kfpr style lounge indio, ca 2014
TRANSCRIPT
in Indio, California APRIL 11-13, 2014
KARI FEINSTEIN’S
style lounge
THIS APRIL , THE NATION WILL TURN IT’S ATTENTION TOWARDS
ONE OF THE MOST ANTICIPATED MUSIC FESTIVALS OF THE
YEAR. THE INDUSTRY’S HOTTEST CELEBRITIES, TREND SETTERS
& MUSICIANS WILL PARADE THEIR WAY TO THE DESERT FOR
AARON PAUL
SOUTHERN CALIFORNIA’S LARGEST MUSIC FESTIVAL
KATY PERRY
KARI FEINSTEIN PR WOULD LIKE TO INVITE YOUR COMPANY TO PARTICIPATE
IN OUR 2014 STYLE LOUNGE POOL PARTY. THIS STYLE LOUNGE IS A DAY TIME
PRODUCT SHOWCASE AND ACTIVATION. THIS EVENT WILL NOT ONLY ALLOW
YOUR COMPANY TO DIRECTLY GIFT CELEBRITIES, BUT WILL ALSO GIVE YOU
THE OPPORTUNITY TO CAPTURE PHOTOS OF TALENT WITH YOUR PRODUCT
AND BRANDING. THE PHOTOS CAN BE USED FOR PROMOTIONAL & MARKETING
PURPOSES.
KARI FEINSTEIN PR PRODUCES SIX STYLE LOUNGES ANNUALLY IN ANTICIPATION
OF MAJOR AWARD SHOWS, MUSIC AND FILM FESTIVALS. THROUGH OUR
EFFECTIVE AND EVENT DRIVEN PRODUCT PLACEMENT, THE STYLE LOUNGE HAS
SUCCESFULLY HELPED LAUNCH NEW LINES, REHABILITATE OLD PRODUCTS, AND
KEPT HEALTHY BRANDS AHEAD OF THE COMPETITION. THE STYLE LOUNGE IS
A UNIQUE OPPORTUNITY TO NETWORK AND FORGE PERSONAL CONNECTIONS
WITH KEY TALENT AND MEDIA.
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WHAT MAKES THE
style lounge
DIFFERENT FROM A GIFT BAG?
YOUR COMPANY HAS THE OPPORTUNITY TO GIFT PRODUCT DIRECTLY TO THE
CELEBRITY GUESTS WHILE CAPTURING PHOTOGRAPHS AND DOCUMENTING
NOTEWORTHY QUOTES DURING THE STYLE LOUNGE. OUR EXTENSIVE CELEBRITY
TURNOUT GUARANTEES THAT YOUR COMPANY’S PRODUCT WILL SUCCESFULLY
END UP IN THE HANDS OF ACTORS, MUSICIANS, STYLISTS AND PRESS.
KATE BOSWORTH
WHAT PRESS IS EXPECTED TO COVER THE
style lounge?
THIS EVENT WILL GENERATE SYNDICATED COVERAGE THROUGHOUT THE TOP
ENTERTAINMENT PRINT AND ONLINE PUBLICATIONS SUCH AS US WEEKLY, LIFE &
STYLE, OK!, STAR, IN TOUCH, PEOPLE, DAILY VARIETY, ENTERTAINMENT WEEKLY,
ANGELENO, LA CONFIDENTIAL, HOLLYWOOD REPORTER, FWD, WWD & APPAREL
NEWS, E! ONLINE, DAILY CANDY, ROLLING STONES, LA TIMES, SPIN, BILLBOARD &
VIBE, NYLON, FLAUNT, GQ.
JARED LETO
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WHAT ARE THE BENEFITS OF BEING A SPONSOR IN THE style lounge?
ONE OF THE STYLE LOUNGE’S GREATEST BENEFITS IS THE OPPORTUNITY
TO CAPTURE PHOTOS OF CELEBRITIES WITH YOUR PRODUCT. THERE ARE
INUMERBABLE ADVANTAGES TO SECURING THESE IMAGES: RANGING FROM
GARNERING EDITORIAL COVERAGE, PITCHING TARGETED PRESS OUTLETS,
USAGE IN NEWSLETTERS/SOCIAL MEDIA AND PHOTOS ON YOUR WEBSITE.
