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THE ROAD TO SUCCESS (KFC)THE ROAD TO SUCCESS (KFC)

BY:

MUHAMMAD AQMAL HAKIM BIN MAZLAN

NURLATIFAH KHAIRAH

KFC…KFC…

Kentucky Fried Chicken (KFC) is a very well Kentucky Fried Chicken (KFC) is a very well known restaurant in the world. known restaurant in the world.

It is rated at number 60 as the world most It is rated at number 60 as the world most well known brand by BusinessWeek well known brand by BusinessWeek (McDonalds at number 9 and Nescafe, 23). (McDonalds at number 9 and Nescafe, 23).

KFC is part of Yum! Brands Inc., the world's KFC is part of Yum! Brands Inc., the world's largest restaurant company with more than largest restaurant company with more than 36,000 locations around the world. 36,000 locations around the world.

The company is ranked #239 on the Fortune The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11 500 List, with revenues in excess of $11 billion in 2008. billion in 2008.

More than 12 million customers are served More than 12 million customers are served at KFC restaurants in 109 countries and at KFC restaurants in 109 countries and territories around the world everyday. territories around the world everyday.

It operates more than 5,200 restaurants in It operates more than 5,200 restaurants in the United States and more than 15,000 the United States and more than 15,000 units around the worldunits around the world

HISTORY OF KFC….HISTORY OF KFC….

Founded by Colonel Harland Sanders (born on Founded by Colonel Harland Sanders (born on September 9, 1890) at the age of 65.September 9, 1890) at the age of 65.

He began cooking for travelers in his service He began cooking for travelers in his service station located in Corbin, KY at the age of 40. station located in Corbin, KY at the age of 40. Hundreds of people began coming to the Colonel’s Hundreds of people began coming to the Colonel’s station specifically for his food.  station specifically for his food. 

Expanded his new up-and-coming business by Expanded his new up-and-coming business by moving across the street to a hotel and restaurant moving across the street to a hotel and restaurant that seated 142 people.   that seated 142 people.  

His station became famous with his cooking His station became famous with his cooking techniques. techniques.

He was recognized for his amazing cuisine He was recognized for his amazing cuisine by the Governor at the time, Ruby Laffoon in by the Governor at the time, Ruby Laffoon in 1935 when he was made a Kentucky 1935 when he was made a Kentucky Colonel; hence the name Colonel Sanders.  Colonel; hence the name Colonel Sanders.  In 1939, Colonel Sanders’ restaurant won In 1939, Colonel Sanders’ restaurant won the top spot on Duncan Hines’ “Adventures the top spot on Duncan Hines’ “Adventures in Good Eatingin Good Eating

Then he devoted himself for the rest of Then he devoted himself for the rest of his life to his chicken franchising his life to his chicken franchising business after his amazing start-up in business after his amazing start-up in 1952.1952.

He spanned the country in his car from He spanned the country in his car from his small business in Kentucky to cook his small business in Kentucky to cook his chicken for restaurant owners and his chicken for restaurant owners and their employees.their employees.

By 1964, the Colonel had over 600 By 1964, the Colonel had over 600 franchised outlets in the US and franchised outlets in the US and Canada for his chicken.  Canada for his chicken. 

Then he sell his interest in the US company Then he sell his interest in the US company for small change (only $2 million) to a small for small change (only $2 million) to a small faction of investors, such as John Y. Brown faction of investors, such as John Y. Brown Jr., the governor of Kentucky from 1980 to Jr., the governor of Kentucky from 1980 to 1984.  However, Colonel Sanders continued 1984.  However, Colonel Sanders continued to be the public spokesman for KFC® and in to be the public spokesman for KFC® and in 1976, he was named the 1976, he was named the world’s second-world’s second-most identifiable celebritymost identifiable celebrity by an by an independent survey.independent survey.  (after boxer muhammad ali)  (after boxer muhammad ali)

Listed on the New York Stock Exchange on Listed on the New York Stock Exchange on January 16, 1969, only 3 years after it had gone January 16, 1969, only 3 years after it had gone public on March 17, 1966.  Then, after the KFC public on March 17, 1966.  Then, after the KFC Corporation® was acquired by Heublein Inc. on Corporation® was acquired by Heublein Inc. on July 8, 1971 for $285 million, July 8, 1971 for $285 million,

The company grew to an enormous 3500 The company grew to an enormous 3500 franchised and company-owned restaurants world-franchised and company-owned restaurants world-wide.  wide. 

