kgm_tepoz ppt slides 033015-j
TRANSCRIPT
Kent Global Management, LLC Stephen A. Morocco
1 Trap Falls Road Suite 601 Shelton, CT 06484 Tel: +1 860-927-4790
Kent Global Management, LLC
TEPOZ
A PREMIUM Tequila
100% ESTATE GROWN unlike other Tequilas
AGAVE GROWN IN VOLCANIC SOIL in highlands of Nayarit, Mexico.
NO PRE-MADE BULK Tequila, ever.
ONLY ROBUST, HIGH-BRIX, BLUE WEBER agave plants used.
Kent Global Management, LLC
Kent Global Management, LLC
The “Artisanal” Tequila
THE PROCESS
HAND CUT TO THE CORE of the agave plant to discard foul tasting,
extraneous plant material at harvest site (uncommon as farmers get
paid by weight alone)
SLOW-COOKED (over 28 hours)
SMALL BATCH process
TRIPLE DISTILLED to eliminate all toxins, maximize purity, flavor, and
smoothness
COLD FILTERED using proprietary process by Tequilera de la
Barranca de Amatitan SA de CV
NOM 1473 certified by the Tequila Regulatory Council
Kent Global Management, LLC
The Tepoz Difference
THE RESULT THE BEST AGAVE + SLOW COOKING + TRIPLE DISTILLING + COLD FILTERING =
Smooth
Velvety
Floral
Herbal aromas
Earthy
A DOUBLE GOLD Medal in the World’s Largest and Most
Respected Blind Taste Contest:
2015 San Francisco International Spirits Competition
Kent Global Management, LLC
The Tepoz Name
“FIT FOR A GOD”
Named after the Aztec god of
alcohol and merriment, Tepoztecatl
Inspired the tagline:
FIT FOR A GOD
Kent Global Management, LLC
VISUAL IDENTITY:
logo/label
DESIGNED TO ENGAGE
Non-traditional/distinctive
Contemporary
Bold/impactful – stands out
Clean
Compelling image
Appealing to both men and women
Designed for the discriminating tequila drinker
Kent Global Management, LLC
VISUAL IDENTITY: the Bottle
Thin, sleek and elegant.
Clear bottle to emphasize purity of contents.
Nothing obscured. Nothing hidden.
Wooden stopper reflects artisanal quality
Contemporary look appeals to both genders.
Kent Global Management, LLC
Tepoz Market
TEPOZ POSITIONING: FIT FOR A GOD
Superior taste at a premium price
MSRP $55-60
Ultra-premium
Sophisticated
Meticulously crafted with the finest 100% blue agave
Slow cooked and triple distilled
Finished with a proprietary cold filter process
TARGET CUSTOMER
Young and young-minded, discerning adults seeking exceptional spirit at a premium price
Kent Global Management, LLC
Tepoz Marketing Plan
MARKETING TACTICS
DIGITAL OUTREACH: web site, email blasts to qualified customers, social media (Facebook, Twitter, Instagram ), customer reviews, online contests, blogs
INFLUENCER MARKETING: country clubs, private restaurants, gourmet and artisanal restaurants, charity events, private tastings
TRADITIONAL ADVERTISING: targeted print
CONSUMER PR: online and offline reviews, editorial
TRADE MARKETING: reviews, advertising in key journals/blogs online and off
IN STORE PROMOTIONAL/MARKETING MATERIALS
DISTRIBUTOR MARKETING SUPPORT: generous margins to facilitate buyer promotions
Kent Global Management, LLC
Social Media
SOCIAL MEDIA MARKETING
Facebook: Tepoz Tequila
Website TepozTequila.com
Linked IN: Steve Morocco
Kent Global Management, LLC
US Distribution
THE IDEAL TEPOZ DISTRIBUTOR
Strong local and/or regional retail relationships
Excited to introduce a new, quality brand to the Tequila market
Creative marketing partner
Kent Global Management, LLC
International Distribution
ASIA
Negotiating distribution partnerships in
Thailand
Malaysia
Singapore
Indonesia
Philippines
UK
Negotiating distribution partnership in England
EUROPE
Seeking distribution partnerships
Kent Global Management, LLC
Tepoz Availability
AWAITING BOTTLING IN MEXICO
35,000+ liters of certified, triple distilled Silver Tequila; (44,000 bottles)
5,000 liters of certified, triple distilled Reposado and Añejo (6250 bottles)
1000 liters of certified, triple distilled extra Añejo (1250 bottles)
LOGISTICS
Tepoz imported to the U.S. under the direction of Kent Global
Management, LLC.
International shipments ship directly from Mexico.
Kent Global Management, LLC
International Awards
Kent Global Management, LLC
Thank you ¡Arriba, abajo, al centro, pa' dentro!*
For questions, contact:
Stephen Morocco
Tel: +1 860.927.4790
Email: [email protected] *a favorite Spanish toast: Up, Down, Middle, inside! (literal translation);
My friend(s), never above you, never below you, always side by side! (communal translation)