MOST IMPORTANTLY, YOU WILL HAVE THE OPPORTUNITY TO OBTAIN MULTIPLE
CELEBRITY ENDORSERS OF YOUR PRODUCT- A CRUCIAL PART OF ANY
COMPANY’S BRANDING STRATEGY. KFPR WILL HAVE A PROFESSIONAL IN HOUSE
PHOTOGRAPHER WHO WILL BE RESPONSIBLE FOR CAPTURING AND SECURING
IMAGES OF CELEBRITY GUESTS INTERACTING WITH YOUR PRODUCT.
ALESSANDRA AMBROSIO STEVE AOKI
HOW DOES SOCIAL MEDIA BENEFIT YOUR BRAND AT THE
style lounge?
SOCIAL MEDIA OUTLETS SUCH AS TWITTER, FACEBOOK & INSTAGRAM HAVE BECOME MAJOR CONTRIBUTORS
TO RAISING BRAND AWARENESS. CELEBRITIES OFTEN POST IMAGES TO THEIR SOCIAL MEDIA SITES FROM
THE EVENT, PROMOTING VARIOUS PRODUCTS AT THE LOUNGE. CELEBRITY ENDORSEMENT THROUGH SOCIAL
MEDIA IS INVALUABLE.
BRANDS CAN TAKE PHOTOS WITH THEIR PERONSAL IPHONES/SMARTPHONES AND UPLOAD THEM DIRECTLY
DURING THE STYLE LOUNGE FOR SOCIAL MEDIA PURPOSES.
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WHO CAN I EXPECT TO ATTEND THE style lounge?
VARIOUS INDUSTRY TASTEMAKERS, MUSICIANS, ACTORS,
STYLISTS, FASHION & LIFESTYLE EDITORS ARE FREQUENT
ATTENDEES AT THE STYLE LOUNGE
PAST CELEBRITIES ATTENDEES INCLUDE,
JESSICA ALBA, PARIS HILTON, SIENNA MILLER, ADRIAN GRENIER,
ELISHA CUTHBERT, WINONA RYDER, MARISA TOMEI, MICHELLE
RODRIGUEZ, AARON PAUL, RACHEL BILSON, NICOLE RICHIE,
EVA LONGORIA, ZACH BRAFF, STEVE AOKI, JESSE METCALF
VANESSA HUDGENS
JESSE METCALF
JARED LETO, A- TRACK, RUSSEL BRAND, WILL I AM, MATTHEW
MCCONAUGHEY, EMILLE HIRSCH, MARIA MENOUNOS, ADAM
BRODY, MATISYAHU, LIL JON, KATY PERRY, WHITNEY PORT,
AUDRINA PATRIDGE, MICHAEL C. HALL, JAMIE CHUNG, EMMA
WATSON, EMMA ROBERTS, JAMIE PRESSLY, JEREMY PIVEN,
VANESSA HUDGENS, CISCO ADLER, CHRISTINA HENDRICKS,
WILLIAM H. MACY, JENNIFER LOVE HEWITT AND MANY MORE…..
PHARELL ALEXANDRA CHUNG
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WHAT ARE THE DIFFERENT sponsorship
PACKAGES?