In October of 1986, PepsiCo, Inc. made a In October of 1986, PepsiCo, Inc. made a purchase of $840 million from RJR Nabisco, Inc.  purchase of $840 million from RJR Nabisco, Inc. 

Sadly, after traveling two hundred fifty Sadly, after traveling two hundred fifty

thousand miles every year visiting his thousand miles every year visiting his restaurants around the globe, Colonel restaurants around the globe, Colonel Sanders died of leukemia at the age of Sanders died of leukemia at the age of ninety in 1980.  ninety in 1980. 

Interestingly,this enormous, global Interestingly,this enormous, global corporation all started with simply a sixty-corporation all started with simply a sixty-five-year-old gentleman and a chicken.five-year-old gentleman and a chicken.

Menus.. Menus..

SOME MENUS FROM FINGER SOME MENUS FROM FINGER LICKIN’ GOOD MEAL..LICKIN’ GOOD MEAL..

CHICKENCHICKEN

WHY THEY’RE FAMOUS!

PLATED MEALS

FLAVORS AND SNACKS

KFC FAMOUS BOWL

SANDWICHES

DESSERTS

SALADS

BIG BOX MEALS

SIDES

Something a little greener.

The secret recipe..The secret recipe..

The KFC secret recipe: Does it The KFC secret recipe: Does it matter?matter?

DOES IT MATTER?? Does it really matter to know DOES IT MATTER?? Does it really matter to know the exact names and compositions of those the exact names and compositions of those spices?spices?

An An average businessmanaverage businessman would think the secret would think the secret recipe is so valuable and recipe is so valuable and willing to paywilling to pay millions millions for a copy of it.for a copy of it.

A A genius businessmangenius businessman would not paywould not pay even a even a penny!! penny!!

SECRET RECIPE?SECRET RECIPE?

THE "SECRET RECIPE" of KFC THE "SECRET RECIPE" of KFC SUCCESS  IS ACTUALLY THE WHOLE SUCCESS  IS ACTUALLY THE WHOLE FRANCHISE SYSTEM!!FRANCHISE SYSTEM!!

What makes it different from other What makes it different from other restaurant?restaurant?

Have you been to a night market ("pasar malam") and tried Have you been to a night market ("pasar malam") and tried the fried chickens sold by the hawkers? Have you ever the fried chickens sold by the hawkers? Have you ever been to a small restaurant or a foodstall and found out that been to a small restaurant or a foodstall and found out that the fried chicken was so crispy and delicious?the fried chicken was so crispy and delicious?

Then you were wondering why this small time Then you were wondering why this small time businessman did not make a fortune out of his "secret businessman did not make a fortune out of his "secret recipe"!recipe"!

The next time you visited the restaurant again, did you The next time you visited the restaurant again, did you notice that:-notice that:-

sometimes there was nobody to take orders sometimes there was nobody to take orders sometimes it was closed without properly giving a sometimes it was closed without properly giving a

notice in advance notice in advance sometimes the table was in a mess and nobody to sometimes the table was in a mess and nobody to

clean even after 5 minutes you were seated. clean even after 5 minutes you were seated. sometimes the sink was dirty and choke full with sometimes the sink was dirty and choke full with

food residual. food residual. sometimes the fried chicken was overcooked, and sometimes the fried chicken was overcooked, and

at other times it was undercooked. at other times it was undercooked. sometimes the fried chicken was too hot and at sometimes the fried chicken was too hot and at

other times it was not so spicy.other times it was not so spicy.

Issues on KFC’sIssues on KFC’s