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T 10 LEAGUE GUIDELINES
KHEL BADALGAYA HAI!
T 10 LEAGUE GUIDELINES
ELECTRIFYINGT10CRICKETAINMENT
T 10 LEAGUE GUIDELINES
EVENT AUTHORITY
Event Authority
The Event Authority for the T10 League, 2018, in Sharjah is T10 Sports Management FZC.
All Logos, Symbols, Wordmarks and Colours (any or all of which are referred to as the ‘T10 League or Event Identity’) are Trademark and (as appropriate) Copyright work of
T10 Sports Management FZC. All uses must be strictly in accordance with Identity Guidelines.
The GuidelinesNo part of these Guidelines may be copied, transmitted or used for any purpose without the permission of T10 Sports Management FZC. Images in the Brand & Identity
Guidelines are courtesy of T10 Sports Management FZC and must not be reproduced or distributed without express permission.
These Guidelines at all times remain the property of T10 Sports Management FZC and may be subject to change.
For information, or approval for use of the T10 League Logo, please contact:T10 Sports Management FZC, PO Box 507703, Sharjah, United Arab Emirates, E: [email protected], W: www.ttensports.com
T10 Sports Management FZC is a Group Company of the diversified multinational conglomerate – Mulk Holdings, which has a presence in over 90 countries.
Emirates Cricket Board, UAE is the official governing body of the sport of Cricket in the UAE. ECB is an associate member of International Cricket Council and has been a
member of ICC since 1990. It Is also a member of the Asian Cricket Council.
LOGO& WORDMARK
T 10 LEAGUE GUIDELINES
BRAND LOGO RATIONALE
The world of cricket has changed
Speed of the game is represented by the thick italic font of T10 and T Ten League denoting
a sense of solidity and forward/fast movement, and the globe representing a ball which is
also reflective of the 3 elements of the game – bowling, batting and fielding
The stylized globe with a batsman swinging encapsulates ‘Global’ and big hits which is
what the shorter format is all about, and is also reflected in the T10 Trophy
The colors in the T10 font and the globe comprise colors which reflect positive energy
The T10 League script is compact like the format, yet, contemporary, assertive
and inspiring
Overall the logo reflects the spirit and the fastest form of the game
The T10 league Logo has been designed to reflect
T 10 LEAGUE GUIDELINES
The T10 League logo comprises two core elements:
Symbol and Wordmark
SYMBOL
WORDMARK
The relationship between the components of the logo is fixed and must only appear in the approved layouts provided in these guidelines.
The components must not be changed, adjusted or modified under any circumstances.
The inclination is always for the logo to be reproduced as the positive full color rendered stacked version (as shown here).
If the full color logo cannot be reproduced, single color versions are available for use (please see details on the following pages).
BRAND LOGO COMPONENTS
BRAND LOGO COLOURS
T 10 LEAGUE GUIDELINES
PANTONE 274C 100 M 98 Y 25 K 44R 0 G 0 B 83
PANTONE 7709C 62 M 12 Y 17 K 0R 91 G 179 B 201
PANTONE 7655C 31 M 84 Y 8 K 0R 178 G 77 B 146
PANTONE 2587C 58 M 84 Y 0 K 0R 128 G 73 B 158
PANTONE 715C 0 M 51 Y 89 K 0R 249 G 147 B 52
PANTONE 171C 0 M 82 Y 91 K 0R 242 G 84 B 48
PANTONE 360C 54 M 7 Y 93 K 0R 131 G 183 B 76
CATALINA AERO
CHRISTMASPINK
CHRISTMASPURPLE
CADMIUMORANGE
CHINESEORANGE
BUDGREEN
PANTONE 360C 0 M 0 Y 0 K 100R 29 G 29 B 27
WICKETBLACK
Combination of Pantone®, CMYK and RGB Colours for Symbol and Wordmark
T 10 LEAGUE GUIDELINES
T10 LEAGUEGUIDELINES
T 10 LEAGUE GUIDELINES
T10 LEAGUE ARTWORK OVERVIEW
TYPEFACES
MAIN GRAPHIC
COPY
DIN BLACKDIN BOLD
DIN MEDIUMDIN REGULAR
HEADLINE
SPORTS WORLDSPORTS WORLD
COLORS
SOCIAL & WEBSITE
PHOTOGRAPHY
MAIN LOGO
PA
NT
ON
E 2
74
C 1
00
M 9
8 Y
25
K 4
4
R 0
G 0
B 8
3
CATALINA
PA
NT
ON
E 7
70
9
C 6
2 M
12 Y
17 K
0
R 9
1 G
179
B 2
01
AERO
PA
NT
ON
E 7
65
5
C 3
1 M
84
Y 8
K 0
R 1
78
G 7
7 B
14
6
CHRISTMASPINK
PA
NT
ON
E 2
58
7
C 5
8 M
84
Y 0
K 0
R 1
28
G 7
3 B
15
8
CHRISTMASPURPLE
PA
NT
ON
E 7
15
C 0
M 5
1 Y
89
K 0
R 2
49
G 1
47 B
52
CADMIUMORANGE
PA
NT
ON
E 1
71
C 0
M 8
2 Y
91
K 0
R 2
42 G
84
B 4
8
CHINESEORANGE
PA
NT
ON
E 3
60
C 5
4 M
7 Y
93
K 0
R 1
31
G 1
83
B 7
6
BUDGREEN
PA
NT
ON
E B
LA
CK
C
C 0
M 0
Y 0
K 1
00
R 2
9 G
29
B 2
7
WICKETBLACK
SUB GRAPHIC
T10league
T10league
T10league
T10league O�cial
www.ttensports.com
T 10 LEAGUE GUIDELINES
T10 LEAGUE LOGO ARTWORK FORMATS
FULL COLOUR TOURNAMENTLOGO CMYK
SINGLE COLOURTOURNAMENT LOGO
FULL COLOUR TOURNAMENTLOGO PMS
FULL COLOUR TOURNAMENTLOGO RGB
Recommended uses:
Four colour print applications such as:
• brochures
• stationery
• magazines
• fascia signage
• posters
• accreditation
Recommended uses:Recommended uses: Single colour applications, special
treatments, lower quality or resolution printing:
• newspapers
• one colour print collateral
• overprinting and personalisation, eg tickets, name tags
Embroidery
• team kits (ensure contrasting colours are used).
