Presented to Subash Sir

Presenter Suraj Ghimire

Started with “Sanders Court & Cafe” at a gas station

1930

Col. Harland Sanders

Time line

1935

The title of honorary ”Kentucky Colonel”

1937

“Sanders Court & Cafe” expands the restaurant

1939

Altered the cooking process to reduced cooking time

1940

• Devised what came to be known as his “Original Recipe”

• Contain 11 herbs and spices is still a trade secret

1952

1950

• Shut down Sanders Cafe and Restaurant

• Travels the U.S. to sell his chicken to restaurant owners

• First to take franchise offer was Pete Harman

1964

First KFC outside North America

1960

• Number of franchised outlets 600

1964

• Sold the entire KFC franchising operation

1966

• KFC went public

1969

• Listed on the NYSE

1971KFC was acquired by

Colonel Harland Sanders Passes away

1980

19851982

• Heublein & KFC Inc. was acquired by RJ Reynolds

1985

• Nabisco was bought by R.J. Reynolds, forming RJR Nabisco

1986

• PepsiCo, Inc. acquires KFC from RJR Nabisco, Inc

Chicken Little Sandwich

1990

1987

Entered Canada with brand name as “Poulet Frit Kentucky”

1995

Entry in India

1997

2002

• Tricon changed it's corporation name to Yum! Brands, Inc

PepsiCo, Inc. announces the spin-off of its quick service restaurants KFC, Taco Bell and Pizza Hut into Tricon Global Restaurants, Inc.

2003

Start Marketing Chicken as Extra CrispyPETA Protest

2007

2009

Enters Nepal, its first restaurant in Durbar marga.

Products Of K.F.C

LOGO

Changes: Red color to make it more vibrant, a Smiling face and a apron

Logo

Deliver superior quality and value in our products and services.

Maintain a commitment to innovation

Generate consistently superior financial returns and benefits our owner and employees.

Build an organization dedicated to excellence

Mission statement“To be the leader in western style quick service restaurants through friendly service, good quality food and clean atmosphere ”

Goals Of K.F.C

•Multi branding Strategy•Name recognition and Reputation•Secret recipe•Employee Loyalty•Global Expansion•Targeting Non-Traditional Outlets

Strengths

•Conflicting Corporate Cultures•No defined target market•Franchisee disputes•Time it takes to market new products

Weaknesses

Internal Factors SW

• International Appeal to American products

• Economies of Scale and Scope

• New market

• The downturn of the US economy

• Competition

• Consumer health food trend

• Saturated fast food industry

• PETA

External Factors OT

OPPORTUNITIES THREATS

About the Secret K.F.C recipeWritten in pencil on a single sheet of notebook paper and signed by Sanders

Kept locked away at the KFC headquarters in Louisville

Only two executives have the key

Company uses different suppliers for their ingredients to keep their recipe a secret

Strategic Management

•KFC will introduce their present and new products and services into new geographic/demographic areas.

Market Developmen

t

•Bring back rotisserie chicken

Product Developmen

t

•Add more to KFC product & service variety to the patients

Concentric Diversificatio

n

Implementations

Market Research

•Determine area’s demand to determine boundaries

Expand menu

•Healthier choices

Meals will be sold at cost

•Determine effects on budget

Training & Development

TD intuitive interface makes it easy to organize, schedule, deliver, track and report all the information necessary to support your e-learning

strategy.

BENEFITS

Easily manage course administration, class scheduling, curriculum & course dependency

controls and scheduled classes notification.

Proactively notify employees, supervisors and administrators of

training needs

Get proactive notification before training expires.

Good Quality Food

Cook their products well above the minimum temperature recommended by WHO

Follow standard procedure to minimize risk of cross contamination between raw and ready-to-eat products

Use of non-hydrogenated palm oil that contains insignificant amount of trans fat and it is 100% free

Team of food technologists constantly experimenting with new flavors and creative concepts to provide more values, choices and

healthy options for their customers

Supplier Quality

Conduct an annual

supplier audit namely the STAR AUDIT which is a

YUM proprietary programme.

The STAR AUDIT comprises two versions:-•The Food Safety

•Quality Systems Audits

Suppliers performances are constantly

monitored through regular

submission of quality reports

Food technologists

conduct quarterly QA

evaluations on in-house suppliers

KFC use quality raw materials

from reputable

suppliers such as NESTLE,

UBF, McCain & Jomalina

Kitchen Operations

Different Crew Different utensils Different Cooking Area

Contd…

• The main attributes for KFC excellence are CHAMPS

C- Cleanliness

H- Hospitality

A - Accuracy

M- Maintenance

P - Product Quality

S - Speed of Service

Mystery Customer ProgramKFC has Mystery Customer Program known as CHAMPSCHECK which evaluates customers experience in their restaurants.

They have appointed a reputable surveillance company to check against the CHAMPS concept

Every restaurant is subjected to a visit by a Mystery Customer and the dine-in/take away experience is evaluated and scored

KFC sets a minimum standard of 90% as passing score for this evaluation

Filling potholes and stamping the fresh pavement with "Re-freshed by KFC”

Creative Marketing

Introduced their new UNFried menu item on April 27, 2009; Kentucky Grilled Chicken (KGC)

Provides the consumer an option to choose between the fried or grilled chicken.

April 27th was “UNFry Day”

KFC offered 2 free pieces of Kentucky Grilled Chicken to all consumers

This pseudo-event received nationwide publicity

UNFRIED, UNTHINK

Change in Punch lines

Old Punch line: ‘Taste you'll just love to EAT‘Have to drop the word “EAT”

As ‘Finger licking’ is considered as unhygienic

Sourceshttp://www.buzzfeed.comhttp://www.ktm2day.comhttp://www.peoria.comhttp://firstfashionnews.infohttp://trendsupdates.com/http://www.business-opportunities.bizhttp://theback-benchers.comhttp://www.upperplayground.comhttp://www.entheosweb.comhttp://www.petaboy.comhttp://www.usatoday.comalezn.tumblr.comhttp://www.fanpop.com

Thank YouFor Your

K.F.CKIND Friendly Co-operation