platinum sponsor $100,000: gold sponsor $20,000:
• 1 DAY POOL PARTY WITH 50 GUESTS. IF THERE IS A PRESENTING
SPONSOR THE POOL PARTY WITH BE COHOSTED BY YOUR BRAND AND
THE PRESENTING SPONSOR
• COMPANY NAME ON ALL EVENT SIGNAGE, INVITATIONS, AND PRESS RELEASES
• PRODUCT EXCLUSIVITY IN YOUR BRAND CATEGORY
• PROMINENT POSITIONING OF SPONSOR LOGO ON STYLE LOUNGE
INVITATIONS
• COMPANY NAME ON STYLE LOUNGE PRESS RELEASE
• LOGO ON KARI FEINSTEIN STYLE LOUNGE STEP & REPEAT
• DIRECT ACCESS TO PRESS COVERING THE 3 DAY EVENT
• DISK OF WIREIMAGE PHOTOGRAPHS TAKEN AT STYLE LOUNGE OF
CELEBRITIES AND YOUR PRODUCT (FEE WAIVED)
• 12-FOOT PRODUCT DISPLAY AREA
• 6 COMPANY REPS
• A DEDICATED TEAM OF PUBLICISTS WORKING TO GURANTEE PLACEMENT
FOR YOUR BRAND IN WEEKLIES, ELECTRONIC PRESS, AND LONG LEAD
MAGAZINES
• PRODUCT EXCLISIVITY IN YOUR BRAND CATEGORY AT THE STYLE
LOUNGE
• PROMINENT PLACEMENT OF SPONSOR LOGO ON STYLE LOUNGE
INVITATIONS
• COMPANY NAME ON STYLE LOUNGE PRESS RELEASE
• LOGO ON KARI FEINSTEIN STYLE LOUNGE STEP & REPEAT
• DIRECT ACCESS TO PRESS COVERING THE THREE DAY EVENT
• ACCESS TO WIREIMAGE PHOTOGRAPHS TAKEN DURING THE STYLE
LOUNGE. THIS IS AN ADDITIONAL FEE TO BE PAID DIRECTLY TO
WIREIMAGE.
• 8-FOOT PRODUCT DISPLAY AREA
• 4 COMPANY REPS
• 8 INVITATIONS TO POOL PARTY
•
silver sponsor
$7,000: bronze sponsor
$4,000:
• SPONSOR LOGO ON STYLE LOUNGE INVITATIONS
• COMPANY NAME ON STYLE LOUNGE PRESS RELEASE
• DIRECT ACCESS TO PRESS COVERING THE THREE DAY EVENT
• ACCESS TO WIREIMAGE PHOTOGRAPHS TAKEN DURING THE STYLE
LOUNGE. THIS IS AN ADDITIONAL FEE TO BE PAID DIRECTLY TO
WIREIMAGE
• 4-FOOT PRODUCT DISPLAY AREA
• 2 COMPANY REPS
• 4 INVITATIONS TO POOL PARTY
• SPONSOR LOGO ON STYLE LOUNGE INVITATIONS
• COMPANY NAME ON STYLE LOUNGE PRESS RELEASE
• DIRECT ACCESS TO PRESS COVERING THE THREE DAY EVENT
• ACCESS TO WIREIMAGE PHOTOGRAPHS TAKEN DURING THE STYLE
LOUNGE. THIS IS AN ADDITIONAL FEE TO BE PAID DIRECTLY TO
WIREIMAGE.
• PRODUCT DISPLAY CREATED BY KFPR STAFF ONLY
• PRODUCT WILL BE DISTRIBUTED TO TALENT BY KFPR STAFF ONLY
• 2 INVITATIONS TO POOL PARTY
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presenting sponsor for kari feinstein style lounge pool party
$150,000:
The PResenTIng sPonsoR wILL co-hosT The KARI FeInsTeIn sTyLe Lounge
And exTRAvAgAnT PooL-PARTy APRIL 11-13
• PRESENTING SPONSOR FOR KARI FEINSTEIN STYLE LOUNGE POOL PARTY
EVENTS
• 3 DAY POOL PARTY WITH 100 GUESTS
• COMPANY NAME AND LOGO WITH TOP POSITIONING ON ALL EVENT
SIGNAGE, INVITATIONS, AND PRESS RELEASES
• PRODUCT EXCLUSIVITY IN YOUR BRAND CATEGORY
• LOGO ON STEP & REPEAT WITH PROMINENT POSITIONING FOR THE STYLE
LOUNGE POOL PARTY
• DIRECT ACCESS TO PRESS COVERING THE 3 DAY EVENT
• DISK OF WIREIMAGE PHOTOGRAPHS TAKEN AT STYLE LOUNGE OF
CELEBRITIES AND YOUR PRODUCT (FEE WAIVED)
• 18-FOOT PRODUCT DISPLAY AREA
• 8 COMPANY REPS
• A DEDICATED TEAM OF PUBLICISTS WORKING TO GURANTEE PLACEMENT
FOR YOUR BRAND IN WEEKLIES, ELECTRONIC PRESS, AND LONG LEAD
MAGAZINES
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