Premiums/giveaways
• keyrings
• pens
• leather goods
• engraving
• metal cutting
• laser etching.
Recommended uses:
• screen printing, eg bags, t-shirts
• embroidery, eg apparel
• spot colour printing
• vinyl decals
• signage
Recommended uses:
Recommended uses:
On-screen/digital applications (in RGB colour mode) such as:
• broadcast
• online
• websites
• on-screen presentations.
• ticketing
• flags
• street banners
• media boards/ backdrops
T 10 LEAGUE GUIDELINES
T10 LEAGUE LOGO – VERSIONS
Color accuracy and consistency are essential and hence please use the predefined colours.
All color references, values and artwork files (unless otherwise advised) are created from a standard PANTONE® Guide
When it is not possible to print PMS colors, use the CMYK breakdowns. RGB values are for on-screen and website only. HTML values for digital applications.
T 10 LEAGUE GUIDELINES
T10 LEAGUE LOGO & VARIATIONS
LOGO VERTICAL
LOGO HORIZONTAL
There are 2 variations of the T10 League logo accessible for use across the T10 League
Tournament.
It would be ideal if you can precisely select the orientation that best suits your design.
The preferred hierarchy for use is shown here.
1
1
2
2
Preferred Logo for all applications
File name: T10_Logo_Vertical_2018.eps
For narrow items with a horizontal or square orientation
File name: T10_Logo_Hor_2018.eps
The T10 League Logo construction grid demonstrates the relative positioning
of each element in the Logo.
This spatial relationship between the elements must be maintained.
Each grid unit is represented as an ‘X’ value.
Should the digital artwork be inappropriate for certain
applications (such as signwriting or grass graphics), it is
recommended that the Logo be constructed using
the grids provided on this page and the following page.
T 10 LEAGUE GUIDELINES
GRID UNIT ‘X’ = 13% OF LOGO HEIGHT
GRID UNIT ‘X’ = 10% OF LOGO WIDTH OR HEIGHT
T10 LEAGUE LOGO CONSTRUCTION GRIDS
T 10 LEAGUE GUIDELINES
X = HEIGHT OF ‘L’
The clear zone indicates the space around the T10 League Logo in which
no other type, graphic and/or photographic elements may infringe.
The clear zone is indicated by the grey grid and is the least amount of
clear space that should be maintained around the T10 League Logo.
X = HEIGHT OF ‘L’
VERTICAL
HORIZONTAL
T10 LEAGUE LOGO CLEAR ZONE
T 10 LEAGUE GUIDELINES
To maintain consistency across formats, suppliers and stakeholders engaged in delivering the
T10 League, we have demarcated some preferred relationships for the T10 League Logo based on
typical proportions.
The relationship alludes to both the sizes of the T10 League logo and its position on the page.
For alternate formats, the relationship ought to be changed while keeping a similar feel.
The preferred relationship shown here applies to all color variants of the vertical logo.
T10 LEAGUE VERTICAL LOGO PROPORTION
X
X=
1/5
X=
1/6
X=
1/6
X=
1/6
1/4 1/4
1/4
X=
1/3
X
1/4
X
1/4
X
T 10 LEAGUE GUIDELINES
It is important that the T10 league logo is clearly visible without dominating the overall application.
The preferred location for the logo is on the right hand side, either as a signoff at the base or at the top depending on the context
of its use in application.
Only one T10 League Logo should appear on any one application. The preferred relationship shown here applies to all color
variants of the landscape T10 league Logo.
