, ɀɚɫɦɢɧɨɜɭ ɪɟɜɨɥɸɰɿɸ ɜ Ɍɭɧɿɫɿ, Ⱥɪɚɛɫɶɤɭ ɜɟɫɧɭ (ɬɪɢɜɚє ɡ 2010 ɪɨɤɭ), ɩɪɨɬɟɫɬɢ ɭ ȼɟɧɟɫɭɟɥɿ 2014 ɪɨɤɭ ɬɚ ɿɧ. Ɋɟɜɨɥɸɰɿɣɧɚ ɯɜɢɥɹ ɧɟ ɨɦɢɧɭɥɚ ɣ ɭɤɪɚʀɧɫɶɤɿ ɩɪɨɫɬɨɪɢ: ɉɨɦɚɪɚɧɱɟɜɚ ɪɟɜɨɥɸɰɿɹ 2004 ɪɨɤɭ ɬɚ Єɜɪɨɦɚɣɞɚɧ 2013-2014 ɪɨɤɿɜ. ɍ ɬɚɤɨɦɭ ɫɭɫɩɿɥɶɧɨɦɭ ɤɨɧɬɟɤɫɬɿ ɩɨɦɿɬɧɨɝɨ ɡɧɚɱɟɧɧɹ ɧɚɛɭɜɚɸɬɶ ɁɆȱ, ɹɤ ɤɚɧɚɥ ɮɨɪɦɭɜɚɧɧɹ ɣ ɤɨɪɢɝɭɜɚɧɧɹ ɝɪɨɦɚɞɫɶɤɨʀ ɞɭɦɤɢ, ɚ ɬɚɤɨɠ ɞɢɩɥɨɦɚɬɿɹ, ɹɤ ɨɞɧɚ ɿɡ ɧɟɜɿɞ’єɦɧɢɯ ɫɤɥɚɞɨɜɢɯ ɭɪɟɝɭɥɸɜɚɧɧɹ ɜɧɭɬɪɿɲɧɶɨɞɟɪɠɚɜɧɢɯ ɬɚ ɦɿɠɧɚɪɨɞɧɢɯ ɤɨɧɮɥɿɤɬɿɜ. ɉɨɬɭɠɧɢɦ ɡɚɫɨɛɨɦ ɤɨɨɪɞɢɧɚɰɿʀ ɝɪɨɦɚɞɫɶɤɨʀ ɚɤɬɢɜɧɨɫɬɿ ɜɢɫɬɭɩɚɸɬɶ ɫɨɰɿɚɥɶɧɿ ɦɟɪɟɠɿ. ɋɚɦɟ ɦɚɫ- ɦɟɞɿɚ, ɫɨɰɿɚɥɶɧɿ ɦɟɪɟɠɿ ɦɨɠɧɚ ɜɜɚɠɚɬɢ ɬɪɶɨɦɚ ɜɚɝɨɦɢɦɢ ɮɚɤɬɨɪɚɦɢ ɜɩɥɢɜɭ ɧɚ ɩɨɥɿɬɢɱɧɢɣ ɤɥɿɦɚɬ ɞɟɪɠɚɜ, ɩɪɨɬɟ ɧɚ ɩɟɪɟɯɪɟɫɬɿ ɰɢɯ ɮɚɤɬɨɪɿɜ ɜɢɧɢɤɚє ɤɚɪɞɢɧɚɥɶɧɨ ɧɨɜɟ ɹɜɢɳɟ – ɦɟɞɿɚɞɢɩɥɨɦɚɬɿɹ. ȼɨɞɧɨɱɚɫ, ɩɨɪɹɞ ɿɡ ɬɟɪɦɿɧɨɦ “ɦɟɞɿɚɞɢɩɥɨɦɚɬɿɹ”, ɧɚɭɤɨɜɰɿ ɩɨɫɥɭɝɨɜɭɸɬɶɫɹ ɧɢɡɤɨɸ ɿɧɲɢɯ ɧɨɦɿɧɚɰɿɣ: “ɿɧɬɟɪɧɟɬ-ɞɢɩɥɨɦɚɬɿɹ”, “ɨɧɥɚɣɧ-ɞɢɩɥɨɦɚɬɿɹ”, “ɰɢɮɪɨɜɚ ɞɢɩɥɨɦɚɬɿɹ”, “ɤɿɛɟɪɞɢɩɥɨɦɚɬɿɹ” ɬɨɳɨ. Ⱥɤɬɭɚɥɶɧɿɫɬɶ ɞɨɫɥɿɞɠɟɧɧɹ ɡɭɦɨɜɥɟɧɚ ɫɨɰɿɚɥɶɧɨ-ɩɨɥɿɬɢɱɧɢɦɢ ɪɟɚɥɿɹɦɢ ɏɏȱ ɫɬ., ɹɤɿ ɮɨɪɦɭɸɬɶ ɩɨɬɪɟɛɭ ɞɨɩɨɜɧɢɬɢ ɪɚɧɿɲɟ ɧɚɩɪɚɰɶɨɜɚɧɿ ɬɟɨɪɟɬɢɱɧɿ ɩɨɥɨɠɟɧɧɹ ɳɨɞɨ ɬɟɦɢ ɦɟɞɿɚɞɢɩɥɨɦɚɬɿʀ, ɡ’ɹɫɭɜɚɬɢ ʀʀ ɡɧɚɱɟɧɧɹ ɜ ɤɨɧɬɟɤɫɬɿ ɧɚɰɿɨɧɚɥɶɧɢɯ ɪɟɜɨɥɸɰɿɣ ɏɏȱ ɫɬɨɥɿɬɬɹ, ɨɤɪɟɫɥɢɬɢ ɜɚɠɥɢɜɿɫɬɶ ɫɨɰɿɚɥɶɧɢɯ ɦɟɪɟɠ ɹɤ ɱɢɧɧɢɤɚ ɩɨɫɢɥɟɧɧɹ ɝɪɨɦɚɞɹɧɫɶɤɨʀ ɚɤɬɢɜɧɨɫɬɿ ɬɚ ɧɟɣɬɪɚɥɿɡɚɰɿʀ ɫɨɰɿɚɥɶɧɨʀ ɧɚɩɪɭɠɟɧɨɫɬɿ. ɋɈɐȱȺɅɖɇȱ ɆȿɊȿɀȱ FACEBOOK ȱ TWITTER əɄ ȱɇɋɌɊɍɆȿɇɌ ɆȿȾȱȺȾɂɉɅɈɆȺɌȱȲ ɍ ɫɬɚɬɬɿ ɜɢɨɤɪɟɦɥɟɧɨ ɩɪɢɱɢɧɢ ɜɢɧɢɤɧɟɧɧя ɧɨɜɿɬɧьɨɝɨ ɤɨɦɭɧɿɤɚɬɢɜɧɨɝɨ яɜɢɳɚ – ɦɟɞɿɚɞɢɩɥɨɦɚɬɿʀ, ɩɪɨɚɧɚɥɿɡɨɜɚɧɨ ɡɧɚɱɟɧɧя ɫɨцɿɚɥьɧɢɯ ɦɟɪɟɠ яɤ ɛɚɡɨɜɨɝɨ ɿɧɫɬɪɭɦɟɧɬɭ ɞɢɩɥɨɦɚɬɿʀ ɭ ɤɿɛɟɪɩɪɨɫɬɨɪɿ. Ɋɨɡɝɥяɧɭɬɨ ɩɪɚɝɦɚɬɢɱɧɢɣ ɩɨɬɟɧцɿɚɥ Tаitter-ɞɢɩɥɨɦɚɬɿʀ ɬɚ Facebook-ɞɢɩɥɨɦɚɬɿʀ яɤ ɡɚɫɨɛɭ ɩɨɫɢɥɟɧɧя ɿ ɡɦɟɧɲɟɧɧя ɫɨцɿɚɥьɧɨʀ ɧɚɩɪɭɝɢ, ɨɤɪɟɫɥɟɧɨ ɱɚɫɨɜɿ ɬɚ ɩɪɨɫɬɨɪɨɜɿ ɤɨɨɪɞɢɧɚɬɢ ɦɟɞɿɚɞɢɩɥɨɦɚɬɿʀ. Ʉɥɸɱɨɜɿ ɫɥɨɜɚ: ɦɟɞɿɚɞɢɩɥɨɦɚɬɿя, ɫɨцɿɚɥьɧɿ ɦɟɪɟɠɿ, Tаitter-ɞɢɩɥɨɦɚɬɿя, Facebook-ɞɢɩɥɨɦɚɬɿя, ɦɿɠɧɚɪɨɞɧɚ ɩɨɥɿɬɢɤɚ, ɿɧɮɨɪɦɚцɿɣɧɟ ɡɚɪɚɠɟɧɧя. Ⱥɧɧɚ ɅІɑȿɇɄɈ ɦɚɝɿɫɬɪɚɧɬ ɤɚɮɟɞɪɢ ɠɭɪɧɚɥɿɫɬɢɤɢ Іɧɫɬɢɬɭɬɭ ɦɿɠɧɚɪɨɞɧɢɯ ɜɿɞɧɨɫɢɧ ɇɚɰɿɨɧɚɥɶɧɨɝɨ ɚɜɿɚɰɿɣɧɨɝɨ ɭɧɿɜɟɪɫɢɬɟɬɭ (ɦ. Ʉɢʀɜ), ɧɚɭɤɨɜɢɣ ɤɟɪɿɜɧɢɤ – ɞɨɤɬɨɪ ɮɿɥɨɥɨɝɿɱɧɢɯ ɧɚɭɤ, ɩɪɨɮɟɫɨɪ ȿɥɥɿɧɚ ɐɢɯɨɜɫɶɤɚ ɍȾɄ 316.776 + 327.5

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Social Networks Facebook and Twitter as a Tool of Media Diplomacy

We defined reasons of origin of the neаest communicative phenomenon as media diplo-macв in the article. The value of social netаorks is analвгed as a base tool of diplomacв in a cвberspace. Tаitter-diplomacв and Facebook-diplomacв are vieаed as means of enhancing and reducing of social tension. The temporal and spatial coordinates of media diplomacв is indicated.

Keywords: media diplomacв, social netаorks, Tаitter-diplomacв, Facebook-diplomacв, international politics, information infestation.