T10 LEAGUE HORIZONTAL LOGO PROPORTIONX
= 1/
5
X=
1/6
X=
1/6
X=
1/6
1/4 1/4
1/4
X=
1/3
XX
X
1/4
X
1/4
X
T 10 LEAGUE GUIDELINES
Main Logo(full colour)in Pos or Neg
One ColourLogo
White MonoLogo
Black MonoLogo
T10 LEAGUE LOGO USAGE AND THE COLOUR PALETTE
T 10 LEAGUE GUIDELINES
Minimum size standards have been developed all the T10 League vertical & horizontal logos to ensure quality and
legibility of reproduction, they should not be recreated smaller than the predetermined minimum sizes.
Logo VERTICALMinimum size: 20 mm high
MINIMUM SIZE
20 mm hIgh
32 mm wide
Logo HORIZONTALMinimum size: 32 mm wide
1
12
2
T10 LEAGUE LOGO MINIMUM SIZE
T 10 LEAGUE GUIDELINES
LOGOAPPLICATIONS
T 10 LEAGUE GUIDELINES
It is important that the T10 League logo is clearly visible without dominating
the overall application.
The preferred location for the logo is on the left or right hand side depending
on the channel logo placement.
T10 LEAGUE LOGO ON-AIR
T 10 LEAGUE GUIDELINES
T10 LEAGUE LOGO ON-AIR BUGPLACEMENT EXAMPLES
T 10 LEAGUE GUIDELINES
T10 LEAGUE LOGO ON PRINT EXAMPLES
PRINT ADS
T 10 LEAGUE GUIDELINES
The T10 League Logo, in its approved formats, can be applied to photographic imagery, provided the integrity
and contrast of the T10 league Logo are maintained.
Only full color logo should be applied as demonstrated in the reference below.
Full colour Logo on white or light,
uncomplicated and contrasting photographic
background
Full colour Logo on dark uncomplicated
contrasting photograph where full colour Logo
would become lost
1
1
2
2
T10 LEAGUE LOGO ON PICTORIAL BACKGROUND
T 10 LEAGUE GUIDELINES
T10 LEAGUE LOGO ON PRINT
It is important that the T10 league logo is clearly visible without dominating
the overall application.
The preferred location for the logo is on the right hand side, either as a signoff at the base
or at the top centre depending on the context of its use in application.
T 10 LEAGUE GUIDELINES
T10 LEAGUE STADIUM SIGNAGE APPLICATION EXAMPLES
STADIUM BRANDING
T10 LEAGUE LOGO WATERMARK ON PHOTOGRAPHS
T 10 LEAGUE GUIDELINES
T 10 LEAGUEGUIDELINES
Please take care not to use the T10 League Logo incorrectly.
Incorrect use can weaken and damage the integrity and impact of the brand.
Take care not to do any of the following:
1 Vertical scaling
2 Keyline
3 Text colours altered
4 Event Symbol horizontally flipped
5 Event Symbol colours altered
6 Reassembly of Logo elements
7 Logo on noisy/complex background
8 Text additions or alterations
9 Rotating or Shear Logo
10 Cropping Logo
11 Low contrast background
12 Altering proportions
T10 LEAGUE LOGO INCORRECT USAGE
1 2 3 4
5 6 8
9 10 11 12
7
T 10 LEAGUE GUIDELINES
T10 LEAGUE APPAREL (MERCHANDISE)
T 10 LEAGUE GUIDELINES
The Logo and Wordmark in their approved formats can be applied as embroidery.
Single colour versions of the Logo can also be used for embroidery purposes, to create
more subtle tonal effects.
Embroidery thread coloursPlease match colours back to the specified PANTONE® colour references.
T10 LEAGUE LOGO EMBROIDERED
T 10 LEAGUE GUIDELINES
PARTNERSHIPSAs a mark of acknowledgement for their support and commitment to T10 League, a group of official composite, endorsement and designation marks have been developed for
Official Partners and Teams.
T10 League associates have the ability to use these in either the official composite format or as an endorsement mark (please see relevant sections) and allow them the unique
opportunity to develop a visible alliance with the competition.
Composite marks have been carefully considered to give equal weighting to both brands within the holding shape, and as such should always comprise the following parts:
• T10 League logo
• Respective associate brand logo (not present in endorsement marks)
• Official Designation text
• Holding shape (including central separator line)
• The T120 League logo should always appear to the left or above the associate corporate logo
• No other elements can appear in the composite mark, use is only granted to T10 League associates
• The T10 league logo and the associate brand logo should always appear equidistant from the central separator line
• The two logos should be visually of equal size - meaning that neither should dominate the look of the composite
• Full color and single color versions of the composite and endorsement marks are available, to ensure the logo is fully visible on all artwork
• They may only have full color or single color versions of both the T10 League logo and associate logo applied to them
• Portrait and/or linear composite marks are available for use
• Associates may use these at their discretion to best fit the intended application
• All composite marks must be approved by the T10 Sports Management FZC office prior to use